Regional Development Manager (Automotive) - OEM Experienced

Our client, a leading international two-wheeler OEM, is seeking a Regional Business Head - MEA to spearhead its operations across the Middle East & Africa. The role is based in Dubai and will be responsible for driving business growth, managing distributors and dealers, and building a strong market presence for the brand in both traditional and electric two-wheeler segments.

Role Overview:

• Achieve targeted sales volume, market share, and profitability across the region.
• Enhance customer satisfaction by strengthening the service network and ensuring parts availability.
• Conduct regular performance reviews and craft individual development plans to foster a highly engaged and motivated internal team.
• Select and onboard distributors based on company standards, promoting a collaborative "shared destiny" mindset.
• Define and execute the region's product, distribution, and marketing strategies to meet objectives.
• Utilize market insights-including local regulations, tariffs, exchange rates, homologation norms, regional economic communities, competitive landscape, and product shortcomings-to drive business results.
• Maintain a balance between company profitability goals and sustainable distributor margins.
• Develop and deliver sales training programs to build competencies across the team and network.
• Coordinate with marketing and product management teams on new product development and improvements.
• Collaborate with distributor teams to create and implement a comprehensive marketing calendar.
• Boost Distributor Satisfaction Scores by resolving issues related to delivery, quality, pricing, promotional support, training effectiveness, and reconciliation processes.

Skills

• Education: MBA or equivalent in Business / Management / Marketing.

• 12-18 years of progressive experience in the two-wheeler / motorcycle industry, with at least 5 years in a regional leadership role.
• Strong exposure to MEA markets and dealer/distributor management
• Experience working with OEM is mandatory
• Proven track record in business expansion, P&L ownership, and market entry strategies.

• Skills:
• Excellent leadership, negotiation, and stakeholder management skills.
• Strong financial acumen and analytical decision-making.
• Ability to thrive in a multicultural and fast-paced environment.

• Languages: Fluency in English is mandatory; Arabic and/or French is an advantage.
• Mobility: Willingness to travel extensively across the MEA region.