Regional Marketing Specialist – North America & Canada

ABOUT GMO GLOBALSIGN, INC.

As one of the world’s most deeply rooted certificate authorities, GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity solutions support the billions of services, devices, people, and things comprising the IoT. A subsidiary of Japan-based GMO GlobalSign Holdings K.K and GMO Internet Group, GMO GlobalSign has offices in the Americas, Europe, and Asia. For more information, visit https://www.globalsign.com

POSITION PURPOSE

The Regional Marketing Specialist will be responsible for delivering the local marketing requirements for North America & Canada. This role will consist of carrying out a range of marketing initiatives from initial idea generation and planning, through to implementation and execution; in keeping with the main Western Marketing strategy and corporate goals. Working alongside the Western Marketing team, closely with the North America & Canada Sales team.

The role will entail working on supporting events delivery, as well as working with key marketing technology platforms for lead nurturing, email and web, as well as Salesforce CRM to implement marketing programmers, including solution/product webinars, online marketing campaigns, email nurture programs, social media, SEO/SEM, database management, and more.

RESPONSIBILITIES

• Partner with Sales to identity target audiences and maximize ROI on marketing activities.
• Working closely with the Regional Marketing Team Lead (West) to contribute to planning and delivery of marketing campaigns for the North America & Canada region.
• Work with the West Digital Marketing team to tailor paid, email and content campaigns for regional audience.
• Plan, coordinate, and execute regional events, trade shows, and conferences; from logistics, booth materials, on-site branding and other event collateral to post-event follow up including performance metrics and report outcomes.
• Work in partnership with internal stakeholders, customers and third parties to meet marketing and corporate objectives.
• Monitor market trends and create insight to inform regional strategy and West Marketing approach.
• Be the internal point of contact for all North America & Canada marketing activities, including product initiatives.
• Identify opportunities for region-specific content such as customer stories, use case or partner spotlights.
• Ensure brand consistency across all regional initiatives and materials.
• Support market entry strategies and brand positioning in new territories within the West region.
• Build relationships with key external partners, agencies and influencers and support the Regional Marketers with theirs also.
• Responsibility for complying with company policies and procedures, including but not limited to information security and acceptable use, and for undertaking mandatory in-house company training as required.
• Undertake other job responsibilities and accountabilities within the remit of the job role as and when these may arise.

QUALIFICATIONS

· Demonstrated success in a B2B marketing role.

· 3-5 years of experience.

· Proven experience coordinating and executing events and marketing campaigns within North America & Canada, preferably with a background in technology.

· Proficiency in CRM and marketing automation platforms.

· Stakeholder management experience.

· Strong organizational skills with ability to manage multiple projects and deadline.

· A collaborative mindset with the ability to work effectively across teams and time zones.

· Fluent in English; additional language(s) highly desirable.

· Familiarity with CRM and marketing automation tools (e.g. Salesforce, Concrete5)

· Digital Marketing Degree or Google AdWords and Google Analytics certifications a plus

· Knowledge of Adobe Creative Cloud

PHYSICAL & MENTAL REQUIREMENTS

The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical Requirements

· Light work that includes moving objects up to 15 pounds.

· Remaining in a stationary position, often standing, or sitting for prolonged periods of time.

· Ability to sustain viewing a computer screen for extended periods of time.

· Repeating motions that may include the wrists, hands and/or fingers.

· Communicating with others in-person, over the phone, and virtually to exchange information.

Mental Requirements

· The ability to concentrate on tasks for extended periods, avoiding distractions and maintaining productivity.

· Ability to organize and prioritize your own work schedule.

· Ability to organize and prioritize the work schedules of others.

· Ability to understand and follow basic instructions and guidelines.

· Ability to make decisions which have moderate impact on immediate work unit.

· Ability to make decisions which have significant impact on the department’s credibility, operations, and services.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Please note that the responsibilities mentioned above are not exhaustive and may encompass additional tasks assigned to this position.

ONE GLOBALSIGN WAY

Our employees are expected to fully embrace our ‘One GlobalSign Way’ and demonstrate the following behaviours daily in their job roles.

Behaviour

Description

Ownership

Be responsible and accountable for own job responsibilities, performance, conduct, learning, training, development, career progression and effective communication.

Creativity

Challenge how things are done, suggest more effective and efficient ways of working, actively seek to improve customer service and product offering to both external and internal customers.

Integrity

Behave ethically and morally by complying with Company rules, policies, processes, procedures, and governmental/governing body laws and regulations.

Collaboration

Understand and demonstrate effective team working skills by working successfully within and across teams.

Diversity (and inclusion)

Contribute to a dignified work environment by respecting and including others irrespective of age, culture, ethnicity, race, nationality, religion, belief, gender, gender reassignment, sexual orientation, disability, marriage/civil partnership and pregnancy/maternity.

Waku Waku

Seek to be passionate and positive about GMO GlobalSign by aligning with the mission, vision, behaviours, and objectives.

Equal Opportunity Employment

GMO GlobalSign, Inc. is proud to be an Equal Employment Opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you need assistance or an accommodation due to a disability, you may contact us at hr-us@globalsign.com or you may call us at +1 (603) 570-7060

Applicants have rights under the following Federal Employment Laws: Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and Employee Polygraph Protection Act (EPPA).

Background Checks

Due to the trusted nature of our business, we are required to complete background checks which includes a basic criminal record check, employment references and qualifications.

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Job Type: Full-time

Pay: $60,299.58 - $66,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Work Location: Hybrid remote in Portsmouth, NH 03801