corporate communications manager, türkiye

kıdemli ürün uzmanı - antalya, adana & konya

managing director, turkiye, animal health

corporate communications manager, türkiye Jobs in Istanbul

kıdemli ürün uzmanı - antalya, adana & konya Jobs in Istanbul

managing director, turkiye, animal health Jobs in Istanbul

product manager

account executive, edt istanbul Jobs in Istanbul

account executive, edt istanbul

brand marketing lead t rkiye

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div><br>
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div><br>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div><br>
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div><br>
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Sanofi

<div><p><b>Job title</b>:<i> Diabetes Brand Lead, Eurasia</i></p><ul><li><i>
Reporting to: Established Products (EP) Head, Eurasia</i></li><li><i>
Location: Istanbul, T&uuml;rkiye</i></li><li><i>
Job type: Permanent</i></li></ul><p></p><p><b>
About the job</b></p><p><b>
Strategic context:
</b></p><p>The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimised country set-up.</p><p></p><p><b>
Key Dimensions:</b></p><p>
The Diabetes Brand Lead holds a pivotal position in orchestrating a dynamic and cohesive brand strategy across Eurasia countries to establish a strong market presence and driving growth. This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions.</p><p></p><p><b>
Main responsibilities:</b></p><ul><li><b>
Strategic Brand Strategy:</b> Leading IGP process with a glocal &amp; transversal approach focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand&rsquo;s value proposition is clearly communicated and understood</li><li><b>
Environmental and Competitive Analysis:</b> Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations</li><li><b>
Segmentation and Targeting:</b> Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty</li><li><b>
Strategic Messaging and Levers:</b> Craft compelling brand messages and identify key levers to influence target audiences, ensuring alignment with overall brand objectives and market opportunities</li><li><b>
Life Cycle Management:</b> Oversee brand strategies through the product lifecycle, identifying opportunities for brand extension, rejuvenation, and optimization to maximize market presence and profitability</li><li><b>
Supply Chain and Issue Resolution: </b>Work closely with supply chain and operational teams to forecast and address any product supply issues promptly, implementing solutions that minimize impact on customers</li><li><b>
Action Plan Development and Execution: </b>Develop and execute a detailed action plan that aligns with brand goals and key focus areas, ensuring resources are effectively allocated and timelines are met to achieve strategic objectives</li><li><b>
Customer/brand value propositions</b>: Develop or adapt customer/brand value propositions aligned with brand/GBU Glocal strategy and share it with Customer Engagement. Imagine &amp; develop innovative specific partnerships to improve patient journey &amp; to make the difference in the market</li></ul><p>
About you</p><ul><li><b>
Education Background:</b> Bachelor&rsquo;s degree in Marketing, Business Administration, or any related field</li><li><b>
Pharmaceutical Industry Understanding:</b> Deep understanding of the pharmaceutical industry&rsquo;s regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients</li><li><b>
Product Knowledge:</b> Knowledge of product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio</li><li><b>
Customer-Centric Mindset: </b>A deep understanding of healthcare professionals&rsquo; and patients&rsquo; needs and expectations, enabling the development of strategies and messages that resonate and deliver value</li><li><b>
Language Proficiency:</b> English (fluent in business environment)</li><li><b>
Role model</b> of Take the Lead behaviors</li></ul><p></p><p><b>
Critical Experiences Required to be Successful in the Role
</b></p><ul><li><b>Brand Management:</b> Extensive experience in brand management, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, particularly in a multi-country role</li><li><b>
Industry Expertise: </b>Deep understanding of the pharmaceutical industry&rsquo;s regulatory environment, market dynamics, and the specific needs and behaviors</li><li><b>
Omni-Channel Strategy Development:</b> Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on:<ul><li><b>
Digital Experience with Customer-Facing Approach:</b> Proficiency in leveraging digital platforms and tools to enhance customer interaction and engagement</li><li><b>
Go-to-Market Exposure: </b>Experience in integrating digital strategies within broader go-to-market plans, including product launches and market entry strategies, to ensure a cohesive and impactful introduction of the brand to new and existing markets</li></ul></li><li><b>
Language skills: </b>Fluency in English is a must, in Turkish is a plus.</li></ul><p></p><p><b>
Professional Skills That Make the Difference</b></p><ul><li><b>
Analytical and Strategic Planning:</b> Exceptional strategic planning and analytical skills, with the ability to interpret complex market data and insights into actionable strategies. This includes a deep understanding of how to leverage an integrated omni-channel approach for maximum impact</li><li><b>
Data-Driven Decision Making:</b> Proficiency in using data analytics to inform decision-making processes, especially in identifying and prioritizing customer segments for targeted marketing strategies</li><li><b>
Conceptual and Creative Thinking:</b> Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth</li><li><b>
Leadership and Communication:</b> Exceptional leadership and communication skills, capable of leading diverse teams and engaging effectively with wide range of stakeholders across different cultural and regulatory landscapes. This includes managing cross-functional teams to ensure the seamless integration of omni-channel strategies.</li><li><b>
Adaptability and Problem-Solving:</b> Proficiency in adapting to rapidly changing market conditions and resolving complex issues with creative and effective solutions, particularly in the context of supply chain challenges and market entry strategies.</li><li>
Ability and mindset to adapt to new ways of working such as <b>Agile. </b>Leveraging Agile methodologies for cross-team project and initiatives.</li><li>
Understanding of <b>Artificial Intelligence (AI)</b> <b>applications in marketing</b>, such as customer data analysis, segmentation, personalization and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.</li></ul></div><p></p>

Diabetes Brand Lead, Eurasia

Sanipak

<div>
 <p>
  <strong>
   Position:
  </strong>
  Marketing
  <strong>
  </strong>
  Manager
 </p>
 <p>
  <strong>
   Location:
  </strong>
  &Idot;stanbul / Kavacik
 </p>
 <p>
  <strong>
   Working Model:
  </strong>
  Hybrid
 </p>
 <p>
  <strong>
   Role to work with:
  </strong>
  Senior
  <strong>
  </strong>
  Marketing Manager
 </p>
 <p>
  <br/>
 </p>
 <p>
  Sanipak
  <strong>
  </strong>
  has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What do we expect from our new team member?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop and execute strategic brand plans
  </li>
  <li>
   Build long-term brand and innovation strategies
  </li>
  <li>
   Manage brand budgets and forecasting processes
  </li>
  <li>
   Oversee the profit and loss (P&amp;L) responsibility of assigned brands
  </li>
  <li>
   Track and report brand performance metrics
  </li>
  <li>
   Generate creative solutions and growth strategies to drive brand expansion
  </li>
  <li>
   Collaborate with Market Research teams on research and data analysis; leverage consumer and market insights to support brand growth
  </li>
  <li>
   Work closely with Digital Marketing teams on social media strategies and digital advertising initiatives
  </li>
  <li>
   Coordinate cross-functionally with Production, R&amp;D, Finance, Trade Marketing, and Market Research teams
  </li>
  <li>
   Lead, coach, and support the development of direct-report brand team members
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What kind of teammate are we looking for?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, Engineering, Economics, or a related field
  </li>
  <li>
   Minimum 8 years of experience in brand management and marketing
  </li>
  <li>
   Preferably experienced in the FMCG sector
  </li>
  <li>
   Proven experience in team management
  </li>
  <li>
   Hands-on experience owning full brand responsibility and developing and executing effective marketing strategies
  </li>
  <li>
   Strong background in budget management and P&amp;L ownership
  </li>
  <li>
   Advanced level of English proficiency
  </li>
  <li>
   Results-driven mindset with a focus on achieving targets and continuous improvement
  </li>
  <li>
   Excellent communication, presentation, and interpersonal skills
  </li>
  <li>
   Ability to work effectively across functions and teams
  </li>
  <li>
   Strong organizational and project management capabilities
  </li>
  <li>
   Strong analytical thinking and data analysis skills
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What do we offer you?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   At Eczac&inodot;ba&scedil;&inodot;, you can steadily improve your personal, professional, and technical competencies by participating in
   <strong>
    training programs
   </strong>
   that support you and your career.
  </li>
  <li>
   You will have access to opportunities for
   <strong>
    rotation
   </strong>
   among more than 50 companies and
   <strong>
    global experience
   </strong>
   in over 120 international markets.
  </li>
  <li>
   <strong>
    Vacation time
   </strong>
   at Eczac&inodot;ba&scedil;&inodot; is calculated according to seniority based on your total work experience. Your bring your seniority with you.
  </li>
  <li>
   We will always recognize your success through different
   <strong>
    reward
   </strong>
   methods.
  </li>
  <li>
   You can take advantage of location-independent or hybrid work opportunities through
   <strong>
    different work models
   </strong>
   suitable to the nature of your job, and you can determine your own work schedule with
   <strong>
    flexible work hours
   </strong>
   . We offer technology and ergonomic support packages to Eczac&inodot;ba&scedil;&inodot; employees who work remotely full-time.
  </li>
  <li>
   As a new parent working at Eczac&inodot;ba&scedil;&inodot;, you are privileged. Eczac&inodot;ba&scedil;&inodot; employees who are mothers are provided with monthly
   <strong>
    nursery support
   </strong>
   ; Eczac&inodot;ba&scedil;&inodot; employees who are fathers are entitled to a
   <strong>
    3-week paternity leave
   </strong>
   .
  </li>
  <li>
   People who savor
   <strong>
    culture and art
   </strong>
   are here! Thanks to the Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of
   <strong>
    Istanbul Modern
   </strong>
   , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of Istanbul Foundation for Culture and Arts (&Idot;KSV), you can also enjoy the privilege and discounts of &Idot;KSV&rsquo;s Lale Card to all &Idot;KSV events.
  </li>
  <li>
   You can participate in Eczac&inodot;ba&scedil;&inodot;&rsquo;s
   <strong>
    volunteering activities
   </strong>
   , every one of which prioritizes social benefit, and get involved in projects that create social impact.
  </li>
  <li>
   We are committed to ensuring
   <strong>
    equal opportunity
   </strong>
   of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.
  </li>
 </ul>
 <p>
  <strong>
   #WeDoNotDifferentiateBetweenJobsForWomenAndMen
  </strong>
 </p>
</div>


MARKETING MANAGER

R X LLC

<p><b>Digital Marketing Executive </b></p><p><b>Role Summary</b><br/>Plan and execute digital campaigns to generate leads, increase brand visibility, and drive revenue.</p><p><b>Key Responsibilities</b></p><ul><li>Manage campaigns on Google Ads and Meta (Facebook/Instagram).</li><li>Run SEO and optimize website performance using Google Analytics.</li><li>Create and publish content across social media and digital channels.</li><li>Monitor campaign performance and improve ROI.</li><li>Generate leads and improve conversion rates.</li><li>Conduct market and competitor analysis.</li></ul><p><b>Requirements</b></p><ul><li>Experience in digital marketing.</li><li>Knowledge of SEO, PPC, and social media marketing.</li><li>Familiarity with tools like SEMrush or Ahrefs.</li><li>Strong analytical and communication skills.</li></ul><p><b>KPIs</b></p><ul><li>Cost per lead</li><li>Conversion rate</li><li>Return on ad spend</li><li>Traffic growth</li></ul><p>Job Type: Commission</p><p>Application Question(s):</p><ul><li>What are your salary expectations? </li></ul><p>Experience:</p><ul><li>digital marketing: 1 year (Preferred)</li></ul><p>Work Location: Remote</p>

Digital Marketing Specialist (LinkedIn Ads, Google Ads, and Facebook Ads)

Unilever

<div>
 Unilever is currently hiring for
 <strong>
  a Portfolio
 </strong>
 <strong>
  Assistant Brand Manager, Food Category
  <br/>
  <br/>
 </strong>
 Function:
 <strong>
  Marketing
  <br/>
  <br/>
 </strong>
 Reports to:
 <strong>
  UFS Marketing Lead T&uuml;rkiye
  <br/>
  <br/>
 </strong>
 Scope:
 <strong>
  Turkey
  <br/>
  <br/>
 </strong>
 Location:
 <strong>
  Umraniye
  <br/>
  <br/>
 </strong>
 Terms &amp; Conditions:
 <strong>
  Full Time/ Hibrid
  <br/>
  <br/>
 </strong>
 <strong>
  About Unilever
  <br/>
  <br/>
 </strong>
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 <br/>
 <br/>
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 As a Portfolio Marketing Assistant Brand Manager, you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication. You will be responsible to:
 <br/>
 <br/>
 <ul>
  <li>
   Drive Business Growth Targets for categories and brands
  </li>
  <li>
   Build/Manage portfolio positioning &amp; sustainable growth strategy
  </li>
  <li>
   Manage simplification, launch and relaunch projects (link local / global)
  </li>
  <li>
   Provide Brand or category content to support launches
  </li>
  <li>
   Collect &amp; analyses customer &amp; market insights
  </li>
  <li>
   Train sales force on product knowledge through culinary trainings / selling stories
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Job Purpose
  <br/>
  <br/>
 </strong>
 Main purpose of the job:
 <br/>
 <br/>
 <ul>
  <li>
   Manage the mix of the current portfolio for Turkey
  </li>
  <li>
   Lead mix development for innovations and renovations for Turkey (from market insights to the effective launch/relaunch of a product)
  </li>
  <li>
   Drive growth for Turkey through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
  </li>
  <li>
   Main interface between Turkey and META team, also the Global team if necessary
  </li>
  <li>
   Own Portfolio part of the IBP from development till execution
  </li>
  <li>
   Develop Strategic portfolio funnel (Short &amp; long term)
  </li>
  <li>
   Local category knowledge and understanding (competition / operator needs &amp; usage /&hellip;)
  </li>
  <li>
   Analyze category performance and define &amp; implement corrective actions
  </li>
  <li>
   Drive portfolio projects with the relevant local teams
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Portfolio Marketing
  <br/>
  <br/>
 </strong>
 <strong>
  WHAT WILL YOUR MAIN RESPONSIBILITIES BE
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Local portfolio management, 7 P&rsquo;s
  </li>
  <li>
   Lead mix development for innovations and renovations
  </li>
  <li>
   Start projects in Innoflex, the innovation gate platform and follow all the gates with necessary data in the system
  </li>
  <li>
   Local input for category strategy
  </li>
  <li>
   Strategic pricing: implement and track pricing in market and take corrective actions as appropriate.
  </li>
  <li>
   Perfect execution of portfolio data in systems (pricing, naming, hero images)
  </li>
  <li>
   Troubleshooting
  </li>
  <li>
   Passion to help the operators (the chefs) to love what they do
  </li>
  <li>
   Manage portfolio and category marketing routine tasks.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Experiences &amp; Qualifications
  <br/>
  <br/>
 </strong>
 WHAT YOU WILL NEED TO SUCCEED
 <br/>
 <br/>
 <ul>
  <li>
   1:3 years of marketing experience
  </li>
  <li>
   Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing)
  </li>
  <li>
   Food industry Business Acumen
  </li>
  <li>
   Experience with working in a multinational
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Skills
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Operational Execution excellence.
  </li>
  <li>
   Analytical thinking
  </li>
  <li>
   Project management
  </li>
  <li>
   Problem-solving behavior, growth mindset
  </li>
  <li>
   Mix development
  </li>
  <li>
   Category / Brand communication (digital foundation)
  </li>
  <li>
   Operator and chef intimacy
  </li>
  <li>
   Stakeholder management
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Leadership
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  </li>
  <li>
   As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  </li>
  <li>
   Critical SOL (Standards of Leadership) Behaviors
  </li>
  <li>
   PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
  </li>
  <li>
   PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  </li>
  <li>
   CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  </li>
  <li>
   PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  </li>
  <li>
   AGILITY: Explores the world around them, continually learning and developing their skills.
   <br/>
   <br/>
  </li>
 </ul>
 Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 <br/>
 <br/>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>


Assistant Brand Manager

Canva

<div><b>Job Description</b><p><b><br>
Job Description</b><br>
<b>
</b><br>
<b>Join the team redefining how the world experiences design.</b><br>
<b>Hey, merhaba, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte!</b><br>
Thanks for stopping by. We know job hunting can be time-consuming, so let&rsquo;s get straight to the point.</p><p>
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture, and a remarkable growth trajectory &ndash; we&rsquo;re out to change the world, one design at a time.</p><p>
Since Canva&rsquo;s launch in August 2013, we have grown exponentially, amassing 220 million active users across 190 different countries who have created more than 15 Billion designs. We are one of the world&rsquo;s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!</p><p><b>
Where and how you can work</b><br>
While we support flexible, remote-friendly ways of working, for this role we&rsquo;re focusing on Istanbul so we can best support our teams and keep collaboration flowing.</p><p><b>
What you&rsquo;d be doing in this role</b><br>
This isn&rsquo;t about translating global work - it&rsquo;s about making Canva famous in Turkey by building campaigns and social content that feel unmistakably local and unmistakably Canva. You&rsquo;ll bring Turkish culture, humour, and community-driven storytelling into the heart of our marketing.</p><div><b>
At the moment, this role is focused on:</b><br>
<ul><li>Creating and executing culturally resonant brand campaigns across TV, digital, social, and influencer platforms</li><li>Leading our Turkey-first brand strategy and creative platform</li><li>Owning and elevating Canva Turkey&rsquo;s social media narrative and content</li><li>Building meaningful influencer and celebrity partnerships that spark talkability</li><li>Partnering with local agencies and cross-functional teams for seamless execution</li><li>Driving brand fame, unaided awareness, social shareability, and cultural relevance</li></ul></div><div><b>
You're probably a match if you:</b><br>
<ul><li>Have extensive experience in brand, creative, or integrated marketing, ideally in a high-growth or culturally driven brand</li><li>Are deeply fluent in Turkish culture, humour, media habits and digital behaviour
</li><li>Speak both Turkish and English fluently</li><li>Have built or led major brand campaigns that blended TV, social, influencers, and celebrity integration</li><li>Know what great social-first creative looks like and how to brief, direct and assess content that performs</li><li>Thrive on collaboration, leading agencies and cross-functional teams with clarity and creative excellence</li><li>Use insights and performance signals to continuously optimise campaigns</li><li>Bring an ownership mindset</li></ul></div><p><b>
About the team</b><br>
You&rsquo;ll be joining Canva&rsquo;s Turkey Country Team, a high-impact group leading local growth across brand, community, growth marketing, social and more. You&rsquo;ll collaborate closely with our Global Brand, Creative, Media, and Social teams, and lead a tight ecosystem of local agencies. This is one of Canva&rsquo;s highest-potential markets and you&rsquo;ll play a key role in making it one of the most loved.</p><p><b>
What's in it for you?</b><br>
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.</p><div><b>
Here's a taste of what's on offer:</b><br>
<ul><li>Equity packages - we want our success to be yours too</li><li>Inclusive parental leave policy that supports all parents &amp; carers</li><li>An annual Vibe &amp; Thrive allowance to support your wellbeing, social connection, office setup &amp; more</li><li>Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally</li></ul></div><p>
Check out lifeatcanva.com for more info.</p><p><b>
Other stuff to know</b><br>
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.</p><p>
We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!</p><p>
Please note that interviews are conducted virtually.</p></div>

Brand Marketing Lead, Türkiye

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION<br>
</p>
Leads the end-to-end demand planning process, ensuring strong alignment between Brand, Sales &amp; Supply Chain to deliver a reliable and unified sales plan. Plays a critical role in enabling commercial success by balancing demand, inventory, and financial targets.</div>
<div>
This role reports directly to the Senior Director Finance T&uuml;rkiye.<br>
<p>
KEY RESPONSIBILITIES</p></div>
<ul>
<li>Facilitate monthly demand review process.</li>
<li>Drive regular demand updates in line with the latest net sales plan.</li>
<li>Drive financial kick-off with Brand and channels to start marketing seasons, providing financial and volume guidance and ensuring consistent planning during execution.</li>
<li>Drive regular discussions to align KCC with Category Leads (NS, SM, VOL &amp; buy) for mid- and long-term planning and ensure accurate reflection in IBP.</li>
<li>IBP: Drive consensus plan between Sales &amp; Marketing.</li>
<li>Act as a strong business partner for the Brand Category Planning team, supporting business development and critical discussions with regional/global stakeholders.</li>
<li>Lead the Operational Demand Planning (ODP) process, ensuring the integrity of RDP (rolling demand plan) upload into APO (at article and size level) across channels. Ensure alignment to IBP.</li>
<li>Partner closely with Supply Chain and Local Sourcing teams, providing full visibility of the Rolling Demand Plan (RDP) to support buy, phasing, and capacity planning. Highlight risks &amp; opportunities with a key article focus to support in-season decision-making.</li>
<li>Review and challenge inventory planning assumptions to ensure optimal inventory levels supporting sales ambitions.</li>
<li>Ensure standard margin controlling aligns the latest demand plan with targets.</li>
<li>Drive/support cross-functional demand and buy plan alignment with SLT.</li>
<li>Facilitate regular RDP, buy, and inventory review meetings.</li>
<li>Ensure timely and accurate IBP submission as per deadlines.</li>
<li>Leverage reporting/dashboards or support demand planning-related projects (e.g., GIM tool, IBP25, M3, inventory enhancements).</li>
</ul>
<div><p>KEY RELATIONSHIPS</p></div>
<ul>
<li>GM</li>
<li>Finance Leadership</li>
<li>Brand Leadership</li>
<li>Demand Planning Leadership</li>
<li>Country/Market Managers</li>
<li>Finance Teams</li>
<li>Supply Chain Teams</li>
<li>Channel and Buying Teams</li>
<li>Brand Teams</li>
<li>Business Development Team</li><br>
</ul>
<div><p>KNOWLEDGE, SKILLS, AND ABILITIES</p></div>
<ul>
<li>Proven track record in demand planning within a large sales organization</li>
<li>Strong interpersonal skills (e.g., relationship management, facilitation)</li>
<li>High personal impact and strong communication skills</li>
<li>Strong analytical capabilities</li>
<li>Proven methodological skills (e.g., data analysis, trend forecasting)</li>
<li>Strong commercial and business acumen to challenge and drive consensus between Sales &amp; Marketing</li>
<li>Proven leadership capabilities</li>
<li>Fluent in written and spoken English; additional languages are a plus</li><br>
</ul>
<div><p>REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS</p></div>
<ul>
<li>Minimum 8-10 years of demand planning experience within a large sales organization</li>
<li>Business/Finance degree from a leading school, MBA a plus</li>
<li>Preferable experience in the sport or clothing industry</li>
<li>Experience successfully leading, managing, and developing a team (if applicable)</li><br>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Senior Manager Demand Planning
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Finance
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>543337
</div></div></div></div></div><div><div><div><div>DATE:
<div>Apr 14, 2026</div></div></div></div></div></div></div>

Senior Manager Demand Planning

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