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assistant brand manager, activia Jobs in Istanbul

assistant brand manager, activia

brand manager

<div>
 
 Eti is full of opportunities for your competencies to get you in pursuit of your career! Join our team, apply for
 
 Assistant Brand Manager
 
 and get beyond your own limits.
 
 
 
 
 
 
 
 
 
 What is the Main Aim of This Position?
 
 
 
 To develop and ensure the implementation of the marketing and product development strategies of the related brands for internal market in line with company&rsquo;s vision and objectives
 
 
 
 
 
 
 
 
 
 What Do We Expect from You?
 
 
 <ul>
 <li>
 To develop and manage the execution of all communication and development strategies of the related ETI brands,
 </li>
 <li>
 To design and ensure the implementation of brand positioning,
 </li>
 <li>
 To ensure the annual sales budget and marketing plan are drawn up and the marketing plan is actualized in line with the approved budget within the year,
 </li>
 <li>
 To ensure the new product launchings and relaunching are done as planned and on time,
 </li>
 <li>
 To follow up the actualization of the brand&rsquo;s sales, distribution and market share, performance according to the objectives, to take precautions against the possible deviations within the period,
 </li>
 <li>
 To develop medium and long-term communication strategies of the related brands and ensure all the activities related to communication are actualized in accordance with the strategy, to manage the activities of the parties that the product/service is received.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why You?
 
 
 <ul>
 <li>
 If you hold bachelor&rsquo;s degree in business administration, Economics, Engineering or related fields (preferably master's degree in marketing),
 </li>
 <li>
 If you have a knowledge of market and consumer research, marketing budget and P&amp;L,
 </li>
 <li>
 If you have an excellent command of English,
 </li>
 <li>
 If you have and have an advanced knowledge of MS Office programs, you are exactly the one we are searching for.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What Brings You at the Front?
 
 
 <ul>
 <li>
 Being analytical and solution-oriented,
 </li>
 <li>
 Having strong planning and organizing skills,
 </li>
 <li>
 Being innovative and open to learning,
 </li>
 <li>
 Having negotiation and strong communication skills,
 </li>
 <li>
 Having temporal flexibility required for a dynamic work environment,
 </li>
 <li>
 Being a team player,
 </li>
 <li>
 Being able to reside in &Idot;stanbul.
 </li>
 </ul>
 
 
</div>

Junior Brand Manager

Danone

<div>
 
 About The Job
 
 
 
 Danone T&uuml;rkiye is looking for talented colleague for &ldquo;Assistant Brand Manager, Activia&rdquo; role.
 
 
 At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.
 
 
 In this role, you will be responsible for
 
 
 Brand Strategy &amp; Execution
 
 
 <ul>
 <li>
 Support and implement brand strategies to drive growth, market share, and equity.
 </li>
 <li>
 Manage day-to-day operations (campaigns, performance tracking, coordination).
 </li>
 <li>
 Identify growth opportunities, develop brand plans, and craft consumer-centric campaigns.
 
 
 </li>
 </ul>
 Consumer &amp; Market Insights
 
 
 <ul>
 <li>
 Analyze consumer trends, competitive landscape, and data to drive strategic decisions.
 </li>
 <li>
 Collaborate with the SIA team to translate insights into strategies and support research.
 
 
 </li>
 </ul>
 Project &amp; Campaign Management
 
 
 <ul>
 <li>
 Act as brand owner with a challenger mindset.
 </li>
 <li>
 Drive end-to-end 360&deg; campaign management from strategic planning to execution, ensuring seamless integration of media, digital, PR, and in-store touchpoints.
 </li>
 <li>
 Lead campaign activations across channels, coordinate agencies &amp; cross-functional teams.
 </li>
 <li>
 Monitor performance, ensure compliance, and support campaign toolkits.
 
 
 </li>
 </ul>
 Innovation &amp; Product Development
 
 
 <ul>
 <li>
 Contribute to innovation pipeline from concept to launch.
 </li>
 <li>
 Partner with R&amp;D, Operations, Sales and other teams for successful product launches.
 
 
 </li>
 </ul>
 Performance &amp; Budget Tracking
 
 
 <ul>
 <li>
 Track brand &amp; market performance, prepare reports and share insights.
 </li>
 <li>
 Support budget management and ensure accurate tracking.
 
 
 </li>
 </ul>
 
 About You
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Management, Economics, Engineering or Social Sciences (Master&rsquo;s a plus).
 </li>
 <li>
 1&ndash;3 years of experience in brand management/marketing, ideally within FMCG.
 </li>
 <li>
 Strong analytical &amp; problem-solving skills; comfortable with Nielsen, IPSOS, Kantar.
 </li>
 <li>
 Hands-on in project management &amp; campaign execution, ideally with NPD/innovation exposure.
 </li>
 <li>
 Proficiency in MS Office, fluent in English &amp; Turkish.
 </li>
 <li>
 Strong communicator with stakeholder management skills, able to simplify complexity.
 </li>
 <li>
 Results-driven, proactive and collaborative team player with passion for brands &amp; consumer insights.
 
 
 </li>
 </ul>
 
 About Us
 
 
 
 
 Being a Danoner means that you create your own working experience.
 
 
 
 <ul>
 <li>
 You could design your own way of working with our hybrid working model.
 </li>
 <li>
 Our head office is in Ata&scedil;ehir.
 </li>
 <li>
 You could decide your daily 8-hours of working period within our flexible-working hours practice.
 </li>
 <li>
 We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
 </li>
 <li>
 Summers are flexible here! You could work fully remote for 4 weeks during July and August.
 </li>
 <li>
 We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
 </li>
 <li>
 Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
 
 
 </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 
 
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.
 
 
 
 Working with us
 
 is about being able to do things your way. The way you work, the way you develop, the way you progress,
 
 i
 
 
 t&rsquo;s all up to you.
 
 
 
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 
 
 
 Be innovative and entrepreneurial and the impact you could make might just amaze you
 
 
 .
 
 Join our movement for a healthier world.
 
 One Planet One Health BY YOU.
 
 
 
 
 What We Offer
 
 
 
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 
 
 
 What&rsquo;s next?
 
 
 
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 
 
</div>

Assistant Brand Manager, Activia

Evyap

<div>
 
 
 Discover Your Potential, Let Evyap Grow With You, Let You Grow With Evyap!
 
 
 
 
 
 
 With more than 4,000 employees and export business to more than 100 countries, EVYAP&rsquo;s success story started in a small atelier in Erzurum in 1927. Our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby and Fax are loved worldwide. With facilities in Turkey, Egypt, and the world's largest oleo chemicals plant in Malaysia, we remain committed to innovation, sustainability, and creating value, all within a collaborative environment where our employees thrive.
 
 
 We believe in becoming stronger together with you. Every new beginning is an exciting journey filled with fresh ideas and opportunities.
 
 
 At Evyap, we share and respect, we are productive, responsible, and continuously improve ourselves. Here, you&rsquo;ll find a world where you can grow, leave your mark through diverse projects, and thrive both personally and professionally. Together, we&rsquo;ll grow and achieve greater success. Are you ready to embark on this journey with us?
 
 
 
 
 
 
 
 
 
 Who We're Looking For?
 
 
 
 
 
 
 &middot; University graduate, preferably master degree.
 
 
 &middot; Minimum 8 years experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
 
 
 &middot; Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
 
 
 &middot; Mobility within job scope.
 
 
 &middot; Strong project management skills and desire to lead.
 
 
 &middot; A top communicator with an excellent ability to execute successful partnerships.
 
 
 &middot; Excellent command of written and spoken English.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 &middot; Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
 
 
 &middot; Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor &amp; outdoor activities to increase the market share.
 
 
 &middot; Executes 360degree communication (ATL / BTL / Digital &amp; Social Media)
 
 
 &middot; Works closely with countries to gather learnings and provide best practices for other countries.
 
 
 &middot; Monitors brand performances and recommended specific initiatives.
 
 
 &middot; Capable of managing wide range of product portfolio.
 
 
 &middot; Able to work with financials as well as carry out budgeting, financial analysis &amp; reporting (feasibility analysis / Cost / Ebitda )
 
 
 &middot; Prepares the marketing plan, annual budget and communication/media plan for the brand.
 
 
 &middot; Manages and organizes product launches.
 
 
 &middot; Conceptualizes strategic initiatives and implement details of a campaign.
 
 
 &middot; Works in cooperation with the sales, production, R&amp;D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
 
 
 &middot; Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
 
 
 &middot; Flexibility to travel in order to track flow of business and take required actions in local site.
 
 
 
 
 
 
 
 
 
 The Opportunities of Joining Us:
 
 
 
 
 
 
 At Evyap, you're not just working, you're becoming part of a global organization. As a member of an internationally recognized company, you'll experience the excitement of shaping new ideas and driving innovation across continents. Here, your growth, creativity, and contributions are truly valued, offering you the unique opportunity to be part of our global success and benefit from the strength of Evyap. Some of our advantages are:
 
 
 
 
 
 
 💻 Hybrid Working:
 
 
 
 At Evyap, we offer our employees the flexibility to work from the office 3 days a week and from home 2 days a week. We make office days even more enjoyable with social events and special day celebrations.
 
 
 
 🌍 Global Opportunities:
 
 
 
 Work as an expat in offices across Indonesia, Malaysia, Russia, the USA, and Egypt, with opportunities to be part of international projects.
 
 
 
 🚀 Learning &amp; Development:
 
 
 
 Enjoy monthly #Tek&Idot;&scedil;imGeli&scedil;im events, including webinars, digital training, and fun challenges to help you grow and have fun!
 
 
 
 🎉 E-Joy Club:
 
 
 
 Engage in social events covering music, art, sports, and social causes, connecting with your colleagues on different levels.
 
 
 
 💼 Competitive Compensation:
 
 
 
 Receive a competitive salary and strong union benefits, including holiday, shoe, fuel, and food allowances.
 
 
 
 🛍️ Flexible Benefits:
 
 
 
 Customize your benefits through the Evystore app, choosing what suits your needs best.
 
 
 
 🧴 Exclusive Products:
 
 
 
 Experience our latest products with monthly gift packages and enjoy discounts at the on-site market.
 
 
 
 
 
 If you want to grow in an innovative environment, build a career full of global opportunities, and be a part of Evyap, we are looking forward to your application.
 
 
 
 
 
 &ldquo;&Idot;&scedil; ba&scedil;vurunuz kapsam&inodot;nda toplanan ki&scedil;isel verileriniz 6698 say&inodot;l&inodot; Kanun&rsquo;a uygun olarak i&scedil;lenmektedir. Konuyla ilgili ayd&inodot;nlatma metni i&ccedil;in l&uuml;tfen linki ziyaret ediniz: https://www.evyap.com.tr/Content/docs/evyap-is-basvurusu-aydinlatma-metni.pdf&rdquo;
 
</div>

Senior Brand Manager

Ferrero

<div>
 Job Location: Istanbul
 
 
 Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
 
 
 Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
 
 
 
 About the Role:
 
 
 
 We are looking for an Istanbul-based Brand Manager Nutella, who will report directly to the Region T&uuml;rkiye Marketing Manager Nutella.
 
 
 
 Below Are The Responsibilities And Qualifications For This Role.
 
 
 
 
 Main Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and implement strategies, marketing approaches, and plans to identify opportunities that align with both short-term and long-term brand and business objectives, aiming to increase brand volume, revenue, and market share
 </li>
 <li>
 Lead the creation and production of all brand communication materials across various contact points
 </li>
 <li>
 Collaborate closely with CSU, Media, Sales, Trade Marketing, and Finance teams to gather insights and consumer knowledge, and use this information to develop and validate the marketing plan
 </li>
 <li>
 Monitor, measure, and track the execution of the marketing plan, taking necessary reactive actions as needed to maximize brand ROI
 
 
 </li>
 </ul>
 
 Who we are looking for:
 
 
 
 <ul>
 <li>
 Bachelor's degree (a Master&rsquo;s degree in Marketing is a plus)
 </li>
 <li>
 Preferably 7+ years of experience in FMCG industry and 4+ years of experience in brand management
 </li>
 <li>
 Analytical mindset with strong planning and organizational abilities
 </li>
 <li>
 Capable of working in a multitasking and multicultural environment
 </li>
 <li>
 Self-motivated with excellent communication and presentation skills
 </li>
 <li>
 Proficient in computer skills (MS Office, SAP knowledge is a plus) and familiar with Nielsen &amp; Ipsos databases
 </li>
 <li>
 Proficient in both written and spoken English
 
 
 </li>
 </ul>
 
 How to be successful in the role and at Ferrero:
 
 
 
 Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
</div>

Senior Brand Manager Nutella

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

<div>About the job

Danone T&uuml;rkiye is looking for talented colleague for &ldquo;Assistant Brand Manager, Activia&rdquo; role.

At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.

In this role, you will be responsible for:

Brand Strategy &amp; Execution
<ul><li>Support and implement brand strategies to drive growth, market share, and equity.</li></ul>
<ul><li>Manage day-to-day operations (campaigns, performance tracking, coordination).</li></ul>
<ul><li>Identify growth opportunities, develop brand plans, and craft consumer-centric campaigns.</li></ul>

Consumer &amp; Market Insights
<ul><li>Analyze consumer trends, competitive landscape, and data to drive strategic decisions.</li></ul>
<ul><li>Collaborate with the SIA team to translate insights into strategies and support research.</li></ul>

Project &amp; Campaign Management
<ul><li>Act as brand owner with a challenger mindset.</li></ul>
<ul><li>Drive end-to-end 360&deg; campaign management from strategic planning to execution, ensuring seamless integration of media, digital, PR, and in-store touchpoints.</li></ul>
<ul><li>Lead campaign activations across channels, coordinate agencies &amp; cross-functional teams.</li></ul>
<ul><li>Monitor performance, ensure compliance, and support campaign toolkits.</li></ul>

Innovation &amp; Product Development
<ul><li>Contribute to innovation pipeline from concept to launch.</li></ul>
<ul><li>Partner with R&amp;D, Operations, Sales and other teams for successful product launches.</li></ul>

Performance &amp; Budget Tracking
<ul><li>Track brand &amp; market performance, prepare reports and share insights.</li></ul>
<ul><li>Support budget management and ensure accurate tracking.</li></ul>
About you
<ul><li>Bachelor&rsquo;s degree in Management, Economics, Engineering or Social Sciences (Master&rsquo;s a plus).</li></ul>
<ul><li>1&ndash;3 years of experience in brand management/marketing, ideally within FMCG.</li></ul>
<ul><li>Strong analytical &amp; problem-solving skills; comfortable with Nielsen, IPSOS, Kantar.</li></ul>
<ul><li>Hands-on in project management &amp; campaign execution, ideally with NPD/innovation exposure.</li></ul>
<ul><li>Proficiency in MS Office, fluent in English &amp; Turkish.</li></ul>
<ul><li>Strong communicator with stakeholder management skills, able to simplify complexity.</li></ul>
<ul><li>Results-driven, proactive and collaborative team player with passion for brands &amp; consumer insights.</li></ul>
About us

Being a Danoner means that you create your own working experience. 
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ata&#351;ehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li> 
</ul>
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home. 
 
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability. 
 
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself. 
 
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU. 
 
What We Offer 
 
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

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