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brand and content specialist

content and pr manager

LIQUIDITY

<div>
 
 
 About the Company
 
 
 
 Liquidity is the leading AI-driven private credit firm globally. With multiple credit funds and facilities focused on North America, Asia-Pacific, Europe and the Middle East. The firm's patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest-growing provider of credit financing to mid-market and late-stage companies. Liquidity is backed by leading global financial institutions including Japan's largest bank, MUFG Bank Ltd., Spark Capital and KeyBank. At Liquidity, we foster a dynamic, high-performance environment where innovation and excellence are the standard. Our open-door culture encourages collaboration and initiative, while our rapid growth creates exceptional opportunities for professional development. We are seeking ambitious and driven individuals who want to be part of a firm that is reshaping the future of global private credit.
 
 
 
 
 
 
 
 
 
 About the Role
 
 
 
 Are you an experienced editor or content lead with PR expertise, seeking a more strategic role where your ideas, influence and craftsmanship drive the content and communications strategy for a global financial leader? At Liquidity, you&rsquo;ll step beyond ordinary copywriting and execution, becoming the visionary architect of our communications lifecycle, from shaping campaign concepts and messaging frameworks to overseeing every detail of delivery and evaluation. If you are driven to create impact, ready to elevate brand voice and storytelling on a world stage and thrive where excellence and innovation are the standard, this is your opportunity to take the next exciting step in your career.
 
 
 
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Create, edit and adapt written content for a wide range of formats, including website, case studies, newsletters, social media platforms, internal communications, reports, promotional copy and materials.
 </li>
 <li>
 Lead the development, execution and ongoing refinement of Liquidity&rsquo;s PR lifecycle from campaign planning, messaging, delivery, stakeholder engagement and results evaluation and reporting.
 </li>
 <li>
 Oversee agency relationships and workflows; provide strategic direction, briefings, and feedback for all outsourced PR projects and agency collaborations.
 </li>
 <li>
 Apply Liquidity&rsquo;s tone of voice to all communications, maintaining consistency, quality and brand integrity across every channel and document.
 </li>
 <li>
 Develop and manage communications calendars, editorial plans and campaign timelines to ensure timely completion of deliverables and alignment with firm priorities.
 </li>
 <li>
 Identify, evaluate and maximise speaking engagement and event participation opportunities to advance spokesperson strategies in alignment with Liquidity&rsquo;s thought leadership plans.
 </li>
 <li>
 Collaborate with senior leaders, internal teams and key stakeholders to source compelling stories and insights and turn them into impactful narrative assets for multiple audiences.
 </li>
 <li>
 Evaluate and report on PR and communications effectiveness, using both qualitative insights and measurable data to optimise future activities and inform executive decision-making.
 </li>
 <li>
 Working closely with VP Marketing and Strategic Communications coordinate and lead crisis and issues communications planning and execution, ensuring rapid, and high-quality stakeholder messaging throughout any challenge or event.
 </li>
 <li>
 Coach and mentor team members and agency partners in best practice messaging and content development.
 </li>
 <li>
 Manage press office and steady flow of approved, company-aligned communications materials.
 </li>
 </ul>
 
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 8+ years&rsquo; experience in communications, PR, editorial management or content strategy role, preferably within financial services.
 </li>
 <li>
 Outstanding writing, editing and content planning skills; creative and able to adapt narrative style for varied channels and target audiences with precision and impact.
 </li>
 <li>
 Demonstrated success overseeing end-to-end PR campaign cycles from ideation through evaluation.
 </li>
 <li>
 Adept at briefing and managing agencies, ensuring strategic alignment and delivery of quality outputs.
 </li>
 <li>
 Deep familiarity with financial terminology, market dynamics and the broader financial industry. Knowledge of venture capital (VC), private equity (PE) and institutional investors a plus.
 </li>
 <li>
 Proven ability to drive and evaluate thought leadership, event participation, spokesperson programmes and executive communications.
 </li>
 <li>
 Confident, self-driven professional with strong organisation and time management skills; thrives in fast-paced, dynamic environments.
 </li>
 <li>
 Excellent stakeholder management, story mining and interpersonal skills to collaborate across regions and functions.
 </li>
 <li>
 Bachelor&rsquo;s degree in Communications, Journalism, Marketing, English, Finance or a related field preferred.
 </li>
 <li>
 Previous experience in a similar role is a must.
 </li>
 </ul>
 
 
</div>

Content and PR Manager

ManpowerGroup Middle East

<div>
 
 
 We are seeking of
 
 
 
 Head of Public Relation
 
 
 
 for one of our clients based in
 
 
 
 Abu Dhabi
 
 
 
 
 
 
 
 
 The
 
 
 
 Head of Public Relations
 
 
 
 leads the PR function to enhance the agency&rsquo;s reputation, deliver client success, and drive measurable impact through integrated communications. This role requires expertise in traditional and digital PR, influencer engagement, and content development in both Arabic and English. The candidate must demonstrate a proven track record in multi-channel PR campaigns, digital-first strategies, crisis management, and team leadership in a fast-paced agency environment.
 
 
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 KEY PERFORMANCE AREAS
 
 
 
 
 
 
 
 
 
 Strategic Leadership
 
 
 
 <ul>
 <li>
 
 Develop and execute comprehensive PR strategies that integrate traditional media, digital PR, influencer marketing, and content.
 
 </li>
 <li>
 
 Provide strategic counsel on reputation management, crisis communication, stakeholder engagement, and brand positioning.
 
 </li>
 <li>
 
 Align PR initiatives with clients&rsquo; broader business and marketing goals.
 
 </li>
 </ul>
 
 
 
 
 
 
 Team &amp; Stakeholder Management
 
 
 
 <ul>
 <li>
 
 Lead and mentor a multilingual PR team, ensuring high standards of bilingual (Arabic &amp; English) content delivery.
 
 </li>
 <li>
 
 Foster collaboration, innovation, and cross-functional teamwork.
 
 </li>
 <li>
 
 Build and sustain strong relationships with government entities, media representatives, influencers, and community leaders.
 
 </li>
 </ul>
 
 
 
 
 
 
 Media &amp; Influencer Relations
 
 
 
 <ul>
 <li>
 
 Cultivate strong ties with journalists, editors, broadcasters, and digital influencers across sectors.
 
 </li>
 <li>
 
 Oversee the creation and distribution of press releases, media kits, thought leadership articles, and digital storytelling assets.
 
 </li>
 <li>
 
 Implement structured influencer engagement programmes, including identification, negotiation, contracting, and performance evaluation.
 
 </li>
 </ul>
 
 
 
 
 
 
 Digital PR &amp; Content Creation
 
 
 
 <ul>
 <li>
 
 Lead digital PR campaigns leveraging SEO, online media, blogs, podcasts, and emerging platforms.
 
 </li>
 <li>
 
 Supervise the development of bilingual content (Arabic/English) across websites, social media, newsletters, and branded publications.
 
 </li>
 <li>
 
 Ensure content consistency with brand voice, cultural appropriateness, and audience resonance.
 
 </li>
 </ul>
 
 
 
 
 
 
 Crisis Communication
 
 
 
 <ul>
 <li>
 
 Design and implement crisis communication protocols with bilingual holding statements and FAQs.
 
 </li>
 <li>
 
 Act as senior advisor during crises, ensuring fast, transparent, and controlled communication across traditional and digital channels.
 
 </li>
 </ul>
 
 
 
 
 
 
 Analytics &amp; Reporting
 
 
 
 <ul>
 <li>
 
 Drive data-driven decision-making by setting clear KPIs (media reach, share of voice, sentiment, engagement, conversions).
 
 </li>
 <li>
 
 Use PR tech tools for media monitoring, influencer tracking, social listening, and impact measurement.
 
 </li>
 <li>
 
 Present monthly and quarterly insights to clients and agency leadership.
 
 </li>
 </ul>
 
 
 
 
 
 
 Industry Expertise &amp; Innovation
 
 
 
 <ul>
 <li>
 
 Stay up to date with global and regional PR trends, including AI in PR, influencer marketing regulations, and digital-first storytelling.
 
 </li>
 <li>
 
 Introduce innovative practices (e.g., short-form video PR, executive LinkedIn strategies, podcast thought leadership).
 
 </li>
 </ul>
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree in PR, Communications, Journalism, Political Science, or related fields (master&rsquo;s degree preferred).
 
 </li>
 <li>
 
 10+ years of experience in PR (agency or client side), with regional GCC experience strongly preferred.
 
 </li>
 <li>
 
 Proven track record in:
 
 </li>
 <li>
 
 Managing integrated PR campaigns (traditional + digital).
 
 </li>
 <li>
 
 Leading crisis communication efforts.
 
 </li>
 <li>
 
 Building long-term influencer and media partnerships.
 
 </li>
 <li>
 
 Bilingual fluency (Arabic &amp; English) with excellent writing, editing, and public speaking skills.
 
 </li>
 <li>
 
 Strong knowledge of digital PR tools, influencer marketing platforms, analytics dashboards, and AI-driven media monitoring.
 
 </li>
 </ul>
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 COMPETENCIES
 
 
 
 
 
 
 
 
 
 Knowledge
 
 
 
 <ul>
 <li>
 
 Strong grasp of UAE and GCC socio-political landscape and cultural nuances.
 
 </li>
 <li>
 
 Understanding of digital ecosystems, influencer marketing regulations, and content engagement models.
 
 </li>
 <li>
 
 Knowledge of emerging technologies in PR (AI, digital listening, immersive content).
 
 </li>
 </ul>
 
 
 
 
 
 
 Skills
 
 
 
 <ul>
 <li>
 
 Strategic thinking and analytical skills.
 
 </li>
 <li>
 
 Excellent bilingual writing and editing (Arabic &amp; English).
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Public speaking, media handling, and presentation skills.
 
 </li>
 <li>
 
 Negotiation and stakeholder management.
 
 </li>
 </ul>
 
 
</div>

Head of Public Relations

Course

<div>
 
 
 Job Purpose
 
 
 
 The Communication Director will
 
 lead the development and execution of strategic communication initiatives
 
 to enhance the organization&rsquo;s reputation, visibility, and stakeholder engagement. The role requires a
 
 senior, results-driven leader
 
 with deep experience in
 
 strategic communication, media relations, and public affairs
 
 , including prior exposure to
 
 top-tier PR agencies
 
 and
 
 government or semi-government entities in the UAE
 
 .
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and implement
 
 organization-wide strategic communication strategies
 
 aligned with organizational objectives.
 </li>
 <li>
 Oversee
 
 media relations, public affairs, messaging, and crisis communication
 
 activities.
 </li>
 <li>
 Lead
 
 internal and external communication initiatives
 
 , ensuring consistent brand and messaging across all platforms.
 </li>
 <li>
 Provide
 
 strategic counsel to senior leadership
 
 on communication approaches, stakeholder engagement, and public messaging.
 </li>
 <li>
 Manage
 
 cross-functional teams
 
 in PR, content, digital, and media monitoring to ensure integrated communication execution.
 </li>
 <li>
 Build and maintain
 
 relationships with media, stakeholders, and government entities
 
 to enhance organizational visibility.
 </li>
 <li>
 Monitor, analyze, and report on
 
 communication performance, media coverage, and public sentiment
 
 .
 </li>
 <li>
 Ensure all communication initiatives comply with
 
 local cultural norms, government protocols, and organizational policies
 
 .
 </li>
 <li>
 Mentor and develop communication team talent, fostering a culture of excellence and innovation.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Communications, Public Relations, Marketing, or related field (Master&rsquo;s preferred).
 </li>
 <li>
 
 Minimum 15 years of experience
 
 in strategic communication, including
 
 5 years in a top-tier PR agency
 
 . (SVP-Partner- Head)
 </li>
 <li>
 Proven track record in
 
 managing large-scale communication programs
 
 for government or high-profile organizations.
 </li>
 <li>
 
 Experience in the UAE market is a must.
 
 </li>
 <li>
 Strong knowledge of
 
 media relations, crisis communication, corporate messaging, and public affairs
 
 .
 </li>
 <li>
 Exceptional leadership, stakeholder management, and strategic planning skills.
 </li>
 </ul>
</div>

Communication Director

Virtucruit

<div>
 We are seeking a creative and results-driven
 
 Social Media Manager
 
 to lead the strategy, execution, and optimization of social media campaigns. The ideal candidate will have strong agency experience, expertise across multiple platforms, and a proven track record of growing and engaging audiences for established brands. This role involves content creation oversight, community management, paid social coordination, and performance analysis to maximize brand presence and impact.
 
 
 
 Key Responsibilities:
 
 
 
 
 Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and implement comprehensive social media strategies aligned with brand objectives and campaign goals.
 </li>
 <li>
 Identify target audiences, content pillars, and platform-specific approaches to maximize engagement and growth.
 </li>
 <li>
 Stay updated on social media trends, emerging platforms, and best practices to ensure the brand remains relevant.
 
 
 
 </li>
 </ul>
 
 Content Development &amp; Management
 
 
 
 <ul>
 <li>
 Oversee the creation of high-quality, engaging content (copy, visuals, video, stories, reels, etc.) tailored to each platform.
 </li>
 <li>
 Collaborate with creative, design, and content teams to ensure brand consistency across all channels.
 </li>
 <li>
 Manage the social media content calendar to ensure timely posting aligned with campaigns and events.
 </li>
 <li>
 Write or review captions, hashtags, and tone to ensure messaging accuracy and engagement effectiveness.
 
 
 
 </li>
 </ul>
 
 Community Management
 
 
 
 <ul>
 <li>
 Oversee daily community engagement across platforms responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
 </li>
 <li>
 Foster meaningful online conversations and manage brand reputation.
 </li>
 <li>
 Monitor and manage potential crises or negative feedback professionally.
 
 
 
 </li>
 </ul>
 
 Performance &amp; Analytics
 
 
 
 <ul>
 <li>
 Track, analyze, and report on social media performance metrics (reach, engagement, followers, conversions, etc.).
 </li>
 <li>
 Use insights to optimize content strategies and improve overall performance.
 </li>
 <li>
 Prepare regular performance reports and recommendations for internal teams or clients.
 
 
 
 </li>
 </ul>
 
 Paid Social &amp; Campaign Support
 
 
 
 <ul>
 <li>
 Manage or coordinate paid social media campaigns across Meta, TikTok, LinkedIn, X, Snapchat, and other platforms.
 </li>
 <li>
 Work closely with performance marketing teams to align organic and paid efforts.
 </li>
 <li>
 Optimize campaigns based on performance data and audience insights.
 
 
 
 </li>
 </ul>
 
 Collaboration &amp; Leadership
 
 
 
 <ul>
 <li>
 Collaborate cross-functionally with marketing, PR, creative, and performance teams to ensure cohesive storytelling.
 </li>
 <li>
 Manage and mentor junior social media executives or content specialists.
 </li>
 <li>
 Support influencer collaborations and partnerships where relevant.
 
 
 
 </li>
 </ul>
 
 Qualifications &amp; Skills:
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing, Communications, Digital Media, or a related field.
 </li>
 <li>
 4-7 years of professional experience in social media management within an agency environment.
 </li>
 <li>
 Prior agency experience is a must.
 </li>
 <li>
 Proven track record of managing and growing social media accounts for established brands.
 </li>
 <li>
 Deep understanding of major platforms Instagram, TikTok, Facebook, LinkedIn, YouTube, and X including algorithms, trends, and content best practices.
 </li>
 <li>
 Experience with social media management and analytics tools (Hootsuite, Sprout Social, Meta Business Suite, Later, Sprinklr, etc.).
 </li>
 <li>
 Strong copywriting, visual storytelling, and creative direction skills.
 </li>
 <li>
 Familiarity with paid social, influencer marketing, and content production workflows.
 </li>
 <li>
 Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
 </li>
 <li>
 Excellent communication, organization, and project management skills.
 
 </li>
 </ul>
</div>

Social Media Manager

SOCIALEYEZ

<div>
 
 
 Job Purpose
 
 
 
 The Account Executive is responsible to oversee Social Media accounts and campaigns which include but are not limited to: research, campaign &amp; content conceptualizing, execution, monitoring and reporting, SEO optimization, team management, client relationship management
 
 
 
 
 
 
 Roles and Responsibilities
 
 
 <ol>
 <li>
 Work with clients to implement a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients&rsquo; industries.
 </li>
 <li>
 Create timely and engaging content plans optimized for platform used and intended audience.
 </li>
 <li>
 Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
 </li>
 <li>
 Optimize SEO by aligning it with the overall social media plan.
 </li>
 <li>
 Analyze and report social media actions on a monthly basis for successes and new opportunities.
 </li>
 <li>
 Conceptualize engaging and professional visuals with creative team / and content with copywriters, that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).
 </li>
 <li>
 Stay current with social media trends and tools &ndash; includes attending networking and educational events, reading blogs, and listening to podcasts.
 </li>
 <li>
 Continue to refine and define our social marketing process.
 </li>
 <li>
 Work with teams to create a solid branding message that&rsquo;s reflected across client&rsquo;s image
 </li>
 <li>
 Attend events when required
 </li>
 <li>
 Continuously brainstorm for new campaigns and ideas with team members
 </li>
 <li>
 Work towards bringing more leads and upselling
 </li>
 <li>
 Perform other job-related duties as assigned by direct manager
 </li>
 <li>
 Community Management
 </li>
 </ol>
 
 
 
 
 
 
 
 
 Core Competencies
 
 
 
 Passion
 
 
 Creativity
 
 
 Strategic Thinking
 
 
 Proactivity
 
 
 
 
 
 Behavioral Skills
 
 
 
 Good understanding of digital platforms, and best practices
 
 
 Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships with clients
 
 
 Excellent organizational skills including Attention to Detail and Multitasking skills
 
 
 Exceptional time management skills including the ability to handle multiple clients with changing priorities.
 
 
 Team player
 
 
 
 Technical Competencies/Skills
 
 
 
 Solid understanding of project management and reporting on progress
 
 
 Excellent command of English and Arabic
 
 
 Strong knowledge in MS Office
 
 
 
 
 
 
 
 
 
 Job Requirements
 
 
 
 
 Education
 
 
 
 Bachelor Degree in Mass Communication, Business Management, Advertising and Marketing, or any other related filed
 
 
 
 Experience
 
 
 
 1-2 years of experience in a similar role
 
 
 Experience including but not limited to Facebook, LinkedIn, Instagram, Snapchat, Google Communities, Twitter, YouTube, and more.
 
 
 Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).
 
 
 Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
 
 
 Strong understanding of social media content best practices &amp; guidelines
 
 
 Strong understanding of UAE market including dialect, culture and political landscape
 
 
 Must be willing to work long &amp; flexible hours on a regular basis, this is a highly demanding position
 
 
 Proven ability to collaborate across division to implement processes and achieve results. Track record of building and maintaining productive relationships with multiple stakeholders, including working closely with department heads.
 
 
 Ability to prioritize, multi-task efficiently and respond to ongoing requests in a timely fashion.
 
</div>

Account Executive (Abu Dhabi)

Zia Creative Network

Quick FactsCategoryDetailJob TypeFull-timeLocationAbu Dhabi, UAESeniorityDirector / SeniorLanguagesNative Arabic, Fluent EnglishReports ToAgency Director, CEO, COOTeamMarCom (Accounts, Strategy, Copywriting, etc.)Cross-CollaborationCreative, PR, Production, Government RelationsNote: This role sits within ZIA&rsquo;s MarCom team but operates in close alignment with executive leadership and cross-functional departments due to the sensitivity and seniority of the account.About ZIAZIA Creative Network is a culturally rooted creative agency with offices in Dubai, Abu Dhabi, and Halifax. Headquartered in the UAE, we specialize in bold, human-centered campaigns for leading brands and government entities across the Emirates and wider GCC. Our work also extends internationally, with select projects reaching audiences in North America and beyond.At ZIA, we combine deep regional insight with global creative standards to produce culturally meaningful, high-impact work across strategy, content, creative production, and digital platforms. We pride ourselves on delivering locally resonant, globally competitive ideas that drive real-world results.Important Note: ZIA is a high-performance, high-stakes environment. If you thrive under pressure, enjoy the intensity of tight deadlines, and take pride in producing exceptional work that moves people and shapes culture &mdash; you&rsquo;ll fit right in. We&rsquo;re looking for team members who are ambitious, resilient, and excited to push creative and strategic boundaries every day.About the RoleWe&rsquo;re hiring a strategic, discreet, and culturally fluent Account Director to lead a high-level government project involving the royal family. You will be the primary point of contact for the client, leading multi-disciplinary teams across creative, communications, content, and production.This is a fast-paced and highly sensitive role that requires intelligence, diplomacy, and leadership under pressure.Important Note: This role supports a senior-level government account involving VVIPs. Absolute discretion, cultural sensitivity, and professionalism are critical. Only candidates with native Arabic fluency, excellent English, and experience in similar high-stakes roles will be considered.Key Responsibilities<ul><li>Lead and manage day-to-day client communications and act as a trusted liaison with key government stakeholders</li><li>Oversee strategic planning and delivery across campaigns, activations, and communications</li><li>Lead the briefing process and ensure internal teams are aligned and delivering against client expectations</li><li>Coordinate internal teams (production, social, creative, PR, and other outputs) to ensure alignment and execution for on-time, on-brand delivery</li><li>Track and manage timelines/schedules, deliverables, budgets, feedback loops, and approvals across projects</li><li>Own and deliver client briefs, proposals, high-level reports, and approvals</li><li>Manage budgets, schedules, approvals, and quality control for all deliverables</li><li>Translate complex feedback into clear, actionable internal guidance</li><li>Anticipate challenges, resolve issues quickly, and maintain absolute client trust</li><li>Uphold protocol, confidentiality, and high cultural sensitivity in all aspects of delivery</li></ul>Required Qualifications &amp; Experience<ul><li>8&ndash;10+ years of experience in client servicing or agency account management</li><li>Native-level Arabic and fluent English (spoken and written)</li><li>Prior experience working with UAE government, royal, or sensitive high-profile clients</li><li>Strong project management and multi-stakeholder coordination skills</li><li>Excellent communication, leadership, and strategic thinking skills</li><li>Demonstrated ability to work under pressure, lead diverse teams, and manage complex projects</li><li>Strong understanding of the cultural and communications landscape in the UAE and GCC</li><li>Familiarity with agency workflow across creative, content, and digital teams</li></ul>Bonus Skills (Nice to Have)<ul><li>Background in PR, communications, or brand strategy</li><li>Experience in both government and private sector client accounts</li><li>Experience managing bilingual (Arabic/English) campaigns</li><li>Familiarity with formal protocol and content review processes/approval workflows especially within UAE entities</li><li>Experience in integrated campaigns that span creative, social, and event platforms</li><li>Experience working closely with multiple departments without an agency including creative and production teams</li></ul>Why Join ZIA<ul><li>Work on meaningful, high-impact national projects</li><li>Competitive salary and performance-based growth opportunities</li><li>Exposure to cross-collaborative work across disciplines, clients, and cultures</li><li>A diverse, dynamic, multicultural team with a shared standard of excellence</li><li>A creative culture that celebrates innovation, authenticity, bold thinking, cultural relevance, and results</li></ul>Important Note:We&rsquo;re only accepting applications through our official careers page.Serious applicants only:Visit zianetwork [dot] com [slash] careers to submit your CV, tailored cover letter, and answer all screening questions.Only complete applications will be considered.Job Types: Full-time, PermanentPay: From AED18,000.00 per monthApplication Question(s):<ul><li>Have you completed the application at https://zianetwork.com/careers?</li></ul>

Account Director – Arabic Speaker | Government Account

<div>
 
 
 About the Company
 
 
 
 Liquidity is the leading AI-driven private credit firm globally. With multiple credit funds and facilities focused on North America, Asia-Pacific, Europe and the Middle East. The firm's patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest-growing provider of credit financing to mid-market and late-stage companies. Liquidity is backed by leading global financial institutions including Japan's largest bank, MUFG Bank Ltd., Spark Capital and KeyBank. At Liquidity, we foster a dynamic, high-performance environment where innovation and excellence are the standard. Our open-door culture encourages collaboration and initiative, while our rapid growth creates exceptional opportunities for professional development. We are seeking ambitious and driven individuals who want to be part of a firm that is reshaping the future of global private credit.
 
 
 
 
 
 
 
 
 
 About the Role
 
 
 
 Are you a data-driven marketer with a passion for building high-impact digital campaigns that deliver measurable results on a global stage? The Performance Marketing Specialist is a key hire at Liquidity, ideal for a self-driven, ambitious professional with experience across European, APAC, or US markets. In this role, you&rsquo;ll combine strategic precision with hands-on execution, developing and optimising data-led campaigns that strengthen brand positioning, drive lead generation, and accelerate growth across multiple channels. With deep expertise in SEO/SEM, paid social, digital ad buying and advanced CRM tools, you will help shape Liquidity&rsquo;s digital presence within the financial services sector. PR knowledge is a valued advantage. As Performance Marketing Specialist, you&rsquo;ll take full ownership of campaign strategy, creative direction and content delivery for paid search, paid social and SEM initiatives, crafting messaging and assets that resonate with the right audiences and perform across platforms. Partnering with leading external digital agencies, you&rsquo;ll oversee media planning, buying and optimisation, ensuring each campaign achieves maximum efficiency and measurable success. Reporting to the VP Marketing &amp; Communications, you&rsquo;ll work closely with our in-house content, design and events teams, as well as agency partners and business units across regions. Based in our Abu Dhabi office, this role offers an exciting opportunity to combine analytical depth with creative agility, perfect for a marketing professional who is passionate about using data, technology and storytelling to drive brand growth and performance.
 
 
 
 
 
 
 
 
 
 Responsibilities
 
 :
 
 <ul>
 <li>
 Develop and execute integrated performance marketing strategies with clear KPIs, ROI benchmarks and growth targets, overseeing paid search, paid social and SEM campaigns
 </li>
 <li>
 Lead campaign creation and content direction, ensuring compelling creative assets and messaging for multiple platforms and audience segments
 </li>
 <li>
 Manage the complete campaign workflow from audience segmentation, creative briefing and media buying to optimisation, analytics tracking and detailed reporting
 </li>
 <li>
 Collaborate effectively with digital marketing agency for media buying, placement optimisation and seamless campaign delivery; strong agency/vendor management is essential
 </li>
 <li>
 Leverage CRM tools and set up marketing platforms to enhance audience insights and automate nurture flows, improving lead generation and conversion rates
 </li>
 <li>
 Oversee website and content optimisation initiatives, including regular content reviews, SEO best practices, funnel enhancements and analytics-based performance improvements
 </li>
 <li>
 Build and launch targeted digital campaigns across multiple channels and regional markets, optimising reach and engagement
 </li>
 <li>
 Support investor relations and sales teams with tailored marketing collateral such as pitch decks, reports and website enhancements, working closely with graphic designers
 </li>
 <li>
 Set up and maintain marketing analytics tools and frameworks to align campaign performance with business outcomes, enabling real-time reporting and actionable insights into ROI, lead generation, conversion rates and channel performance for leadership
 </li>
 <li>
 Coordinate pre- and post-event marketing initiatives, including content development, EDMs, newsletters and campaign follow-up activities
 </li>
 <li>
 Ensure all marketing collateral meets regional regulatory and compliance standards
 </li>
 <li>
 Manage translations and localisations of marketing materials for international markets as required
 </li>
 <li>
 Apply PR knowledge for media outreach, event amplification and reputation management where relevant
 </li>
 </ul>
 
 
 
 
 
 
 
 Qualifications
 
 :
 
 <ul>
 <li>
 5&ndash;8 years of hands-on experience in performance marketing, digital strategy and campaign management within financial services, fintech, private equity, asset management, SAAS or related B2B sectors
 </li>
 <li>
 Proven success driving paid search, paid social, SEM and programmatic campaigns across multiple geographies, with strong ROI delivery
 </li>
 <li>
 Deep expertise in SEO/SEM, conversion funnels, A/B testing, analytics platforms, CRM systems and marketing automation tools
 </li>
 <li>
 Strong agency and vendor management skills, with the ability to brief, coordinate and hold partners accountable for deliverables and performance
 </li>
 <li>
 Demonstrated ability to translate strategic objectives into creative content direction and impactful messaging aligned to audience and market expectations
 </li>
 <li>
 Solid understanding of B2B lead-generation, funnel optimisation, and content-driven growth strategies
 </li>
 <li>
 Working knowledge of website optimisation, digital analytics, and multi-channel campaign reporting tied to commercial results
 </li>
 <li>
 Excellent written and verbal communication skills in English
 </li>
 <li>
 Strong project management capabilities with the ability to juggle multiple campaigns across time zones under tight deadlines
 </li>
 <li>
 Experience collaborating with senior leadership, investor relations and sales teams, aligning marketing activity with revenue and capital-raising objectives
 </li>
 <li>
 Global outlook with exposure to European, US or APAC markets preferred
 </li>
 <li>
 Entrepreneurial mindset with the ability to work independently in a fast-paced, high-growth environment
 </li>
 </ul>
</div>

Marketing Manager

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