Role Overview
The Road Show Manager will be responsible for conceptualizing, planning, and executing high-impact road shows and promotional events across the UAE and international markets to showcase Sobha Realty’s luxury real estate portfolio. This role requires a blend of event management expertise, sales acumen, brand storytelling, and stakeholder coordination to maximize brand visibility, generate qualified leads, and drive sales conversions.
The ideal candidate is a dynamic professional with hands-on experience in luxury brand activations, customer engagement strategies, and large-scale event logistics.
Key Responsibilities
Road Show Planning & Execution
- Develop and execute annual road show calendars across target geographies (UAE and international).
- Manage end-to-end event planning including venue selection, setup, branding, logistics, vendor management, and permits.
- Ensure seamless execution of all road show activities, aligning with Sobha Realty’s premium brand positioning.
Sales & Lead Generation
- Collaborate with the sales team to design road show formats that maximize qualified lead generation.
- Monitor performance KPIs (footfall, leads generated, conversion rates) and optimize road show strategies.
- Provide on-ground support to the sales team during events to ensure customer engagement and follow-ups.
Marketing & Branding
- Work closely with the Marketing & Communications team to ensure brand consistency in all road show collaterals and presentations.
- Develop creative engagement activities and presentations to highlight Sobha Realty’s projects.
- Ensure alignment with global brand guidelines while tailoring experiences for diverse international markets.
Stakeholder & Vendor Management
- Liaise with internal departments (Sales, CRM, Marketing, Finance) to align on event objectives and outcomes.
- Build and maintain relationships with event agencies, vendors, venue partners, and media for flawless execution.
- Negotiate vendor contracts and ensure budget optimization.
Reporting & Analysis
- Prepare post-event reports including ROI analysis, customer insights, and recommendations for improvement.
- Maintain databases of leads and share with relevant sales teams for timely follow-ups.
Key Requirements
- Bachelor’s degree in Marketing, Business Administration, Event Management, or related field.
- Minimum 5–7 years of experience in road shows, exhibitions, or event management, preferably in luxury real estate, hospitality, or high-value products.
- Proven track record of successfully executing international and local road shows or exhibitions.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Excellent communication, negotiation, and stakeholder management skills.
- High level of creativity, attention to detail, and ability to thrive under pressure.
- Willingness to travel frequently across the UAE and international destinations.
What We Offer
- Opportunity to represent one of the most prestigious luxury real estate developers in the UAE.
- Exposure to international markets and high-profile clientele.
- A dynamic, fast-paced, and growth-oriented environment.
Job Type: Full-time
Pay: AED15,000.00 per month
Application Question(s):
- How much salary you are looking for (in AED) ?
- How many years of Roadshow managing experience you have in Dubai ?