Search Engine Optimization Executive

Location: Lahore, Islamabad, Karachi

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• 3+ years of SEO Operations experience
• Experience working with SEO agencies and implementing strategies is a plus
• Understanding of ranking factors and search engine algorithms

Technical / Functional / Leadership Skills Required

• Hands-on with SEO tools including Google Analytics, Keyword Planner, SEMRush, etc.
• Strong ability to prioritize and manage multiple tasks effectively
• Ability to work independently and take ownership of tasks
• Collaborative approach to working with cross-functional teams

Education / Qualifications / Certifications Required

• Bachelor's degree in marketing, communication, or a related field preferred.
• Certifications or training in SEO tools and search engine platforms would be an advantage

PRINCIPAL ACCOUNTABILITIES:

• Monitor and manage SEO technical tools and platforms.
• Break down End Market and agency recommendations into actionable tasks and prioritize them based on urgency and impact.
• Support with audits of website architecture, content, and linking factors (channel audit, technical audit, keyword audit, content audit, audience audit, competition audit, third party/marketplace audit etc.)
• Research and analyze competitor platforms and search efforts.
• Gather, interpret, and deliver data-driven results using tools (e.g. GA/GA4, SEMrush, Sharepoint).
• Develop reports and dashboards to visualize and communicate insights.
• Present findings and recommendations to stakeholders.
• Analyze and report on tracking of SEO performance-related KPIs.
• Partner with internal teams to optimize marketing content across channels.
• Assist in creating, editing, managing, and optimizing web and other digital content for organic search ranking