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commercial intelligence insights manager

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 Main Tasks and Accountabilities
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

Commercial Intelligence & Insights Manager

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Business Intelligence &amp; Strategy Manager is responsible for leading all in-market and to-market sales analytics, commercial excellence processes, and strategic reporting across the organization. This role will
 
 drive the digitalization of reporting systems:
 
 , deliver continuous insights through advanced analytics and market research, and provide strategic guidance to business units.
 
 As a key strategic partner:
 
 , the manager will influence decision-making at the leadership level and foster a data-driven culture across functions.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Lead and own:
 
 performance tracking, reporting, and automation of reporting systems; continuously seek
 
 cutting-edge technological solutions:
 
 to enhance operational efficiency.
 </li>
 <li>
 Champion digital transformation initiatives and
 
 embed global best practices:
 
 into local operations.
 </li>
 <li>
 Generate market and business insights through analytics and research to support high-quality decision-making.
 </li>
 <li>
 Conduct total and operating market analyses;
 
 lead monthly performance meetings:
 
 with GM and Business Unit Directors.
 </li>
 <li>
 Deliver BU-specific reports and insights to enable
 
 insight-to-action frameworks:
 
 and drive commercial impact.
 </li>
 <li>
 Partner with finance and business units during annual planning and monthly demand reviews; provide market assumptions and strategic input.
 </li>
 <li>
 
 Design and coordinate all market research activities:
 
 , including primary research in collaboration with marketing teams.
 </li>
 <li>
 Build initial forecast models and lead launch strategy discussions for pipeline products; support long-range forecasting and trend analysis.
 </li>
 <li>
 Support launch excellence and brand planning processes across all brands.
 </li>
 <li>
 Lead sales and stock analysis/reporting processes, including retail and hospital channels.
 </li>
 <li>
 Monitor stock levels and proactively identify stock-out risks; ensure timely reporting and mitigation.
 </li>
 <li>
 Conduct daily sales vs. target comparisons and variance analyses; report performance at regional and national levels.
 </li>
 <li>
 Prepare allocation analyses tailored to commercial needs, especially during price increase periods.
 </li>
 <li>
 
 Oversee pricing and financial control:
 
 , including
 </li>
 <ul>
 <li>
 Reviewing price difference requests and identifying discrepancies.
 </li>
 <li>
 Managing return and price difference accounts with transparency.
 </li>
 <li>
 Verifying tender discounts and preparing financial risk reports.
 </li>
 </ul>
 <li>
 Act as Turkey&rsquo;s
 
 &ldquo;Tender Champion&rdquo;:
 
 , leading global tender and ordering processes.
 </li>
 <li>
 Serve as
 
 Project Management Officer (PMO):
 
 for strategic initiatives; lead cross-functional project coordination.
 </li>
 <li>
 Lead brand team setup and coordination across departments.
 </li>
 <li>
 Define and maintain SOPs and ways of working for BI processes.
 </li>
 <li>
 Own omnichannel campaign analytics and
 
 lead marketing mix modeling:
 
 to assess channel impact and optimize investments.
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.
 </li>
 <li>
 Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 <ul>
 <li>
 OPEX responsibility Yes
 </li>
 <li>
 Financial Responsibility Yes
 </li>
 <li>
 Volume Impact Yes
 </li>
 <li>
 Revenue Impact Yes
 
 
 </li>
 </ul>
 If yes, please explain the impact (Max 30 words)
 
 Directly influences strategic planning, commercial performance, and financial risk mitigation through data-driven leadership and cross-functional collaboration.:
 
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 <ul>
 <li>
 
 Education :
 
 Graduate degree in Business Administration, Economics, or Engineering. MBA or MA will be a plus
 </li>
 <li>
 
 Experience :
 
 Minimum 5 years in Commercial Excellence, Business Intelligence, Consultancy, or Project Management.
 
 Experience in pharma or healthcare industry is a strong plus.:
 
 </li>
 <li>
 
 Language :
 
 Fluent in English (written and verbal);
 
 Turkish proficiency.:
 
 </li>
 <li>
 
 Certifications :
 
 Project Management certification (e.g., PMP) is a plus.
 </li>
 <li>
 
 Digital &amp; Technology :
 
 Advanced proficiency in MS Office, Power BI, and analytical tools.
 
 Experience with CRM platforms, data visualization, and forecasting tools is highly desirable.:
 
 </li>
 <li>
 
 Team Leadership Experience in leading and developing high-performing teams is a strong plus.:
 
 
 
 </li>
 </ul>
 
 Capabilities &amp; Behaviors:
 
 
 
 <ul>
 <li>
 Strong analytical, digital, and problem-solving skills
 </li>
 <li>
 Strategic thinking and systems mindset
 </li>
 <li>
 Agility and ability to lead in evolving environments
 </li>
 <li>
 Stakeholder management and cross-functional collaboration
 </li>
 <li>
 
 Change leadership and influence across levels:
 
 </li>
 <li>
 
 Coaching mindset and talent enablement for the BI team:
 
 </li>
 <li>
 
 Innovation in learning design and delivery:
 
 </li>
 <li>
 
 Cultural sensitivity and adaptability in a global organization:
 
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

BI & Strategy Manager

The Coca-Cola Company

<div><div>This role will act as a strategic and operational link across Franchise, Commercial, and Bottler teams to elevate planning, channel strategy, and execution excellence. Combining strategic planning, change management, and commercial activation, the role drives sustainable growth by embedding stronger end&#8209;to&#8209;end planning and execution processes, fostering effective cross&#8209;functional collaboration, and integrating shopper, category, and RGM insights into actionable commercial plans.
Key Responsibilities<ul><li>
Lead and coordinate franchise&#8209;level commercial strategies, ensuring alignment with long&#8209;range plans and channel priorities.</li><li>
Develop and execute activation plans grounded in market, customer, and shopper insights, integrating category and RGM strategies with performance data.</li><li>
Partner with bottling networks to optimize execution across channels, track key metrics, and drive course correction where needed.</li><li>
Engage with internal and external stakeholders to secure alignment, support change adoption, and strengthen system capabilities.</li><li>
Drive cross&#8209;functional initiatives to embed new ways of working that enhance growth and profitability.</li></ul>
Qualifications &amp; Experience<ul><li>
10+ years of experience in commercial planning, channel strategy, execution, or franchise/bottler operations within the Consumer packaged goods industry.</li><li>
Proven ability to manage cross&#8209;functional projects, build relationships, and influence stakeholders at all levels.</li><li>
Strong analytical and strategic thinking skills, combined with hands&#8209;on execution capabilities.</li><li>
Experience in integrating planning and execution, with a solid understanding of system commercial fundamentals and customer dynamics.</li></ul> 
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Key Performance Indicators (KPI); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights</div> 

Annual Incentive Reference Value Percentage:30 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Director, Franchise Operations Turkey

<div><div><div>As the RGM (Revenue Growth Management) Agile Director, you will have the unique opportunity to lead design and support implementation of winning RGM strategies and plans to drive substantial growth in key developing countries within the Eurasia &amp; Middle East territory &ndash; including the development of innovative approaches in pricing, promotions, portfolio, and mix management.</div><div>
This role demands a combination of forward-thinking strategic vision, system operational and economics understanding, combined with strong influence skills to move RGMx strategies into execution and capitalize on the region's significant potential.</div><div>
Key Responsibilities:</div><div><ul><li>
Strategic Leadership: Lead, design, and implement RGM strategies to drive topline growth in revenue, transactions, and margin expansion. Develop innovative pricing, promotions, portfolio, and mix management approaches.</li></ul></div><div><ul><li>
Cross-Functional Collaboration: Serve as a key member of cross-functional teams, collaborating with Operating Unit and system teams to accelerate capabilities in affordability, premiumization, portfolio optimization, promotional intelligence, assortment optimization, and advanced analytics.</li></ul></div><div><ul><li>
Revenue Identification: Identify revenue opportunities across various sales channels and categories. Design bold OBBPC (Occasion, Brand, Package, Price, Channel) strategies to drive revenue, volume, and transactions growth.</li></ul></div><div><ul><li>
Analytical Partnership: Collaborate with Strategy, Human Insights, and Finance teams to analyze business performance and identify potential RGM levers. Develop value propositions for shoppers and customers to generate incremental system results.</li></ul></div><div><ul><li>
Stakeholder Engagement: Act as the key RGM strategy contact, ensuring alignment and synchronization with bottlers, Franchise GMs, Marketing, and Finance functions. Ensure RGM strategies are effectively integrated into Countries commercial activities.</li></ul></div><div>
Experience &amp; Qualifications:</div><div><ul><li>
Professional Experience: 7+ years of combined experience in RGM, consultancy, commercial planning, or commercial execution. Demonstrated expertise in RGM, segmentation, innovation, and channel strategy.</li></ul></div><div><ul><li>
Strategic &amp; Analytical Skills: Proven ability to think strategically and analytically, with outstanding influencing and leadership skills.</li></ul></div><div><ul><li>
Execution Mindset: Ability to translate strategic plans into actionable initiatives with solid experience in commercial and brand management.</li></ul></div><div><ul><li>
Collaborative Approach: Strong networking and collaboration skills, with a proven ability to work effectively in a dynamic, multi-stakeholder environment.</li></ul></div> 
Skills:
Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting</div> 

Annual Incentive Reference Value Percentage:30 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Director, RGM Agile

Şölen

<div>
 
 
 Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 A strategic, hands-on
 
 Marketing Manager
 
 with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and execute brand strategy and multi-year growth roadmap.
 </li>
 <li>
 Translate market/consumer insights into product, comms, and channel plans.
 </li>
 <li>
 Lead portfolio management (pricing, pack architecture, formats).
 </li>
 <li>
 Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
 </li>
 <li>
 Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
 </li>
 <li>
 Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
 </li>
 <li>
 Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
 </li>
 <li>
 Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in marketing with team management experience.
 </li>
 <li>
 Excellent command of English; strong communication and stakeholder leadership.
 </li>
 <li>
 Commercial acumen (pricing, promo economics, channel dynamics, profitability).
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passion for marketing with can do attitude.
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Marketing Manager

Explore 583+ Commercial intelligence insights manager in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.

583 commercial intelligence insights manager jobs IN Istanbul Turkey

Commercial Intelligence & Insights Manager

Commercial Intelligence & Insights Manager

BI & Strategy Manager

BI & Strategy Manager

Director, Franchise Operations Turkey

Director, RGM Agile

Marketing Manager