brand manager

marketing manager

assistant brand manager

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consumer insights associate manager (all food brands) Jobs in Istanbul

consumer insights associate manager (all food brands)

associate brand manager

Flora Food Group

<div>
 <strong>
  About Flora Food Group
  <br/>
  <br/>
 </strong>
 We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can&rsquo;t Believe It&rsquo;s Not Butter, Rama, and Violife, together with our local brands and Professional business.
 <br/>
 <br/>
 Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
 <br/>
 <br/>
 <strong>
  Assistant Brand Manager, Cream Category
  <br/>
  <br/>
 </strong>
 <strong>
  Istanbul, Turkey
  <br/>
  <br/>
 </strong>
 <strong>
  Job Purpose
  <br/>
  <br/>
 </strong>
 This is an exciting time to join a leading company for the spreads/butter + cream categories with aggressive ambition. We&rsquo;re looking to hire an Assistant Brand Manager, Cream Category. The Assistant Brand Manager would work on the creative development and execution of our activation programs as well as lead many key performance and operational aspects of the business, all while supporting Category Marketing Manager and Head of Marketing. This Assistant Brand Manager will join the Flora Food Group marketing team with a variety of opportunities to develop their marketing acumen and show leadership potential to further their career within the organization.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Understand brand dynamics, consumer behaviour, and market trends in Turkey and export markets (Central Asia &amp; Caucasia).
  </li>
  <li>
   Support brand marketing plans tailored to local market needs.
  </li>
  <li>
   Analyse P&amp;L and drive profitability of the cream category.
  </li>
  <li>
   Monitor brand performance and identify growth opportunities.
  </li>
  <li>
   Develop and execute strategies with the marketing manager to increase brand awareness and penetration, ensuring delivery of penetration KPIs and turnover growth through analysis and tracking of key activities.
  </li>
  <li>
   Assist in all around marketing coordination and project management to deliver end-to-end seamless execution.
  </li>
  <li>
   Collaborate cross-functionally with sales, insights, finance, supply chain, and external partners.
  </li>
  <li>
   Lead innovation projects and ensure flawless NPD execution.
  </li>
  <li>
   Manage A&amp;P budgets and expense tracking with the marketing manager.
  </li>
  <li>
   Own digital and social media communication and PR activities.
  </li>
  <li>
   Project and network management from idea to market execution.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About you!
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree with 3&ndash;4 years of marketing experience
  </li>
  <li>
   Strong analytical and communication skills
  </li>
  <li>
   Excellent analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
  </li>
  <li>
   Self-driven, self-motivated, committed A-Player relentless on delivering goals
  </li>
  <li>
   A team player accountable, open minded who likes to work in a rapid and agile way with various competencies and departments by being result oriented
  </li>
  <li>
   High energy, positive attitude, and focus
  </li>
  <li>
   Highly resilient and adaptive to changing circumstances
  </li>
  <li>
   Consistently demonstrate persistence and perseverance
  </li>
  <li>
   Good command of Windows applications (Excel &amp; PowerPoint are must)
  </li>
  <li>
   Excellent command of English
  </li>
  <li>
   FMCG and/or global company experience is a plus
  </li>
  <li>
   Are you a foodie? &ndash; genuine interest in cooking would be a bonus
   <br/>
   <br/>
  </li>
 </ul>
 You&rsquo;ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
 <br/>
 <br/>
 You&rsquo;ll have to deliver on the commitments you make. And we&rsquo;ll give you the freedom and flexibility to do your job and build your own career.
 <br/>
 <br/>
 At Flora Food Group, we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
 <br/>
 <br/>
 If this position sounds interesting, please hit the apply button now!
 <br/>
 <br/>
 We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
 <br/>
 <br/>
 <em>
  Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
  <br/>
  <br/>
 </em>
 <em>
  No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
 </em>
</div>


Assistant Brand Manager, Cream Category

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170281 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Scope of Responsibility:
  <br/>
  <br/>
 </strong>
 The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.
 <br/>
 <br/>
 <strong>
  Core Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute brand/product projects in terms of all marketing mix elements according to Brand Plan
  </li>
  <li>
   Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed
  </li>
  <li>
   Track and monitor brand/product advertising budgets in compliance with CP purchasing policy
  </li>
  <li>
   Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Required Qualification
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Fluent in English
  </li>
  <li>
   Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering
  </li>
  <li>
   Minimum 2 years of experience in Marketing
  </li>
  <li>
   Previous experience in Global FMCG company for tracking product projects is preferred
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Perks of Role
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   International Working Environment
  </li>
  <li>
   Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
  </li>
  <li>
   Comprehensive Medical/Life insurance coverage
  </li>
  <li>
   24/7 Employee Assistance Program
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
  <br/>
  <br/>
 </strong>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Assistant Brand Manager

<div><p>No Relocation Assistance Offered<br>
Job Number #170281 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><p><b><br>
Scope of Responsibility:</b></p><p></p><p><br>
The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.</p><p></p><div><b><br>
Core Responsibilities:</b></div><br>
<div></div><ul><li>
Execute brand/product projects in terms of all marketing mix elements according to Brand Plan</li><li>
Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed</li><li>
Track and monitor brand/product advertising budgets in compliance with CP purchasing policy</li><li>
Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity</li></ul><p></p><p><b><br>
Required Qualification</b></p><br>
<p></p><ul><li>
Fluent in English</li><li>
Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering</li><li>
Minimum 2 years of experience in Marketing</li><li>
Previous experience in Global FMCG company for tracking product projects is preferred</li></ul><p></p><p><b><br>
Perks of Role</b></p><p></p><div><div><ul><li><br>
International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&#351;a on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><p></p><p><b><br>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></p><p></p><div><div><div><div><div><div><div><div><div><div><br>
#LI-KS1</div></div></div></div></div></div></div></div></div></div></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

<div></div><div><div><div>Requisition ID <b>170281</b> - Posted <b>11/10/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - 25% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170281 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><b>Scope of Responsibility:</b></div><br>
<div></div>
<div>
The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.</div><br>
<div></div>
<div><b>
Core Responsibilities:</b></div><br>
<div></div>
<ul>
<li>Execute brand/product projects in terms of all marketing mix elements according to Brand Plan</li>
<li>Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed</li>
<li>Track and monitor brand/product advertising budgets in compliance with CP purchasing policy</li>
<li>Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity</li></ul><br>
<div></div>
<div><b>
Required Qualification</b></div><br>
<div></div>
<ul>
<li>Fluent in English</li>
<li>Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering</li>
<li>Minimum 2 years of experience in Marketing</li>
<li>Previous experience in Global FMCG company for tracking product projects is preferred</li></ul><br>
<div></div>
<div><b>
Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&#351;a on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
<div><b>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><br>
<div></div>
<div>
<div><div><div><div><div><div><div><div><div>#LI-KS1</div></div><br>
</div>
</div></div></div></div></div></div></div></div></div><div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Assistant Brand Manager (170281)

Farmasi

<div>
 <p>
  Founded in the 1950s, Farmasi is Turkey's leading manufacturer and seller in the categories of colored cosmetics, skin and personal care, household cleaning products and food supplements.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Farmasi, which has exports to 125 countries, operates in 33 countries and is the 27th largest Direct Sales Company in the world.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Farmasi Headquarters Istanbul / &Ccedil;ekmek&ouml;y location is looking for a
  <strong>
   "Assistant Brand Manager"
  </strong>
  to be assigned with in the Marketing Department.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Responsibilities
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Supporting the new product development process
  </li>
  <li>
   Generating new product ideas and executing them
  </li>
  <li>
   Managing the digital sales platforms with support of the IT
  </li>
  <li>
   Leading the assigned product portfolio in line with brand strategies for Turkey and global market
  </li>
  <li>
   Supporting content development in close partnership with the internal business partners like PR &amp; social media teams
  </li>
  <li>
   Developing opportunities in different categories to reach goals of assigned brands
  </li>
  <li>
   Working with the field sales team to develop supportive sales materials
  </li>
  <li>
   Developing trainign materials according to the product strategies
  </li>
  <li>
   Analysing the market and category trends, brand health, pricing, competition and campaigns
  </li>
  <li>
   Planning and executing offline-online marketing communications strategies Executing 360 degree campaigns to increase brand awareness
  </li>
  <li>
   Taking fast and up-to-date actions for content and campaign flows due to changing market dynamics
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Qualifications
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Economics, Engineering and Business disciplines
  </li>
  <li>
   At least 2 years of marketing experience in product marketing and/or marketing communication area
  </li>
  <li>
   Excellent command of written and verbal English
  </li>
  <li>
   Knowing a second language such as spanish, french or german will be an asset
  </li>
  <li>
   Competent in MS Office (Excel, Word, PowerPoint) Programmes
  </li>
  <li>
   Strong problem solving and analytic thinking skills
  </li>
  <li>
   Team player and strong resilinace for stress
  </li>
  <li>
   Enthusiastic and proactive approach with attention to detail
  </li>
  <li>
   Have good communication skills, and strong will for problem solving
  </li>
  <li>
   Open to learning and disciplened personality
  </li>
  <li>
   No military obligation for male candidates
  </li>
 </ul>
 <p>
 </p>
</div>


PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <em>
  Are you ready to explore PepsiCo and be part of this iconic multinational?
  <br/>
  <br/>
 </em>
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 <br/>
 <br/>
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 <br/>
 <br/>
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 <br/>
 <br/>
 We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.
 <br/>
 <br/>
 <em>
  <strong>
   A Space to Be You
   <br/>
   <br/>
  </strong>
 </em>
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.
 <br/>
 <br/>
 Brand Insights:
 <br/>
 <br/>
 <ul>
  <li>
   Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.
   <br/>
   <br/>
  </li>
 </ul>
 Content Insights:
 <br/>
 <br/>
 Creative and Content Development:
 <br/>
 <br/>
 <ul>
  <li>
   Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.
  </li>
  <li>
   Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.
  </li>
  <li>
   Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.
   <br/>
   <br/>
  </li>
 </ul>
 Content Qualification Insights:
 <br/>
 <br/>
 <ul>
  <li>
   Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   University degree
  </li>
  <li>
   At least 8 years of insights experience
  </li>
  <li>
   Have proven examples of leadership &amp; influence skills
  </li>
  <li>
   Have strong time management capabilities
  </li>
  <li>
   Fluent in English and Turkish
  </li>
  <li>
   High ownership
  </li>
  <li>
   Trustable team player
  </li>
  <li>
   Stake holder management from different backgrounds
  </li>
  <li>
   Analytical thinking &amp; story telling via merging different sources
  </li>
  <li>
   Ability to have multitasking muscle
  </li>
  <li>
   Have quick adoption on changes
  </li>
  <li>
   Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
  </li>
  <li>
   Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
  </li>
  <li>
   Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
  </li>
  <li>
   Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details
  </li>
 </ul>
</div>


Consumer Insights Associate Manager (All Food Brands)

<div>Overview:
<div><i>
Are you ready to explore PepsiCo and be part of this iconic multinational?</i></div><div></div><div><br>
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div><br>
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div><br>
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div><br>
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div><b><i><br>
A Space to Be You
</i></b></div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div><br>
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

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