Regional Manager

Main responsibilities and tasks

Distributor Management

• Forge strong partnerships with local distribution partner to ensure optimal product representation.
• Implement creative marketing strategies tailored to regional tastes and preferences.
• Collaborate with Marketing and Trade Marketing teams in the development of brand campaigns for On-Trade, Off-Trade & e-Commerce channels.

Drive Sales Growth

• Analyze sales data to identify trends and opportunities for growth.
• Establish the channel & portfolio strategy, objective and schedules; oversee customer segmentation and distribution plans; assess, design, manage, monitor and optimize contracts, pricing and trade terms to drive profitability and sustainable growth.
• Lead a team of sales professionals to achieve and exceed sales targets across the region.
• Motivate and coach direct reports, share knowledge and provide leadership solutions.
• Monitor and evaluate performance, recommend promotion, bonus and competency assessment gradings in order to secure a committed and efficient team

Sales Forecasting & Reporting

• Manage the sales forecast process in collaboration with internal & external stakeholders to deliver sustainable business growth.
• Provide backup rationale for monthly reports (sales volume, CBM, competitor movements) to Commercial Director.

Foster a Unified Team Culture

• Cultivate a culture of connectivity and collaboration among team members across borders.
• Encourage open communication and the sharing of best practices within the team.
• Promote a spirit of conviviality and fun in team activities and engagements.

Innovate and Adapt

• Identify and leverage market trends to innovate product offerings and sales strategies.
• Welcome unexpected challenges as opportunities for growth and transformation.
• Encourage team members to propose and explore new ideas that align with our brand values.

Engage with Local Communities

• Build relationships with local stakeholders and communities to enhance brand reputation.
• Participate in community events to promote our commitment to social responsibility.
• Support initiatives that align with our grounded values and commitment to sustainability.