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activation manager

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 <p>
  <strong>
   Job Title: Activation Manager &ndash; KSA
  </strong>
 </p>
 <p>
  <strong>
   Reports to: Shopper Marketing Manager
  </strong>
 </p>
 <p>
  <strong>
   Business Unit: ACCBC &ndash; Corporate
  </strong>
 </p>
 <p>
  <strong>
   Function: Marketing
  </strong>
 </p>
 <p>
  <strong>
   Location: Riyadh - KSA
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Purpose of the Job
  </strong>
 </p>
 <p>
  The Activation Manager &ndash; KSA is responsible for leading and executing all on-ground activation initiatives across the Kingdom of Saudi Arabia. The role ensures that brand and channel strategies are effectively translated into high-impact consumer and trade activations, driving brand visibility, shopper conversion, and incremental sales. The job requires strong FMCG commercial acumen, excellent execution discipline, and the ability to operate at speed across multiple regions and trade channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Roles &amp; Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop and implement annual activation plans aligned with national sales and marketing strategies.
  </li>
  <li>
   Lead planning and execution of trade marketing activities, in-store visibility programs, and channel-specific activation initiatives.
  </li>
  <li>
   Ensure flawless execution of promotions, sampling programs, events, and brand experiences at priority retail and wholesale locations.
  </li>
  <li>
   Collaborate with Sales, Marketing, Trade Marketing, and Distributor Teams to ensure alignment and integrated execution of activation programs.
  </li>
  <li>
   Monitor market performance, shopper insights, and competitor activity to identify opportunities that enhance brand visibility and conversion.
  </li>
  <li>
   Manage activation agencies, suppliers, and third-party partners to ensure high-quality delivery and adherence to brand guidelines.
  </li>
  <li>
   Evaluate activation ROI and develop actionable recommendations for continuous improvement.
  </li>
  <li>
   Ensure full compliance with brand identity, commercial policies, and company guidelines across all activation touchpoints.
  </li>
  <li>
   Develop, manage, and maintain activation toolkits, POS materials, and merchandising standards.
  </li>
  <li>
   Support Sales Teams with channel-specific activation solutions that drive distribution, availability, and off-take.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Performance Indicators (KPIs)
  </strong>
 </p>
 <ul>
  <li>
   Execution Excellence Score (visibility standards, compliance, and activation quality).
  </li>
  <li>
   Activation ROI and cost-efficiency metrics.
  </li>
  <li>
   Improvement in off-take and sell-out performance across focus channels.
  </li>
  <li>
   Availability and on-shelf visibility uplift for priority SKUs.
  </li>
  <li>
   Timely delivery and completion of activation projects.
  </li>
  <li>
   Agency performance and adherence to brand standards.
  </li>
  <li>
   Growth in shopper conversion and engagement metrics.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <p>
  <strong>
   Experience
  </strong>
 </p>
 <ul>
  <li>
   5&ndash;7 years of experience in activation, trade marketing, or sales within the FMCG sector.
  </li>
  <li>
   Strong experience in the KSA market across key trade channels.
  </li>
  <li>
   Proven track record in managing field activations and merchandising programs.
  </li>
 </ul>
 <p>
  <strong>
   Knowledge
  </strong>
 </p>
 <ul>
  <li>
   Deep understanding of KSA trade channels: Modern Trade, Traditional Trade, Wholesale, and HORECA.
  </li>
  <li>
   Knowledge of shopper behavior, retail operations, and category dynamics.
  </li>
  <li>
   Strong data interpretation and analytical capability.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
  </li>
  <li>
   Fluency in English required; Arabic is an advantage.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Accountability Indicators
  </strong>
 </p>
 <ul>
  <li>
   Delivery of activation plans within budget and timelines.
  </li>
  <li>
   Compliance with brand and commercial execution standards.
  </li>
  <li>
   Measurable improvement in visibility, availability, and off-take.
  </li>
  <li>
   Effective coordination with internal and external stakeholders.
  </li>
  <li>
   Accuracy and timeliness of activation reporting and ROI analysis.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Other Skills and Attributes
  </strong>
 </p>
 <ul>
  <li>
   High energy, commercially driven, and execution-focused.
  </li>
  <li>
   Excellent project management, negotiation, and communication skills.
  </li>
  <li>
   Strong collaboration skills with cross-functional teams.
  </li>
  <li>
   Ability to work under pressure in a fast-paced, results-oriented environment.
  </li>
  <li>
   Strong problem-solving and decision-making capabilities.
  </li>
 </ul>
 <p>
 </p>
</div>


Activation Manager

L'Oréal

<div><p>Hello, we&rsquo;re L&rsquo;Or&eacute;al, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.</p><p>
E‑Commerce Key Account Manager &mdash; Riyadh, Saudi Arabia (Consumer Products Division)</p><p>
A Day in the Life You will own the Nice One e‑commerce account for KSA, reporting to the Head of E‑commerce and joining the CPD Key Accounts &amp; E‑commerce team. You will drive sell‑out and ensure outstanding online activation.</p><ul><li>
Drive joint business plans and online activation.</li><li>
Manage assortment, pricing, promotions and margin.</li><li>
Ensure flawless listings, inventory and order flow.</li><li>
Analyze performance, deliver insights and optimize campaigns.</li></ul><p></p><p><br>
We Are Looking For You&rsquo;re a commercially minded e‑commerce account manager with strong negotiation and analytical skills. Required:</p><ul><li>
Key Account Management (E‑commerce focus)</li><li>
E‑boutique Activation &amp; Operations</li><li>
Trade &amp; Negotiation Skills</li><li>
Data &amp; Performance Analysis (BI &amp; reports)</li><li>
Stakeholder &amp; Project Management Degree: Bachelor's in a related field. Languages: Arabic and English.</li></ul><p></p><p><br>
What&rsquo;s In It For You:</p><ul><li>
A place for you to leave your comfort zone and grow beyond your potential (here, you&rsquo;ll be encouraged to try new things and take risks!)</li><li>
Real responsibility from day 1, there&rsquo;s no sitting on the sidelines at L&rsquo;Or&eacute;al.</li><li>
An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!</li><li>
A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.</li></ul><p></p><p><br>
Who We Are Join us at L&rsquo;Or&eacute;al, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. The Consumer Products Division is on a mission to democratize beauty at its best. We&rsquo;re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.</p></div>

E-Commerce Key Account Manager

<div>
 Hello, we&rsquo;re L&rsquo;Or&eacute;al, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
 <br/>
 <br/>
 E‑Commerce Key Account Manager &mdash; Riyadh, Saudi Arabia (Consumer Products Division)
 <br/>
 <br/>
 A Day in the Life You will own the Nice One e‑commerce account for KSA, reporting to the Head of E‑commerce and joining the CPD Key Accounts &amp; E‑commerce team. You will drive sell‑out and ensure outstanding online activation.
 <br/>
 <br/>
 <ul>
  <li>
   Drive joint business plans and online activation.
  </li>
  <li>
   Manage assortment, pricing, promotions and margin.
  </li>
  <li>
   Ensure flawless listings, inventory and order flow.
  </li>
  <li>
   Analyze performance, deliver insights and optimize campaigns.
   <br/>
   <br/>
  </li>
 </ul>
 We Are Looking For You&rsquo;re a commercially minded e‑commerce account manager with strong negotiation and analytical skills. Required:
 <br/>
 <br/>
 <ul>
  <li>
   Key Account Management (E‑commerce focus)
  </li>
  <li>
   E‑boutique Activation &amp; Operations
  </li>
  <li>
   Trade &amp; Negotiation Skills
  </li>
  <li>
   Data &amp; Performance Analysis (BI &amp; reports)
  </li>
  <li>
   Stakeholder &amp; Project Management Degree: Bachelor's in a related field. Languages: Arabic and English.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What&rsquo;s In It For You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A place for you to leave your comfort zone and grow beyond your potential (here, you&rsquo;ll be encouraged to try new things and take risks!)
  </li>
  <li>
   Real responsibility from day 1, there&rsquo;s no sitting on the sidelines at L&rsquo;Or&eacute;al.
  </li>
  <li>
   An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  </li>
  <li>
   A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
   <br/>
   <br/>
  </li>
 </ul>
 Who We Are Join us at L&rsquo;Or&eacute;al, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. The Consumer Products Division is on a mission to democratize beauty at its best. We&rsquo;re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
</div>


Omnicom Media Group (MENA)

<div>
 <p>
  We are looking for a detail-oriented, client-facing, and technically proficient Junior Manager to join our team and lead the implementation and operation of Customer Data Platforms (CDPs) for our clients. This role is ideal for someone with a strong foundation in data operations, marketing technology, and audience activation. You need to be someone who can effectively manage client relationships, communicate clearly, and drive projects forward using collaboration tools.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   CDP Implementation &amp; Data Operations
  </strong>
 </p>
 <ul>
  <li>
   Operate and manage CDPs such as Tealium, mParticle, Treasure Data, Segment, and HighTouch. Familiarity with cloud-based composable solutions like GCP, Azure and Snowflake.
  </li>
  <li>
   Set up and maintain data ingestion pipelines from web, mobile, CRM, and offline sources.
  </li>
  <li>
   Ensure data quality, completeness, and consistency through robust QA processes.
  </li>
  <li>
   Work with technical teams to troubleshoot ingestion issues, resolve data discrepancies, and refine pipelines.
  </li>
 </ul>
 <p>
  <strong>
   2. Data Strategy, Governance &amp; Consulting
  </strong>
 </p>
 <ul>
  <li>
   Consult with clients on data readiness, data architecture, and integration prerequisites.
  </li>
  <li>
   Advise on data governance, taxonomy design, consent labeling, and identity resolution best practices.
  </li>
  <li>
   Translate business needs into technical requirements while ensuring scalability and feasibility.
  </li>
  <li>
   Support clients in designing schemas, event structures, and standardised customer attributes.
  </li>
 </ul>
 <p>
  <strong>
   3. Audience Management &amp; Activation
  </strong>
 </p>
 <ul>
  <li>
   Create and manage standard and custom attributes, events, and traits within the CDP.
  </li>
  <li>
   Build segmentation logic and audiences tailored to marketing, analytics, and personalisation use cases.
  </li>
  <li>
   Activate audiences across Meta, Google Ads, TikTok, DV360, email/SMS tools, and BI platforms.
  </li>
  <li>
   Monitor match rates, audience volumes, downstream delivery accuracy, and campaign activation performance.
  </li>
  <li>
   Recommend improvements and optimisation opportunities across segmentation and activation workflows.
  </li>
 </ul>
 <p>
  <strong>
   4. Client Management, Communication &amp; Project Delivery
  </strong>
 </p>
 <ul>
  <li>
   Serve as a day-to-day point of contact for clients and internal stakeholders.
  </li>
  <li>
   Lead weekly client calls, demos, workshops, and requirement-gathering sessions.
  </li>
  <li>
   Manage project timelines, deliverables, dependencies, and risk mitigation.
  </li>
  <li>
   Maintain internal and external documentation, client playbooks, and operational runbooks.
  </li>
  <li>
   Provide training, onboarding, and knowledge-transfer sessions to client teams.
  </li>
  <li>
   Collaborate closely with media, analytics, engineering, and account teams to ensure smooth delivery and ongoing client satisfaction.
  </li>
  <li>
   Identify opportunities for clients to deepen their CDP usage or expand into new use cases.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   2&ndash;4 years of experience in MarTech, AdTech, AdOps, CRM ops, or data operations roles.
  </li>
  <li>
   Familiarity with one or more CDPs (Tealium, HighTouch, mParticle, Treasure Data, etc.).
  </li>
  <li>
   Understanding of data pipelines, ETL processes, API integrations, and identity management.
  </li>
  <li>
   Experience with audience activation across major ad platforms (Meta, Google, TikTok, DV360).
  </li>
  <li>
   Excellent communication skills, able to explain technical concepts to business stakeholders.
  </li>
  <li>
   Strong client-facing and relationship management abilities.
  </li>
  <li>
   Comfortable using project management tools (Jira, Monday.com, Hive).
  </li>
  <li>
   Strong analytical and problem-solving mindset with great attention to detail.
  </li>
  <li>
   <strong>
    Bonus
   </strong>
   : SQL, Python, Snowflake, BigQuery, BI tools (Looker, Power BI, Tableau).
  </li>
  <li>
   <strong>
    Bonus
   </strong>
   : Experience working in agile environments (sprints, standups, backlogs)
  </li>
 </ul>
 <p>
 </p>
</div>


Junior Manager – Customer Data Platforms (CDP)

PepsiCo

<div>Overview:
<div><b>
We Are PepsiCo</b></div><p></p><div><br>
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes <b>LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️</b> and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><p></p><div><br>
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><p></p><div><br>
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><p></p><div><br>
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><p></p><div><br>
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div><br>
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul><p><br>
</p>Responsibilities:
<ul><li>Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Brand Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Identify &amp; work closely with &ldquo;gaming&rdquo; platform partners to enhance equity; Extensively work with agencies to identify &amp; onboard relevant brand ambassadors</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behaviour, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavour range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavours &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div><b>
Experience/Education</b></div><ul><li>
Graduate/Post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div><b>
Competencies</b></div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div><b>
Stakeholder management</b></div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate media agencies to drive marketing agenda</li></ul></div>

Assistant Brand Manager – Doritos

<div>Overview:
<div><b>
We Are PepsiCo</b></div><p></p><div><br>
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes <b>LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️</b> and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><p></p><div><br>
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><p></p><div><br>
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><p></p><div><br>
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><p></p><div><br>
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div><br>
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul><p><br>
</p>Responsibilities:
<ul><li>Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div><b>
Experience/Education</b></div><ul><li>
Graduate/post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div><b>
Competencies</b></div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div><b>
Stakeholder management</b></div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate creative agencies to drive marketing agenda</li></ul></div>

Assistant Brand Manager – Lay’s

Link Solutions, Inc

<p><b>About dadan.io</b></p><p>dadan.io is an <b>online video creation platform</b> that helps users <b>record, edit, and share videos online</b>. We&rsquo;re in a high-growth phase and are looking for the right people who want to <b>build, learn, and grow with the product</b>, not just market it.</p><p><b>What You&rsquo;ll Do</b></p><p><b>1. Technical Content &amp; Product Storytelling</b></p><ul><li>Write product-focused blogs, guides, help content, and release notes</li><li>Explain features and workflows clearly for both technical and non-technical users</li><li>Work closely with product and engineering teams to stay aligned</li></ul><p><b>2. Activation &amp; Onboarding Ownership</b></p><ul><li>Create and manage in-app content (tooltips, walkthroughs, banners, empty states)</li><li>Improve activation rates for new signups through better messaging and content</li><li>Test, iterate, and optimize onboarding flows continuously</li></ul><p><b>3. Webinars &amp; Product Education</b></p><ul><li>Plan and manage live and recorded webinars</li><li>Coordinate speakers, content, promotions, and post-webinar follow-ups</li><li>Repurpose webinars into blogs, product docs, short videos, and in-app assets</li></ul><p><b>4. Product Launch Support</b></p><ul><li>Support feature launches with clear positioning and launch content</li><li>Create announcements, FAQs, and internal enablement material</li></ul><p><b>What We&rsquo;re Looking For</b></p><ul><li>2&ndash;5 years of experience in <b>Product Marketing, Content Marketing, or SaaS Marketing</b></li><li>Strong writing skills with the ability to simplify complex product concepts</li><li><b>Writing portfolio is mandatory</b> (blogs, product content, docs, or case studies)</li><li>Basic design skills &ndash; <b>comfortable using Canva</b> to create visuals</li><li>Experience with webinars, onboarding content, or product education</li><li>Comfortable working closely with product and engineering teams</li><li>Metrics-aware mindset &ndash; you care about activation, not vanity metrics</li></ul><p><b>Bonus Points</b></p><ul><li>Video editing skills (short product videos, tutorials, clips)</li><li>Experience with video tools, creator platforms, or B2B SaaS</li><li>Familiarity with in-app messaging or product analytics tools</li></ul><p>Job Types: Full-time, Permanent</p><p>Pay: ﷼6,000.00 - ﷼8,000.00 per month</p>

Product Marketing Executive (Early Career)

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Product Marketing Executive (Early Career)