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Role Overview

The SaaS Sales Manager is responsible for driving revenue growth by leading the end-to-end sales function for SaaS products, with strong emphasis on proactive lead generation, cold outreach, and pipeline development. This role combines strategic leadership with hands-on sales execution.

Key ResponsibilitiesRevenue & Pipeline Management

  • Own and achieve monthly, quarterly, and annual sales targets (ARR/MRR).
  • Build, manage, and maintain a healthy and scalable sales pipeline.
  • Ensure consistent pipeline generation through outbound and inbound activities.
  • Forecast revenue and track performance against targets.

Lead Generation & Cold Outreach (Core Focus)

  • Develop and execute lead generation strategies across multiple channels (cold calls, emails, LinkedIn outreach, events).
  • Conduct high-volume cold calling to generate qualified leads and book meetings.
  • Identify and target decision-makers (C-level, IT managers, business owners).
  • Build and manage prospect databases and outreach campaigns.
  • Qualify leads using structured frameworks (e.g., BANT, MEDDIC).

Sales Strategy & Execution

  • Define and implement SaaS sales strategies aligned with business goals.
  • Manage the full sales cycle: prospecting → qualification → demo → proposal → closing.
  • Optimize conversion rates across all sales funnel stages.

Team Leadership

  • Recruit, train, and manage sales executives and SDRs (Sales Development Representatives).
  • Set clear KPIs for outbound activities (calls, emails, meetings booked).
  • Monitor performance and provide coaching to improve conversion and outreach effectiveness.

Client Acquisition & Relationship Management

  • Lead key deals and enterprise sales cycles.
  • Conduct product demos and presentations tailored to client needs.
  • Negotiate contracts and close deals effectively.
  • Maintain strong relationships to support upselling and retention.

Cross-functional Collaboration

  • Align with Marketing on lead generation campaigns and messaging.
  • Work with Product/Tech teams to ensure solution fit.
  • Provide market feedback to improve product and positioning.

Sales Operations & CRM

  • Ensure disciplined use of CRM tools (e.g., Salesforce, HubSpot).
  • Track and report on key metrics:
  • Lead generation volume
  • Call activity & outreach performance
  • Conversion rates
  • Continuously improve sales processes and efficiency.

Key Requirements

  • Bachelor’s degree in Business, IT, or related field.
  • 5+ years of experience in B2B SaaS or technology sales.
  • Proven experience in cold calling, outbound sales, and lead generation.
  • Strong understanding of SaaS sales metrics (ARR, MRR, CAC, LTV, churn).
  • Experience managing sales teams and outbound strategies.
  • Excellent communication, negotiation, and closing skills.

Language:

  • Arabic (Preferred)

Work Location: In person

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