Marketing Specialist

Shiplifier is a growing logistics platform designed to simplify shipping through discounted rates, seamless technology, and user-friendly solutions for both local and international deliveries. As a fast-paced startup, we are building a dynamic brand presence and are looking for a creative, driven Marketing Specialist to join our team.

Role Overview

We are seeking a highly motivated and creative Marketing Specialist to lead and execute Shiplifier’s marketing efforts, with a strong focus on social media management and digital growth. This role is ideal for someone who thrives in a startup environment, is hands-on, and is passionate about building brands from the ground up.

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Key Responsibilities

Social Media Management

•  Own and manage all Shiplifier social media platforms (Instagram, TikTok, LinkedIn, etc.)
•  Develop and execute monthly content calendars aligned with brand goals
•  Conceptualize creative content ideas, including Reels and TikTok videos
•  Work closely with designers and content creators to bring ideas to life
•  Monitor trends and adapt content strategies to stay relevant and engaging
•  Manage community engagement, comments, and DMs

Paid Media & Ads Management

•  Plan, execute, and optimize paid social media campaigns
•  Analyze performance metrics and continuously improve ROI
•  Manage budgets and track ad performance across platforms

SEO Management

•  Develop and implement SEO strategies to improve organic visibility
•  Conduct keyword research and optimize website/content accordingly
•  Monitor and report on SEO performance and rankings

Website & Digital Marketing Support

•  Support updates and optimization of the company website
•  Collaborate with the wider team on campaigns across multiple marketing channels
•  Ensure brand consistency across all digital touchpoints

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Startup Mindset Expectations

•  Be agile and adaptable in a fast-changing environment
•  Think creatively and innovatively to drive growth
•  Demonstrate strong problem-solving and analytical skills
•  Take ownership and proactively identify opportunities for improvement
•  Comfortable wearing multiple hats and contributing beyond core responsibilities

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Requirements

•  2–4 years of experience in marketing, social media, or digital marketing
•  Strong understanding of social media platforms and trends (especially TikTok & Instagram)
•  Experience with ads management (Meta Ads preferred)
•  Basic knowledge of SEO principles and tools
•  Excellent communication and collaboration skills
•  Ability to manage multiple projects and deadlines

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Nice to Have

•  Experience working in a startup or fast-paced environment
•  Familiarity with logistics, e-commerce, or tech platforms
•  Content creation skills (basic video editing, scripting, or ideation)

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What We Offer

•  Opportunity to grow with a fast-scaling startup
•  Creative freedom and ownership of projects
•  Collaborative and dynamic team environment

Work Location: In person