Search Engine Optimization Specialist

Overview
We are seeking a skilled SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a passion for optimizing websites and driving organic traffic through effective SEO strategies. This role involves working closely with content creators, web developers, and marketing professionals to enhance our online presence and improve search engine rankings. If you are knowledgeable in the latest SEO trends and tools, we want to hear from you!

Duties

• Conduct comprehensive keyword research to identify opportunities for content optimization and new content creation.
• Develop and implement on-page SEO strategies, including optimizing metadata, headings, and internal linking structures.
• Perform technical SEO audits to identify issues related to site architecture, crawlability, and indexation.
• Utilize tools such as Google Analytics, Google Search Console, and Adobe Analytics to monitor website performance and user behavior.
• Collaborate with content teams to create high-quality, SEO-friendly content that aligns with user intent.
• Manage link-building campaigns to enhance domain authority and improve search rankings.
• Optimize e-commerce product pages for better visibility in search engines.
• Analyze competitors’ strategies and identify areas for improvement in our own approach.
• Stay updated on the latest industry trends, algorithm updates, and best practices in SEO and digital marketing.

Experience

• Proven experience in SEO with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as SEMrush, Moz, or Ahrefs for analysis and reporting.
• Familiarity with web analytics platforms like Google Analytics and Adobe Analytics for tracking performance metrics.
• Experience with content management systems (CMS) such as WordPress for implementing SEO strategies.
• Knowledge of HTML, CSS, JavaScript, and Google Tag Manager is preferred for technical optimizations.
• Strong skills in conversion optimization techniques to enhance user experience and drive conversions.
• Experience in social media management is a plus to support integrated digital marketing efforts.
• A background in digital marketing or related fields is highly desirable. If you are ready to take your SEO expertise to the next level and contribute to our success in the digital landscape, we encourage you to apply!

Job Type: Full-time

Pay: $40,000.00 - $80,000.00 per year

Work Location: Remote