Sales Executive - CPaaS - SAAS

The CPaaS Sales Executive is responsible for new customer acquisition by proactively generating leads, opening doors, and building a strong enterprise pipeline. The role focuses on hunting , leveraging personal and professional networks, direct outreach, and face-to-face engagement to onboard new customers across targeted industries.

• Lead Generation & Prospecting (Core Function)
• Actively generate new leads through cold calling, cold visits, LinkedIn outreach, referrals, and personal contacts
• Leverage existing relationships and industry connections to open new accounts
• Identify and approach decision-makers (CX, IT, Digital, Marketing, Operations)
• Build and maintain a strong pipeline of qualified prospects
• Door Knocking & Field Sales
• Conduct regular on-site visits to enterprises, SMEs, and startups
• Present CPaaS solutions directly to potential customers
• Establish trust-based relationships with key stakeholders
• Represent the company professionally in client meetings, events, and exhibitions
• Solution Selling & Use Case Mapping
• Understand customer pain points and map them to CPaaS use cases (SMS, WhatsApp, Voice, OTP, Chatbots, Campaigns)
• Work with presales and product teams to propose tailored solutions
• Prepare and deliver presentations, demos, and proposals
• Sales Cycle Management
• Manage the full sales cycle: prospecting → qualification → proposal → negotiation → closing
• Maintain accurate sales data and forecasts in CRM
• Ensure smooth handover to delivery and account management teams after deal closure
• Market & Competitive Intelligence
• Monitor competitors, pricing models, and customer buying behavior
• Share market insights with sales and product teams
• Identify emerging opportunities within targeted industries
  
  

Target Industries

• Fintech & Banking
• E-commerce & Marketplaces
• Logistics & Delivery
• Retail & FMCG
• Healthcare
• Education & Digital Services
  
  

Requirements

Experience

• Bachelor degree in business administration or any other related feild.
• 3-5 years of B2B sales experience
• Strong preference for SaaS, CPaaS, Telecom, Cloud, or Digital Services background
• Proven experience in hunting roles, not account farming
• Demonstrated success in generating leads independently
• Experience selling into Retail, FMCG, Logistics, or Consumer-facing businesses
  
  

Skills

• Strong negotiation and closing skills
• Excellent communication and presentation skills
• Ability to build relationships at C-level and mid-management levels
• Comfortable with cold outreach and rejection
• Strong understanding of B2B sales processes
• Ability to work independently and meet targets
  
  

Technical Knowledge (Preferred)

• Familiarity with CPaaS components: SMS, Voice, WhatsApp, OTP, Chatbots, Campaigns
• Basic understanding of APIs and integrations (non-technical level)
• Experience using CRM tools (HubSpot, Salesforce, Zoho, etc.)