Salesforce Marketing Cloud Developer

Job Title: Salesforce Marketing Cloud Specialist

Hybrid : Night Shift (US timings - 2 pm IST to 10 pm IST)

Retail industry client

Immediate joiners will be preferred.

Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.

Key Responsibilities:

Salesforce Marketing Cloud Expertise:

• Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.
• Create data-driven marketing strategies with robust segmentation and personalization.
• Build, test, and optimize dynamic content for targeted campaigns.
• Monitor and analyze campaign performance to provide actionable insights and recommendations.

SQL & Data Management:

• Utilize SQL for querying and managing data extensions within SFMC.
• Ensure data integrity and create custom reports to support marketing objectives.
• Collaborate with data teams to synchronize and streamline data flows between systems.

Automation & Integration:

• Develop automated workflows and marketing journeys to enhance efficiency.
• Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.
• Implement and maintain API-based connections to support advanced campaign functionality.

Strategic Collaboration:

• Partner with marketing and sales teams to align SFMC capabilities with business goals.
• Provide training and support for internal teams to maximize platform utilization.
• Stay up-to-date with SFMC developments and best practices to drive innovation.

Qualifications:Essential Skills:

• Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).
• Strong knowledge of SQL for data management and reporting.
• Proven ability to create and optimize automated marketing workflows.
• Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.

Additional Skills:

• Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.
• Strong analytical and problem-solving skills with a focus on ROI-driven marketing.
• Excellent communication and collaboration abilities.

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,400,000.00 per year

Work Location: In person