Sales & Marketing Manager

JOB PURPOSE:

The Sales & Marketing Manager is responsible for defining the strategic direction and vision for the organization's marketing and sales efforts. This role involves developing and implementing data-driven strategies to achieve corporate objectives, including boosting brand awareness, enhancing customer experience, and driving growth in ridership and revenue.

The Sales & Marketing Manager will lead brand partnerships, cultivate customer loyalty, and facilitate cross-functional collaborations to align organizational priorities with customer needs and emerging market opportunities. This position is also accountable for generating revenue from advertising and other commercial ventures.

RESPONSIBILITIES/DUTIES

Strategic Leadership & Vision:

• Define and oversee corporate strategies, along with developing comprehensive marketing and sales plans that align with business objectives and address emerging trends and evolving market demands.
• Develop a sales strategy, through creating a dynamic plan designed to maximize revenue from existing company assets and capitalize on new commercial opportunities.
• Report to senior leadership, providing them with data-backed recommendations and insightful updates on customer satisfaction metrics and key market trends.
• Represent the brand at all key industry events, public forums, press events, and stakeholder engagements.

Brand, Performance, & Growth Management

• Oversee brand positioning, while ensuring a consistent and clear brand identity across all platforms to maintain a unified public perception.
• Track products performance, along with analyzing sales data while using an agile innovative marketing approach for rapid improvement and invigorate sales.
• Set KPIs and benchmarks, in addition to establish specific, measurable key performance indicators for all marketing campaigns and teams.
• Manage the marketing budget, while effectively allocating funds and demonstrating a clear return on investment (ROI) to senior management.
• Collaborate with territory teams, to ensure that all physical marketing materials are accurate and up-to-date.

Team Leadership & Collaboration

• Mentor the team, along with guiding direct reports and managing relationships with external agencies and partners.
• Cross-functional collaboration with departments heads to identify and execute strategic opportunities, including optimizing service offerings, enhancing on-ground and online customer touchpoints to improve the overall customer journey and align promotional efforts.
• Manage a marketing calendar, which ensures that territory teams are aligned, and resources are used efficiently for every campaign and event.
• Align initiatives with business objectives, ensuring all marketing and customer experience efforts support the company's broader strategic goals and NAT requirements.

ESSENTIAL QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration or a related field.
• Fluent in both Arabic & English (French is a Plus)

KNOWLEDGE:

• Expert knowledge of service industries and urban public transportation services.
• Proven experience in market research, brand management, customer journey optimization, and multi-channel planning and budgeting.

EXPERIENCE:

• 10+ years of experience in Marketing and Sales (with at least 5 years in a managerial position).

DESIRED BEHAVIORS & EXPERIENCES

• Able to manage multiple projects simultaneously, prioritize tasks efficiently, and use modern tools to track progress and meet deadlines, to ensure that campaigns are delivered on time and within scope.
• Able to thrive in a fast-paced environment and be highly adaptable to change. Can collaborate seamlessly with various teams and stakeholders to achieve common goals.
• A visionary leader who can inspire a team and develop long-term strategies that align with business objectives. Has the foresight to anticipate market trends and propose innovative solutions.
• Able to articulate complex ideas clearly to diverse audiences, from executives to team members. They should be skilled in building relationships and negotiating effectively to foster a cooperative work environment.
• A self-starter who takes the initiative to identify new opportunities and solve problems before they arise. A true team player who actively contributes to collective success.