Sales Manager - B2B Bakery & Flour Products

We are seeking an experienced and results-driven B2B Sales Manager to lead our sales operations in the bakery and flour products sector. The ideal candidate will be responsible for driving sales growth, expanding our customer base (HORECA, manufacturers, etc.), and managing key accounts to achieve revenue and profit targets.

Key Responsibilities

• Business Development: Identify and pursue new B2B opportunities, generate leads, and develop strategies for expanding the customer base within the assigned territory.
• Key Account Management: Build and maintain strong, long-lasting relationships with key customers, ensuring high levels of client satisfaction and repeat business.
• Sales Strategy & Planning: Develop and implement effective sales strategies, create sales plans, and translate category priorities into actionable sales execution plans.
• Target Achievement: Consistently meet and exceed monthly, quarterly, and annual sales targets and performance metrics.
• Product Knowledge: Possess in-depth knowledge of bakery and flour products to effectively communicate features, benefits, and technical solutions to customers.
• Market Analysis & Reporting: Monitor sales trends, analyze market conditions and competitor behavior, prepare accurate sales forecasts, and generate regular reports on sales activities and performance.
• Negotiation & Contracts: Lead negotiations, sign sales contracts, take purchase orders, and ensure timely follow-up on receivables in line with company financial policies.
• Collaboration: Coordinate with internal teams, including operations, logistics, marketing, and supply chain, to ensure seamless product delivery and new product launches.
• Leadership: Supervise, train, and motivate the sales team, providing guidance and coaching to ensure team targets are met.

Requirements & Skills

• Experience:
• Minimum of 3–5 years of proven B2B sales experience in the food industry, specifically in food ingredients, bakery, or FMCG.