Sales Officer – HORECA & B2B

About Us:

FRÍO Beverages Trading LLC is a Dubai-based beverage company pioneering the future of hydration with clean, better-for-you products. We are passionate about creating beverages that promote wellness, sustainability, and innovation.

Position Overview:

We are seeking an experienced Sales Officer to lead and grow our B2B and HORECA (Hotels, Restaurants, Cafés) sales channels. The ideal candidate is a results-driven professional with a strong network and proven success in driving business growth through strategic partnerships and account management within the beverage or FMCG industry.

Key Responsibilities:

• Develop and execute sales strategies to expand FRÍO’s presence in HORECA and B2B channels.
• Identify and secure new business opportunities with hotels, restaurants, cafés, catering companies, and corporate accounts.
• Build and maintain strong relationships with key decision-makers and distributors.
• Prepare and deliver sales presentations, proposals, and quotations.
• Monitor market trends, competitor activities, and customer feedback to inform strategy.
• Achieve sales targets, manage budgets, and ensure profitability.
• Coordinate closely with marketing and operations teams to ensure seamless execution of sales activities.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 3–5 years of experience in HORECA and B2B sales , preferably within beverages or FMCG.
• Strong understanding of the UAE HORECA market and existing client network is a plus.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, target-oriented, and able to work independently.
• Valid UAE driving license is preferred.