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social media manager

audience growth strategist

Graham Media Group

<div></div><div><div><p>KPRC 2 is seeking a full-time, bilingual (English/Spanish) <b>Audience Growth Strategist</b> to ensure digital and social content is strategically planned, packaged, and distributed for maximum audience connection and brand impact. Reporting to the marketing director, this is a non-managerial role that works across our news and marketing teams.
</p><p>You&rsquo;ll leverage journalistic principles, marketing expertise, and data-driven insights to amplify stories that resonate most with Houston&rsquo;s diverse audiences, optimize content across platforms in real time, and drive English and Spanish user growth.
</p><p></p><p><b>Key Responsibilities:
</b></p><ul><li><div>Identify &amp; Elevate Impactful Stories &ndash; Collaborate daily with news and marketing to surface stories with the highest digital/social engagement potential.</div></li><li><div>
Optimize Presentation &ndash; Shape headlines, social captions, thumbnails, and video packaging for each platform (website, mobile, YouTube, Instagram, TikTok, Facebook, etc.).</div></li><li><div>
Strategic Distribution &ndash; Recommend platforms, formats, and posting times for each piece of content based on audience behavior and platform algorithms.</div></li><li><div>
Data-Driven Decisions &ndash; Use Google Analytics, Chartbeat, Domo (and similar tools) to interpret audience data and make real-time adjustments to headlines, imagery, and placement.</div></li><li><div>
Brand Alignment &ndash; Ensure all optimizations support overarching brand goals while maintaining journalism ethics and credibility.</div></li><li><div>
Trend Identification &ndash; Spot emerging digital trends, growth opportunities, and underperforming areas; turn insights into actionable recommendations.</div></li><li><div>
SEO &amp; CMS &ndash; Apply SEO best practices and use CMS tools to ensure content is discoverable, timely, and visually optimized.</div></li><li><div>
Live Optimization &ndash; Monitor breaking news and big events to adjust content in real time for maximum reach and engagement.</div></li><li><div>
Training &amp; Collaboration &ndash; Lead quick-turn training on social optimization, SEO, and audience targeting for producers, reporters, and marketing staff.</div></li><li><div>
Performance Reporting &ndash; Monitor engagement metrics and report back with clear, actionable next steps for improving results station-wide.</div></li></ul><p></p><p><b>
Skills:
</b></p><ul><li><div>Editorial Instincts &ndash; Knows what stories will emotionally connect and in what format for each platform.</div></li><li><div>
Strong Writing &amp; Visual Packaging &ndash; Able to craft clear, compelling, and platform-appropriate copy and visuals.</div></li><li><div>
Data Literacy &ndash; Skilled at pulling analytics, spotting trends, and translating findings into plain English.</div></li><li><div>
Platform Expertise &ndash; Understands algorithms, best posting times, and unique behaviors of each social/digital platform.</div></li><li><div>
Brand Stewardship &ndash; Balances content creativity with brand positioning and credibility.</div></li><li><div>
Agility &ndash; Comfortable making high-impact, fast-turn decisions during breaking news.</div></li><li><div>
Creative + Technical &ndash; Proficiency in video editing (Adobe Premiere, Final Cut Pro, CapCut) and graphic design (Photoshop, Canva).</div></li></ul><p></p><p><b>
Qualifications:
</b></p><ul><li><div>Bachelor&rsquo;s degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.</div></li><li><div>
Bilingual in English and Spanish is required.</div></li><li><div>
Proven experience in digital content strategy, audience engagement, or content marketing &mdash; preferably in a newsroom or media organization.</div></li><li><div>
Strong knowledge of social media platforms, content management systems, and SEO best practices.</div></li><li><div>
Proficiency in analytics tools (Google Analytics, Chartbeat, Parse.ly, Domo, or similar).</div></li><li><div>
Passion for local news and strong knowledge of the Houston media landscape is a plus.</div></li></ul><p></p><p><b>
To apply:</b> <b>MUST HAVE A PORTFOLIO! </b>Please submit your resume, application and portfolio to:</p><p>
Marketing Director, Wes Rodda: wrodda@kprc.com</p><p></p><p><i><br>
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. You must hold a valid driver&rsquo;s license and be insurable under Texas Law.</i></p><div></div><p><b>
No Phone Calls Please</b></p><p><i>
KPRC is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC will comply with applicable state and local laws prohibiting employment discrimination.</i></p></div><p>
Copyright 2025 by KPRC Click2Houston - All rights reserved.</p></div><p></p>

Audience Growth Strategist

KPRC 2

<p>KPRC 2 is seeking a full-time, bilingual (English/Spanish) Audience Growth Strategist to ensure digital and social content is strategically planned, packaged, and distributed for maximum audience connection and brand impact. Reporting to the marketing director, this is a non-managerial role that works across our news and marketing teams.</p><p>You&rsquo;ll leverage journalistic principles, marketing expertise, and data-driven insights to amplify stories that resonate most with Houston&rsquo;s diverse audiences, optimize content across platforms in real time, and drive English and Spanish user growth.</p><p><b>Key Responsibilities: </b></p><ul><li>Identify &amp; Elevate Impactful Stories &ndash; Collaborate daily with news and marketing to surface stories with the highest digital/social engagement potential.</li><li>Optimize Presentation &ndash; Shape headlines, social captions, thumbnails, and video packaging for each platform (website, mobile, YouTube, Instagram, TikTok, Facebook, etc.).</li><li>&middot; Strategic Distribution &ndash; Recommend platforms, formats, and posting times for each piece of content based on audience behavior and platform algorithms.</li><li>Data-Driven Decisions &ndash; Use Google Analytics, Chartbeat, Domo (and similar tools) to interpret audience data and make real-time adjustments to headlines, imagery, and placement.</li><li>Brand Alignment &ndash; Ensure all optimizations support overarching brand goals while maintaining journalism ethics and credibility.</li><li>Trend Identification &ndash; Spot emerging digital trends, growth opportunities, and underperforming areas; turn insights into actionable recommendations.</li><li>SEO &amp; CMS &ndash; Apply SEO best practices and use CMS tools to ensure content is discoverable, timely, and visually optimized.</li><li>Live Optimization &ndash; Monitor breaking news and big events to adjust content in real time for maximum reach and engagement.</li><li>Training &amp; Collaboration &ndash; Lead quick-turn training on social optimization, SEO, and audience targeting for producers, reporters, and marketing staff.</li><li>Performance Reporting &ndash; Monitor engagement metrics and report back with clear, actionable next steps for improving results station-wide.</li></ul><p><b>Skills: </b></p><ul><li>Editorial Instincts &ndash; Knows what stories will emotionally connect and in what format for each platform.</li><li>Strong Writing &amp; Visual Packaging &ndash; Able to craft clear, compelling, and platform-appropriate copy and visuals.</li><li>Data Literacy &ndash; Skilled at pulling analytics, spotting trends, and translating findings into plain English.</li><li>Platform Expertise &ndash; Understands algorithms, best posting times, and unique behaviors of each social/digital platform.</li><li>Brand Stewardship &ndash; Balances content creativity with brand positioning and credibility.</li><li>Agility &ndash; Comfortable making high-impact, fast-turn decisions during breaking news.</li><li>Creative + Technical &ndash; Proficiency in video editing (Adobe Premiere, Final Cut Pro, CapCut) and graphic design (Photoshop, Canva).</li></ul><p><b>Qualifications: </b></p><ul><li>Bachelor&rsquo;s degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.</li><li>Bilingual in English and Spanish is required.</li><li>Proven experience in digital content strategy, audience engagement, or content marketing &mdash; preferably in a newsroom or media organization.</li><li>Strong knowledge of social media platforms, content management systems, and SEO best practices.</li><li>Proficiency in analytics tools (Google Analytics, Chartbeat, Parse.ly, Domo, or similar).</li><li>Passion for local news and strong knowledge of the Houston media landscape is a plus.</li></ul><p>Job Type: Full-time</p><p>Pay: From $65,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Referral program</li><li>Relocation assistance</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul><p>People with a criminal record are encouraged to apply</p><p>Work Location: In person</p>

Luce Coffee Roasters

<p><b>Overview</b><br/>We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with a passion for developing innovative marketing campaigns that resonate with our target audience.</p><p><b>Duties</b></p><ul><li>Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.</li><li>Manage and optimize digital marketing campaigns across various platforms, including SEO, social media, email marketing, and PPC advertising.</li><li>Oversee content marketing efforts, ensuring alignment with overall business objectives and target audience needs.</li><li>Utilize analytics tools such as Google Analytics to track performance metrics and adjust strategies accordingly.</li><li>Collaborate with cross-functional teams to support product management and sales initiatives.</li><li>Conduct market research to identify trends, customer preferences, and competitive landscape.</li><li>Create compelling copy for various marketing channels including print advertising, email campaigns, and social media posts.</li><li>Manage the marketing budget effectively to ensure optimal allocation of resources across campaigns.</li><li>Lead the development of creative assets using Adobe Creative Suite while ensuring brand consistency across all platforms.</li></ul><p><b>Skills</b></p><ul><li>Proficient in SEO, digital marketing, content marketing, and performance marketing strategies.</li><li>Strong knowledge of multichannel marketing techniques including social media marketing and email marketing.</li><li>Experience with advertising sales and e-commerce platforms.</li><li>Familiarity with WordPress, HTML, Google AdWords, and Facebook Advertising.</li><li>Excellent research skills to analyze market trends and consumer behavior.</li><li>Proven copywriting abilities for diverse audiences across multiple channels.</li><li>Strong analytical skills to interpret data and make informed decisions based on insights.</li><li>Ability to manage budgets effectively while achieving desired outcomes.</li><li>Experience in B2B marketing is a plus.</li><li>Strong organizational skills with the ability to manage multiple projects simultaneously. Join our team as we strive to elevate our brand presence in the market through innovative strategies and impactful campaigns.</li><li>Professional Photography</li><li>Adobe Photoshop</li><li>Adobe Illustrator</li><li>Photo &amp; Video Editing</li><li>Creative Design &amp; Visual Storytelling</li><li>Branding &amp; Marketing Collateral Development</li></ul><p>Job Type: Full-time</p><p>Pay: From $2,500.00 per month</p><p>Work Location: In person</p>

Marketing PROFESSIONAL Manager

Spartan Energy

<p>We&rsquo;re looking for a highly motivated and creative <b>Marketing Specialist</b> to join our dynamic and fast-growing team at Spartan Energy. This role is focused on social media, design, website management, advertising, and event coordination&mdash;with a strong emphasis on creating marketing materials, driving engagement, and delivering measurable results. You&rsquo;ll manage both internal and client-facing projects, helping elevate our brand while keeping our team and clients connected and engaged.</p><p><b>Responsibilities</b></p><ul><li>Manage company social media platforms, including creating content, scheduling posts, engaging with the audience, and responding to reviews.</li><li>Develop engaging content and campaigns to build brand visibility and audience connection.</li><li>Design digital and print assets (ads, flyers, presentations, internal documents, promotional items).</li><li>Coordinate the design and ordering of marketing materials for employees, clients, and events.</li><li>Manage and update website content through WordPress, ensuring accuracy and alignment with brand messaging.</li><li>Run paid advertising campaigns across digital channels (Google Ads, social media), track performance, and optimize campaigns for results.</li><li>Plan and coordinate internal and client-facing events.</li><li>Assist with event logistics, vendor coordination, and promotional materials.</li><li>Track key performance indicators (KPIs) across campaigns and platforms.</li><li>Generate reports and provide insights to guide future strategies.</li></ul><p><b>Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field OR equivalent relevant experience.</li><li>Proficiency in design tools such as Adobe Illustrator, Photoshop, and Canva.</li><li>Strong understanding of social media marketing principles and audience engagement.</li><li>Experience with WordPress website management (content updates, layout edits, plugins).</li><li>Familiarity with digital advertising (Google Ads, social media ads) and campaign</li><li>optimization.</li><li>Excellent attention to detail and documentation skills.</li><li>Strong communication skills, both written and verbal.</li><li>Highly organized, proactive, and able to manage multiple priorities in a fast-paced</li><li>environment.</li><li>Enthusiastic and adaptable&mdash;ready to take on evolving projects and responsibilities.</li></ul><p><b>Preferred Skills</b></p><ul><li>Experience with event coordination and planning.</li><li>Familiarity with Google Analytics, social media analytics, and KPI reporting tools.</li><li>Knowledge of print production processes and vendor coordination.</li></ul><p>Job Type: Full-time</p><p>Pay: $20.00 - $25.00 per hour</p><p>Work Location: In person</p>

Marketing Specialist

<p><b>Job Overview </b></p><p>We&rsquo;re looking for a social media &amp; Content Manager to lead, create, and manage our social media presence. This person will play a key role in shaping how people experience the NU Energy brand across platforms like Instagram, TikTok, X, and LinkedIn. If you're creative, trend-savvy, and hungry to help build a brand from the ground up, this role is for you.</p><p><b>Job Responsibilities</b></p><ul><li>Build and manage a cross-platform content calendar</li><li>Develop and execute launch campaigns, seasonal promotions, and community-based content</li><li>Research industry trends, competitor behavior, and audience preferences</li><li>Design and produce engaging content (short-form video, photo, graphic, written copy)</li><li>Use tools like Canva, CapCut, Adobe Express, or similar for editing</li><li>Write compelling captions, product messaging, and on-brand social copy</li><li>Monitor and respond to DMs, comments, and mentions in real-time</li><li>Cultivate relationships with micro-influencers, local athletes, and brand partners</li><li>Contribute to brand voice development and tone guidelines</li><li>Use platform analytics to track reach, growth, engagement, and conversion metrics</li><li>Create monthly performance reports with actionable insights</li><li>Adjust content strategy based on performance data</li><li>Perform additional tasks as required by the manager</li></ul><p><b>Job Qualifications </b></p><ul><li>1&ndash;3 years' experience managing brand social media, preferably for a startup or CPG company</li><li>Portfolio or samples of previous social content (especially short-form video or branded storytelling)</li><li>Proficiency in content tools like Canva, CapCut, Later, Buffer, or similar</li><li>Solid copywriting skills with a sense of humor and cultural awareness</li><li>Ability to take initiative and work independently while staying aligned with team goals</li><li>Experience with influencer partnerships, paid ads, or email marketing is a plus</li><li>Passion for wellness, fitness, or lifestyle products is highly valued</li></ul><p>Job Type: Full-time</p><p>Pay: $65,000.00 - $75,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Social Media Manager

Argus Media

<div><p><i>Argus is where smart people belong</i> and where they can grow. We answer the challenge of illuminating markets and shaping new futures.
</p><p></p><p><b>Wh</b><b>at we&rsquo;re looking for</b></p><p><br>
</p><p>We are looking for a hands-on marketer with at least 5 years of B2B experience that has strong collaboration, communication and organization experience. You will navigate a highly-matrixed organization to work alongside stakeholders in various business functions and locations and be able to take on multiple initiative concurrently.
</p><p></p><p><b>What will you be doing</b><br>
<br>
</p><ul><li>Work closely with sales partners to identify key commercial initiatives
</li></ul><ul><li>Planning, managing and executing programs to strengthen the Argus brand and generate quality MQLs, including submitting briefs for marketing operations and creative
</li></ul><ul><li>Design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach
</li></ul><ul><li>Developing marketing copy for programs and sales collateral, incorporating value propositions and key messages from the product marketing team that resonate for the regional target audience(s)
</li></ul><ul><li>Continuously testing, analyzing and tracking results of all regional marketing activity, (KPIs, budgets/financial returns, ROI, planning, sizing) and make recommendations for future activity to increase quality and quantity of leads to the sales team
</li></ul><ul><li>Fostering relationships with reputable industry events and associations to broaden market reach and drive demand
</li></ul><ul><li>Driving quality audience acquisition and creating demand generation programs for regional events
</li></ul><p></p><p><b>Skills and Experience</b>
</p><p></p><ul><li>5+ years in B2B lead generation marketing
</li></ul><ul><li>Have proven success in driving quality MQLs
</li></ul><ul><li>Strong collaboration, communication and organization skills, with the ability to manage multiple projects simultaneously
</li></ul><ul><li>Experience within a subscription-based business desirable
</li></ul><ul><li>Strong data analysis skills
</li></ul><ul><li>Strong co-ordination and time management skills
</li></ul><ul><li>Ability to independently work to deadlines and prioritise and plan work schedule
</li></ul><ul><li>Attention to detail
</li></ul><ul><li>Ability to read, write and speak Spanish professionally is a plus
</li></ul><p></p><p><b>Attributes
</b></p><p></p><ul><li>Self-motivated, confident and results driven individual
</li></ul><ul><li>Highly organized to manage own workload and efficiently meet targets
</li></ul><ul><li>Courteous, friendly, and positive
</li></ul><p></p><p><b>What</b><b>&rsquo;s in it for you
</b></p><p></p><p>Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.
</p><p></p><ul><li>Competitive salary with bonus
</li></ul><ul><li>Hybrid work model
</li></ul><ul><li>Group medical, dental and vision plans
</li></ul><ul><li>Company paid short term and long term disability and life insurance plan
</li></ul><ul><li>Group 401(k) safe harbor retirement plan with a 6% company match
</li></ul><ul><li>20 vacation days your first year, which increases up to 30 days
</li></ul><ul><li>Subsidized gym membership
</li></ul><ul><li>Extensive internal and external training
</li></ul><p></p><p><b>About Argus</b>
</p><p></p><p>Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,500 staff, Argus is an independent media organisation with 30 offices in the world&rsquo;s principal commodity trading hubs.
</p><p></p><p>Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.
</p><p></p><p>Argus is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women&rsquo;s network. Our core values are Excellence, Integrity, Partnership and Inclusivity.
</p><p></p><p><b>For more details about the company and to apply please make sure you </b>upload your CV via our website: www.argusmedia.com/en/careers/open-positions</p><p><br>
</p><p>Argus Media is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. <b>Equal Employment Opportunity Posters</b> If you&rsquo;d like to view a copy of the company&rsquo;s affirmative action plan or policy statement, please <b>contact us</b>. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please <b>contact us</b>. This email is provided exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages sent for this purpose will be returned. Messages sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.</p></div><p></p>

Regional Marketing Manager - (Americas) - Commodity Market Data

Home Treasures Linens

<p><b>Job Overview</b><br/>We are seeking a creative and results-driven Social Media Specialist to join our team at Home Treasures Linens. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of social media trends, excellent communication skills, and a passion for storytelling through various digital channels.</p><p><b>Responsibilities</b></p><ul><li>Develop and implement comprehensive social media strategies to increase brand awareness and engagement.</li><li>Create, curate, and manage published content across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Plan and manage paid social advertising campaigns, including budget allocation and performance optimization.</li><li>Conduct social listening to monitor brand mentions and industry trends, responding appropriately to engage with the audience.</li><li>Utilize SEO techniques and keyword research to optimize content for search engines.</li><li>Track, analyze, and report on social media metrics to measure success and refine strategies using tools such as Google Analytics and web analytics.</li><li>Design eye-catching graphics using Adobe Creative Suite (Photoshop, Illustrator) for social media posts.</li><li>Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and conversion.</li><li>Engage in relationship management with influencers and partners to expand brand reach.</li><li>Stay updated on the latest trends in digital marketing, social media management, and video editing techniques.</li></ul><p><b>Skills</b></p><ul><li>Proficient in social media marketing strategies with hands-on experience in managing multiple platforms.</li><li>Strong graphic design skills using Adobe Photoshop and Adobe Illustrator.</li><li>Familiarity with content creation techniques that resonate with target audiences.</li><li>Knowledge of SEO best practices and keyword research methodologies.</li><li>Experience in public relations and relationship management within a digital context.</li><li>Ability to analyze data from Google Analytics and other web analytics tools to drive decision-making.</li><li>Excellent proofreading skills with attention to detail in branding consistency.</li><li>Basic photography skills for capturing engaging visual content for social media posts.</li><li>Understanding of e-commerce principles related to online marketing efforts.</li><li>Proficiency in video editing software is a plus. Join us as we elevate our brand's voice through innovative social media strategies!</li></ul><p>Job Type: Part-time</p><p>Pay: $25.00 - $30.00 per hour</p><p>Expected hours: 15 &ndash; 30 per week</p><p>Ability to Commute:</p><ul><li>Houston, TX 77041 (Required)</li></ul><p>Ability to Relocate:</p><ul><li>Houston, TX 77041: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Social Media Marketing Specialist

Explore 92+ Audience growth strategist in Houston this September. Find roles across top companies and apply now to boost your career.

92 audience growth strategist jobs IN Houston

Audience Growth Strategist

Audience Growth Strategist

Marketing PROFESSIONAL Manager

Marketing Specialist

Social Media Manager

Regional Marketing Manager - (Americas) - Commodity Market Data

Social Media Marketing Specialist