Sales Operation Officer

The  Sales Operations Officer  serves as the critical bridge between marketing campaigns, lead-generation efforts, and sales execution. This role ensures all inbound and outbound opportunities are nurtured, qualified, and converted through a structured, data-driven, and relationship-focused approach.

They will be responsible for optimizing the sales funnel — from awareness and engagement to lead qualification and deal support — ensuring seamless handover between marketing, pre-sales, and business development teams.

· Manage, monitor, and convert leads generated from marketing campaigns, events, exhibitions, digital outreach, and partnerships.

· Qualify and nurture inbound leads into sales-ready opportunities using CRM and structured communication workflows.

· Support the Sales Executives by preparing client briefs, proposals, and presentation materials with relevant case studies and data insights.

· Coordinate closely with marketing teams to ensure alignment between content, campaigns, and active pursuits.

· Maintain accurate CRM data, ensuring visibility of opportunity stages, probability, and forecasted revenue.

· Identify cross-selling and upselling opportunities within existing client accounts.

· Conduct research on prospects, competitors, and industry trends to support account-based sales strategies.

· Prepare sales reports, performance dashboards, and pipeline analyses to inform management decisions.

· Ensure seamless transition from marketing-generated awareness to direct business opportunities.

· Support tender submissions, follow-ups, and compliance documentation alongside the proposal and contracts teams.

The Sales Operations Officer will work closely with:

· Marketing & Communications  – to align campaign outputs and ensure lead quality.

· Sales Executives (Hunters)  – to hand over warm leads and provide contextual background for closing.

· Strategy & Operations  – to analyze sales data and forecast performance.

· Bachelor’s Degree in Business Administration, Marketing, Communications, or related field.

· 5–8 years’ experience in Sales Operations, CRM Management, or Marketing-to-Sales roles within experiential design, events, technology, or media sectors.

· Demonstrated experience bridging marketing activities with sales conversion processes.

· Proficiency in CRM systems (HubSpot, Salesforce, or Zoho) and Excel-based analytics.

· Strong communication, follow-up, and coordination skills.

· Excellent English writing and presentation ability.

· Comfortable working in fast-paced, deadline-driven environments.

· Salesforce Certified Administrator or Zoho Sales/Marketing Software Certification.

· Google Analytics or Digital Marketing Fundamentals Certification.

· Project Management Professional (PMP) or Agile/Scrum training.

· Highly organized and detail-oriented.

· Strong sense of accountability and initiative.

· Data-driven mindset with commercial awareness.

· Excellent follow-through and client service orientation.

· Collaborative yet autonomous – capable of managing multiple internal stakeholders