Rental Manager (Heavy Machinery Industry)

Riyadh, Saudi Arabia

Get AI-powered advice on this job and more exclusive features.

As the Rental Operations Manager for LiuGong Saudi Arabia, you will undertake a dual mission:

Establish and Operate LiuGong's Own Rental Business: Oversee the full operational management of LiuGong Saudi Arabia's self-owned construction equipment rental business, including fleet management, customer development, contract administration, asset optimization, and profitability enhancement.

Support Dealer Rental Capability Development: Act as a key advisor and coach to assist LiuGong's authorized dealers in Saudi Arabia in building, developing, and optimizing their rental operations and business systems, thereby enhancing LiuGong's brand presence and competitiveness in the Saudi rental market.

Key Responsibilities and Tasks

I. LiuGong Saudi Arabia Owned Rental Operations

Fleet Management

Develop and implement equipment procurement, disposal, and renewal plans to optimize fleet composition, scale, and utilization.
Manage daily equipment operations including dispatching, allocation, delivery, return, and on-site coordination.
Supervise preventive maintenance and repair programs to ensure high equipment availability and reliability.
Oversee equipment storage and logistics arrangements.

Rental Sales and Customer Management

Develop and execute marketing and sales strategies for rental services; identify and expand new customer segments and market opportunities.
Manage the full lifecycle of rental contracts including negotiation, execution, and renewal.
Build and maintain strong customer relationships; handle inquiries and complaints to ensure high customer satisfaction.
Monitor rental pricing strategies to ensure competitiveness and profitability.

Financial and Risk Management

Prepare rental business budgets and monitor execution; control operational costs (e.g., maintenance, logistics, labor).
Analyze key performance indicators (KPIs) such as equipment utilization, ROI, rental collection rate, and bad debt ratio; report regularly.
Manage rental receivables and ensure timely collections.
Assess and manage risks related to credit, equipment damage/loss, and market fluctuations.
Ensure compliance with Saudi financial, tax, and legal regulations relevant to rental operations.

Team Management

Recruit, train, manage, and motivate rental operations team members (e.g., dispatchers, site coordinators, customer service representatives).

II. Dealer Rental Capability Development Support

Needs Assessment and Planning

Evaluate current rental operations, capabilities, and resource gaps of authorized dealers.
Collaborate with dealer leadership to define rental business development goals and implementation roadmaps.

Team Building and Training

Assist dealers in recruiting and forming rental operations teams.
Provide comprehensive training to dealer teams (sales, operations, management) covering rental processes, contract management, equipment handling, customer service, financial analysis, and other core competencies.
Share LiuGong's global and local best practices.

System and Process Development

Guide dealers in establishing standardized rental workflows (from inquiry to contract closure).
Support the development of equipment management systems, including IT system recommendations.
Help dealers formulate key policies for pricing, credit evaluation, and risk control.

Ongoing Support and Performance Improvement

Conduct regular dealer visits to provide on-site guidance and resolve operational challenges.
Monitor dealer rental KPIs and offer analytical insights and improvement suggestions.
Facilitate experience sharing and collaboration among dealers and between dealers and LiuGong Saudi Arabia.

Qualifications and Requirements

Mandatory Requirements

Education

Bachelor's degree or above in Engineering, Mechanical, Business Administration, Marketing, Finance, or related fields preferred.

Work Experience

Minimum 5-7 years of rental operations management experience in construction equipment, heavy machinery, automotive, or related industries, with at least 3 years in a managerial role.
Must have work experience in Saudi Arabia or the GCC region, with deep understanding of local business practices, cultural norms, and legal regulations (especially related to rental, labor, and taxation).

Core Competencies

Exceptional rental operations management skills: Proficient in full lifecycle equipment rental management (procurement, dispatch, maintenance, disposal), contract administration, cost control, risk management, and profitability analysis.
Solid technical knowledge of construction equipment: Familiar with performance, applications, and maintenance of excavators, loaders, cranes, rollers, etc.
Strong commercial and financial acumen: Capable of analyzing market trends, setting pricing strategies, conducting financial forecasting and budget management, and interpreting key financial metrics.
Excellent communication and influence: Outstanding written and verbal English communication skills (required); Arabic proficiency is a strong advantage. Able to communicate clearly and confidently with stakeholders at all levels (customers, dealers, headquarters, team members), and effectively persuade and influence others.
Leadership and team development: Proven ability to lead internal teams and effectively coach, empower, and support external partner (dealer) teams.

Preferred Qualifications

Experience working with major construction equipment manufacturers (e.g., LiuGong, Caterpillar, Komatsu, Volvo) or their authorized dealers.
Proven track record of building or rapidly scaling rental businesses from scratch.
Fluent Arabic communication skills.
Proficiency in rental management software systems (e.g., Dossier, Point of Rental, IDealer Rental).

Details