Sales Coordinator - Events & Catering

Specific Responsibilities:

• To act as the first point of contact for all incoming sales enquiries via phone, email, and online platforms.
• To actively generate sales by contacting new and existing clients and promoting company products and services.
• To manage the full sales cycle for assigned accounts from initial enquiry to confirmed booking.
• To prepare and issue proposals, quotations, menus, and cost estimates accurately and on time.
• To follow up on proposals and leads to maximize conversion and close sales.
• To achieve individual monthly and quarterly sales targets as assigned by management.
• To maintain and update all sales activities, client interactions, and follow-ups in the CRM system.
• To schedule and coordinate client meetings, site visits, and tasting sessions.
• To liaise with operations, kitchen, logistics, and finance teams to ensure feasibility and smooth execution of events.
• To upsell additional services such as upgraded menus, premium packages, décor, and entertainment.
• To negotiate pricing within approved parameters while maintaining profit margins.
• To prepare weekly and monthly sales reports for management review.
• To attend networking events, exhibitions, wedding fairs, and client meetings to generate new business.
• To monitor competitor activity and market trends within the UAE catering and events industry.
• To ensure accurate handover of confirmed events to the operations team with complete documentation.
• To maintain professional relationships with corporate clients, event planners, and wedding coordinators.
• To provide excellent customer service before, during, and after events.
• To handle client concerns and coordinate resolutions with relevant departments.
• To comply with company policies, UAE food safety regulations, and ethical business standards.
• To be flexible and support the sales and operations teams during peak business periods.

Skills and Specification:

• Ability to generate sales and work towards fixed targets and KPIs.
• Strong communication skills in verbal and written English (Arabic is an advantage).
• Ability to interact professionally with clients, suppliers, and internal teams.
• Strong negotiation, persuasion, and closing skills.
• Ability to manage multiple tasks and work under pressure in a fast-paced environment.
• Excellent time management, organization, and follow-up skills.
• Strong attention to detail, especially in proposals and quotations.
• Ability to analyze information, prioritize tasks, and solve problems effectively.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).
• Experience using CRM systems and sales tracking tools.
• Team player with a proactive and positive attitude.
• Self-motivated, results-driven, and capable of working with minimal supervision.
• High level of integrity and ability to handle confidential information.
• Understanding of catering, hospitality, or events industry is preferred.
• Knowledge of UAE market practices and cultural considerations is an advantage.

Job Type: Full-time