Sales and Marketing Coordinator

Job Summary
We are seeking a dynamic and proactive Sales and Marketing Coordinator to drive our brand’s growth and engagement across multiple channels. This energetic role combines strategic planning with hands-on execution, empowering you to develop innovative marketing campaigns, manage digital platforms, and support sales initiatives. As a key member of our team, you will collaborate across departments to enhance our market presence, optimize marketing efforts, and contribute to achieving ambitious business goals. This role acts as the vital link between sales and marketing departments, driving revenue by executing marketing campaigns, conducting market research, and supporting sales teams.

Duties

• Develop and implement multichannel marketing strategies that boost brand awareness and lead generation through channels such as social media, email marketing, print advertising, and digital advertising campaigns.
• Coordinate advertising sales efforts by identifying potential clients, preparing proposals, and supporting the sales team in closing deals.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and track performance using Google Analytics and other analytics platforms.
• Conduct research on industry trends, competitor activities, and target audiences to inform marketing strategies and content creation.
• Create compelling copy for various marketing materials including blogs, newsletters, product descriptions, and advertisements using strong copywriting skills.
• Support product management teams by aligning marketing campaigns with product launches and updates.
• Monitor campaign budgets to ensure efficient allocation of resources across digital and print advertising channels.
• Analyze campaign performance data regularly to optimize ongoing efforts for maximum ROI; prepare reports for leadership review.
• Develop, implement, and track marketing campaigns, including social media management and digital content.
• Event planning including coordinate trade shows, conferences, webinars, and promotional events.
• Managing promotional materials, updating digital/print presence, tracking performance data, and facilitating lead generation.This position offers an exciting opportunity for motivated individuals passionate about digital marketing, sales support, and brand development.

Required Skills and Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in a sales and/or marketing role, often 2-4 years.
• Ability to analyze market trends and interpret campaign performance data.
• Knowledge of CRM software, Google Office and social media platforms.
• Strong written and verbal communication skills for creating marketing materials.
• Sales Support: Prepare sales scripts, export date and create reports to aid the sales team in achieving targets.
• Research & Analysis: Analyze sales data, monitor industry trends, and research competitors to identify new opportunities.
• Collaboration: Act as a liaison between teams, ensuring consistent branding and messaging across all channels.Requirements
• Knowledge of B2B (business-to-business) marketing strategies and e-commerce platforms such as WordPress or similar CMS systems.
• Strong research skills with the ability to analyze data insights for strategic decision-making.
• Excellent copywriting skills with an eye for detail; ability to craft persuasive messaging tailored to target audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Basic budgeting skills for managing campaign expenses effectively.
• A proactive attitude with excellent communication skills; team-oriented mindset eager to learn and grow within the organization. Join us as a Sales and Marketing Coordinator where your creativity meets strategy! Bring your passion for digital innovation to life by helping us connect with our audience in meaningful ways while supporting our sales growth—this is your chance to make a real impact!

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person