Sales Manager - Leisure & MICE

The Sales Manager Leisure & MICE role requires a strategic approach to sales, market analysis, competitor activity to recommend strategies that keep the hotel a leader in the marketplace through the development of future and repeat business and customer engagement to position the hotel as a preferred destination for leisure and MICE business. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Proactively source and secure new business in the Leisure and MICE segments.
• Develop and maintain relationships with key travel agencies, tour operators, corporate clients, event planners and destination management companies.
• Conduct sales calls, client meetings, site inspections, and hotel presentations to generate new business.
• Represent the hotel at industry trade shows, networking events, and roadshows to increase brand awareness and market share.
• Negotiate and finalize contracts with clients while ensuring profitability and alignment with hotel revenue strategies.
• Build and nurture strong, long-term client relationships to ensure repeat business.
• Provide personalized service and seamless communication to enhance guest satisfaction and loyalty.
• Work closely with internal departments such as Events, Revenue and Operations to ensure smooth execution of group bookings and events.
• Monitor competitor activities and market trends to adjust sales strategies accordingly.
• Collaborate with the Revenue Management team to implement optimal pricing and yield strategies.
• Achieve and exceed sales targets through proactive prospecting and strategic account management.
• Prepare sales reports, forecasts, and market analysis to support strategic decision-making.