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Sales Manager - Leisure & MICE

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The Sales Manager Leisure & MICE role requires a strategic approach to sales, market analysis, competitor activity to recommend strategies that keep the hotel a leader in the marketplace through the development of future and repeat business and customer engagement to position the hotel as a preferred destination for leisure and MICE business. Specifically, you will be responsible for performing the following tasks to the highest standards:

  • Proactively source and secure new business in the Leisure and MICE segments.
  • Develop and maintain relationships with key travel agencies, tour operators, corporate clients, event planners and destination management companies.
  • Conduct sales calls, client meetings, site inspections, and hotel presentations to generate new business.
  • Represent the hotel at industry trade shows, networking events, and roadshows to increase brand awareness and market share.
  • Negotiate and finalize contracts with clients while ensuring profitability and alignment with hotel revenue strategies.
  • Build and nurture strong, long-term client relationships to ensure repeat business.
  • Provide personalized service and seamless communication to enhance guest satisfaction and loyalty.
  • Work closely with internal departments such as Events, Revenue and Operations to ensure smooth execution of group bookings and events.
  • Monitor competitor activities and market trends to adjust sales strategies accordingly.
  • Collaborate with the Revenue Management team to implement optimal pricing and yield strategies.
  • Achieve and exceed sales targets through proactive prospecting and strategic account management.
  • Prepare sales reports, forecasts, and market analysis to support strategic decision-making.

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