Sales & Marketing Head (CMO Equivalent)

Sales & Marketing Head (CMO Equivalent)

Industry: LMS / EdTech / Digital Learning
Location: [Bangalore/WFO]
Experience Required: 7+ years in EdTech/Tech/Product Marketing/SaaS Sales
Reports To: General Manager

About the Role

We are looking for a high–impact Sales & Marketing Leader to build and scale revenue for our new LMS brand, drive market entry, develop the GTM strategy, build distribution channels, and lead B2C growth. This role is equivalent to a Chief Marketing Officer (CMO) in responsibility and leadership capacity.

The candidate must have hands-on experience in strategic planning, brand positioning, digital marketing, sales growth, lead funnels, partnerships, and team leadership. The role requires an entrepreneurial mind-set with the ability to scale a product from early-stage to high-growth.

About the Role

We are looking for a high–impact Sales & Marketing Leader to build and scale revenue for our new LMS brand, drive market entry, develop the GTM strategy, build distribution channels, and lead B2C growth. This role is equivalent to a Chief Marketing Officer (CMO) in responsibility and leadership capacity.

The candidate must have hands-on experience in strategic planning, brand positioning, digital marketing, sales growth, lead funnels, partnerships, and team leadership. The role requires an entrepreneurial mind-set with the ability to scale a product from early-stage to high-growth.

Key Responsibilities

1. Sales Leadership

• Build and execute complete Sales Strategy for LMS launch and expansion
• Own revenue targets, conversions, subscription growth & Annual Recurring Revenue/Monthly Recurring Revenue
• Setup B2C funnels: Direct student subscriptions, parent outreach, influencer tie-ups
• Build inside sales team from scratch
• Prepare sales playbooks, pricing models, and onboarding frameworks

2. Marketing & Brand Growth

• Build strong Brand Identity and Market Positioning for the LMS
• Plan and execute Digital Marketing campaigns across Meta, Google, YouTube, SEO, Content & Email Automation
• Grow social media presence, community engagement & brand recall
• Lead performance marketing, CAC optimization & ROI tracking
• Drive PR, campaigns, events, student outreach, workshops & school roadshows

3. Product GTM & Market Expansion

• Define and drive Go-To-Market (GTM) Strategy for national & international rollout
• Identify opportunities in CBSE/ICSE/IGCSE/Competitive exam segments
• Conduct competitor benchmarking, pricing & user-behaviour analysis
• Launch subscription packages, bundles, value-added services & upgrades

4. Leadership & Team Building

• Build, hire and manage Sales, Marketing, Telecalling & On-ground Activation teams
• Create KRAs/KPIs for performance-based culture
• Lead weekly sales reviews, forecasts & revenue dashboards
• Collaborate closely with Academics, Tech & Operations teams for alignment

Performance Metrics (KPIs)

• Monthly Revenue & Subscription Growth
• Lead Generation & Conversion Rate
• CAC vs LTV Ratios
• Market Penetration & Territory Coverage
• Digital Performance Metrics (CTR, CPL, ROAS)
• Onboarding of Schools/Franchises/Channels

Required Skills & Competencies

• Proven success in EdTech SaaS product sales/marketing
• Strong understanding of LMS, student learning models & K12 ecosystem
• Experience in demand generation, paid marketing, funnel optimization
• Excellent communication, negotiation & stakeholder management
• Data-driven decision making with high ownership
• Startup mindset — fast execution, experimentation, innovation
• Ability to build teams & scale nationwide

Preferred Qualification

• MBA/PGDM in Marketing/Sales (Preferred not mandatory)
• Experience working in EdTech companies like Byju’s, Unacademy, Vedantu, Toppr, LMS SaaS firms is a plus
• Prior experience leading 10–50 member sales teams

Compensation & Benefits

• Performance-based incentives & revenue-linked bonuses
• Growth opportunity to scale into CMO role in 12–18 months

Why Join Us?

• Opportunity to shape and lead a new national & International-level LMS brand
• Entrepreneurial freedom with leadership decision-making authority
• Direct access to founders; fast growth and recognition
• Chance to build a legacy in the EdTech space

Job Type: Full-time

Work Location: In person