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assistant brand manager, activia

brand marketing manager

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

Portfolio Brand Manager (HAE & Transplant)

Medsien Inc.

<div>Medsien is a leading provider of scalable remote care management, enabling healthcare practices to enhance patient engagement, improve outcomes, and optimize operational efficiency. Hundreds of organizations trust Medsien's unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of those who need it most. We are committed to innovation, collaboration, and delivering exceptional service to our clients and their patients. Based in San Francisco and venture-backed by top-tier investors, Medsien was founded to reimagine remote care management.

More than 60% of all U.S. adults&mdash;over 150 million people&mdash;live with at least one chronic condition, which requires dedicated, ongoing medical support outside the four walls of their doctor's office. Yet, only 20% of these patients have access to remote care from the comfort of their homes, putting their health at significant risk. Together, we can save lives and create a real impact.

We seek a dynamic and results-oriented Marketing Manager to lead our marketing initiatives. This individual will oversee the development and implementation of marketing campaigns, enhance our brand presence, and support our growth objectives. The ideal candidate is a strategic thinker with hands-on experience in digital marketing, content creation, analytics, and team management.

As the Marketing Manager, you will develop and execute comprehensive marketing strategies to enhance Medsien's brand presence and drive growth. This includes planning and managing multi-channel campaigns, overseeing content creation to maintain a consistent brand voice, and analyzing performance metrics to optimize marketing efforts. You will collaborate closely with the sales team to align marketing initiatives with lead generation goals and work with product teams on go-to-market strategies for new offerings. Additionally, you'll manage marketing budgets, ensure ROI, and identify opportunities to expand brand reach while engaging target audiences effectively.

Please apply if you have:
<ul>
<li>Bachelor's degree in Marketing, Business, or a related field (Master's preferred),</li>
<li>5+ years of experience in marketing, with at least 2 years in a managerial role,</li>
<li>Proven track record of driving growth through effective marketing strategies,</li>
<li>Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.),</li>
<li>Excellent communication and project management skills,</li>
<li>A creative and driven mindset with experience navigating through ambiguity and a desire to work in a fast-paced, results-driven environment,</li>
<li>A desire to learn and try new approaches/ ideas and stretch boundaries,</li>
<li>Extreme problem solving skills,</li>
<li>Perfect English skills; both written and oral,</li>
<li>Accomodation in Istanbul.</li>
</ul>
Familiarity with healthcare or SaaS industries is a plus.

For this position, we offer:
<ul>
<li>competitive USD salary,</li>
<li>Flexible vacation and PTO policies,</li>
<li>Fully remote work opportunities,</li>
<li>Training, mentorship, and coaching from leadership.</li>
</ul>
Our Process

We will review your application along with all the others we receive and pick the top profiles for a screening call. In many cases due to time constraints and our candidate volume, only the short-listed candidates are contacted but we do consider each application carefully. If you have been selected as a short-listed candidate, we will contact you for a short screening call to get to know you better. If you don't get a call, please don't be disappointed! We receive many applications for each role and must prioritize who we speak to.

Employment at Medsien is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national or ethnic origin, religion, marital status, pregnancy, sexual orientation, gender identity or expression, disability, age, citizenship, veteran or military status, and other legally protected characteristics.

Please note that this is a contractor role with Medsien Inc.

Thank you for taking the time to apply for a position at Medsien!

Please visit the below links for GDPR details:

http://www.medsien.com/calisan-adayi-acik-riza-metni

http://www.medsien.com/calisan-adaylari-aydinlatma-metni</div>

Marketing Manager

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

PepsiCo

<div>
 
 Overview
 
 
 
 The Marketing Innovation Associate Manager role - Snacks, will be accountable for delivering one of our key innovation growth bets across Europe.
 
 
 This role will work closely with the local market teams with heavy partnership with cross functional partners in Research &amp; Development, Consumer Insights, and Commercialisation, and the Design Innovation team.
 
 
 
 Responsibilities
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 <ul>
 <li>
 Define and develop innovation platforms as a part of the positive choices innovation team
 </li>
 <li>
 Develop and track readiness of the platform/strategy ensuring feasibility, viability, and desirability
 </li>
 <li>
 Assess innovation performance and delivery vs key performance metrics
 </li>
 <li>
 Contribute to broader high performing marketing innovation and Europe marketing team
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 QUALIFICATIONS:
 
 
 
 <ul>
 <li>
 5+ years of brand marketing experience, CPG preferred
 </li>
 <li>
 Experience in building Innovation propositions &amp; pipelines preferred
 
 
 </li>
 </ul>
 
 SKILLS/CAPABILITIES:
 
 
 
 <ul>
 <li>
 Strong capability in complex, matrixed stakeholder management
 </li>
 <li>
 Strong capability in inspirational leadership, collaboration, and cultivating strong relationships to navigate and inspire teams at all levels
 </li>
 <li>
 Strong capability of creating successful marketing strategies and plans to drive brand growth.
 </li>
 <li>
 Strong capability in understanding consumer insight &amp; generating ideas to support longer term innovation agenda.
 </li>
 <li>
 Strong ability to successfully launch products/innovations
 
 
 </li>
 </ul>
 
 Behaviours:
 
 
 
 <ul>
 <li>
 Matrix management and high agility
 </li>
 <li>
 Creativity and growth mindset
 </li>
 <li>
 Resilience
 </li>
 <li>
 Passion for innovation and markets and industry trends.
 </li>
 <li>
 Operating with trust and integrity, empathy
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 Strong communication and interpersonal skills.
 </li>
 <li>
 Excellent collaboration &amp; influencing skills that can navigate a project across functions &amp; geographies.
 </li>
 <li>
 Excellent project management skills, with the ability to lead cross-functional teams.
 </li>
 <li>
 Ability to set the agenda, specifically balancing competing priorities, &amp; drive for results
 </li>
 <li>
 Ability to Motivate &amp; Inspire Others, specifically inspiring passion &amp; excitement around shared goals and values &amp; empowering others to act &amp; think in ways that will get the job done.
 </li>
 </ul>
</div>

Marketing Innovation Associate Manager

Atasun Optik

<div>
 
 
 Join Us
 
 
 
 Be a part of the unique team spirit of
 
 Atasun Optik,
 
 a subsidiary of the
 
 EssilorLuxottica
 
 group, the global leader of the optical retail industry! We are home to some of the world's most loved and well-known eyewear brands. We lead the industry, promote inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world.
 
 
 
 
 
 With our global leadership, we deliver solutions that cross borders.
 
 
 
 
 
 
 What Kind of Teammate Are We Looking For?
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree,
 </li>
 <li>
 10+ years of experience in brand marketing and brand strategy development preferably in retail sector
 </li>
 <li>
 Minimum 5 years of team management experience
 </li>
 <li>
 Excellent organization, planning, time and budget management skills
 </li>
 <li>
 Advanced analytical thinking and strong conceptual ability
 </li>
 <li>
 Strong leadership and superior communication skills
 </li>
 <li>
 Combines strategic vision with strong commercial acumen and a authentic drive to deliver impactful and measurable results
 </li>
 <li>
 Skilled at generating innovative ideas and new initiatives that drive sales growth and strengthen brand affinity
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Execution of 360-degree marketing communication activities (TV, digital, social media, radio, printed media, outdoor and PR)
 </li>
 <li>
 ATL/BTL agency management ((creative, media planning &amp; buying, social media, PR) from briefing to campaign execution, ensuring consistent brand messaging
 </li>
 <li>
 Coordination of production processes for TV and digital campaigns, ensuring high-quality content aligned with brand objectives.
 </li>
 <li>
 Management of social media and content across all channels, ensuring audience engagement and consistency with the brand tone of voice
 </li>
 <li>
 Monitoring offline and online media planning and purchasing processes
 </li>
 <li>
 Managing market research projects to leverage consumer insights
 </li>
 <li>
 Monitor yearly brand awareness &amp; perception studies and present key findings and implications to senior management
 </li>
 <li>
 Creating annual marketing plans and budgets in line with company strategies and presenting proposals to senior management
 </li>
 <li>
 Creating and monitoring reports measuring the impact of the campaign during the campaign period and taking necessary actions according to the results
 </li>
 <li>
 Execution of brand social responsibility projects
 </li>
 <li>
 Managing local implementations of global marketing projects
 </li>
 <li>
 Preparation of the annual marketing plan and KPIs by continuously monitoring market trends and consumer insights
 </li>
 <li>
 Empowers the brand team to deliver consistent results by cultivating a high-performance, innovative, creative and collaborative working environment
 </li>
 </ul>
 
 
 
 
 
 What Awaits You Here?
 
 
 
 🏥 Private health and life insurance
 
 
 🕶️ Free glasses renewed every year and 50% discount
 
 
 💻 Hybrid and remote work model
 
 
 ⏳ Flexible working hours
 
 
 🎓 Unlimited trainings that you can access 24/7 with Leonardo and the opportunity to specialize in 5 different languages
 
 
 🏆 Recognition and rewarding practices where distinctive achievements are rewarded every year
 
 
 📲 Opportunity to socialize with We Are One, an internal communication platform for Atasun employees
 
 
 🌞 Structured internal promotion opportunities through the career center
 
 
 🌏 Career and development opportunities within our global company EssilorLuxottica group
 
 
 😇 Participation in different social responsibility projects with Atasun Optical Goodness Club
 
 
 🎁 Gift kits for special occasions
 
 
 🎂 Birthday leave
 
 
 📚 Coaching and mentoring opportunities
 
 
 
 
 
 
 Diversity, Equity and Inclusion
 
 
 
 We are an equal opportunity company. We consider all qualified applicants for the position regardless of factors such as race, color, sex, social status, religion, age, disability, etc.
 
 
 
 
 
 🧩
 
 We see diversity as a richness:
 
 We care about the individuality, creativity and unique perspectives of our employees.
 
 
 🤝
 
 Inclusive Culture:
 
 We offer an environment where all our team members have an equal voice, are supported and valued.
 
 
 💡
 
 Equality Policy:
 
 With theunderstanding of "equal work, equal pay", we create a system where everyone is rewarded fairly.
 
 
 
 
 
 
 Awards
 
 
 
 We crown our achievements not only with business results, but also with employee experience:
 
 
 🏆 2019 and 2023 Great Place to Work Award
 
 
 🏆 2023 Great Place to Work for Women &amp; Innovation by All Certification
 
 
 🏆 2022 and 2024 Happy Place to Work Award
 
 
 🏆 2024 Diversity, Equity &amp; Inclusion, Women-Led Organization, Professional Development Certification
 
 
 🏆 2025 Happy Place to Work
 
</div>

Explore 543+ Brand marketing manager in Istanbul this September. Find roles across top companies and apply now to boost your career.

543 brand marketing manager jobs IN Istanbul

Portfolio Brand Manager (HAE & Transplant)

Marketing Manager

Portfolio Brand Manager (HAE & Transplant)

Portfolio Brand Manager (Oncology)

Portfolio Brand Manager (Oncology)

Marketing Innovation Associate Manager

Marketing Manager