Trade Marketing Manager

·         Ensures the division’s top line (sales budget) is achieved in line his division marketing plan and the principal strategy.

·         Ensure quality compliance of trade Promotions and timely promo / event reports to Principals.

·         Ensure the timely execution and evaluate ROI on the activity and relate Market impact.

·         Evaluate Market competition survey data and provides input into Annual Sales Forecasting.

·         Ensures regular vendor evaluation is carried out on suppliers.

·         Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined medium term goals and brand strategies

·         Interfacing with Customer, Principal & Sales team for Annual Trade Marketing budget

·         Provides input for Annual Sales forecasting and input to Principal on Annual TM budgets and TM activities

·         Allocates budgets based on the activity

·         Provides direct supervision to subordinates including objective setting, performance management, and motivating, as well as training and coaching

·         Provides insights from knowledge acquired through multiple data sources to ensure forecast accuracy, ROI and devising key account plans

·         Analyze market trends to provide inputs for new agencies

·         Uses creativity in improving brand visibility and off take within all trade segments

·         Provides inputs towards the short- and medium-term strategic planning process for the division

·         Facilitates the achievement of short term and medium-term strategic goals of the division

·         Bachelor Degree in Business Management / Marketing

·         Minimum of 6 years of experience in marketing /business development / team management within FMCG or relevant industry

·         Previous experience in Key Account Management, Trade Marketing or Market Analysis

·         Knowledgeable in MS Office Suite (Excel, PPT, Word)