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category management executive Jobs in Turkey

category management executive

category automation manager

Armut

<div><p>Armut / Homerun is a leading local services marketplace with over 700,000 professionals across 4,000 services and has seen over 1000% revenue growth in 5 years. Our purpose is to make it easy to find good quality, trusted providers by using the latest technologies and machine learning algorithms. We serve over 5 million customers with 99% customer satisfaction in 14 different countries with 3 different brands. We&rsquo;re accelerating our sustainable growth with the new investment round of 15 Million &euro; and increasing the number of operating countries in the EMEA region.</p><p><br>
Our strength is rooted in our core values: always putting our customers first, solving problems with data and continuous learning. These values enabled us to change the local services industry and we&rsquo;ll continue to do this on a global scale. We offer a world-class working environment where entrepreneurial spirits speed up their careers</p><p><br>
Join us on our journey to be the EMEA leader in the local services marketplace!</p><p><b><br>
You Will:</b></p><ul><li>
Design, build, and maintain automation solutions to enhance category performance using data-driven approaches.</li><li>
Leverage advanced analytics, machine learning, and automation to optimize workflows and decision-making across product categories.</li><li>
Attend the Data Team ceremonies on a weekly basis to ensure consistency and state of the art best practices are deployed in the Category Team too</li><li>
Develop and deploy predictive models, NLP pipelines, and recommendation systems to support category strategy and execution.</li><li>
Collaborate cross-functionally with category managers, engineers, and data teams to scale automation initiatives.</li><li>
Experiment with and implement modern AI/ML techniques, including retrieval-augmented generation (RAG) and LLM-based applications in production settings.</li></ul><p><b>
You Are:</b></p><ul><li>
Holding a Bachelor's / Master's degree from a top school with a study in Engineering, Economics or Business departments.</li><li>
Experienced in related fields minimum 4 years.</li><li>
Highly skilled in <b>SQL</b> and <b>Python scripting</b>, with a strong command of data manipulation and transformation techniques.</li><li>
Comfortable working with diverse data types&mdash;<b>structured, semi-structured, and unstructured</b>&mdash;and choosing the right approach for each.</li><li>
Grounded in <b>statistics</b>, with experience in <b>hypothesis testing</b>, <b>regression models</b>, and understanding of key <b>data distributions</b>.</li><li>
Experienced in <b>natural language processing (NLP)</b> and <b>text analytics</b>, with a strong understanding of their applications in business contexts.</li><li>
Proficient in developing and applying <b>machine learning models</b> for prediction and automation.</li><li>
Familiar with modern AI trends, particularly <b>large language models (LLMs)</b> and their integration into real-world applications (e.g., RAG workflows, LLM-based tools).</li><li>
A strategic thinker with a builder&rsquo;s mindset&mdash;passionate about using technology to solve complex category challenges.</li></ul><p><b><br>
Why Join Us</b></p><ul><li>
Competitive salary,</li><li>
An opportunity to bring impact and change the service market dynamics, in a stimulating and international environment,</li><li>
Freedom to test, fail and test again in a fast-paced environment,</li><li>
Never-ending growth opportunities supported by learning &amp; development fund,</li><li>
Working environment where your success is not judged by a dress code or working hours,</li><li>
Extra vacation time, flexible working hours and the possibility to work from home,</li><li>
Beach days, theme nights, sports &amp; game events and any other social activity ideas you come up with!</li></ul><p><b><br>
Our Hiring Process</b></p><ul><li>
Application: Send us your CV.</li><li>
Interview: Discuss your experience &amp; expectations.</li><li>
Case Study: Showcase your skills.</li><li>
Final Interview: Align on mutual goals and values.</li><li>
Welcome Aboard: Join the Homerun team!</li></ul></div>

Category Automation Manager

Armut Teknoloji AS

<div><p>Armut / Homerun is a leading local services marketplace with over 700,000 professionals across 4,000 services and has seen over 1000% revenue growth in 5 years. Our purpose is to make it easy to find good quality, trusted providers by using the latest technologies and machine learning algorithms. We serve over 5 million customers with 99% customer satisfaction in 14 different countries with 3 different brands. We&rsquo;re accelerating our sustainable growth with the new investment round of 15 Million &euro; and increasing the number of operating countries in the EMEA region.</p><p><br>
Our strength is rooted in our core values: always putting our customers first, solving problems with data and continuous learning. These values enabled us to change the local services industry and we&rsquo;ll continue to do this on a global scale. We offer a world-class working environment where entrepreneurial spirits speed up their careers</p><p><br>
Join us on our journey to be the EMEA leader in the local services marketplace!</p><p><b><br>
You Will:</b></p><ul><li>
Design, build, and maintain automation solutions to enhance category performance using data-driven approaches.</li><li>
Leverage advanced analytics, machine learning, and automation to optimize workflows and decision-making across product categories.</li><li>
Attend the Data Team ceremonies on a weekly basis to ensure consistency and state of the art best practices are deployed in the Category Team too</li><li>
Develop and deploy predictive models, NLP pipelines, and recommendation systems to support category strategy and execution.</li><li>
Collaborate cross-functionally with category managers, engineers, and data teams to scale automation initiatives.</li><li>
Experiment with and implement modern AI/ML techniques, including retrieval-augmented generation (RAG) and LLM-based applications in production settings.</li></ul><p><b>
You Are:</b></p><ul><li>
Holding a Bachelor's / Master's degree from a top school with a study in Engineering, Economics or Business departments.</li><li>
Experienced in related fields minimum 4 years.</li><li>
Highly skilled in <b>SQL</b> and <b>Python scripting</b>, with a strong command of data manipulation and transformation techniques.</li><li>
Comfortable working with diverse data types&mdash;<b>structured, semi-structured, and unstructured</b>&mdash;and choosing the right approach for each.</li><li>
Grounded in <b>statistics</b>, with experience in <b>hypothesis testing</b>, <b>regression models</b>, and understanding of key <b>data distributions</b>.</li><li>
Experienced in <b>natural language processing (NLP)</b> and <b>text analytics</b>, with a strong understanding of their applications in business contexts.</li><li>
Proficient in developing and applying <b>machine learning models</b> for prediction and automation.</li><li>
Familiar with modern AI trends, particularly <b>large language models (LLMs)</b> and their integration into real-world applications (e.g., RAG workflows, LLM-based tools).</li><li>
A strategic thinker with a builder&rsquo;s mindset&mdash;passionate about using technology to solve complex category challenges.</li></ul><p><b><br>
Why Join Us</b></p><ul><li>
Competitive salary,</li><li>
An opportunity to bring impact and change the service market dynamics, in a stimulating and international environment,</li><li>
Freedom to test, fail and test again in a fast-paced environment,</li><li>
Never-ending growth opportunities supported by learning &amp; development fund,</li><li>
Working environment where your success is not judged by a dress code or working hours,</li><li>
Extra vacation time, flexible working hours and the possibility to work from home,</li><li>
Beach days, theme nights, sports &amp; game events and any other social activity ideas you come up with!</li></ul><p><b><br>
Our Hiring Process</b></p><ul><li>
Application: Send us your CV.</li><li>
Interview: Discuss your experience &amp; expectations.</li><li>
Case Study: Showcase your skills.</li><li>
Final Interview: Align on mutual goals and values.</li><li>
Welcome Aboard: Join the Homerun team!</li></ul><p>
</p><p>348J5X2mcD</p></div>

Boyner Buyuk Magazacilik A.S.

<div>
 <p>
  <strong>
   Join Our Innovative Team at Boyner!
  </strong>
 </p>
 <p>
  Boyner, one of Turkey&rsquo;s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented
  <strong>
   Growth Marketing Manager
  </strong>
  to shape our digital growth strategy and accelerate our brand&rsquo;s success.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Position Overview:
  </strong>
 </p>
 <p>
  As Growth Marketing Manager at Boyner, you will play a pivotal role in driving the commercial growth of Boyner.com.tr. Your core focus will be on analyzing daily and hourly sales data to rapidly develop and implement actions that increase customer engagement, conversion rates, and lifetime value, while also leading full-funnel optimization and improving key metrics like Unit Per Transaction (UPT). Leading the growth marketing functions, you will collaborate closely with the
  <strong>
   CRM, Campaign, Planning, Category, Digital Marketing, and business owner teams
  </strong>
  to ensure a holistic and impactful strategy. This role is central to achieving our e-commerce targets and requires a strong synergy with strategic partners like Hopi.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Develop and execute strategic growth marketing initiatives based on real-time sales data, focusing on couponing, campaign management, and on-site CRO tactics.
  </li>
  <li>
   Lead and mentor the growth marketing team, setting clear goals and monitoring performance to drive results.
  </li>
  <li>
   Work in close collaboration with cross-functional teams (CRM, Campaign, Planning, Category, business owners, etc.) to create and implement integrated growth strategies.
  </li>
  <li>
   Utilize
   <strong>
    Insider, Adjust, Google Analytics 4 (GA4),
   </strong>
   and
   <strong>
    Google Search Console
   </strong>
   to analyze the customer journey, conduct A/B tests, and continuously improve the user experience (UX).
  </li>
  <li>
   Partner with the CRM team to develop strategies for customer segmentation, frequency improvement, and loyalty programs.
  </li>
  <li>
   Manage strategic partnerships, including the collaboration with Hopi, to develop and execute segmented growth projects.
  </li>
  <li>
   Analyze and report on the performance (ROI, KPIs) of all marketing channels, ensuring budget optimization and data-driven decision-making.
  </li>
  <li>
   Monitor market trends, competitor activities, and consumer insights to proactively identify and capitalize on new growth opportunities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   University degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or a related analytical field.
  </li>
  <li>
   Minimum 8+ years of experience in a growth marketing role, preferably within the e-commerce, retail, or FMCG sectors.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Advanced proficiency with:
  </strong>
 </p>
 <ul>
  <li>
   Marketing automation and push notification platforms (e.g.,
   <strong>
    Insider
   </strong>
   ).
  </li>
  <li>
   Mobile measurement partners (e.g.,
   <strong>
    Adjust
   </strong>
   ).
  </li>
  <li>
   Web analytics tools (
   <strong>
    Google Analytics 4, Google Search Console
   </strong>
   ).
  </li>
  <li>
   Proven experience with A/B testing methodologies and Conversion Rate Optimization (CRO).
  </li>
  <li>
   Strong analytical skills with a P&amp;L-oriented mindset and the ability to translate data into actionable insights.
  </li>
  <li>
   Deep understanding of CRM metrics such as customer segmentation, lifetime value, and purchase frequency.
  </li>
  <li>
   Excellent organizational, communication, and cross-functional collaboration skills.
  </li>
  <li>
   A fast, results-oriented, and problem-solving mindset with the ability to manage multiple projects simultaneously.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner Holding A.&Scedil;.
  </em>
  <em>
   taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
  </em>
  <strong>
   https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
  </strong>
  <em>
   linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz
  </em>
 </p>
 <p>
 </p>
</div>


Growth Marketing Manager

Nestlé

<div><p>Nestl&eacute; is one of the world&rsquo;s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.</p><p>
At Nestl&eacute; we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.</p><p>
We are the <b><i>Good food, Good</i></b><i> </i><b><i>life</i></b> company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.</p><p>
Get to know us better at <b>www.nestle.com</b></p><p><b>
Join Nestl&eacute; Team and be a Force For Good!</b></p><p></p><p><br>
We are currently looking for a <b>Senior Commercial Planning Manager</b> to join our <b>Sales </b>team.</p><p>
Location: &#304;stanbul<br>
Type of contract: Permanent</p><p><b>
As a Senior Commercial Planning Manager you will have the following responsibilities;</b></p><ul><li>
Develop and implement monthly and yearly operational plans for the channel, including planning Total Trade Spend (TTS), ensuring accurate recording in the sales automation system, tracking performance, and initiating corrective actions as necessary</li><li>
Recommend and evaluate annual and monthly sales activities to drive growth</li><li>
Manage the Total Trade Spend budget (TTS), ensuring that all plans and executions align with the overall strategy</li><li>
Manage the Integrated Commercial Planning (ICP) process by identifying key opportunities and formulating actionable plans, conducting necessary analyses, and developing channel category plans and TTS strategies for the upcoming year</li><li>
Facilitate coordination between the sales and marketing departments to maintain product and brand price consistency across channels</li><li>
Implement innovative ideas for channel and customer-based campaigns to enhance consumer demand within the channel</li><li>
Drive the execution of centrally planned channel trade promotions and events, ensuring all promotional investments are thoroughly reviewed and documented in the Sales Promotion Planning and Execution (SPPE) system</li><li>
Manage the development of the in-store vision of success for each category within the respective channels, supporting and tracking its implementation while continuously reviewing the effectiveness of in-store actions</li><li>
Conduct field visits to monitor execution and address areas requiring improvement</li><li>
Coach and develop team members to enhance performance and capabilities</li><li>
Ensure adherence to all company principles and policies</li></ul><p><b>
Which profile are we looking for?</b></p><ul><li>
Bachelor&rsquo;s or master&rsquo;s degree</li><li>
A minimum of 4 years of commercial experience, with at least 7 years of experience in the sales-discount channel preferred.</li><li>
Strong understanding of customer dynamics and the selling process, along with key business functions, particularly in field sales</li><li>
Excellent analytical and communication skills, complemented by a solid understanding of sales, marketing, and shopper behaviors</li><li>
Excellent command of English</li></ul><p></p><p><b><br>
What are our employee community values?</b></p><p>
Safety, quality, compliance and respect are pillars for our community existence.</p><p>
Respect is our overaching value in Nestl&eacute;. We RESPECT eachother, others, environment and all life around.</p><p>
We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.</p><p><b>
What are our working values at Nestl&eacute;?</b></p><p>
Flexible work schedule</p><p>
Hybrid working
</p><p>Multinational experience at one of the world&rsquo;s leading food and beverage company</p><p>
International and domestic career opportunities</p><p>
Development opportunities and trainings</p><p>
Exclusive employee discounts</p><p>
Employee Assistance Program, 24/7 expert support</p><p>
Sport benefit program (benefit from more than 350 sport centers)</p><p>
A paid birthday leave</p><p>
4 weeks paternity leave</p><p>
The Nestl&eacute; Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. <b><i>Be a force for good.</i></b></p></div>

Senior Commercial Planning Manager

Unilever

<div>
 <strong>
  Unilever is currently hiring for
 </strong>
 <strong>
  Assistant Shopper &amp; Trade Category Manager - Deo
  <br/>
  <br/>
 </strong>
 <strong>
  Function
 </strong>
 <strong>
  :
 </strong>
 Customer Development
 <br/>
 <br/>
 <strong>
  Reports to
 </strong>
 : PC T&uuml;rkiye CS&amp;P Lead
 <br/>
 <br/>
 <strong>
  Location:
 </strong>
 Umraniye
 <br/>
 <br/>
 <strong>
  About Unilever
  <br/>
  <br/>
 </strong>
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when people work with purpose, we will create a better business and world.
 <br/>
 <br/>
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead, we will equip you with the tools you need to shape your future.
 <br/>
 <br/>
 <strong>
  Job Purpose
  <br/>
  <br/>
 </strong>
 Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company. We are looking for a &ldquo;PC Turkey Assistant Shopper&amp; Trade Category Manager-Deo&rdquo; to work within our PC Organization.
 <br/>
 <br/>
 The PC Turkey Assistant Shopper&amp; Trade Category Manager-Deo is a key role responsible for developing and executing omnichannel category trade plans that align with the objectives of our brands and meet the needs of customers and channels. This role bridges the Commercial (CD) and Marketing teams to ensure seamless collaboration and delivery of plans that drive market share growth and business performance in line with IOP goals.
 <br/>
 <br/>
 The role encompasses end-to-end category management across all channels, including General Trade (GT), Modern Trade (MT), and e-commerce, incorporating shopper and customer insights into all strategies and discussions
 <br/>
 <br/>
 <strong>
  What Will Your Main Responsibilities Be
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and implement category brand deployment plans, ensuring alignment with GT branches, Modern Trade account teams, and eCommerce strategies.
  </li>
  <li>
   Design and lead omnichannel trade plans based on category insights, shopper behavior, and customer/channel dynamics.
  </li>
  <li>
   Oversee the activation and delivery of category plans across all channels based on JTBDs (Jobs to be Done).
  </li>
  <li>
   Lead shopper marketing and category management (CatMan) initiatives to enhance shopper engagement and optimize sales outcomes.
  </li>
  <li>
   Ensure flowless execution of POSM production and distribution for Deo brands in line with shopper marketing strategy by efficient budget management
  </li>
  <li>
   Drive execution of NRM (Net Revenue Management) and shopper marketing strategies to achieve category KPIs.
  </li>
  <li>
   Serve as the primary liaison between CD, Marketing, and Supply Chain teams to ensure alignment and timely delivery of initiatives.
  </li>
  <li>
   Coordinate with CSP organization to align strategies and deploy plans across formats and channels.
  </li>
  <li>
   Engage with external agencies for specific category projects and campaigns.
  </li>
  <li>
   Monitor and analyze category performance metrics, ensuring delivery of the annual growth plan for the assigned categories/brands.
  </li>
  <li>
   Provide actionable insights and recommendations to improve trade performance and achieve business
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications &amp; Skills
  <br/>
  <br/>
 </strong>
 <strong>
  WHAT YOU WILL NEED TO SUCCEED
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   2-3 years of experience in category management, trade marketing, or a related field.
  </li>
  <li>
   Strong understanding of omnichannel trade planning and execution.
  </li>
  <li>
   Excellent stakeholder management skills, with the ability to collaborate across diverse teams and functions.
  </li>
  <li>
   Data-driven mindset with expertise in leveraging shopper and channel insights.
  </li>
  <li>
   Strong financial acumen, particularly in TTS and NRM optimization.
  </li>
  <li>
   Strategic thinking with the ability to adapt plans for dynamic market conditions,
  </li>
  <li>
   Excellent communication and project management skills.
  </li>
  <li>
   Strong communication and negotiation skills,
  </li>
  <li>
   Multi-stakeholder management capability,
  </li>
  <li>
   Flexibility in exploring a variety of business areas,
  </li>
  <li>
   Advance both English and Turkish communication
   <br/>
   <br/>
  </li>
 </ul>
 Critical SOL (Standards of Leadership) Behaviors
 <br/>
 <br/>
 <ul>
  <li>
   PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.
  </li>
  <li>
   PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one's own wellbeing and resilience.
  </li>
  <li>
   TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.
  </li>
  <li>
   CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.
  </li>
  <li>
   BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.
   <br/>
   <br/>
  </li>
 </ul>
 Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 <br/>
 <br/>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>


Assistant Shopper & Trade Category Manager - Deo

<div><p><b>Unilever is currently hiring for</b><b> Assistant Shopper &amp; Trade Category Manager - Deo</b><br>
<b>Function</b><b>:</b> Customer Development</p><p><b>
Reports to</b>: PC T&uuml;rkiye CS&amp;P Lead</p><p><b>
Location:</b> Umraniye</p><div><b><br>
ABOUT UNILEVER</b><br>
<br>
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when people work with purpose, we will create a better business and world.<br>
<br>
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead, we will equip you with the tools you need to shape your future.<br>
<br>
<b>JOB PURPOSE</b><br>
<br>
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company. We are looking for a &ldquo;PC Turkey Assistant Shopper&amp; Trade Category Manager-Deo&rdquo; to work within our PC Organization.<br>
<br>
The PC Turkey Assistant Shopper&amp; Trade Category Manager-Deo is a key role responsible for developing and executing omnichannel category trade plans that align with the objectives of our brands and meet the needs of customers and channels. This role bridges the Commercial (CD) and Marketing teams to ensure seamless collaboration and delivery of plans that drive market share growth and business performance in line with IOP goals.<br>
<br>
The role encompasses end-to-end category management across all channels, including General Trade (GT), Modern Trade (MT), and e-commerce, incorporating shopper and customer insights into all strategies and discussions<br>
<br>
<b>WHAT WILL YOUR MAIN RESPONSIBILITIES BE</b><br>
<br>
<ul><li>Develop and implement category brand deployment plans, ensuring alignment with GT branches, Modern Trade account teams, and eCommerce strategies.</li><li>Design and lead omnichannel trade plans based on category insights, shopper behavior, and customer/channel dynamics.</li><li>Oversee the activation and delivery of category plans across all channels based on JTBDs (Jobs to be Done).</li><li>Lead shopper marketing and category management (CatMan) initiatives to enhance shopper engagement and optimize sales outcomes.</li><li>Ensure flowless execution of POSM production and distribution for Deo brands in line with shopper marketing strategy by efficient budget management</li><li>Drive execution of NRM (Net Revenue Management) and shopper marketing strategies to achieve category KPIs.</li><li>Serve as the primary liaison between CD, Marketing, and Supply Chain teams to ensure alignment and timely delivery of initiatives.</li><li>Coordinate with CSP organization to align strategies and deploy plans across formats and channels.</li><li>Engage with external agencies for specific category projects and campaigns.</li><li>Monitor and analyze category performance metrics, ensuring delivery of the annual growth plan for the assigned categories/brands.</li><li>Provide actionable insights and recommendations to improve trade performance and achieve business</li></ul><br>
<b>
WHAT YOU WILL NEED TO SUCCEED</b><br>
<br>
Qualifications &amp; Skills<br>
<br>
<ul><li>2-3 years of experience in category management, trade marketing, or a related field.</li><li>Strong understanding of omnichannel trade planning and execution.</li><li>Excellent stakeholder management skills, with the ability to collaborate across diverse teams and functions.</li><li>Data-driven mindset with expertise in leveraging shopper and channel insights.</li><li>Strong financial acumen, particularly in TTS and NRM optimization.</li><li>Strategic thinking with the ability to adapt plans for dynamic market conditions,</li><li>Excellent communication and project management skills.</li><li>Strong communication and negotiation skills,</li><li>Multi-stakeholder management capability,</li><li>Flexibility in exploring a variety of business areas,</li><li>Advance both English and Turkish communication</li></ul><br>
Critical SOL (Standards of Leadership) Behaviors<br>
<ul><li>PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.</li><li>PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one's own wellbeing and resilience.</li><li>TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.</li><li>CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.</li><li>BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.</li></ul><br>
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div><p></p><p>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</p></div>

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE:
</p></div><div>Drives local short and medium-term objectives for the respective category. Implements Global&amp;Hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Provides clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters)</div>
<div><p>
KEY RESPONSIBILITIES:
</p></div><ul><li>Driving category business success across all KPI&rsquo;s through execution category plan global-local. Developing a dynamic category GTM plan considering different consumer needs and distribution channel in the marketplace.</li>
<li>Responsible for delivering a complete local range plan for the respective category (product, product communication tools, product prices, activation tools, RID, forecasts, local prices, range size, cancellation, re-phasing, ABOs and Marketing support where necessary etc.) by balancing both brand and commercial considerations and supporting the business strategy of the channels and supports the sell-in process to all stakeholders.</li>
<li>Coordinates sell in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell in presentation etc)</li>
<li>Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition. Provide pricing inputs to the range architecture framework.</li>
<li>Delivers profitability of the respective categories by managing pricing, margin efficiency, FOBs and product category mix.</li>
<li>Drives the GTM for the respective categories and supports CTC function by aligning with BA/Omni team on Marketing plans, communication tools, activation tools, marketing support</li>
<li>Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis. Tracks category selling performance, and proposes action plans when necessary to drive sales and improve respective categories KPIs.</li>
<li>Ensures has the proper tools to implement (and to adapt locally where necessary.) the GTM strategies successfully and to have the correct level of support during the implementation</li>
<li>Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.</li>
</ul>
<div><p>KEY RELATIONSHIPS:</p></div>
<ul>
<li>CTC Manager and entire adidas Turkey Brand Team</li>
<li>EM Turkey Channel Teams (DTC, e-Com, Wholesale)</li>
<li>EM Hub Bus and CTC</li>
<li>EM Turkey, SCM</li>
<li>EM Turkey, Mops</li>
<li>EM Turkey Demand Planning</li>
</ul>
<div><p>KPIS:
</p></div><ul><li>Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)</li>
<li>Net Sales, GIM%, Share of Category, Gender</li>
<li>Orderbook Development</li>
<li>Range size and efficiency (incl. overlap)</li>
<li>Local Production / SMU / Early Launch efficiencies</li>
</ul>
<div><p>KNOWLEDGE, SKILLS AND ABILITIES</p>
:</div>
<ul>
<li>Strong analytical skills</li>
<li>Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)</li>
<li>Strong cross functional experience, across merchandising, category management, brand and sales</li>
<li>Structured, organized and process orientated</li>
<li>Excellent presentation skills</li>
<li>Fluent in written and spoken English is a must.</li></ul><br>
<p></p><div><p>
REQUISITE EDUCATION AND EXPERIENCE /</p><p>
MINIMUM QUALIFICATIONS:</p></div>
<ul>
<li>University degree in business, ideally with marketing and sales focus or equivalent professional experience</li>
<li>&gt; 3 years of Category Management/ Ranging/ Merchandising Experience ideally in sporting goods, fashion or other youth culture brands</li>
<li>Strong presentation/communications and influencing skills IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Senior Specialist Category Management Originals, Basketball &amp; Partner
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Merchandising &amp; Planning
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>535383
</div></div></div></div></div><div><div><div><div>DATE:
<div>Oct 3, 2025</div></div></div></div></div></div></div>

Senior Specialist Category Management Originals, Basketball & Partner

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