Sales Account Manager (FLS/FF/FA)

Job Summary:
We are seeking a commercially driven and technically competent Sales Account Manager – Fire Fighting & Fire Alarm Systems with proven experience in Annual Maintenance Contracts (AMC) and the ability to lead and mentor a sales team. The ideal candidate will possess strong technical knowledge of fire fighting systems, fire alarm equipment, and FLS maintenance operations, combined with a successful track record in managing key accounts and driving team-based sales performance within the Abu Dhabi market.

Key Responsibilities – Sales, Technical Advice & Stakeholder Communication

• Lead, coach, and support a sales team focused on Fire Fighting Systems, Fire Alarm Systems, and AMC contracts, ensuring achievement of individual and team sales targets and client retention.

• Act as the primary commercial and technical point of contact for strategic and key accounts, providing guidance on system specifications, equipment selection, upgrades, testing, commissioning, and maintenance strategies.

• Develop and implement sales strategies, account plans, and pipeline forecasts to drive growth in new installations, system upgrades, and AMC renewals.

• Monitor sales performance, conduct regular reviews, and provide coaching, technical guidance, and commercial support to enhance team effectiveness.

• Identify and drive cross-selling and upselling opportunities across fire alarm panels, detection devices, suppression systems, firefighting equipment, spare parts, and long-term service agreements.

• Oversee preparation of technical-commercial proposals, tenders, and AMC quotations, ensuring accuracy, compliance, profitability, and alignment with client and authority requirements.

• Coordinate with engineering, service, procurement, and operations teams to ensure technically sound solutions, efficient service delivery, and on-time project execution.

• Conduct and review site surveys, system audits, and maintenance assessments, ensuring risks, assumptions, and exclusions are properly documented.

• Lead client presentations and negotiations to balance compliance, reliability, and whole-life cost.

• Ensure accurate use of CRM and sales management systems, maintaining visibility of pipelines, pricing, contracts, and AMC renewals.

• Identify commercial and operational risks, guide the team in mitigation planning, and support resolution through cross-functional coordination.

• Support the full contract lifecycle, including tender clarifications, negotiations, AMC mobilization, service oversight, and post-contract account management to ensure high customer satisfaction and repeat business.

Qualifications & Experience – Selling Skills, Technical Knowledge & Communication

• Bachelor’s Degree in Engineering (Mechanical, Electrical, Fire Protection, or related discipline) – mandatory

• 5–10 years of sales and account management experience in:

  • Fire Fighting Systems

  • Fire Alarm Systems & Equipment

  • Fire & Life Safety (FLS) installation and AMC maintenance services

• Proven experience leading, mentoring, or managing a sales team, preferably within the fire protection or building services industry

• Strong experience in the Abu Dhabi market, with established relationships with local authorities, consultants, contractors, and end users

• Demonstrated success in winning, managing, and renewing fire protection projects and long-term maintenance contracts

• Solid technical knowledge of fire fighting systems, fire alarm equipment, suppression systems, testing & commissioning, and maintenance practices

• Strong understanding of UAE fire codes, standards, and authority approval processes

• Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts

• Excellent leadership, communication, presentation, and stakeholder management skills

• Proficiency in CRM systems, estimation tools, and MS Office; experience with ERP or service management systems is an advantage