Sales Engineer – Industrial Automation

About C3 Automation:

Established in 2002, C3 Automation is a leading Industrial Automation and OT Security products supplier in the Middle East. With over two decades of regional experience, we specialize in providing advanced control, communication, and computing technologies that enable critical infrastructures to operate safely, efficiently, and intelligently.

We are proud to represent globally recognized brands such as Schneider Electric, Belden (Hirschmann), and Softing, delivering integrated automation and industrial networking solutions to key sectors including energy, utilities, smart infrastructures, and manufacturing.

Role Summary:

We are seeking a motivated and technically skilled Sales Engineer – Industrial Automation with 2–3 years of experience in control and communication product sales. The ideal candidate will be responsible for business development, customer engagement, and technical sales of automation and networking solutions across the UAE and GCC markets.

This position is ideal for candidates with a strong foundation in industrial control systems, communication networks, and OT security, combined with excellent presentation and relationship-building skills.

Key Responsibilities:

Sales and Business Development:

• Promote and sell industrial control and automation products from Schneider Electric, including PLCs, RTUs, HMIs, SCADA systems, and drives.
• Develop sales of industrial communication and networking solutions from Belden (Hirschmann) and Softing, including managed Ethernet switches, industrial gateways, wireless communication devices, and OT security products.
• Identify and pursue business opportunities across energy, utilities, smart infrastructures, and manufacturing sectors.
• Build and maintain relationships with system integrators, OEMs, and end-users to strengthen C3 Automation’s market presence.
• Conduct technical presentations, solution demonstrations, and client meetings to promote products and solutions effectively.

Technical Engagement and Solution Support:

• Understand customer needs, project requirements, and operational challenges to propose tailored automation and communication solutions.
• Collaborate with internal application and technical teams to ensure technically and commercially optimized solutions.
• Prepare detailed technical and commercial offers, ensuring compliance with specifications and customer expectations.

Market Development and Coordination:

• Conduct regular market analysis to identify trends, competitor activities, and emerging opportunities.
• Maintain accurate sales forecasts and opportunity tracking in CRM systems.
• Coordinate with operations, logistics, and technical departments to ensure successful project execution and customer satisfaction.
• Participate in marketing and promotional activities, such as trade shows, seminars, and workshops, to increase brand visibility.

Qualifications & Skills:

• Bachelor’s Degree in Electrical, Electronics, Instrumentation, or Mechatronics Engineering.
• Minimum 2–3 years of experience in industrial automation or industrial networking product sales.
• Strong technical understanding of PLCs, SCADA systems, RTUs, industrial Ethernet, and OT security products.
• Familiarity with communication protocols such as Modbus, Profinet, OPC UA, and MQTT is an advantage.
• Excellent communication, negotiation, and presentation skills with a customer-centric approach.
• Self-motivated, organized, and target-driven individual with strong problem-solving abilities.

Why Join C3 Automation:

• Represent leading global brands in industrial automation and OT security.
• Work on high-value industrial projects driving digital transformation across the Middle East.
• Join a technically strong, collaborative, and innovation-driven team.
• Receive competitive compensation, performance-based incentives, and career development opportunities.
• Be part of a company with a solid industry reputation and a vision for advancing industrial technology and cybersecurity in the region.

Job Type: Full-time

Pay: AED3,500.00 - AED4,500.00 per month