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marketing communications manager

brand manager

Hero

<div>
 
 We are looking for a Brand Manager to lead brand growth, drive consumer understanding, and manage cross-functional projects that deliver strong business results. The ideal candidate has hands-on experience in FMCG, strong analytical capabilities, and a proven track record in managing innovation and renovation projects.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead brand strategies and annual plans to drive growth and market share.
 </li>
 <li>
 Build deep consumer understanding using research tools and insights to define target segments.
 </li>
 <li>
 Recommend and manage consumer research studies based on business needs; participate in U&amp;A or similar quantitative projects.
 </li>
 <li>
 Conduct in-depth analysis of retail audit data to identify opportunities and performance gaps.
 </li>
 <li>
 Manage innovation and renovation projects from ideation to launch.
 </li>
 <li>
 Analyze product P&amp;L, monitor profitability, and recommend actions to optimize performance.
 </li>
 <li>
 Work closely with cross-functional teams (Sales, Trade Marketing, Supply Chain, Finance, R&amp;D).
 </li>
 <li>
 Prepare brand performance reports and provide clear recommendations.
 </li>
 <li>
 Handle multiple projects simultaneously with strong project management discipline.
 </li>
 <li>
 Present strategies, insights, and results to senior management with clarity and impact.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in Brand Management within FMCG.
 </li>
 <li>
 Bachelor&rsquo;s degree; Business Administration preferred.
 </li>
 <li>
 Strong consumer understanding and experience using research insights.
 </li>
 <li>
 Strong analytical skills with proficiency in analyzing retail audit.
 </li>
 <li>
 Excellent communication, presentation, and leadership skills.
 </li>
 <li>
 Strong project management and cross-functional coordination capabilities.
 </li>
 </ul>
 
 
</div>

Brand Manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo is a leading name in North Africa&rsquo;s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
 
 
 
 Guiding Vision and Regional Impact
 
 
 
 PepsiCo&rsquo;s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
 
 
 
 Empowering Our People and Communities
 
 
 
 Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
 
 
 
 Diversity and Inclusion Commitment
 
 
 
 PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Leads full Category priorities implementation &amp; operational work :
 </li>
 <ul>
 <li>
 Responsible for implementing Marketing activities to strengthen Brand Power
 </li>
 <li>
 SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
 </li>
 <li>
 Packaging Finalization with agencies &amp; suppliers
 </li>
 <li>
 Development &amp; implementation key of promotions mechanics
 </li>
 <li>
 Suppliers &amp; agencies front face &amp; key contact person
 </li>
 <li>
 Responsible for leading teams through brand operational processes to deliver strong results
 </li>
 <li>
 Financial process custodian (PO creations &amp; management lead)
 </li>
 <li>
 Manages procurement and payment activities for the brand.
 </li>
 </ul>
 <li>
 Considers the impact of local regulations and nutrition guidelines on the brand:
 </li>
 <ul>
 <li>
 Contracts development &amp; finalization with legal &amp; function admin
 </li>
 </ul>
 <li>
 Develops and updates the Target Consumer Portrait:
 </li>
 <ul>
 <li>
 Executes consumer immersions and other relevant insighting exercises.
 </li>
 <li>
 Responsible for monitoring performance on consumer &amp; shopper preferences, and generating actions to maintain or improve brand Preference
 </li>
 </ul>
 <li>
 Manages end-to-end development of communication plan from Opportunity, to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.
 </li>
 <li>
 Consistent successful application of the "Create Engaging Brand Experiences Winning Actions"
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 FMCG, Telecom or Agency 1-2 years of experience.
 </li>
 <li>
 Strong command of brand management is a must.
 </li>
 <li>
 Bachelor degree in business administration
 </li>
 <li>
 Participated in social and community activities
 </li>
 <li>
 Flexibility
 </li>
 <li>
 Solid Character
 </li>
 <li>
 Creative
 </li>
 <li>
 Problem solving skills
 </li>
 </ul>
</div>

Assistant Brand Manager

Red Bull

<div>
 The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Strategic Direction and Rightness of Brand Priorities
 
 
 
 Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand. Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution. Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists). Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team. Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity. Deliver the annual approved business plan for the region. Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region. Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output. Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.
 
 
 
 Premium Appeal of Local Pride
 
 
 
 Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation. Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities. Always have the &ldquo;consumer&rdquo; and &ldquo;brand&rdquo; eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity. Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes. Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets (TV, radio, print, digital and social media)). Incorporate Red Bull athlete activations in your plans and build smart 360 plans to amplify reach. Continually re-apply global, national and regional best practices when and where it makes sense. Activate content of the Red Bull Media Network by identifying the right opportunities and contribute ideas &amp; concepts. Foster a premium and aspirational local face of the brand on Red Bull's local social media owned channels. Leverage the Event Vehicle program in the right way to excite and surprise consumers.
 
 
 
 Marketing Innovation
 
 
 
 Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes. Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early. Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities. Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House). Organizational Capabilities and Enabling Structure Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes. Coach FMSs in sourcing, hiring and training their Student Brand Managers and Wings and approve every hiring personally. Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations. Provide on-going coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen. Identify and nurture key talent for the potential space-to-shine opportunity. Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines. No regretted losses in the field marketing team and encourage internal promotions.
 
 
 
 Driving Efficiencies
 
 
 
 Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance. Develop and manage the regional budget with the support of the line manager and national specialists. Constantly identify cost saving opportunities and other efficiencies for the company in the region. Manage field expenses and general administration. Build smart and mutually beneficial partnerships by working with other brands, organisations and networks that bring added value such as expertise, networks, goods, budget or facilities. Outsource local media-related activities to the right regional experts to maximise outcome. Coordinate with agencies and specialised companies when outsourcing event logistics. Share best practices on Collaboration.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 Ideally 3-5 years marketing experience preferably in sports/events or culture marketing or in the field.
 </li>
 <li>
 Minimum 3 years' experience of line management with expertise in hiring, training, administration and motivating teams.
 </li>
 <li>
 Ideally, experience in working with commercial teams &ndash; general sales or trade marketing.
 </li>
 <li>
 Proven background in negotiation and management of budgets.
 </li>
 <li>
 A &lsquo;connector&rsquo; who has excellent communication and networking skills, who can open doors and excite people for an idea.
 </li>
 <li>
 Strong leadership, planning and project management skills.
 </li>
 <li>
 A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns). Strong understanding of youth culture in sports and culture in the region.
 </li>
 <li>
 A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
 </li>
 <li>
 Ability to multi-task and work in cross-functional teams with different objectives and personalities.
 </li>
 <li>
 Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
 </li>
 </ul>
</div>

Field Marketing Manager - Giza

POS CX

<div>
 
 
 Role Summary
 
 
 
 The Growth Marketing Assistant Manager will drive brand awareness, lead generation and customer engagement through strategic campaigns, performance-driven marketing and high-quality B2B content. The role requires a strong mix of creativity, analytical skills and hands-on experience with CRM and marketing automation tools to deliver measurable growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 🔹 Strategy &amp; Growth
 
 
 <ul>
 <li>
 Support the development and execution of integrated growth marketing strategies aligned with business goals and KPIs.
 </li>
 <li>
 Conduct market research and competitor analysis to identify growth opportunities and industry trends.
 </li>
 <li>
 Monitor and improve website performance and campaign KPIs, ensuring measurable impact on brand visibility and lead generation.
 </li>
 </ul>
 
 
 
 
 
 🔹 Content &amp; Copywriting
 
 
 <ul>
 <li>
 Develop compelling B2B marketing content, including blog articles, case studies, landing pages, proposals, company profiles, email campaigns and social media posts.
 </li>
 <li>
 Craft clear and persuasive copy that aligns with the company&rsquo;s brand tone and messaging.
 </li>
 <li>
 Collaborate with designers and other stakeholders to ensure consistent storytelling across all channels.
 </li>
 </ul>
 
 
 
 
 
 🔹 Campaigns &amp; Digital Marketing
 
 
 <ul>
 <li>
 Plan, execute, and optimize digital campaigns across paid, owned and earned media.
 </li>
 <li>
 Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or Zoho Campaigns &mdash; including audience segmentation, automation flows, and performance reporting.
 </li>
 <li>
 Use CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM) to manage lead pipelines, track conversions and measure campaign ROI.
 </li>
 <li>
 Optimize SEO and SEM strategies to increase web traffic and visibility.
 </li>
 </ul>
 
 
 
 
 
 🔹 Brand &amp; Communication
 
 
 <ul>
 <li>
 Maintain consistency in brand tone, messaging and visuals across all internal and external communications.
 </li>
 <li>
 Support PR, corporate communications and events to strengthen the company&rsquo;s reputation and engagement.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or Business.
 </li>
 <li>
 5&ndash;8 years of experience in marketing and branding roles, preferably within B2B or corporate sectors.
 </li>
 <li>
 Proven experience in copywriting, content creation, proposals, and company profile development.
 </li>
 <li>
 Strong understanding of digital marketing, CRM and lead generation techniques.
 </li>
 <li>
 Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.) and marketing analytics platforms.
 </li>
 <li>
 Excellent communication, organizational, and project management skills.
 </li>
 <li>
 Analytical mindset with the ability to interpret campaign results and optimize performance.
 </li>
 <li>
 Graphic design and basic video editing skills are an added advantage.
 </li>
 </ul>
 
 
</div>

Growth Marketing Assistant Manager

Orange Egypt

<div>
 
 Purpose of the job
 
 
 
 Responsible for keeping Orange Egypt well informed about the Company's news and engaging candidates on our various Life at Orange social media channels
 
 
 
 Duties And Responsibilities
 
 
 
 <ul>
 <li>
 Develop, implement and maintain internal communications channels for employees; draft and/or edit Newsflash announcements, providing context, clarity, consistency and appropriate tone
 </li>
 <li>
 Promote Orange Egypt as a top employer on social media featuring content that appeals to and attracts youth all over the country
 </li>
 <li>
 Maintain a strong online company voice through social media and utilize our internal and external digital presence to boost employer brand awareness
 </li>
 <li>
 Act as a frontline employer brand manager by engaging in conversations and answering followers questions on Life at Orange Egypt pages
 </li>
 <li>
 Act as a corporate blogger, responsible for stylish writing and frequently posting new content on MyIntranet (Orange Egypts intranet) and Plazza (Orange groups platform)
 </li>
 <li>
 Create and manage social media calendar (Facebook, Instagram, YouTube, TikTok, and LinkedIn)
 </li>
 <li>
 Build and execute social media plans through competitive research, benchmarking, and messaging and audience identification
 </li>
 <li>
 Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
 </li>
 <li>
 Monitor and stay current with social media trends and best practices
 </li>
 <li>
 Consistently market the HR brand promise internally to foster employees loyalty
 </li>
 <li>
 Work closely with the Sourcing team to identify/co-create the touch-points and opportunities to re-enforce our employment brand message
 
 
 
 </li>
 </ul>
 
 Job specification
 
 
 
 
 Education
 
 
 
 <ul>
 <li>
 One to three years of experience in copywriting or internal communications
 </li>
 <li>
 Bachelor degree in Marketing, Communication, English Literature or relevant field
 
 
 
 </li>
 </ul>
 
 Skills And Abilities
 
 
 
 <ul>
 <li>
 Excellent writing, editing and proofreading skills for English and Arabic content
 </li>
 <li>
 Creative and social-media savvy
 </li>
 <li>
 Dynamic and energetic personality, can work with different people comfortably.
 </li>
 <li>
 Design skills using software such as Photoshop, Illustrator &amp; Aftereffects
 
 </li>
 </ul>
</div>

Lead, Internal Communication Digital Content & Employer Branding

Magnet

<div>
 
 
 Employer Overview:
 
 
 
 A
 
 leading Egyptian Bank
 
 with over a century of experience in banking and investment services. The Bank is recognized for its commitment to national economic development, advanced digital solutions, and a strong presence in Egypt. With a wide network of branches and subsidiaries, it continues to provide innovative financial products and exceptional customer service to millions of clients.
 
 
 
 
 
 
 
 
 
 Job Summary
 
 
 
 The MarCom Manager is responsible for developing and executing integrated marketing and communication strategies that enhance the bank&rsquo;s brand positioning, support business growth, and strengthen customer engagement. The role oversees digital performance, product marketing, corporate communication, and brand consistency across all channels while ensuring full alignment with banking compliance and regulatory standards.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Lead the development of comprehensive marketing and communication plans across retail, corporate, and digital banking segments.
 </li>
 <li>
 Manage 360&deg; campaigns (digital, offline, events, PR) to support product launches, brand initiatives, and customer acquisition.
 </li>
 <li>
 Oversee digital performance and paid media activities to maximize ROI and optimize customer journeys.
 </li>
 <li>
 Ensure all marketing content and communications adhere to banking regulations, brand guidelines, and compliance standards.
 </li>
 <li>
 Direct social media strategy, content development, and customer engagement across digital platforms.
 </li>
 <li>
 Collaborate with product, digital banking, and corporate communication teams to deliver targeted marketing messages.
 </li>
 <li>
 Conduct market research, competitor benchmarking, and customer insights analysis to guide strategy.
 </li>
 <li>
 Manage relationships with advertising, media, and PR agencies to ensure high-quality deliverables.
 </li>
 <li>
 Monitor campaign performance analytics and provide detailed reports to senior management.
 </li>
 <li>
 Oversee brand identity consistency across branches, digital channels, and customer touchpoints.
 </li>
 <li>
 Manage marketing budgets and ensure cost-effective campaign execution.
 </li>
 <li>
 Lead, mentor, and develop the MarCom team to enhance efficiency and innovation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field.
 </li>
 <li>
 Master&rsquo;s degree in Marketing or MBA is a plus.
 </li>
 <li>
 7&ndash;12 years of experience in Marketing &amp; Communications, preferably within the banking or financial services sector.
 </li>
 <li>
 Proven experience in digital marketing, performance campaigns, and integrated communication strategies.
 </li>
 <li>
 Strong knowledge of digital marketing platforms (Google Ads, Meta Ads, SEO/SEM tools).
 </li>
 <li>
 Proficiency in analytics tools (Google Analytics, Data Studio, Adobe Analytics).
 </li>
 <li>
 Experience with marketing automation tools (Salesforce Marketing Cloud, HubSpot, or similar).
 </li>
 <li>
 Understanding of banking products, customer segments, and financial industry regulations.
 </li>
 <li>
 Strong leadership and team management skills.
 </li>
 <li>
 Excellent communication, storytelling, and presentation abilities.
 </li>
 <li>
 Strategic thinker with strong business acumen and creativity.
 </li>
 <li>
 Strong project management, time management, and problem-solving skills.
 </li>
 <li>
 Proficient in MS Office (Excel, PowerPoint, Word).
 </li>
 <li>
 Familiarity with CRM and digital tracking dashboards.
 </li>
 <li>
 Fluent in written and spoken English and Arabic.
 </li>
 <li>
 Ability to manage multiple projects with tight deadlines.
 </li>
 <li>
 Ability to collaborate effectively with cross-functional teams, including product, digital, and compliance.
 </li>
 </ul>
 
 
</div>

Marketing Communications Manager

Nestlé

<div>
 
 Medical Delegate &ndash; Sharkia, Zagazig
 
 
 
 
 POSITION SNAPSHOT
 
 
 
 Location: Egypt &ndash; Sharkia, Zagazig
 
 
 Company: Nestl&eacute; Middle East &ndash; Head Office
 
 
 Business Unit: Nutrition
 
 
 Full-time
 
 
 
 Position Summary
 
 
 
 The medical delegate is responsible for the ethical detailing of Nestl&eacute; Infant Nutrition products in assigned territory by clearly communicating to medical / paramedical contacts accurate information about these products, their features and benefits and their appropriate use whenever mothers are unable or choose not to breastfeed their babies, and within guidelines as set by NME Nutrition in compliance with WHO International Code of Marketing of Breast-Milk substitutes, Nestl&eacute; Instructions and local country codes.
 
 
 
 A DAY IN THE LIFE &hellip;
 
 
 
 <ul>
 <li>
 Promote Nestl&eacute; belief that Breastfeeding is Best for Babies and that Breastfeeding is recommendable over all other feeding alternatives for infants
 </li>
 <li>
 Provide reliable information on infant nutrition and infant feeding practices for medical/ paramedical contacts in areas that interest or affect them in their regular practice, according to current cycle detailing objectives and materials, becoming a reference advisor on these topics
 </li>
 <li>
 Participate in the organization and running of on Product Knowledge, Nutrition or related topics medical/paramedical scientific meetings including their sponsorship meeting, guest lecturer invitation.
 </li>
 <li>
 Identify and maintain relevant information on all contacts in assigned territory via master list, including classification on interest and importance, and by regular call cards completion
 </li>
 <li>
 Monitor and report to the Medical Field Manager on activities of our competitors including new competitor products, communication strategies, etc.
 </li>
 <li>
 Maintain proper records and registers of all correspondence and actions undertaken in daily activities
 </li>
 <li>
 Ensure strict adherence and compliance with all activities undertaken to the WHO International Code of Marketing of Breast-Milk substitutes and Nestle Instructions and local country codes.
 </li>
 <li>
 Ensure strict adherence and compliance with all activities undertaken, including those taking place on trade, to the WHO International Code of Marketing of Breast-Milk substitutes and Nestl&eacute; Instructions and local country codes.
 </li>
 <li>
 Ensure compliance with Nestl&eacute;&rsquo;s requirements that Nestl&eacute; marketing and sales personnel will not seek contact with, or give advice to pregnant women, or mothers of infants and young children regarding Infant Formula in their business capacity.
 
 
 </li>
 </ul>
 
 What Will Make You Successful&hellip;
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience, preferably as a Medical Delegate specializing in pediatrics.
 </li>
 <li>
 Must be a Resident in Zagazig
 </li>
 <li>
 Fluency in English is a preferred.
 </li>
 <li>
 Bachelor&rsquo;s degree in pharmacy or any related field.
 </li>
 <li>
 Ability to travel extensively within remote areas.
 </li>
 <li>
 Demonstrate the ability to build strong relationships with HCPs.
 </li>
 <li>
 Demonstrate excellent communication and interpersonal skills.
 </li>
 <li>
 must have a driving license.
 </li>
 </ul>
</div>

Assistant Manager, Medical Representation

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