Search Engine Optimization Specialist

Employment Type: Full-time

About the Role

We are seeking a results-driven SEO Specialist to enhance our online presence, drive organic traffic, and improve search engine rankings. The ideal candidate will have a strong understanding of SEO best practices, content optimization, and data analysis. This role involves both strategic planning and hands-on execution of SEO initiatives to maximize visibility across web and social platforms.

Key Responsibilities

1. SEO Expertise

· Develop and execute effective on-page and off-page SEO strategies to improve rankings and increase organic traffic.

· Conduct keyword research, content audits, and competitor analysis to identify growth opportunities.

· Monitor and analyze SEO performance using tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms.

· Collaborate with web developers and content teams to implement SEO improvements across website and social media platforms.

· Stay updated on the latest SEO trends, algorithm updates, and best practices to maintain competitiveness.

2. Content Creation & Optimization

· Write, edit, and optimize high-quality content for websites, blogs, and social media platforms.

· Perform in-depth research on industry topics, competitors, and emerging trends to produce relevant, engaging, and SEO-friendly content.

· Ensure content follows brand guidelines and aligns with overall marketing strategy.

Requirements

· Proven work experience as an SEO Specialist, Digital Marketer, or similar role.

· Strong knowledge of SEO principles, keyword research, and analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, etc.).

· Excellent writing, editing, and content optimization skills.

· Ability to analyze data, generate insights, and implement actionable recommendations.

· Familiarity with HTML, CMS platforms (e.g., WordPress), and basic web development concepts is a plus.

· Strong communication and collaboration skills

Job Type: Full-time

Work Location: In person