Search Engine Optimization and Content writer (Arabic)

Position : SEO and Content Writer

Key Responsibilities :

1. Develop and execute SEO strategies to improve organic search rankings, website traffic, and lead generation across digital platforms.

2. Create high-quality, engaging content in both English and Arabic, including website pages, blogs, landing pages, and patient education materials aligned with healthcare standards.

3. Optimize content for search engines and AI platforms (e.g., generative search, AI-driven discovery tools) to enhance visibility and relevance.

4. Conduct keyword research and competitor analysis to identify opportunities in the healthcare sector and implement data-driven content plans.

5. Ensure on-page and technical SEO best practices, including metadata optimization, internal linking, schema markup, and site performance improvements.

6. Collaborate with medical, marketing, and design teams to ensure content accuracy, brand consistency, and compliance with healthcare regulations.

7. Monitor, analyze, and report on SEO performance metrics (traffic, rankings, conversions), and continuously refine strategies based on insights.

Requirements :

1. Minimum 3 years experience with SEO and Content Writing, and minimum 1 year experience with SEO Optimization for AI platforms.
2. Minimum 1 year experience in healthcare - preferred
3. Must be fluent in English and Arabic