content marketing specialist Jobs in Houston

content marketing specialist

digital marketing specialist Jobs in Houston

digital marketing specialist

director of marketing

marketing coordinator

performance & content marketing specialist Jobs in Houston

performance & content marketing specialist

digital marketing manager

alliantgroup

<div><div>As a Digital Marketing Manager, you will develop and execute visionary online journeys to create competitive edge solutions for expanding our online presence and other digital experiences to increase brand visibility and help support business growth.</div><div></div><div>
As a national premier consulting firm, alliant is focused on providing solutions to help businesses transform and thrive. alliant offers six different service lines to our clients and this role is in our Education and Awareness department which supports all service lines.</div><div>
Responsibilities</div><div></div><ul><li>
Implement, monitor, and improve PPC campaigns</li><li>
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads</li><li>
Work with social media team to design, build and maintain our social media presence through paid promotions</li><li>
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>
Identify trends and insights, and optimize spend and performance based on the insights</li><li>
Brainstorm new and creative growth strategies with internal teams</li><li>
Plan, execute, and measure experiments and conversion tests</li><li>
Collaborate with internal teams to create landing pages and optimize user experience</li><li>
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li><li>
Instrument conversion points and optimize user funnels</li><li>
Collaborate with agencies and other vendor partners</li><li>
Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate</li></ul><div></div><div>
Qualifications</div><div></div><ul><li>
Bachelor&rsquo;s degree required (preferred in marketing or a related field)</li><li>
Proven success implementing and improving PPC campaigns for conversions</li><li>
Preferred 5+ years&rsquo; experience in digital marketing &ndash; B2B experience required</li><li>
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns</li><li>
Expert level experience in setting up and optimizing Google Adwords campaigns</li><li>
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate</li><li>
Experience in optimizing landing pages and user funnels</li><li>
Experience with A/B and multivariate experiments</li><li>
Expert level knowledge of website analytics tools (e.g., Google Analytics)</li><li>
Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>
Strong analytical skills and data-driven thinking</li><li>
Up to date with the latest trends and best practices in online marketing and measurement</li><li>
Excellent written, verbal, and presentation skills</li><li>
High sense of urgency with the ability to meet deadlines and changing priorities</li><li>
Receptiveness to performance feedback within a team environment is essential</li><li>
Candidate must reside or relocate to Houston, TX</li></ul><div></div><div>
alliant offers a comprehensive compensation and benefits package including 100% employer paid medical/dental premiums for single coverage, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group fitness classes, paid covered parking, daily allowance for onsite caf&eacute; and Starbucks, and more!</div><div></div><div>
Do Work That Matters. Alliant</div><div>
#LI-LL1</div></div>

Digital Marketing Manager

Region 4 Education Service Center

<div><p><b>Classification: </b>Admin/Prof
</p><p><b>Exemption Status/Test: </b>Exempt/Creative Professional
</p><p><b>Job Grade: </b>3
</p><p><b>Department: </b>Marketing
</p><p><b>Reports to: </b>Assistant Director of Marketing
</p><p><b>Job Goal:
</b></p><p>The Digital Marketing Specialist supports Region 4&rsquo;s marketing initiatives by executing digital advertising, email marketing, and analytics-based optimization to drive engagement, conversions, and participation. This role develops, builds, and monitors digital campaigns across multiple platforms, manages email communications, tracks performance data, and produces short-form video or motion assets for digital use. Working collaboratively with the marketing team, the Digital Marketing Specialist ensures digital deliverables are accurate, targeted, and optimized to support organizational goals and position Region 4 as the partner of choice for districts.<br>
</p><p></p><p><b>Qualifications:
</b></p><p><b>Education:
</b></p><ul><li>Bachelor&rsquo;s degree preferably in marketing, communications, journalism, digital media, or related field.
</li></ul><p><b>Experience:
</b></p><ul><li>Five years related experience in marketing, content creation, communications, or digital media.
</li></ul><p><b>Special Knowledge and Skills:
</b></p><div><ul><li>Experience building and optimizing digital advertising campaigns, including audience targeting, segmentation, and retargeting across platforms (Google Ads, Meta, LinkedIn, etc.)
</li></ul><ul><li>Proficiency in email marketing platforms (Mailchimp, Constant Contact, HubSpot or similar) for campaign builds, automation, testing, and performance optimization
</li></ul><ul><li>Ability to analyze digital performance data using GA4, ad dashboards, email metrics, pixels, UTMs, and other tracking tools to inform decisions
</li></ul><ul><li>Proficiency in Canva or Adobe tools to create digital ad assets, email graphics, and short-form or motion-based video content optimized for paid channels
</li></ul><ul><li>Strong knowledge of digital marketing best practices, including conversion optimization, SEO fundamentals, user experience, and responsive design
</li></ul><ul><li>Strong organizational and project management skills, with the ability to manage multiple digital campaigns in a fast-paced environment
</li></ul></div><p><b>Major Responsibilities
</b></p><div><ul><li>Execute digital advertising campaigns: Build, launch, and optimize paid social, search, display, and retargeting campaigns that support services, products, conferences, and initiatives.
</li></ul><ul><li>Manage email marketing operations: Develop email workflows, build templates, deploy campaigns, manage segmentation, and conduct A/B testing to increase performance and participation.
</li></ul><ul><li>Segment and personalize outreach: Collaborate with the team to segment audiences and personalize email outreach using CRM or automation tools to improve relevance, engagement, and outcomes.
</li></ul><ul><li>Produce digital-ready creative assets: Create or adapt graphics, ad creative, animations, and short-form video optimized for paid channels and email engagement.
</li></ul><ul><li>Support content development as needed: Assist in creating or adapting copy and visual assets for digital ads, landing pages, and email campaigns when required.
</li></ul><ul><li>Support landing page development: Build or update landing pages, registration pages, and digital forms to improve user experience and support conversions.
</li></ul><ul><li>Track and analyze digital performance: Monitor analytics across Google Ads, paid social dashboards, GA4, and email platforms to assess campaign effectiveness.
</li></ul><ul><li>Optimize for conversions: Make data-driven adjustments to targeting, creative, messaging, and channel mix to maximize engagement and registrations.
</li></ul><ul><li>Support multi-channel campaign execution: Work closely with the Marketing Coordinator and Content Marketing Specialists to ensure campaigns are aligned, cohesive, and delivered on schedule.
</li></ul><ul><li>Maintain digital marketing infrastructure: Manage tracking pixels, UTM parameters, custom audiences, email lists, and analytics integrations to ensure accurate reporting.
</li></ul><ul><li>Conduct digital audits: Review ads, emails, landing pages, and digital performance to identify gaps, recommend improvements, and maintain campaign quality.
</li></ul><ul><li>Collaborate across teams: Partner with program teams, Communications, and the Web Specialist to ensure digital assets reflect accurate and updated information.
</li></ul><ul><li>Ensure accessibility &amp; compliance: Follow accessibility standards, digital best practices, and Texas ESC requirements for email, advertising, and analytics.
</li></ul><ul><li>Support grant-funded digital activities: Provide digital deliverables tied to grant requirements in alignment with funding guidelines.
</li></ul><ul><li>Support grant and organizational marketing goals: Provide support for grant-funded initiatives and contribute to the goals of the Marketing Department and CSC&amp;E.
</li></ul><ul><li>Perform all other duties, tasks, and responsibilities as assigned to support departmental and organizational goals.
</li></ul></div><p><b>Supervisory Responsibilities:
</b></p><p>None<br>
</p><p></p><p><b>Physical Demands/Environmental Factors/Mental Demands:
</b></p><p>Frequent use of standard office equipment; prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting; repetitive hand motions (keyboarding and use of mouse); occasional light lifting and carrying (less than 15 pounds); may work prolonged and irregular hours; work with frequent interruptions; maintain emotional control under pressure.</p></div>

Digital Marketing Specialist

Spark Energy

<div><div><b>Location: Houston, Texas - Corporate Offices - </b><b><i>(REQUIRED &ndash; In-Office/On-Site work</i></b></div><div><b><i>
schedule)</i></b></div><div></div><div><b><br>
FLSA Status: Exempt</b></div><div></div><div><b><br>
About Monarch Sky</b><br>
Monarch Sky Insurance specializes in niche insurance programs. We partner with multiple carriers to tailor your insurance policy to your needs in both admitted and surplus lines insurance markets.</div><div></div><div><b><br>
About NuSureCo</b><br>
At NuSureCo, we think &ldquo;Nu&rdquo; and differently about risks! We differentiate ourselves by offering specialty niche products with superior customer experience from issuance to claims. We are excited to be &ldquo;Nu&rdquo; to the Texas insurance marketplace and look forward to being your preferred carrier for specialty niche products!</div><div></div><div><b><br>
Job Summary</b></div><div>
The Marketing Coordinator supports the execution of marketing initiatives that drive brand awareness, lead generation, and partner engagement for our insurance business. This role works closely with the Marketing Manager to coordinate campaigns, create and distribute content, manage marketing operations, and support events and external vendors.</div><div></div><div><br>
The ideal candidate is organized, detail-oriented, and eager to learn across multiple areas of marketing, including content, digital channels, email marketing, and event coordination.</div><div></div><p><b><br>
Summary of Essential Job Functions</b></p><p><b>
Marketing Campaign Support</b></p><div><ul><li>
Assist in the planning and execution of marketing campaigns across email, digital, and social channels</li><li>
Support the creation, scheduling, and distribution of marketing content</li><li>
Maintain marketing calendars and ensure deadlines are met</li></ul></div><p><b>
Content, SEO &amp; Digital Marketing</b></p><div><ul><li>
Assist with content creation and updates for blogs, landing pages, and marketing materials</li><li>
Assist with photography and videography</li><li>
Support basic SEO efforts, including keyword research, on-page optimization, and content formatting</li><li>
Schedule and post content across social media platforms</li></ul></div><p><b>
Email Marketing</b></p><div><ul><li>
Support the build, testing, and deployment of email marketing campaigns</li><li>
Ensure email content aligns with brand guidelines and campaign goals</li></ul></div><p><b>
Events &amp; Partner Marketing</b></p><div><ul><li>
Assist with the coordination of events, webinars, conferences, and trade shows</li><li>
Manage logistics such as registrations, materials, vendors, and follow-up communications</li><li>
Support partner and agency-focused marketing initiatives</li></ul></div><p><b>
Creative &amp; Vendor Coordination</b></p><div><ul><li>
Create or update basic marketing graphics using design tools (e.g., Canva, Adobe, or similar)</li><li>
Coordinate with outside vendors such as designers, printers, or marketing agencies</li><li>
Help maintain brand consistency across all marketing materials</li></ul></div><div></div><div><b><br>
Minimum Requirements</b></div><div><ul><li>
1&ndash;3 years of experience in a marketing, communications, or related role (internships included)</li><li>
Basic understanding of digital marketing, email marketing, and social media platforms</li><li>
Familiarity with SEO fundamentals and content marketing concepts</li><li>
Strong organizational and time-management skills</li><li>
Ability to manage multiple tasks and meet deadlines</li><li>
Strong written and verbal communication skills</li></ul></div><div></div><p><b><br>
Preferred Qualifications</b></p><div><ul><li>
Experience in insurance, financial services, or a regulated industry</li><li>
Basic graphic design experience (Canva, Adobe Creative Suite, or similar)</li><li>
Experience coordinating events or working with external vendors</li></ul></div><div></div><p><b><br>
Key Competencies</b></p><div><ul><li>
Attention to detail</li><li>
Strong follow-through and reliability</li><li>
Willingness to learn and take direction</li><li>
Collaborative team player</li><li>
Comfort working in a fast-paced environment</li></ul></div><div></div><p><b><br>
Why This Role Matters</b></p><div>
The Marketing Coordinator plays a critical role in ensuring marketing initiatives are executed consistently and efficiently. By supporting campaign delivery, content distribution, and partner engagement, this role helps the marketing team drive measurable results and supports overall business growth.</div><p></p><p><b><br>
Disclaimer</b></p><p>
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.</p><p>
Monarch Sky and NuSureCo are equal opportunity employers.</p><p><b><i>
&ldquo;We are currently managing our staffing needs internally. Consideration will not be given to candidates who have not directly completed an employment application. We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. We are not adding to our limited list of currently approved vendors. Please refrain from contacting us or any employees regarding staffing or recruitment opportunities.&quot;</i></b></p></div>

Marketing Coordinator

Elementia

<div><p>Job Title: Product Commercial and Marketing Manager</p><p>
Reports to: Director of Marketing<br>
Location: Houston, TX</p><p>
Role Summary</p><p>
The Product Commercial and Marketing Manager combines strategic product management with market-facing responsibilities. This position develops and executes product strategies aligned with business goals and technical feasibility, guiding products from concept to launch and sustaining long-term performance. It also drives go-to-market plans, messaging, and campaigns to ensure adoption and brand growth. Acting as the central source of product knowledge, this role bridges internal teams&mdash;Engineering, R&amp;D, Operations, Sales, Technical Services, Marketing, and Finance&mdash;and external market needs to deliver measurable business impact.</p><p>
Key Responsibilities</p><p>
Product Management</p><ul><li>Define product vision, roadmap, and lifecycle strategy.</li><li>Align plans with company objectives and financial targets.</li><li>Collaborate with R&amp;D and Engineering to validate feasibility and prioritize features.</li><li>Track performance using KPIs and adjust strategies based on ROI.</li></ul><p>
Product Marketing</p><ul><li>Develop positioning, messaging, and value propositions for target audiences.</li><li>Plan and execute product launches, including collateral and sales enablement tools.</li><li>Conduct market research, competitive analysis, and gather customer insights.</li><li>Create marketing campaigns and content across digital, social, and traditional channels.</li><li>Support dealer and contractor programs and manage promotional initiatives.</li></ul><p>
Cross-Functional Leadership</p><ul><li>Serve as the link between technical teams, marketing, and business units.</li><li>Communicate goals, timelines, and priorities to stakeholders.</li><li>Ensure alignment across internal teams and external partners.</li></ul><p>
-</p><p>
Qualifications</p><ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field.</li><li>Minimum 5 years of experience in product lifecycle management, product marketing, brand management, or related field.</li><li>Proven track record of managing full product lifecycle and go-to-market strategies.</li><li>Hands-on experience working with cross-functional teams (Engineering, Marketing, Sales, Finance).</li></ul><p>
-</p><p>
Essential Skills &amp; Attributes</p><ul><li>Strategic &amp; Project Management: Ability to define product vision and translate insights into actionable plans, while effectively planning, organizing, and executing complex initiatives on time and within budget.</li><li>Analytical Skills: Proficient in interpreting market trends, KPIs, and ROI.</li><li>Communication &amp; Leadership: Strong ability to influence and align cross-functional teams.</li><li>Technical Acumen: Understanding of product development processes and feasibility.</li><li>Marketing Expertise: Skilled in positioning, messaging, and campaign execution.</li><li>Adaptability: Comfortable managing multiple priorities in a fast-paced environment.</li></ul><p>
-</p><p>
This position drives product adoption and revenue growth through strategic marketing initiatives while shaping product strategy and lifecycle. By leveraging market insights and customer feedback, the role ensures alignment with business goals and technical feasibility. Acting as the central source of product knowledge, it bridges cross-functional teams and market needs. The ultimate goal: strengthen brand equity and deliver measurable business impact.</p></div>

Product Commercial and Marketing Manager

Robert Half

<div>
 We are looking for a Strategic Marketing &amp;  Partnerships Manager to join our team in Houston, Texas. This position is a Contract to permanent opportunity, offering the chance to play a pivotal role in driving revenue growth, strengthening brand identity, and building strategic partnerships. The ideal candidate will bring expertise in marketing strategy, project management, and partnership development, contributing to impactful campaigns and initiatives that support organizational goals.
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 Responsibilities:
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 &bull; Lead the transformation of The Houston Lawyer magazine into a profitable publication by developing and executing advertising sales strategies.
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 &bull; Identify and establish relationships with non-legal businesses to create strategic partnerships that align with organizational objectives.
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 &bull; Design and manage tiered partnership packages, including pricing structures, benefits, and positioning strategies.
 <br/>
 &bull; Oversee the delivery of partnership benefits and maintain a tracking system for managing prospects and partnership pipelines.
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 &bull; Develop targeted partnership opportunities to onboard new businesses into long-term collaboration frameworks.
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 &bull; Coordinate marketing and communication campaigns by collaborating with internal teams to ensure strategic planning and execution.
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 &bull; Partner with the Marketing and Communications Director to transition workflows from reactive operations to proactive campaign planning.
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 &bull; Standardize branding kits for major campaigns and events, including visual design elements and messaging frameworks.
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 &bull; Utilize data-driven insights to create compelling marketing content that supports member recruitment, retention, and engagement.
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 &bull; Measure and refine marketing strategies by analyzing campaign performance data and implementing improvements.
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 &bull; Proven experience in strategic marketing, emphasizing revenue generation and growth initiatives.
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 &bull; Demonstrated ability to manage complex projects and meet deadlines in a fast-paced environment.
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 &bull; Proficiency in Canva for designing and adapting marketing materials.
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 &bull; Strong organizational skills with the ability to prioritize tasks effectively.
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 &bull; Experience working collaboratively across teams and with external partners.
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 &bull; Familiarity with advertising sales, sponsorships, or partnership development.
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 &bull; Knowledge of digital marketing and campaign planning, including social media strategies.
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 &bull; Excellent communication skills and ability to craft data-informed messaging for diverse audiences.
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 Innovation starts with people.
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  Robert Half is the world&rsquo;s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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  Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
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  All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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  &copy; 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking &ldquo;Apply Now,&rdquo; you&rsquo;re agreeing to Robert Half&rsquo;s Terms of Use and Privacy Notice.
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Strategic Marketing & Partnerships Manager

Vina Health Care Services

<p><b>Job Overview</b><br/>We are seeking a dynamic and results-driven Home Care Marketer to develop and execute comprehensive marketing strategies that promote our home care services. The ideal candidate will leverage digital and traditional marketing channels to increase brand awareness, generate leads, and foster strong relationships with clients and partners. This role requires a creative thinker with expertise in SEO, social media marketing, content creation, and data analytics to effectively position our services in a competitive market. The Home Care Marketer will play a pivotal role in enhancing our online presence and driving business growth through innovative marketing initiatives.</p><p><b>Responsibilities</b></p><ul><li>Develop and implement multichannel marketing campaigns across digital platforms including social media, email, Google AdWords, and print advertising to reach target audiences effectively.</li><li>Manage content marketing efforts by creating engaging copy, blog posts, and visual content using Adobe Creative Suite tools to enhance brand storytelling.</li><li>Optimize website content using SEO best practices and manage WordPress sites to improve search engine rankings and user experience.</li><li>Utilize marketing automation tools and Google Analytics to track campaign performance, analyze data, and refine strategies for maximum impact.</li><li>Conduct market research to identify industry trends, competitor activities, and customer needs to inform marketing plans.</li><li>Coordinate advertising sales efforts by establishing relationships with potential partners and clients through B2B marketing initiatives.</li><li>Manage social media accounts such as Facebook Advertising campaigns to increase engagement and lead generation.</li><li>Oversee budgeting for marketing projects, ensuring efficient allocation of resources across various channels.</li><li>Collaborate with product management teams to align marketing strategies with company goals and service offerings.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in digital marketing, including SEO, social media marketing, email marketing, and performance marketing.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, Google Analytics, Google AdWords, and marketing automation platforms.</li><li>Strong copywriting skills with the ability to create compelling content tailored for different audiences.</li><li>Knowledge of E-commerce platforms and print advertising methods is preferred.</li><li>Familiarity with research methodologies to gather insights on market trends and customer behavior.</li><li>Excellent communication skills with the ability to collaborate effectively across teams.</li><li>Prior experience in B2B marketing or product management is a plus.</li><li>Ability to manage multiple projects simultaneously while meeting deadlines. Join our team as a Home Care Marketer if you are passionate about making a difference through innovative marketing strategies that connect people with essential home care services.</li></ul><p>Job Type: Full-time</p><p>Pay: $21.78 - $26.23 per hour</p><p>Work Location: On the road</p>

HOME CARE MARKETER

Instant Solutions Associates

<p><b>Job Summary</b><br/>We are seeking a motivated and creative Social Media Marketing Intern to join our dynamic marketing team. This paid internship offers an excellent opportunity to gain hands-on experience in digital marketing, social media management, content creation, and branding strategies. The ideal candidate will have a passion for social media platforms, digital trends, and visual storytelling, with a desire to develop their skills in a fast-paced environment.</p><p><b>Duties</b></p><ul><li>Assist in developing and executing social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.</li><li>Create engaging content including graphics, videos, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.</li><li>Monitor social listening channels to gather insights on brand perception and industry trends.</li><li>Manage scheduling and publishing of posts using tools like Hootsuite and Buffer.</li><li>Conduct keyword research and optimize content for SEO to increase online visibility.</li><li>Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign effectiveness.</li><li>Support in managing relationships with influencers, partners, and followers to foster community engagement.</li><li>Proofread all content for accuracy, tone, and branding consistency before publishing.</li><li>Assist with public relations efforts by drafting press releases and coordinating outreach activities.</li><li>Contribute to brainstorming sessions for new marketing ideas and strategies related to e-commerce initiatives.</li></ul><p><b>Requirements</b></p><ul><li>Currently enrolled in or recent graduate of a degree program in Marketing, Communications, Graphic Design, or related field.</li><li>Strong understanding of social media platforms and digital marketing concepts.</li><li>Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.</li><li>Experience with social media management tools such as Hootsuite or Buffer.</li><li>Knowledge of SEO best practices, Google Analytics, and web analytics tools.</li><li>Basic video editing skills; familiarity with video editing software is a plus.</li><li>Excellent written communication skills with attention to detail for proofreading content.</li><li>Ability to manage multiple projects simultaneously while meeting deadlines.</li><li>Creative mindset with an eye for visual storytelling and branding consistency.</li><li>Strong relationship management skills to engage with online communities effectively. This internship provides valuable industry experience in social media marketing, digital branding, content creation, and analytics&mdash;ideal for aspiring professionals eager to build their career in digital marketing or e-commerce sectors.</li></ul><p>Job Type: Internship</p><p>Pay: From $11.00 per hour</p><p>Expected hours: 4 &ndash; 12 per week</p><p>Work Location: In person</p>

Social Media Marketing Intern

Explore 124+ Digital marketing manager in Houston this January. Find roles across top companies and apply now to boost your career.