Regional Marketing Manager – Middle East + Turkey

Zuma is hiring a Regional Marketing Manager - Middle East + Turkey. This fantastic role will oversee all regional marketing activity, driving creative campaigns, partnerships, events, and communications that strengthen brand equity, drive footfall, and deliver measurable results. Working closely with the Regional Social Media Manager, to ensure every initiative reflects

Zuma’s premium positioning and aligns with both global strategy and local market nuances.

You will act as a brand ambassador and key link between the local operations teams and the Global Brand & Communications Department.

What you will do:

Regional Marketing Strategy + Execution

• Develop and implement the regional marketing plan for all Zuma locations within the Middle East + Turkey, aligned with global brand objectives and local business needs
• Act as the main liaison between local operations teams and the global marketing function, ensuring clear communication and alignment on priorities
• Support the delivery of brand campaigns, partnerships, and activations across the region, ensuring quality and consistency
• Lead the planning and execution of new restaurant openings and seasonal residencies

Brand Management

• Champion the Zuma brand across the region, ensuring every market reflects the brand’s DNA and premium positioning
• Identify and share regional trends, opportunities, and competitor insights with the global team to inform strategy

Collaboration & Teamwork

• Work hand-in-hand with the Regional Social Media Manager and the senior brand and marketing teams to align content, campaigns, and influencer activity with overall marketing goals
• Partner with restaurant General Managers and local Operations teams to identify commercial priorities and support them with targeted marketing initiatives

Partnerships, PR + Events

• Identify and manage regional brand collaborations, partnerships, and sponsorships that align with Zuma’s values and audience
• Coordinate with regional PR agencies and media partners to drive impactful coverage and brand visibility
• Oversee key events and brand activations, ensuring excellence in execution and ROI tracking

Performance + Reporting

• Monitor and analyse the performance of regional marketing activities, providing regular reports and insights and track and manage marketing budgets for each market effectively

Skills + Experience Required

• Minimum 4 years experience in marketing within hospitality, F&B, or luxury lifestyle brands
• Strong understanding of premium and lifestyle brand positioning and customer engagement
• Proven experience developing and executing regional marketing strategies
• Excellent project management and organisational skills, with the ability to manage multiple markets simultaneously
• Confident communicator and relationship-builder across diverse teams and cultures
• Experience working across the Middle East region; knowledge of local markets and media landscapes
• Based in Dubai with flexibility to travel regionally as required

What We Offer

• The opportunity to represent one of the world’s leading restaurant brands across a vibrant and high-growth region
• A dynamic, creative, and collaborative international marketing environment
• Exposure to global strategy and cross-market initiatives within Azumi’s world-class restaurant portfolio
• Career progression opportunities within a growing global hospitality group

Our Commitment to Inclusivity

We are an equal opportunities employer and welcome all applicants. If you require any assistance to make the recruitment process more accessible, please let one of our Talent Acquisition team know.