Director, Franchise Operations Turkey

This role will act as a strategic and operational link across Franchise, Commercial, and Bottler teams to elevate planning, channel strategy, and execution excellence. Combining strategic planning, change management, and commercial activation, the role drives sustainable growth by embedding stronger end‑to‑end planning and execution processes, fostering effective cross‑functional collaboration, and integrating shopper, category, and RGM insights into actionable commercial plans.

Key Responsibilities

• Lead and coordinate franchise‑level commercial strategies, ensuring alignment with long‑range plans and channel priorities.
• Develop and execute activation plans grounded in market, customer, and shopper insights, integrating category and RGM strategies with performance data.
• Partner with bottling networks to optimize execution across channels, track key metrics, and drive course correction where needed.
• Engage with internal and external stakeholders to secure alignment, support change adoption, and strengthen system capabilities.
• Drive cross‑functional initiatives to embed new ways of working that enhance growth and profitability.

Qualifications & Experience

• 10+ years of experience in commercial planning, channel strategy, execution, or franchise/bottler operations within the Consumer packaged goods industry.
• Proven ability to manage cross‑functional projects, build relationships, and influence stakeholders at all levels.
• Strong analytical and strategic thinking skills, combined with hands‑on execution capabilities.
• Experience in integrating planning and execution, with a solid understanding of system commercial fundamentals and customer dynamics.

Skills:

Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Key Performance Indicators (KPI); Branding; Media Buying; Demand Generation; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights