Sales and Marketing Manager

Role Overview

We are seeking a dynamic, strategic, and creative Marketing Manager to lead AIC Technik’s brand and demand-generation efforts. This role is ideal for someone passionate about technology and skilled in crafting campaigns that resonate across both B2B and B2G markets.

Key Responsibilities

• Develop and execute the overall marketing strategy, aligned with company goals and sales targets.
• Lead brand positioning, messaging, and content strategy across channels.
• Manage digital marketing campaigns (SEO, SEM, email, social media, paid ads).
• Coordinate with product, sales, and technical teams to create marketing collateral (brochures, presentations, case studies, etc.).
• Drive lead generation and conversion through targeted campaigns and automation tools.
• Plan and execute industry events, trade shows, and webinars.
• Oversee the company’s website, blog, and social media presence.
• Analyze performance metrics and present insights and optimizations to leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field. MBA is a plus.
• 5+ years of experience in marketing, preferably in tech, industrial, or B2B sectors.
• Proven track record in executing successful digital and content marketing campaigns.
• Proficiency with tools like Google Analytics, LinkedIn Ads, SEO/SEM tools.
• Excellent communication, leadership, and project management skills.

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Provident Fund

Work Location: In person