business development manager Jobs in Istanbul

business development manager

marketing specialist

product manager

sales manager

account manager

brand manager

Tatilsepeti

<div>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 </p>
 <p>
  Manager to lead our brand strategy, elevate our market presence, and drive integrated
 </p>
 <p>
  communication projects across multiple channels.
 </p>
 <p>
  This role reports directly to the Marketing Director and is responsible for shaping the brand
 </p>
 <p>
  perception, managing strategic campaigns, and overseeing the marketing budget in line with
 </p>
 <p>
  the company&rsquo;s growth and profitability targets.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
  </li>
  <li>
   Create compelling communication projects to strengthen the brand identity and perception,
  </li>
  <li>
   Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
  </li>
  <li>
   Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
  </li>
  <li>
   Plan product launches and collaborate closely with sales, CRM, and operational teams,
  </li>
  <li>
   Lead agency and supplier coordination for creative, media, and production needs,
  </li>
  <li>
   Conduct market research and competitive analysis to position the brand effectively,
  </li>
  <li>
   Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
  </li>
  <li>
   Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, Communications, or a
  </li>
  <li>
   related field,
  </li>
  <li>
   Minimum 9 years of experience in marketing or brand management, preferably in
  </li>
  <li>
   tourism, e-commerce, or service sectors,
  </li>
  <li>
   Proven expertise in ATL, BTL, and digital campaign management,
  </li>
  <li>
   Strong background in brand strategy, communication planning, and content creation,
  </li>
  <li>
   Experience in budget and team management, with strong leadership and project
  </li>
  <li>
   coordination skills,
  </li>
  <li>
   Excellent analytical thinking and creative problem-solving abilities,
  </li>
  <li>
   Strong communication and stakeholder management capabilities,
  </li>
  <li>
   Fluent in Turkish; proficiency in English is preferred.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Offer
  </strong>
 </p>
 <ul>
  <li>
   A key role in one of Turkey&rsquo;s most recognized travel brands,
  </li>
  <li>
   An inspiring and collaborative work environment,
  </li>
  <li>
   Hybrid work model and flexible structure,
  </li>
  <li>
   Exclusive holiday discounts and career development opportunities,
  </li>
  <li>
   A chance to shape the future of Tatilsepetis brand journey.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Ready to build the future of travel branding with us?
 </p>
 <p>
  Apply now and be part of our journey! ✈️
 </p>
</div>


Brand Manager

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170281 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Scope of Responsibility:
  <br/>
  <br/>
 </strong>
 The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.
 <br/>
 <br/>
 <strong>
  Core Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute brand/product projects in terms of all marketing mix elements according to Brand Plan
  </li>
  <li>
   Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed
  </li>
  <li>
   Track and monitor brand/product advertising budgets in compliance with CP purchasing policy
  </li>
  <li>
   Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Required Qualification
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Fluent in English
  </li>
  <li>
   Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering
  </li>
  <li>
   Minimum 2 years of experience in Marketing
  </li>
  <li>
   Previous experience in Global FMCG company for tracking product projects is preferred
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Perks of Role
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   International Working Environment
  </li>
  <li>
   Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
  </li>
  <li>
   Comprehensive Medical/Life insurance coverage
  </li>
  <li>
   24/7 Employee Assistance Program
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
  <br/>
  <br/>
 </strong>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Assistant Brand Manager

<div><p>No Relocation Assistance Offered<br>
Job Number #170281 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><p><b><br>
Scope of Responsibility:</b></p><p></p><p><br>
The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.</p><p></p><div><b><br>
Core Responsibilities:</b></div><br>
<div></div><ul><li>
Execute brand/product projects in terms of all marketing mix elements according to Brand Plan</li><li>
Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed</li><li>
Track and monitor brand/product advertising budgets in compliance with CP purchasing policy</li><li>
Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity</li></ul><p></p><p><b><br>
Required Qualification</b></p><br>
<p></p><ul><li>
Fluent in English</li><li>
Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering</li><li>
Minimum 2 years of experience in Marketing</li><li>
Previous experience in Global FMCG company for tracking product projects is preferred</li></ul><p></p><p><b><br>
Perks of Role</b></p><p></p><div><div><ul><li><br>
International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&#351;a on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><p></p><p><b><br>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></p><p></p><div><div><div><div><div><div><div><div><div><div><br>
#LI-KS1</div></div></div></div></div></div></div></div></div></div></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

<div></div><div><div><div>Requisition ID <b>170281</b> - Posted <b>11/10/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - 25% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170281 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><b>Scope of Responsibility:</b></div><br>
<div></div>
<div>
The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand&rsquo;s short and long-term business objectives. Responsibilities include executing plans on a day-to-day basis &ndash; working with functional groups and outside agencies.</div><br>
<div></div>
<div><b>
Core Responsibilities:</b></div><br>
<div></div>
<ul>
<li>Execute brand/product projects in terms of all marketing mix elements according to Brand Plan</li>
<li>Lead and monitor launch and relaunch projects on a daily basis; track timelines and workflows with relevant stakeholders; track all end-to-end steps with the relevant teams&mdash;from SKU creation through artwork finalization&mdash;and proactively escalate issues to accelerate progress when needed</li>
<li>Track and monitor brand/product advertising budgets in compliance with CP purchasing policy</li>
<li>Assist Senior Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity</li></ul><br>
<div></div>
<div><b>
Required Qualification</b></div><br>
<div></div>
<ul>
<li>Fluent in English</li>
<li>Bachelor's Degree; preferably in Economics, Mathematics, Business Administration or Engineering</li>
<li>Minimum 2 years of experience in Marketing</li>
<li>Previous experience in Global FMCG company for tracking product projects is preferred</li></ul><br>
<div></div>
<div><b>
Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&#351;a on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
<div><b>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><br>
<div></div>
<div>
<div><div><div><div><div><div><div><div><div>#LI-KS1</div></div><br>
</div>
</div></div></div></div></div></div></div></div></div><div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Assistant Brand Manager (170281)

Pernod Ricard

<div><p><b>Pernod Ricard is Conviviality</b></p><p></p><p>
We are <b><i>Cr&eacute;ateurs de convivialit&eacute;</i></b><b>.</b> Conviviality is what makes us unique.</p><p></p><p>
It's a key part of our culture as a Company and is something that people can truly understand and experience once they join Pernod Ricard. When working on our refreshed EVP, we wanted to make sure to capture this essence and incorporate it into our storytelling going forward, to proclaim it: &ldquo;Conviviality, it&rsquo;s our thing.&rdquo;</p><p></p><p><b>
Location</b><b>:</b> Istanbul, T&uuml;rkiye<br>
<b>Department</b><b>:</b> Marketing</p><p><b>
Direct Reports</b><b>:</b> 1 Marketing MT</p><p></p><p><b>
Job Description</b></p><p></p><p>
We are looking for a highly motivated Brand Manager to lead and elevate Pernod Ricard T&uuml;rkiye&rsquo;s Luxury portfolio, including Royal Salute, The Glenlivet, Aberlour, Martell, Mumm, Monkey 47, and Malfy Gin.</p><p></p><p>
This role is ideal for a strategic and passionate marketer with strong leadership, analytical, and creative skills &mdash; someone who can combine brand storytelling with business impact.<br>
You&rsquo;ll collaborate cross-functionally to strengthen our presence in the premium &amp; luxury spirits category and craft brand experiences that inspire consumers and partners alike.</p><p></p><p>
The ideal candidate is entrepreneurial, results-driven, and thrives in dynamic environments with a <i>pilot&ndash;learn&ndash;scale</i> mindset.</p><p></p><p><b>
Main Responsibilities</b></p><p></p><ul><li>
Lead the brand strategy and annual marketing plans for the luxury portfolio (Royal Salute, The Glenlivet, Aberlour, Martell, Mumm, Monkey 47, Malfy Gin).</li><li>
Develop and execute integrated campaigns across digital, PR, experiential, and on/off-trade channels to strengthen brand equity and deliver business growth.</li><li>
Monitor and analyze all aspects of brand performance (volume, share, profit, distribution, pricing, image, promotion), taking corrective action where necessary.</li><li>
Collaborate closely with Sales, Trade Marketing, and other departments to ensure consistent brand execution and alignment with commercial priorities.</li><li>
Partner with the Consumer Insights team to uncover trends, identify growth opportunities, and define the strategic direction for each brand.</li><li>
Manage all digital marketing and social media activations, ensuring impactful, brand-right storytelling aligned with global guidelines.</li><li>
Lead event and partnership planning &mdash; including luxury experiences, launches, and collaborations that elevate brand desirability.</li><li>
Challenge agency and partner proposals to ensure creative excellence, efficiency, and strong ROI.</li><li>
Oversee brand budget planning, tracking, and reporting to maximize investment effectiveness.</li></ul><p></p><p><b>
Requirements</b></p><p></p><p><b>
Education:</b></p><ul><li>
Bachelor&rsquo;s degree in Business, Marketing, or a related field (MBA preferred).</li></ul><p><b>
Experience:</b></p><ul><li>
Minimum 5 years of total experience, with at least 4 years in brand management within FMCG, fashion, or luxury industries.</li><li>
Proven experience managing premium or prestige brands in a multinational context.</li></ul><p><b>
Languages:</b></p><ul><li>
Fluent in English (written and spoken).</li></ul><p><b>
Technical Skills:</b></p><ul><li>
Strong command of MS Office Suite (Word, Excel, PowerPoint).</li><li>
Nielsen and data analytics tools knowledge is a plus.</li></ul><p></p><p><b>
Core Competencies &amp; Behaviors:</b></p><ul><li>
Strategic and analytical thinker with creative agility.</li><li>
Strong communication and presentation skills; confident in internal and external representation.</li><li>
Collaborative, curious, and passionate about luxury, lifestyle, and trends.</li><li>
Entrepreneurial mindset with high ownership and adaptability.</li></ul><p></p><p><b>
Where Conviviality is at work?</b></p><p></p><p><b>
Collective Spirit:</b> Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.</p><p></p><p><b>
Craft Your Path:</b><b> </b>Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.</p><p></p><p><b>
Cultivate The Future:</b> We&rsquo;re a business with a soul. We care deeply about each other, our communities and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.</p><p></p><p><b>
Building a Workplace of Inclusion</b></p><p>
In line with the Group&rsquo;s core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.</p><p></p><p><b>
Job Posting End Date:</b></p><p></p><p><b>
Target Hire Date</b><b>:</b></p>
2025-12-18<p></p><p><b>
Target End Date</b>:</p>
2025-12-19</div>

Brand Manager, Luxury

Anker Innovations

<p><b>Responsibilities&#65306;</b></p><ul><li>Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.</li><li>Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.</li><li>Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.</li><li>Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.</li><li>Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.</li><li>Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.</li></ul><p><b>Requirements&#65306;</b></p><ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>+6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.</li><li>Proven track record of developing and executing successful Brand and Co-Marketing campaigns.</li><li>Excellent written and verbal communication skills in both Turkish and English. Mandatory.</li><li>Strong understanding of social media platforms, tools, and analytics.</li><li>Ability to lead a team in a fast-paced environment.</li><li>Creative thinker with strong problem-solving skills and attention to detail.</li></ul><p>Job Type: Full-time</p><p>Experience:</p><ul><li>Marketing working: 6 years (Required)</li></ul><p>Language:</p><ul><li>Turkish Language (Required)</li></ul>

Lead Brand manager

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 <br/>
 <br/>
 <strong>
  Job Description:
  <br/>
  <br/>
 </strong>
 <strong>
  Job Purpose:
  <br/>
  <br/>
 </strong>
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 <br/>
 <br/>
 <strong>
  Role Core Responsibilities &amp; Accountabilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    Develop and execute the integrated brand strategy:
   </strong>
   , ensuring alignment across all channels and stakeholder touchpoints.
  </li>
  <li>
   <strong>
    Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
   </strong>
   , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
  </li>
  <li>
   <strong>
    Leverage market and customer insights:
   </strong>
   to identify unmet needs, drive growth, and differentiate from competitors.
  </li>
  <li>
   <strong>
    Maximizing the time on territory:
   </strong>
   to better understand the customer &amp; patient journeys in real life.
  </li>
  <li>
   <strong>
    Design and implement data-driven Brand campaigns:
   </strong>
   to strengthen HCP engagement and brand loyalty.
  </li>
  <li>
   <strong>
    Drive brand performance and impact:
   </strong>
   , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
  </li>
  <li>
   <strong>
    Lead cross-functional execution:
   </strong>
   , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
  </li>
  <li>
   <strong>
    Champion the voice of the customer (VOC):
   </strong>
   by integrating KOL input, field insights, and market research into brand planning / execution processes.
  </li>
  <li>
   <strong>
    Build and maintain trusted partnerships with HCPs and professional organizations:
   </strong>
   to enhance brand advocacy &amp; company reputation inline w PTRB approach.
  </li>
  <li>
   <strong>
    Co-develop innovative, compliant customer engagement tools and materials:
   </strong>
   tailored to everchanging stakeholder needs.
  </li>
  <li>
   <strong>
    Oversee omnichannel content strategy:
   </strong>
   , including digital, CRM, SEO, social media, and field force integration.
  </li>
  <li>
   <strong>
    Partner with Sales on implementation:
   </strong>
   , including joint field visits, training, and performance feedback loops.
  </li>
  <li>
   <strong>
    Manage forecasting, budgeting, and resource allocation:
   </strong>
   to maximize ROI and ensure brand health inline with the lifecycle expectations.
  </li>
  <li>
   <strong>
    Act as the internal brand ambassador:
   </strong>
   , ensuring cross-functional alignment and engagement with brand priorities.
  </li>
  <li>
   <strong>
    Lead and motivate cross-functional brand teams:
   </strong>
   , driving accountability and timely delivery of key milestones at the utmost quality .
  </li>
  <li>
   <strong>
    Support launch excellence for new products or indications:
   </strong>
   , ensuring full readiness across the value chain.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Role Mandatory Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
   </strong>
  </li>
  <li>
   <strong>
    Serve as a Quality Ambassador:
   </strong>
   by promptly reporting any product-related concerns to the Quality team.
  </li>
  <li>
   <strong>
    Uphold integrity and ethical conduct:
   </strong>
   in alignment with Takeda&rsquo;s values (Takeda-ism).
  </li>
  <li>
   <strong>
    Complete all mandatory trainings:
   </strong>
   and ensure team compliance with relevant policies and procedures.
  </li>
  <li>
   <strong>
    Lead by example:
   </strong>
   in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
  </li>
  <li>
   <strong>
    Proactively raise compliance or ethical concerns:
   </strong>
   through appropriate Takeda reporting channels.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Job Dimension:
  <br/>
  <br/>
 </strong>
 OPEX responsibility Yes
 <br/>
 <br/>
 Financial Responsibility Yes
 <br/>
 <br/>
 Volume Impact Yes
 <br/>
 <br/>
 Revenue Impact Yes
 <br/>
 <br/>
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 <br/>
 <br/>
 <strong>
  Role required Qualifications &amp; Capabilities:
  <br/>
  <br/>
 </strong>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
  </li>
  <li>
   Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
  </li>
  <li>
   Strong background in KOL management, customer segmentation, and market insight generation.
  </li>
  <li>
   Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
  </li>
  <li>
   Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
  </li>
  <li>
   Fluency in English and Turkish.
  </li>
  <li>
   Excellent communication, presentation, and analytical skills.
  </li>
  <li>
   Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
  </li>
  <li>
   Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
  </li>
  <li>
   Completed military service (for male candidates).
  </li>
  <li>
   Valid B-class driver&rsquo;s license; ability to travel.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Capabilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    Lead:
   </strong>
   Takes accountability and influences without authority across internal and external stakeholders.
  </li>
  <li>
   <strong>
    Innovate / Tech Savviness:
   </strong>
   Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
  </li>
  <li>
   <strong>
    Comply:
   </strong>
   Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
  </li>
  <li>
   <strong>
    Communicate:
   </strong>
   Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
  </li>
  <li>
   <strong>
    Think Strategically:
   </strong>
   Makes insight-driven decisions that align with long-term brand goals.
  </li>
  <li>
   <strong>
    Inspire:
   </strong>
   Builds alignment and momentum around a compelling brand vision.
  </li>
  <li>
   <strong>
    Focus:
   </strong>
   Prioritizes high-value initiatives and consistently delivers strong results.
  </li>
  <li>
   <strong>
    Develop:
   </strong>
   Strengthens organizational marketing capabilities and nurtures talent.
  </li>
  <li>
   <strong>
    Collaborate:
   </strong>
   Leads cross-functional alignment to drive cohesive and effective execution.
  </li>
  <li>
   <strong>
    Adapt:
   </strong>
   Champions innovation and guides teams through change in a dynamic environment.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Locations:
  <br/>
  <br/>
 </strong>
 Istanbul, Turkey
 <br/>
 <br/>
 <strong>
  Worker Type:
  <br/>
  <br/>
 </strong>
 Employee
 <br/>
 <br/>
 <strong>
  Worker Sub-Type:
  <br/>
  <br/>
 </strong>
 Regular
 <br/>
 <br/>
 <strong>
  Time Type:
  <br/>
  <br/>
 </strong>
 Full time
</div>


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