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b2b lead generation specialist

BitsclanITSolutions

Job Summary: We are seeking a results-driven B2B Lead Generation Specialist with a strong focus on Omni-Channel Account-Based Marketing (ABM) to drive targeted lead generation efforts for our IT services offerings. This role is crucial to our sales and marketing alignment, where your goal will be to identify, engage, and nurture high-value prospects across multiple channels. You will work closely with the marketing, sales, and business development teams to plan and execute ABM campaigns that deliver qualified leads from enterprise and mid-market accounts. Key Responsibilities:<ul><li>Develop and execute ABM campaigns across multiple channels &ndash; email, LinkedIn, paid media, content syndication, webinars, and events &ndash; targeting key accounts and personas.</li><li>Use intent data, firmographics, technographics, and behavior analytics to build and prioritize account lists.</li><li>Build and maintain account intelligence through research tools (e.g., ZoomInfo, Lusha, LinkedIn Sales Navigator).</li><li>Collaborate with sales and SDRs to ensure alignment on ICP, messaging, and account targeting.</li><li>Segment and personalize outreach based on buying stage, industry, and persona.</li><li>Measure, track, and optimize campaign performance using tools like HubSpot, Salesforce, or similar CRM/automation tools.</li><li>Create reports and dashboards to analyze the effectiveness of ABM programs and suggest improvements.</li><li>Partner with content and design teams to craft value-driven assets for each stage of the buyer journey.</li></ul>Required Skills &amp; Qualifications:<ul><li>3 to 4 years of experience in B2B lead generation, with at least 2 years in ABM-focused roles.</li><li>Prior/proven experience in IT Services-based lead generation will be preferred.</li><li>Strong understanding of omni-channel outreach and engagement strategies.</li><li>Proficiency in tools like LinkedIn Sales Navigator, ZoomInfo, HubSpot/Marketo, CRM (e.g., Salesforce), and analytics platforms.</li><li>Experience running multi-touch campaigns that blend outbound and inbound strategies.</li><li>Excellent written and verbal communication skills.</li><li>Ability to analyze data, derive insights, and act on findings.</li><li>Self-starter with a performance-driven mindset and strong collaboration skills.</li></ul>Nice to Have:<ul><li>Experience working with APAC, US, or EMEA markets.</li><li>Familiarity with programmatic advertising and retargeting strategies.</li><li>Exposure to B2B SaaS or IT consulting companies.</li></ul>Job Type: Full-timeWork Location: In person

Lead Generation Specialist

Vigilance Eye

Job Title: Digital Marketing ExecutiveLocation: PIA Society, LahoreShift Timing: Night Shift (6:00 PM &ndash; 3:00 AM)Salary Range: PKR 60,000 &ndash; 80,000 (based on experience &amp; skills)Job DescriptionWe are seeking a highly skilled Digital Marketing Executive with strong expertise in B2B lead generation and proven command over modern digital marketing tools. The ideal candidate will be responsible for driving high-quality leads, managing campaigns, and contributing to overall business growth.Key Responsibilities:<ul><li>Develop and execute effective B2B lead generation strategies</li><li>Manage and optimize paid campaigns on Google Ads, Facebook Ads, LinkedIn, etc.</li><li>Utilize B2B lead generation tools (Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, etc.) to build targeted lead lists</li><li>Research, identify, and qualify potential clients across global markets</li><li>Implement SEO and content strategies to improve organic reach</li><li>Track, measure, and report performance of all digital campaigns with actionable insights</li><li>Collaborate with sales and management teams to align marketing with business goals</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li><li>Minimum 2&ndash;3 years of experience in digital marketing with a focus on B2B lead generation</li><li>Strong command of B2B lead gen tools (Apollo, ZoomInfo, LinkedIn Navigator, etc.)</li><li>Proven ability to generate high-quality leads and deliver measurable results</li><li>Excellent communication, research, and analytical skills</li><li>Must be able to work independently during the night shift (6 PM &ndash; 3 AM)</li></ul>Benefits:<ul><li>Attractive salary package: PKR 60,000 &ndash; 80,000</li><li>Growth-oriented role with long-term career potential</li><li>Exposure to international clients and global markets</li><li>Supportive and professional work environment</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Work Location: In person

Digital Marketing exective

Mindwhiz

Job description:Job Title: B2B Digital Marketing StrategistLocation: DHA Phase 5 Experience: 3+ Years (US Market experience is prefered) Timing: 6 PM &ndash; 3 AMJob Summary: We are seeking a highly strategic and experienced B2B Marketing Strategist who understands the B2B customer journey inside out. This role is ideal for someone who can plan and execute strategies across both organic and paid channels, generate high-quality leads, and build marketing funnels that convert. You will be responsible for mapping the customer journey, identifying touchpoints, and ensuring consistent brand messaging across platforms. Experience working with the B2B market is mandatory for this role.Key Responsibilities:<ul><li>Develop and implement end-to-end B2B marketing strategies (organic + paid)</li><li>Map out the full B2B customer journey and optimize it for lead generation and nurturing</li><li>Build multi-step funnels tailored for high-ticket and complex B2B sales cycles</li><li>Plan and manage paid campaigns on LinkedIn, Meta, and Google Ads focused on qualified leads</li><li>Oversee content strategy with a focus on thought leadership, SEO, and conversion</li><li>Coordinate with sales teams to align marketing campaigns with pipeline goals</li><li>Analyze performance data, KPIs, and ROI to refine strategy regularly</li><li>Own lead generation metrics and constantly improve CAC and CPL</li><li>Develop account-based marketing (ABM) strategies for targeting key enterprise clients</li><li>Manage CRM and lead nurturing workflows (email, retargeting, retentions)</li></ul>Required Skills and Qualifications:<ul><li>Proven experience in B2B marketing strategy and lead generation</li><li>Strong understanding of customer psychology and decision-making journey</li><li>Deep experience in LinkedIn Ads, Meta Ads, SEO, and content-driven growth</li><li>Knowledge of CRMs, automation tools, analytics, and ad platforms</li><li>Ability to write or direct persuasive copy for landing pages and campaigns</li><li>Strong analytical mindset with experience in A/B testing and performance measurement</li><li>Excellent communication and project management skills</li><li>Must have hands-on experience marketing to the B2B audience</li></ul>Preferred Qualifications:<ul><li>Background in marketing for tech, SaaS, consulting, or service-based B2B industries</li><li>Prior experience running marketing for a startup or growth-stage company</li><li>Familiar with tools like HubSpot, Salesforce, Google Analytics, SEMrush, Zapier</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

B2B Digital Marketing Strategist

The Hassol

Job Overview:We are looking for a driven Business Development Executive / Email Outreach Specialist to join our team and lead personalized outreach efforts for B2B lead generation. The ideal candidate will have a strong background in outbound sales, email marketing, and prospecting using tools like LinkedIn Sales Navigator and email outreach platforms (Apollo, Instantly, Hunter, etc.). If you're passionate about technology, communication, and conversions &mdash; this role is for you.Key Responsibilities:<ul><li>Identify and reach out to potential leads through personalized email outreach campaigns.</li><li>Use LinkedIn Sales Navigator to research and connect with targeted prospects.</li><li>Create and manage outreach lists; optimize campaigns based on open/click/reply rates.</li><li>Track and report outreach performance and lead conversion metrics regularly.</li><li>Work closely with internal teams to align outreach messaging with business goals and offerings.</li><li>Prepare sales materials, pitch decks, and assist in follow-ups to nurture leads.</li></ul>Required Skills:<ul><li>Hands-on experience with LinkedIn Sales Navigator for B2B lead generation.</li><li>Proven knowledge of email outreach platforms (Apollo, Instantly, Hunter, etc.).</li><li>Excellent copywriting skills for cold emails and LinkedIn messaging.</li><li>Understanding of CRM tools and lead generation workflows.</li><li>Familiarity with the B2B sales funnel and outbound prospecting lifecycle.</li></ul>Preferred Skills:<ul><li>Experience working with or selling to software or SaaS companies.</li><li>Familiarity with sales automation tools and outbound sequencing strategies.</li><li>Basic understanding of marketing, branding, or digital sales funnels.</li></ul>Experience Level:<ul><li>Minimum 2 years of experience in business development, lead generation, or outbound sales.</li><li>Preference will be given to candidates with tech industry or SaaS experience.</li></ul>Soft Skills:<ul><li>Detail-oriented and creatively inclined.</li><li>Strong communication and collaboration abilities.</li><li>Goal-driven with the ability to adapt and learn quickly.</li></ul>Compensation &amp; Benefits:<ul><li>Base Salary + Food Allowance + Commission</li></ul>Job Type: Full-timeWork Location: In personJob Type: Full-timePay: Rs60,000.00 - Rs70,000.00 per monthWork Location: In person

Business Development Executive / Email Outreach Specialist

Sigi Technologies PVT LTD

Job Title: Performance Marketing SpecialistCompany: Sigi Technologies Location: 2nd Floor, Bhutta Plaza, 2A Kibriya Town, Near Ali Town Orange Line Train Station, Raiwind Road, Lahore Employment Type: Full-TimeAbout Sigi TechnologiesAt Sigi Technologies, we lead the way in software design and development, specializing in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design. As we grow our SaaS and B2B tech offerings, we are scaling our digital marketing capabilities and are in search of a strategic, hands-on expert to lead performance campaigns.Position OverviewWe are looking for a Performance Marketing Specialist to take ownership of our paid media strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. This role requires a strategic thinker with strong executional capability, well-versed in full-funnel marketing for B2B tech and long-funnel products. You will be responsible for driving qualified leads and optimizing campaigns to achieve revenue goals.Responsibilities<ul><li>Lead the planning, setup, and day-to-day management of paid campaigns across Google (Search, Display, Video), Meta, LinkedIn, and YouTube.</li><li>Implement advanced conversion tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Manage audience segmentation, targeting, and retargeting across channels to optimize every stage of the marketing funnel.</li><li>Develop and maintain performance dashboards and visual reporting tools to track KPIs.</li><li>Analyze campaign results and provide actionable insights on creative performance, audience behavior, and budget allocation.</li><li>Collaborate with content, design, and sales teams to align messaging and lead generation strategy.</li><li>Stay ahead of platform updates, digital trends, and performance benchmarks.</li></ul>Requirements<ul><li>Minimum 4&ndash;5 years of experience in performance marketing, with at least 2 years in a senior or lead role.</li><li>Proven expertise in running campaigns on Google Ads, Meta, LinkedIn, and YouTube.</li><li>Strong experience with GA4, Google Tag Manager, and conversion tracking best practices.</li><li>Deep understanding of B2B lead generation and long-funnel marketing strategies.</li><li>Analytical mindset with strong experience in performance reporting, dashboard tools (e.g., Data Studio, Looker).</li><li>Confident in managing and optimizing full-funnel paid media campaigns independently.</li><li>Excellent communication and cross-functional collaboration skills.</li></ul>How to ApplyPlease apply by uploading your resume to the Indeed job posting for the Senior Performance Marketer position at Sigi Technologies. Alternatively, you may share your resume directly at hr@sigitechnologies.com.We look forward to reviewing your application. Only shortlisted candidates will be contacted for an interviewJob Type: Full-timePay: Rs85,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketing Specialist

HAICHUAN FOODS

Job Summary:We are looking for a dynamic Performance Marketing Team Lead to spearhead our B2B lead generation efforts across LinkedIn, social platforms, and digital channels. This role will oversee the strategy, execution, and optimization of campaigns to ensure a steady flow of qualified leads into our CRM as web connects, fueling the sales pipeline. The ideal candidate is both strategic and hands-on, with expertise in performance marketing, social selling, and CRM-based lead management.Key Responsibilities:<ul><li>Lead the performance marketing team with a focus on B2B lead generation and demand generation.</li><li>Develop and manage campaigns across LinkedIn, Meta, Google Ads, and other digital platforms to drive high-quality leads.</li><li>Oversee LinkedIn lead generation through Sales Navigator, InMails, outreach campaigns, and retargeting.</li><li>Ensure seamless integration of lead capture (forms, ads, landing pages) into the CRM (HubSpot, Salesforce, Zoho, etc.) as web connects.</li><li>Collaborate with sales to define MQL and SQL criteria and improve lead qualification processes.</li><li>Optimize the entire lead funnel &ndash; from prospecting and campaign targeting to CRM workflows and nurturing.</li><li>Conduct A/B testing on ad creatives, messaging, and landing pages to maximize conversion rates.</li><li>Track and analyze key performance metrics such as CPL, CAC, ROAS, lead-to-opportunity ratio, and pipeline contribution.</li><li>Train and mentor the team on B2B digital channels, analytics, and lead management best practices.</li><li>Stay updated with the latest performance marketing trends, tools, and B2B lead generation strategies.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (MBA preferred).</li><li>4&ndash;6+ years of experience in performance marketing, with at least 2 years in a team lead/managerial role.</li><li>Proven track record of generating B2B leads via LinkedIn, social platforms, and paid campaigns.</li><li>Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho, etc.) and marketing automation workflows.</li><li>Experience with LinkedIn Ads, Google Ads, Meta Ads, and retargeting platforms.</li><li>Solid understanding of B2B funnels, account-based marketing (ABM), and lead qualification frameworks.</li><li>Excellent analytical skills with the ability to interpret data and optimize for performance.</li><li>Strong leadership and team management skills with a hands-on approach.</li></ul>Nice to Have:<ul><li>Background in SaaS, Tech, or Enterprise B2B industries.</li><li>Experience with data enrichment tools (Apollo, ZoomInfo, Lusha, etc.).</li><li>Knowledge of SEO, content marketing, and organic social strategies to complement paid efforts.</li></ul>&#9889; Focus of the Role: Build and lead a B2B performance marketing engine that drives consistent, qualified leads from LinkedIn and other social/digital platforms, ensuring they flow seamlessly into the CRM to accelerate sales growth.Job Type: Full-timePay: Rs200,000.00 - Rs300,000.00 per monthWork Location: In person

Performance Marketing Team Lead

Nabia Creates

Marketing Executive &ndash; B2B Sales &amp; Lead GenerationRemote working opportunity UAE Market experience Prefers We are hiring a B2B Marketing Executive with a strong background in digital marketing, sales funnels, and recruitment lead generation. If you are creative, results-driven, and know how to turn campaigns into conversions, we want you on our team!What You&rsquo;ll Do:<ul><li>Generate qualified B2B leads via Facebook, Instagram, LinkedIn &amp; Meta Ads</li><li>Run and optimize email &amp; SMS marketing campaigns</li><li>Build &amp; automate sales funnels for consistent lead nurturing</li><li>Manage recruitment-specific lead generation campaigns</li><li>Create brochures, posts, and basic ad designs for digital platforms</li><li>Analyze campaigns &amp; report on ROI and lead quality</li><li>Work closely with sales &amp; recruitment teams to hit business targets</li></ul>What We&rsquo;re Looking For:<ul><li>Proven B2B sales &amp; lead generation experience</li><li>Strong skills in social media ads &amp; digital marketing</li><li>Knowledge of email/SMS marketing &amp; automation tools (HubSpot, Zoho, ActiveCampaign, etc.)</li><li>Understanding of sales funnels &amp; marketing automation</li><li>Basic design ability (Canva or similar)</li><li>Recruitment industry experience is a plus</li><li>Excellent communication &amp; negotiation skills</li></ul>Salary: Competitive (based on experience)Job Type: Full-timePay: Rs50,000.00 - Rs55,000.00 per monthApplication Question(s):<ul><li>Are you ok with remote working </li></ul>Education:<ul><li>Intermediate (Required)</li></ul>Experience:<ul><li>3years : 4 years (Required)</li></ul>Language:<ul><li>Fluent English (Required)</li></ul>

Marketing Executive – B2B Sales & Lead Generation [Remote]

Explore 792+ B2b lead generation specialist in Lahore this September. Find roles across top companies and apply now to boost your career.