digital marketing specialist Jobs in Cairo Egypt

digital marketing specialist

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brand marketing executive Jobs in Cairo Egypt

brand marketing executive

crm specialist

consumer marketing specialist

Cleopatra Hospitals Group

<div>
 
 
 Core Responsibilities: -
 
 
 <ul>
 <li>
 Implement marketing programs and activities on both short- and long-term levels and suggest necessary updates to maximize profitability.
 </li>
 <li>
 Prepare marketing studies and research, analyze data, and produce the necessary statistics to support marketing decision-making.
 </li>
 <li>
 Prepare statistics regarding patient satisfaction levels, study complaints, and propose solutions to improve satisfaction to the highest possible level.
 </li>
 <li>
 Implement and develop programs to enhance patient loyalty to the hospital, ensuring their optimal execution to achieve desired results.
 </li>
 <li>
 Coordinate internal and external conferences and events for the hospital and ensure their professional presentation.
 </li>
 <li>
 Monitor the media and press environment, communicate with advertising and PR agencies, and recommend the most suitable ones to promote the hospital&rsquo;s services.
 </li>
 <li>
 Maintain and regularly update the patient database to ensure easy access when needed.
 </li>
 <li>
 Perform any other tasks requested by the direct manager, provided they do not conflict with hospital policies.
 </li>
 </ul>
 
 Qualifications: -
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a related field.
 </li>
 <li>
 1 to 3 years of experience.
 </li>
 </ul>
 
 
</div>

Consumer Marketing Specialist

PepsiCo

<div>
 
 Overview
 
 
 
 This role will be responsible for supporting the design, implementation, and ongoing management of PepsiCo&rsquo;s Consumer Data Platform (CDP) and First-Party (1P) Data Collection initiatives across the AMESA region, with a primary focus on Egypt, KSA, Pakistan, and South Africa.
 
 
 As a key link between PepsiCo&rsquo;s 1P data collection systems and our marketing agency partners, this role will ensure that the data we capture is effectively activated, optimized, and transformed into actionable insights&mdash;driving smarter marketing strategies and stronger consumer connections.
 
 
 
 Responsibilities
 
 
 
 We are looking for a dynamic and experienced Marketing Senior Specialist to join our team and support PepsiCo&rsquo;s digital transformation across the AMESA region. This role will be central in driving data acquisition, loyalty initiatives, CRM programs, and MarTech capabilities, ensuring our markets are future-ready and insights-driven.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Data Acquisition Management: Lead and oversee data acquisition initiatives across 7 markets (KSA, Egypt, Pakistan, Sub-Saharan Africa, Kuwait, Oman, UAE), ensuring consistency, quality, and compliance.
 </li>
 <li>
 Customer Data &amp; Analytics (cDNA): Lead the expansion of data activation across social, programmatic, and CRM channels in multiple markets, strengthening consumer connections through smart, data-driven strategies.
 </li>
 <li>
 Loyalty &amp; CRM: Manage and optimize Loyalty and CRM reporting and analysis programs across AMESA markets, delivering actionable insights that fuel consumer engagement and retention.
 </li>
 <li>
 MarTech Capabilities: Partner with global and regional teams to scale and enhance MarTech solutions, enabling advanced personalization, targeting, and measurement across the AMESA sector.
 </li>
 <li>
 Cross-Functional Collaboration: Collaborate with key stakeholders across Digital, Media, Sales, and Insights teams to integrate DX capabilities (e.g., Media2Shelf, Consumer Insights), ensuring business objectives are supported by data and technology.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce
 
 
 </li>
 </ul>
 Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe
 
 
 Campaign, Eloqua, etc
 
 
 <ul>
 <li>
 2+ yrs of overall Digital Marketing experience
 </li>
 <li>
 Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms:
 
 
 </li>
 </ul>
 Data Extensions, Queries, Triggered Send Definitions, and Microsites
 
 
 <ul>
 <li>
 Experience working within a brand environment, with collaboration with agencies and marketers
 </li>
 <li>
 Knowledge of AMESA digital landscape is a plus
 </li>
 </ul>
</div>

Marketing Senior Analyst

Manpower Egypt - Target HR

<div>
 
 Key Responsibilities:
 
 
 &bull; Develop and implement the company&rsquo;s e-commerce and online sales strategy.
 
 
 &bull; Manage all online sales channels &mdash; including pricing, listings,
 
 
 and promotions.
 
 
 &bull; Oversee sales funnel optimization and conversion rate improvements across all platforms.
 
 
 &bull; Work closely with marketing to execute performance-driven campaigns aimed at maximizing sales
 
 
 and ROI.
 
 
 &bull; Track and analyze key metrics: GMV, conversion rate, repeat purchase, CAC, and retention.
 
 
 &bull; Supervise daily marketplace operations and ensure accurate product data and stock availability.
 
 
 &bull; Lead a team (Marketplace Coordinator, CRM Specialist) to ensure seamless online customer
 
 
 experience.
 
 
 &bull; Coordinate with Supply Chain and Finance for order fulfillment, logistics, and reporting.
 
 
 &bull; Utilize Odoo ERP and analytics tools for reporting, forecasting, and performance tracking.
 
 
 
 
 
 
 
 
 Qualifications &amp; Experience:
 
 
 &bull; Bachelor&rsquo;s degree in Business, Marketing, or related field.
 
 
 &bull; 7&ndash;10 years of experience in FMCG or e-commerce sales management.
 
 
 &bull; Strong understanding of digital commerce platforms and online consumer behavior.
 
 
 &bull; Hands-on experience with Amazon Seller Central, Jumia, and other e-commerce tools.
 
 
 &bull; Proficiency in ERP systems (preferably Odoo).
 
 
 &bull; Commercially focused, analytical, and data-driven mindset.
 
 
 &bull; Strong leadership, communication, and negotiation skills.
 
</div>

E-Commerce & Sales Manager

Danone

<div>
 
 About The Job
 
 
 
 Danone MENA is looking for a talented Consumer Brand Manager - Aptamil, MENA to drive consumer marketing strategies for Aptamil across the MENA region, accelerating brand growth and equity. This role champions the development and execution of consumer-centric plans, ensuring Aptamil&rsquo;s leadership in specialized nutrition for children in the First 1000 Days. The Consumer Brand Manager serves both business and consumer agendas, fostering healthy development and brand trust.
 
 
 ROLE PROFILE
 
 
 PURPOSE OF THE ROLE
 
 
 To develop and execute consumer marketing strategies for Aptamil across the MENA region, accelerating brand growth, equity, and profitability. The Consumer Brand Manager champions consumer-centric plans and innovative activations, ensuring Aptamil&rsquo;s leadership in specialized nutrition for children in the First 1000 Days.
 
 
 BUSINESS CONTEXT &amp; KEY CHALLENGES
 
 
 <ul>
 <li>
 Accelerate Aptamil&rsquo;s market share and brand equity in a highly competitive and regulated category.
 </li>
 <li>
 Build credibility and emotional connection with parents and caregivers through impactful campaigns.
 </li>
 <li>
 Align cross-functionally with Medical Affairs, Sales, Regulatory, Finance, Supply Chain, and HR for optimal execution.
 </li>
 <li>
 Navigate frequent changes in industry requirements and consumer trends.
 </li>
 <li>
 Drive innovation and portfolio expansion through consumer insights and market opportunities.
 
 
 </li>
 </ul>
 
 Key Accountabilities
 
 
 
 <ul>
 <li>
 Brand Plans &amp; Executions
 </li>
 <li>
 Support the development and execution of consumer brand plans and campaigns.
 </li>
 <li>
 Implement integrated communication strategies (ATL, BTL, digital, social).
 </li>
 <li>
 Align with local marketing teams on consumer activation, sampling, and engagement plans.
 </li>
 <li>
 Ensure consistency and alignment with medical marketing activities.
 </li>
 <li>
 Support regional and international consumer events and partnerships.
 </li>
 <li>
 Ensure compliance with local regulations and the WHO code.
 </li>
 <li>
 Performance Analysis &amp; Tracking
 </li>
 <li>
 Assist in managing consumer marketing budgets.
 </li>
 <li>
 Monitor brand performance (market share, net sales, brand health metrics).
 </li>
 <li>
 Track competitive activities and support proactive/reactive strategies.
 </li>
 <li>
 Analyze post-campaign results, ROI, and recommend corrective actions.
 </li>
 <li>
 Coordinate market research and consumer insights activities.
 </li>
 <li>
 Project &amp; Stakeholder Management
 </li>
 <li>
 Support innovation projects from ideation to launch.
 </li>
 <li>
 Coordinate with global, supply chain, finance, and regulatory for timely launches.
 </li>
 <li>
 Manage agency relationships and day-to-day operations.
 </li>
 <li>
 Liaise with medical affairs, trade, and sales teams for standardized execution.
 </li>
 <li>
 Prepare presentations for internal and external stakeholders.
 
 
 </li>
 </ul>
 KEY PERFORMANCE INDICATORS
 
 
 <ul>
 <li>
 Market share growth in key countries
 </li>
 <li>
 Net sales growth
 </li>
 <li>
 Brand profitability
 </li>
 <li>
 Brand awareness, recommendations, and perceptions (consumer KPIs)
 </li>
 <li>
 Strategic risks mitigated
 </li>
 <li>
 Timely achievement of brand plan objectives and projects
 </li>
 <li>
 Improvement in Net Promoter Score for consumer events
 </li>
 <li>
 Marketing plans delivered within budget and strategic scope
 
 
 </li>
 </ul>
 JOB DIMENSIONS
 
 
 Direct impact on marketing effectiveness and net sales delivery for Aptamil across MENA.
 
 
 Strategic Contribution - Contributor to CBU strategic plan and Aptamil brand strategy.
 
 
 Geographic Scope - MENA Region
 
 
 Functional Management - Support projects and local marketing teams in plan execution. High interaction with all CBU countries (MENA) and cross-functional teams (marketing, R&amp;D, finance, commercial excellence, global HN &amp; SN functions).
 
 
 Main External Relations - Consumers, agencies, partners, and community organizations.
 
 
 
 About You
 
 
 
 
 To be successful in the role you should ideally have
 
 
 
 
 Education And Professional Experience
 
 
 
 <ul>
 <li>
 Bachelors in business marketing or Equivalent
 </li>
 <li>
 3-5 years' experience in Marketing, Preferably in Consumer Healthcare, Nutrition or FMCG
 </li>
 <li>
 Experience of reaching consumers via digital channels
 </li>
 <li>
 Basic understanding of medical marketing is a plus.
 </li>
 <li>
 Experience with science-driven brands is a plus
 </li>
 <li>
 Proven strategic, analytic, and problem-solving skills
 </li>
 <li>
 Experience in the regional markets is a plus
 
 
 </li>
 </ul>
 
 Location
 
 
 
 Cairo, Egypt.
 
 
 
 Languages Required
 
 
 
 Fluent in English and Arabic, French is a plus.
 
 
 
 Soft Skills
 
 
 
 <ul>
 <li>
 Consumer marekting segmentation &amp; analysis
 </li>
 <li>
 Strong thinking and analytic skills
 </li>
 <li>
 Excellent presentation skills - written, verbal, and presentation.
 </li>
 <li>
 Project leadership (in a cross-functional environment)
 </li>
 <li>
 Strong communicator
 </li>
 <li>
 Team player
 </li>
 <li>
 Agile
 </li>
 <li>
 Cultural savvy and sensitivity.
 </li>
 <li>
 Energetic, enthusiastic, full of curiosity and desire to learn.
 </li>
 <li>
 Good understanding of brands and ability to understand consumers, highly numerate and able to work with people at all levels of an organization.
 </li>
 <li>
 Entrepreneurial Recognizes and seizes business opportunities
 </li>
 <li>
 Consumer orientation enabling the business to serve the consumer.
 
 
 </li>
 </ul>
 Mobility
 
 
 Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such an opportunity will arise which will contribute to his/her career growth.
 
 
 
 About Us
 
 
 
 Danone is a world-leading food company operating in three business divisions Fresh Dairy Products, Specialized Nutrition, and Waters.
 
 
 Danone&rsquo;s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
 
 
 
 We offer
 
 
 
 Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture &amp; environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.
 
 
 Danone MENA doesn&rsquo;t just welcome what makes you unique, we value it. We&rsquo;re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect
 
 
 So, if you are the
 
 Consumer Brand Manager
 
 we are looking for, Click on &ldquo;Apply&rdquo; now!
 
 
 For more information About Danone, its people and its Business Please Visit www.danone.com
 
 
</div>

Consumer Brand Manager - Aptamil, MENA

Kraft Heinz

<div>
 
 Job Description
 
 
 
 We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
 
 
 ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business.
 
 
 In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
 </li>
 <li>
 Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
 </li>
 <li>
 Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
 </li>
 <li>
 Find opportunities to drive further growth in category development &amp; innovation
 </li>
 <li>
 Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
 </li>
 <li>
 Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
 </li>
 <li>
 Using syndicated data to answer business needs and drive growth
 </li>
 <li>
 The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
 </li>
 <li>
 Ensure that Insight work is delivered in a timely and efficient manner.
 </li>
 <li>
 Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
 </li>
 <li>
 Example of key projects that you will support running consumers understanding, innovation development and validation, brand activation well as performance understanding.
 
 
 
 </li>
 </ul>
 
 What You Bring
 
 
 
 <ul>
 <li>
 Established track record in consumer insights- interpreting data into meaningful information and actions.
 </li>
 <li>
 Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
 </li>
 <li>
 Commercially minded- understanding marketing principles and how brands are managed in order to grow
 </li>
 <li>
 Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
 </li>
 <li>
 Ability to Simplify
 </li>
 <li>
 Effective Communicator
 </li>
 <li>
 Strategic thinker
 </li>
 <li>
 Analytical
 </li>
 <li>
 Curious- open- creative
 </li>
 <li>
 Resilience
 </li>
 <li>
 7 years of experience in Research Field.
 
 
 
 </li>
 </ul>
 Location(s)
 
 
 El Tagamoa El Khames Commercial Office
 
 
 
 Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
 
 
 .
 
</div>

Consumer Insights Manager MEA

Bravo

<div>
 Position Overview
 
 
 The VP of Marketing &amp; Growth will lead Bravo&rsquo;s marketing and growth strategy, driving customer acquisition, retention, and brand leadership across all digital and offline touchpoints. This role blends strategic vision with hands-on execution across ATL, BTL, and digital channels &mdash; ensuring that every customer interaction strengthens Bravo&rsquo;s position as a leading consumer finance brand. The ideal candidate combines creativity, commercial acumen, and analytical expertise to build scalable growth engines and deliver measurable business results.
 
 
 Key Responsibilities
 
 
 Strategic Leadership
 
 
 <ul>
 <li>
 Develop and execute a comprehensive growth and marketing strategy aligned with Bravo&rsquo;s long-term objectives.
 </li>
 <li>
 Translate business goals into integrated marketing roadmaps and measurable campaigns.
 </li>
 <li>
 Drive collaboration across Product, Technology, Customer Success, and Sales for unified go-to-market execution.
 </li>
 <li>
 Serve as a strategic advisor to the leadership team on market trends, consumer behavior, and growth opportunities.
 
 
 
 </li>
 </ul>
 Growth &amp; Performance Marketing
 
 
 <ul>
 <li>
 Own the end-to-end growth funnel &mdash; from awareness to acquisition, conversion, and retention.
 </li>
 <li>
 Lead and optimize digital performance marketing across paid, owned, and earned media (search, social, affiliates, influencers).
 </li>
 <li>
 Oversee SEO, SEM, ASO, and content marketing to drive organic visibility and engagement.
 </li>
 <li>
 Manage marketing automation and CRM systems to deliver personalized, data-driven customer journeys.
 </li>
 <li>
 Continuously optimize CAC, LTV, and ROI through experimentation, A/B testing, and performance analytics.
 
 
 
 </li>
 </ul>
 Brand, ATL &amp; BTL Marketing
 
 
 <ul>
 <li>
 Develop and strengthen Bravo&rsquo;s brand positioning and identity within the consumer finance market.
 </li>
 <li>
 Lead ATL (Above The Line) campaigns &mdash; TV, radio, OOH, and print &mdash; to build awareness and reach new audiences.
 </li>
 <li>
 Oversee BTL (Below The Line) initiatives &mdash; activations, events, partnerships, and on-ground experiences &mdash; to drive direct engagement and conversions.
 </li>
 <li>
 Ensure brand consistency across all customer and media touchpoints.
 </li>
 <li>
 Supervise creative direction, storytelling, and communication strategy for all campaigns.
 </li>
 <li>
 Build strong relationships with media agencies, production houses, and creative partners.
 
 
 
 </li>
 </ul>
 Customer Engagement &amp; Retention
 
 
 <ul>
 <li>
 Design lifecycle marketing strategies (email, push, SMS, in-app messaging) to improve engagement and retention.
 </li>
 <li>
 Collaborate with the Customer Success team to reduce churn and enhance user satisfaction.
 </li>
 <li>
 Introduce referral, loyalty, and community programs to strengthen customer advocacy.
 
 
 
 </li>
 </ul>
 Leadership &amp; Team Development
 
 
 <ul>
 <li>
 Build, mentor, and inspire a high-performing marketing and growth team covering performance, brand, creative, CRM, and data.
 </li>
 <li>
 Set clear KPIs and OKRs for the team, fostering accountability and innovation.
 </li>
 <li>
 Manage external partners, agencies, and vendors to ensure quality and alignment with Bravo&rsquo;s brand standards.
 
 
 
 </li>
 </ul>
 Data, Insights &amp; Reporting
 
 
 <ul>
 <li>
 Establish a data-driven framework for measuring campaign success and growth metrics.
 </li>
 <li>
 Generate actionable insights from customer data, market trends, and performance reports.
 </li>
 <li>
 Present monthly and quarterly marketing performance reports to executive management.
 
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field (MBA preferred).
 </li>
 <li>
 10+ years of marketing and growth experience, including 5+ years in a senior leadership role.
 </li>
 <li>
 Proven experience leading ATL, BTL, and digital marketing campaigns in fintech, consumer finance, or digital-first organizations.
 </li>
 <li>
 Strong background in performance marketing, growth analytics, and brand development.
 </li>
 <li>
 Demonstrated success in scaling customer acquisition and retention with measurable ROI.
 </li>
 <li>
 Excellent leadership, communication, and stakeholder management skills.
 </li>
 <li>
 Fluent in English and Arabic (preferred).
 
 
 
 </li>
 </ul>
 Key Competencies
 
 
 <ul>
 <li>
 Strategic and analytical mindset
 </li>
 <li>
 Strong leadership and cross-functional collaboration
 </li>
 <li>
 Deep understanding of ATL &amp; BTL marketing
 </li>
 <li>
 Data-driven decision making
 </li>
 <li>
 Creativity and brand innovation
 </li>
 <li>
 Commercial awareness and ROI focus
 </li>
 </ul>
</div>

VP Of Marketing & Growth

Talent 360 ME

<div>
 
 Cardoo Technologies
 
 is looking for a
 
 Performance Marketing Executive
 
 to join our fast-paced team in
 
 New Cairo
 
 and support our growth in the consumer electronics space!
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Assist in planning, launching, and optimizing paid media campaigns across platforms (Meta, Google, TikTok, etc.).
 </li>
 <li>
 Monitor campaign performance and track KPIs such as ROAS, CPA, CTR, and conversion rates.
 </li>
 <li>
 Conduct keyword research, audience targeting, and competitor analysis to support campaign decisions.
 </li>
 <li>
 Collaborate with the creative team to test ad visuals, copy, and landing pages.
 </li>
 <li>
 Set up and manage tracking pixels, UTM parameters, and ensure campaign data accuracy.
 </li>
 <li>
 Support A/B testing of ad creatives and campaign settings to improve performance.
 </li>
 <li>
 Prepare performance reports and dashboards for internal teams.
 
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 3&ndash;5 years of hands-on experience in performance marketing or paid media, ideally in consumer electronics, tech, or retail.
 </li>
 <li>
 Proven experience in managing and optimizing multi-platform campaigns (Google Ads, Meta Ads, TikTok, etc.).
 </li>
 <li>
 Prior experience in leading or mentoring a small team, with a strong ability to delegate, review, and support team members.
 </li>
 <li>
 Solid understanding of campaign performance metrics (ROAS, CPA, CTR) and performance analysis.
 </li>
 <li>
 Proficient in using Excel/Google Sheets for performance reporting and data interpretation.
 </li>
 <li>
 Excellent organizational, communication, and leadership skills.
 
 
 
 </li>
 </ul>
 
 Preferred: Candidates based near New Cairo for easier on-site collaboration.
 
 
 
 <ul>
 <li>
 Company Industry: Consumer Electronics
 </li>
 <li>
 Company Website: https://cardoo.co/
 </li>
 <li>
 Work Location: New Cairo
 </li>
 <li>
 Working Hours: 8 Hours - On Site
 </li>
 <li>
 Working Days: 5 Working Days
 </li>
 <li>
 Days Off: Fridays &amp; Saturdays
 </li>
 </ul>
</div>

Performance-.Marketing

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