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consumer market insights manager

Samsung Electronics

<div>
 <p>
  <strong>
   Key Activities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Addressing market, consumer and retail insights needs for all Samsung categories
  </li>
  <li>
   Lead Brand Health Tracking studies : Methodology design, questionnaire development, agency coordination, and insight generation.
  </li>
  <li>
   Executing and supervising ad hoc market research projects (both qualitative and quantitative)
  </li>
  <li>
   Carrying out regular panel market reporting (GfK), executing and supervising improvement meetings and organizing regular insights meetings.
  </li>
  <li>
   Carrying out social listening reporting to Turkey and MENA / HQ teams.
  </li>
  <li>
   Integrating traditional and digital insights using both research and business partner data.
  </li>
  <li>
   Carrying out daily communication with research agencies and other insight parties in end-to-end project management.
  </li>
  <li>
   Closely collaborating with internal stakeholders in addressing insights-related requests and answering business questions.
  </li>
  <li>
   Translate complex research results into clear positioning and brand growth recommendations.
  </li>
  <li>
   Identifying new project ideas and methodology opportunities for consumer centricity; working as team member for those ideas in an agile environment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills and Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum
   <strong>
    8 years
   </strong>
   of experience in consumer insights or market research areas
  </li>
  <li>
   Strong knowledge of market research methodologies; having both customized research (qualitative &amp; quantitative) and panel research experience is a plus
  </li>
  <li>
   Already experienced in or willing to try new insight techniques (e.g. AI-based research, social listening)
  </li>
  <li>
   Excellent verbal and written skills in English &ndash; to be able to work in a multinational and agile project environment, and to fully execute insights activities with regional counterparts (both internal and external)
  </li>
  <li>
   Strong analytical thinking and deep curiosity in interpreting all kinds of data, willing to generate new questions by synthesizing existing insights know-how in the organization
  </li>
  <li>
   Excellent reporting skills both Excel and PPT.
  </li>
  <li>
   Enjoys to work in a collaborative and dynamic environment, and wants to be an advocate of consumer-centricity
  </li>
 </ul>
 <p>
 </p>
</div>


Consumer & Market Insights Manager

Philips

<div><h3 class="jobSectionHeader"><b>Job Title
</b></h3>Consumer Marketing Manager
<p></p><h3 class="jobSectionHeader"><b>Job Description
</b></h3><h2 class="jobSectionHeader"><b>Job title:
</b><br>
<b>Consumer Marketing Manager
</b></h2><h2 class="jobSectionHeader"><br>
<b>Your role:
</b><br>
<ul><li><b>Develops and manages the creation of a global integrated innovation and communication roadmap, including new product launches, Commercial Innovation, and always-on base business, based on thorough analysis of consumer, market, and competitor insights for a designated portfolio.
</b></li><li><b>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain superior propositions that exceed consumer expectations, ensuring smooth execution across innovation processes (VPC, AD, PDLM, and MLD).
</b></li><li><b>Leads the adoption and adaptation of the global roadmap into locally relevant strategies, ensuring alignment with local consumer insights, market trends, competitive landscape, and local media/channel choices. Manage the localization of global content, supplementing it with locally developed content when necessary.
</b></li><li><b>Guides insights teams to collect and communicate local consumer, market, competition, and trend data to global teams, ensuring these insights are capitalized on to drive product innovation and business growth.
</b></li><li><b>Ensures the overall consistency and guidance of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category's brand positioning and visual identity in both global and local markets.
</b></li><li><b>Develops pricing strategies in collaboration with regional and finance teams to ensure they align with market conditions and business objectives, ensuring financial viability while meeting consumer needs.
</b></li><li><b>Handles the development and execution of the rolling business region plan, including the management of A&amp;P (Advertising &amp; Promotion) spend, supporting business growth and ensuring the execution of new commercial innovations.
</b></li><li><b>Monitors in-market results in collaboration with consumer and commercial analytics teams, tracking business and category growth, market share, and brand strength to optimize marketing plans and execution based on real-time performance.
</b></li><li><b>Supports sales teams in channel management by advising on the placement of appropriate product portfolios and providing input on pricing and promotional strategies to maximize market penetration and growth opportunities.
</b></li><li><b>Creates and provides strategic input to the plan of records (SPOR) and work closely with ISC counterparts to prepare accurate forecasting, ensuring alignment with overall business strategy and objectives.
</b></li><li><b>Leads the development of shopper marketing plans, ensuring best-in-class execution of product launches and promotions that resonate with consumer needs and align with business objectives.
</b></li><li><b>Ensures timely and financially viable delivery of critical initiatives by collaborating with cross-functional teams (including Finance, Supply Chain, Sales, and Marketing), ensuring that all projects meet consumer needs and business goals within the scope of the global and local roadmaps.
</b></li></ul></h2><h2 class="jobSectionHeader"><br>
<b>You're the right fit if:
</b></h2><ul><li><h2 class="jobSectionHeader"><b>7+ years of experience in marketing and brand management
</b></h2></li><li><h2 class="jobSectionHeader"><b>Proven track record of managing integrated campaigns
</b></h2></li><li><h2 class="jobSectionHeader"><b>Strong strategic mindset and analytical skills
</b></h2></li><li><h2 class="jobSectionHeader"><b>Experience in FMCG
</b></h2></li><li><h2 class="jobSectionHeader"><b>Leadership and cross-functional collaboration skills<br>
</b></h2></li></ul><h2 class="jobSectionHeader"><br>
<br>
<b>How we work together
</b><br>
<b>We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
</b><br>
<br>
<b>About Philips
</b><br>
<b>We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
</b><br>
<ul><li><b>Learn more about </b><b>our business </b><b>.
</b></li><li><b>Discover </b><b>our rich and exciting history </b><b>.
</b></li><li><b>Learn more about </b><b>our purpose </b><b>.
</b></li></ul><b>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care </b><b>here </b><b>.
</b></h2><p>#PersonalHealth</p></div>

Consumer Marketing Manager

Şölen

<div>
 <p>
  <strong>
   Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
  </strong>
 </p>
 <p>
  <strong>
   Who We&rsquo;re Looking For
  </strong>
 </p>
 <p>
  A strategic, hands-on
  <strong>
   Marketing Manager
  </strong>
  with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Build and execute brand strategy and multi-year growth roadmap.
  </li>
  <li>
   Translate market/consumer insights into product, comms, and channel plans.
  </li>
  <li>
   Lead portfolio management (pricing, pack architecture, formats).
  </li>
  <li>
   Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
  </li>
  <li>
   Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
  </li>
  <li>
   Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
  </li>
  <li>
   Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
  </li>
  <li>
   Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   10+ years in marketing with team management experience.
  </li>
  <li>
   Excellent command of English; strong communication and stakeholder leadership.
  </li>
  <li>
   Commercial acumen (pricing, promo economics, channel dynamics, profitability).
  </li>
  <li>
   Analytical mindset; advanced planning &amp; organizational skills.
  </li>
  <li>
   Passion for marketing with can do attitude.
  </li>
  <li>
   Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
  </li>
 </ul>
 <p>
  <strong>
   Location
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Balance G&uuml;ne&scedil;li &ndash; Istanbul
   </strong>
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Manager

Haribo Turkey

<div>
 <p>
  We are looking for a strategic and creative Brand Manager to elevate our brand to the next level in a dynamic, fast-paced environment.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Ingredients, that you bring with you:
  </strong>
 </p>
 <ul>
  <li>
   University degree in Business Administration, Economics and Engineering,
  </li>
  <li>
   At least 3-4 year of work experience in marketing (preferably in the FMCG sector),
  </li>
  <li>
   A marketing professional with a strong business sense and the real desire to achieve targets,
  </li>
  <li>
   Innovation and project management skills,
  </li>
  <li>
   Experienced in consumer insights &amp; research projects,
  </li>
  <li>
   Able to drive change/improvement,
  </li>
  <li>
   Strong communication skills,
  </li>
  <li>
   Strong analytical skills and creative mindset,
  </li>
  <li>
   Fluent in English.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our mix, that awaits you:
  </strong>
 </p>
 <ul>
  <li>
   Lead, develop and execute brand management plans,
  </li>
  <li>
   Lead innovation projects with different stakeholders,
  </li>
  <li>
   Manage overall marketing, brand, innovation media strategies,
  </li>
  <li>
   Regular and strict monitoring of the annual marketing budget,
  </li>
  <li>
   Ensure the successful implementation of consumer promotions, market research and PR activities,
  </li>
  <li>
   Analysis and tracking of market, category, channel and competitor information,
  </li>
  <li>
   Manage and lead relationship with creative and media agencies.
  </li>
 </ul>
 <p>
 </p>
</div>


Brand Manager

Flora Food Group

<div><div><p><b>About Flora Food Group</b></p>
<p>
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.</p>
<p>
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</p></div><p></p><p><b><br>
Consumer Insights Lead- Emerging Markets</b></p>
<p>
Location: <b>Istanbul
</b></p><p><b>Primary Location: Dubai (Alternative: Amsterdam)</b></p>
<p><b>
About the position</b></p>
<p>
We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the <b>Consumer Insights Lead</b>, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.</p>
<p>
Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.</p>
<p><b>
What will you do</b></p>
<ul>
<li><b>Strategic Insights Leadership: </b>You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li><b>Consumer Understanding &amp; Research Excellence: </b>Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li><b>Market Intelligence &amp; Category Strategy</b>: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li><b>Innovation &amp; Brand Acceleration: </b>Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li><b>Team Building &amp; Budget Mastery</b>: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li><b>Cross-Functional Collaboration</b>: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
<p><b>So, what does it take to be successful in this role?</b></p>
<p><b>
An Insight-Driven Strategist</b> with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness</p>
<p><b>
A Storyteller with Impact:</b> You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments.</p>
<p><b>
Relentlessly Curious &amp; Insight-Obsessed:</b> Expertise in advanced analytics and foresight capabilities</p>
<p><b>
A Trusted Business Partner:</b> You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them.</p>
<p><b>
Consumer Champion:</b> You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action.</p>
<p><b>
A Visionary with Foresight</b>: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact</p>
<p><b>
What's next?</b></p>
<p>
This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com</p>
<p>
We prefer to receive your application before <b>10th December 2025</b>.</p><div><p>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.</p>
<p><i>
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.</i></p>
<p><i>
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</i></p></div></div><p></p>

Consumer Insights Lead- Emerging Markets

Anker Innovations

<div>
 <p>
  Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
  </li>
  <li>
   Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
  </li>
  <li>
   Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
  </li>
  <li>
   Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
  </li>
  <li>
   Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
  </li>
  <li>
   Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
  </li>
 </ul>
 <li>
 </li>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Communications, Business, or a related field.
  </li>
  <li>
   +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
  </li>
  <li>
   Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
  </li>
  <li>
   Excellent written and verbal communication skills in both Turkish and English. Mandatory.
  </li>
  <li>
   Strong understanding of social media platforms, tools, and analytics.
  </li>
  <li>
   Ability to lead a team in a fast-paced environment.
  </li>
  <li>
   Creative thinker with strong problem-solving skills and attention to detail.
  </li>
 </ul>
 <p>
 </p>
</div>


Lead Brand Manager TR

PepsiCo

<div>Overview:
<div><i>
Are you ready to explore PepsiCo and be part of this iconic multinational?</i></div><div></div><div><br>
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div><br>
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div><br>
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div><br>
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div><b><i><br>
A Space to Be You
</i></b></div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div><br>
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Consumer Insights Associate Manager (All Food Brands)

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