SaaS Growth Marketer (Outbound and Inbound specialist)

Position: SaaS Growth Marketer (Outbound and Inbound specialist)
Type: Full-Time, On-Site
Location: Q Block, Johar Town, Lahore
Company: DevBeings
Timing: 3pm to 12am

About the Role

DevBeings is seeking a highly motivated SaaS Outbound Marketing & Lead Generation Specialist to join our team. This role is focused on building and executing outbound systems that generate qualified leads for SaaS and digital products.

The ideal candidate has hands-on experience with cold email campaigns and understands how to convert targeted outreach into real business opportunities.

Key ResponsibilitiesOutbound Lead Generation(Core)

• Identify and target decision-makers using Apollo, LinkedIn, and similar tools
• Plan, execute, and manage cold email campaigns using platforms like Instantly.ai
• Write and optimize high-converting email sequences for SaaS products
• Conduct A/B testing (subject lines, messaging, hooks)
• Manage and update CRM pipelines using HubSpot
• Sanitize emails using neverbounce or zerobounce
• Track and optimize campaign performance based on reply and conversion metrics

Inbound Marketing Support

• Should be able to create and manage LinkedIn content
• Keyword Research for SEO-optimized blog posts
• Perform on-page SEO optimization by collaborating with development team
• Expertise in Google ads, Meta ads marketing

RequirementsEssential Qualifications

• 1–3 years of experience in SaaS outbound marketing or B2B lead generation
• Proven experience running cold email campaigns for SaaS or tech products
• Hands-on experience with tools such as Apollo,Linkedin Sales Navigator or any reliable lead sourcing tool, Instantly.ai, neverbounce and HubSpot
• Strong copywriting skills, particularly for cold outreach

Preferred Qualifications

• Experience working with SaaS startups or digital products
• Understanding of SaaS sales funnels and customer acquisition strategies
• Ability to personalize outreach campaigns at scale

Core Competencies

• Strong execution and ownership mindset
• Ability to work independently and meet deadlines
• Data-driven approach to campaign optimization
• Consistency and discipline in daily execution

What We Offer

• Competitive salary based on experience
• Opportunity to work on international SaaS projects
• Career growth within a fast-growing software agency
• Hands-on exposure to real-world marketing systems

Job Type: Full-time

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person