Senior Social Media Content Strategist & Creator

Amourion Group is looking for a high-caliber Content Strategist to lead and scale the content function across a portfolio of 5–6 fast-growing education brands.

Role Overview

We are looking for a high-performance Social Media Strategist & Content Creator who can build, scale, and dominate visibility across multiple platforms — including YouTube, Instagram, Facebook, LinkedIn, X (Twitter), and Threads.

This is NOT a basic content posting role.

We need someone who understands:

How algorithms work
How to convert views into leads & revenue
How content goes viral How to build authority brands (especially in education & consulting)

Core Responsibility

You will be responsible for end-to-end social media growth, including:

1. Content Strategy & Planning

● Design platform-specific content strategy for:

○ YouTube (Long-form + Shorts)

○ Instagram (Reels + Carousels)

○ LinkedIn (Authority posts)

○ X & Threads (Engagement + opinions)

● Build monthly content calendar (30 days) aligned with:

○ Lead generation goals

○ Brand positioning (Premium + Authority)

● Identify viral content angles (case studies, education myths, geopolitics, numerology, career insights)

2. Content Creation & Execution

● Write high-retention scripts (hooks, storytelling, CTA)

● Create/guide:

○ Reels, Shorts, YouTube videos

○ Carousels, thumbnails, captions

● Ensure first 3 seconds hook optimization

● Repurpose content across platforms for maximum reach

3. Growth & Performance Scaling

● Drive organic growth + viral reach

● Optimize for:

○ Watch time

○ Engagement rate

○ Shares & saves

● Run A/B testing for:

○ Hooks

○ Thumbnails

○ Titles

● Scale content to:

○ 1M+ views per video target (long-term)

○ High inbound leads

4. Algorithm & Trend Mastery

● Stay updated with:

○ YouTube algorithm shifts

○ Instagram reach patterns

○ LinkedIn content trends

● Identify and act on:

○ Trending topics

○ Content gaps in market

5. Analytics & Reporting

● Track weekly:

○ Growth metrics

○ Engagement insights

○ Lead conversions

● Present actionable reports (not just data)

6. Brand Positioning

Work closely with leadership to position:

● Dr. Anil Khare as:

○ Global authority in education & career counselling

● Build structured content for:

○ Amourion (Tutoring + Training + Counselling)

○ IB Scholars

○ Writing Services

○ Occult Clinic (Numerology & Vastu)

Skills Required

● Scriptwriting (High retention storytelling)

● Deep understanding of:

○ Social media algorithms

○ Viral content frameworks

● Video content planning (editing knowledge is a plus)

● Strong copywriting (hooks, captions, CTAs)

● SEO + AEO (AI search optimization)

Mindset

● Data-driven decision maker

● Fast execution & iteration

● Obsessed with growth & performance

● Thinks like a brand builder + marketer, not just a creator

What Success Looks Like (KPIs)

Within 90 Days:

● 2–5X growth in reach & engagement

● Consistent viral content (100K+ views)

● Strong inbound leads from content

● Clear authority positioning in niche

Compensation

● Competitive Salary (Based on Experience)

● Performance-Based Incentives

● Growth into Head of Content / Digital Growth Lead

How to Apply

Attend the interview with the following:

• Portfolio (Social media links)
• Top 5 content pieces you’ve created
• Growth case study (Before vs After)
• A short strategy:

“How would you grow Dr. Anil Khare’s brand to 1M followers in 6 months?”

Important Note

This role is for serious performers only.
If you cannot demonstrate real results, please do not apply.

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Work Location: In person