marketing content manager (nyc hybrid) Jobs in New York

marketing content manager (nyc hybrid)

social media and marketing manager Jobs in New York

social media and marketing manager

brand marketing manager, strategy, na Jobs in New York

brand marketing manager, strategy, na

branded content manager

content marketing manager, demand generation Jobs in New York

content marketing manager, demand generation

content marketing manager demand generation

tennr

<div><p><b>Company Description</b></p><p>
Today, when you go to your doctor and get referred to a specialist (e.g., for sleep apnea), your doctor sends out a referral and tells you, &ldquo;They&rsquo;ll be in touch soon.&rdquo; So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often specialists and medical services are overwhelmed with referrals and the painstakingly manual process it takes to qualify your referral prevents them from getting around to it on time, or sometimes at all. Tennr prevents these delays and denials by making sure every referral gets where it needs to go, with the right info, at the right time. Powered by RaeLM Tennr reads, extracts, and acts on every piece of patient information so providers can capture more referrals, slash denials, and reduce delays.<br>
<br>
<b>Role Description</b></p><p>
We take &ldquo;problem-obsessed&rdquo; seriously enough that we make it the core of our marketing efforts, not just our product roadmap. Our content marketing and demand generation programs exist to solve real problems for our audiences, and we are sufficiently invested in them to spend real time and effort understanding how we can add genuine value. That means finding the correct problems to solve, putting in the work to offer the most useful content and experiences we can, and making it all available in the best shape and channel for our audiences&rsquo; preferences.
<br>
<br>
The Content Marketing Manager, Demand Gen will join our marketing team to help uplevel and extend our value-creating efforts. Working across all audience segments and channels, they will identify and research topics and content opportunities, validate that research with customers and industry members, create the substance of the offering, and take each campaign from scrappy start to sparkling finish.</p><p></p><p>
The core of our execution is currently written content, like blogs, resources, and guides, but we also run online and IRL events with industry partners and experts. The Content Marketing Manager, Demand Gen will also own (or participate in) distribution, especially paid channels, email, and likely SEO. If appropriate, we&rsquo;d like to expand our capabilities into more sophisticated experiences and tools&mdash;but this role will be the contributor that helps us understand where and how we can add value.</p><p></p><p>
If you&rsquo;re smart, good at research, a talented writer, audience-centric, and excited to learn more about the specific challenges our audiences across healthcare face, we&rsquo;d love to see what you&rsquo;re capable of.</p><p></p><p><b>
Responsibilities</b></p><ul><li><p>
Originate and execute on content marketing campaigns across whichever channels and formats you recommend.</p></li><li><p>
Develop a true affinity for the problems our specific audience members face, and share what you learn with the team as you go.</p></li><li><p>
Improve our industry-specific knowledge and expertise over time.</p></li><li><p>
Work with the Brand and Design teams to keep all campaign work in Tennr&rsquo;s voice and vibe.</p></li><li><p>
Work with Growth Marketing to understand our market and distribution options tactically.</p></li><li><p>
Help us uncover and capitalize on new shapes and types of content&mdash;video, web experiences, downloadables, calculators, and even free products could all be on the table.</p></li><li><p>
Help improve our analytics and observability so that we can tie Demand Gen efforts to revenue where possible and appropriate.</p></li></ul><p></p><p><b>
Candidate qualifications</b></p><ul><li><p>
2&ndash;5 years&rsquo; experience in demand gen or content marketing, ideally in healthcare, B2B SaaS, or healthtech.</p></li><li><p>
A college degree, or an additional comparable amount of work experience on top of the bullet above, demonstrating that you can usefully combine research and creativity to achieve concrete objectives.</p></li><li><p>
Solid writing chops.</p></li><li><p>
Enthusiasm for doing the work, and a preference for quality over &ldquo;productivity&rdquo; or box-checking.</p></li><li><p>
Experience working with contributors from other disciplines.</p></li><li><p>
An allergy to AI slop. At Tennr, we don&rsquo;t use ChatGPT for writing, and we respect our audience&rsquo;s time enough not to waste it with creative work we didn&rsquo;t consider worth taking the time to make ourselves.</p></li><li><p>
Startup experience a big plus.</p></li><li><p>
Willingness to work in-person four days a week in our (fun, friendly, active) Chelsea office, with the fifth day remote-optional.</p></li></ul><p></p><p><b><i>
Application materials</i></b></p><ul><li><p>
Resume</p></li><li><p>
Optional cover letter, but only if it explains why you want this specific role.</p></li><li><p>
One writing sample, under 250 words, about something you find surprising.</p></li></ul><p><b><br>
Why Tennr?</b></p><ul><li><p>
Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won&rsquo;t just talk about things, you&rsquo;ll get them done. And feel the impact.</p></li><li><p>
Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure</p></li><li><p>
Innovate with Purpose: we&rsquo;re not just doing this for fun (although we do have a lot of fun). At Tennr, you&rsquo;ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.</p></li><li><p>
Build Relationships: collaborate and connect with like-minded, driven individuals in our Chelsea office 4 days/week (preferred)</p></li><li><p>
Free lunch! Plus a pantry full of snacks.</p></li></ul><h3 class="jobSectionHeader"><b><br>
Benefits</b></h3><ul><li><p>
New, spacious Chelsea office</p></li><li><p>
Unlimited PTO</p></li><li><p>
100% paid employee health benefit options</p></li><li><p>
Employer-funded 401(k) match</p></li><li><p>
Competitive parental leave</p></li></ul><p>
Compensation Range: $110K - $130K</p></div>

Content Marketing Manager, Demand Generation

Snappy App

<div><p><b>Location:</b> US, Remote (East Coast Preferred)<br>
<b>Compensation:</b> Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $95,000&ndash;$113,000 base, with an annual target bonus.</p><p></p><h2 class="jobSectionHeader"><b>
About the Role</b></h2><p>
Snappy is looking for an <b>Integrated Marketing Manager</b> to own both <b>field/event marketing</b> and <b>digital demand generation</b>. You&rsquo;ll drive awareness, engagement, and pipeline by leading high-impact events, webinars, and digital campaigns in close partnership with Sales, Product Marketing, and Content teams.</p><p>
This role is ideal for a <b>data-driven marketer</b> who thrives at the intersection of strategy and execution - someone who can balance the details of event logistics with the analytical rigor of forecasting, attribution, and performance optimization.</p><p></p><h2 class="jobSectionHeader"><b>
You Will</b></h2><ul><li><p>
Lead end-to-end <b>field marketing programs</b>: trade shows, conferences, and events - owning logistics, vendor management, ROI tracking, and promotion.</p></li><li><p><b>
Help Forecast and plan</b> event calendars and digital activities to ensure alignment with pipeline and revenue goals.</p></li><li><p>
Manage and execute <b>webinars</b>, ensuring strong alignment with content, product, and sales teams.</p></li><li><p>
Assist and collaborate with a <b>paid media agency</b> to run multi-channel campaigns (Google Ads, LinkedIn, Meta, etc.), optimizing for CAC, ROAS, and pipeline impact.</p></li><li><p>
Support and collaborate with an <b>SEO vendor</b> to help drive organic growth and optimize web performance.</p></li><li><p>
Partner with web/ops teams on <b>CRO testing and site improvements</b> to maximize conversion rates.</p></li><li><p>
Support <b>ABM and integrated campaigns</b>, ensuring proper <b>attribution tracking</b> across systems (HubSpot, Salesforce, Tableau, etc.).</p></li><li><p>
Partner closely with <b>Sales team members</b> to ensure programs support pipeline and revenue goals.</p><p></p><h2 class="jobSectionHeader"><b>
You Have</b></h2></li></ul><ul><li><p>
5+ years in <b>field marketing and digital demand generation</b>, ideally in B2B SaaS or startup environments.</p></li><li><p><b>
Data-driven mindset</b> with strong analytical skills to forecast, measure, and optimize campaign and event performance.</p></li><li><p>
Proven ability to <b>forecast, budget, and execute </b>events and campaigns.</p></li><li><p>
Strong understanding of <b>marketing attribution models</b> and ability to track pipeline/revenue impact.</p></li><li><p>
Experience working with and managing <b>external vendors</b> (paid media, SEO, etc.) for execution.</p></li><li><p>
Strong <b>project management skills</b> with sharp attention to detail.</p></li><li><p>
Hands-on experience with <b>HubSpot, Salesforce, Google Analytics, Tableau, Posthog</b>,<b> Outreach</b> and webinar platforms (ON24, Zoom, etc.).</p></li><li><p>
Excellent <b>collaboration and communication skills</b> across sales, marketing, and product teams.</p></li><li><p>
Ability to thrive in a <b>fast-paced, high-growth environment</b> managing multiple projects at once.</p></li></ul><p></p><p>
<b>Bonus Points For</b></p><ul><li><p>
Experience with <b>ABM strategies, CRO tools</b></p></li><li><p>
Creative eye</p></li><li><p>
Familiarity with attribution modeling or PLG strategies.</p></li></ul><p><br>
Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.</p><p>
Founded in 2015, Snappy was named one of Inc.&rsquo;s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.</p><p>
Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune&rsquo;s &quot;Best Small &amp; Medium Workplaces,&quot; &ldquo;Best Workplace for Millennials,&rdquo; and &ldquo;Best Workplace in Tech&rdquo; lists.</p><p>
We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.</p><p>
Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.</p><p>
Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy&rsquo;s California Privacy Notice for Staff Members and Job Applicants</p></div><p></p>

Marketing Manager – Field & Digital Demand Generation

RELX Group

<div></div><div><div>About the Business</div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div><br>
With more than 9,000 global customers, Brightmine is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div></div><div><br>
About the role</div><div></div><div><i><br>
This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.</i></div><div></div><div><br>
We&rsquo;re searching for a Marketing Content Manager with B2B experience in the HR industry to help shape and deliver on a content marketing strategy that drives SEO, AEO, GEO, and conversions, builds awareness of our solutions with our target audience, and continues to position us as a thought leader in our market. As part of our ambitious marketing function, you will be responsible for creating, improving, and maintaining content to achieve our business goals leveraging AI tools and Customer Data Platforms (CDPs) to personalize and optimize content performance.</div><div></div><div><br>
Responsibilities</div><ul><li><div>
Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.</div></li><li><div>
Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms.</div></li><li><div>
Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.</div></li><li><div>
Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.</div></li><li><div>
Collaborate with Content team, manage freelancers and external agencies as needed.</div></li><li><div>
Identify customer needs and content gaps, recommending new topics and formats.</div></li><li><div>
Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.</div></li><li><div>
Own and continuously improve our end-to-end marketing content creation and publishing processes.</div></li><li><div>
Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.</div></li><li><div>
Manage and maintain content within WordPress and ensure consistency and governance.</div></li><li><div>
Meet tight deadlines while maintaining top-quality output.</div></li><li><div>
Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion.</div></li></ul><div></div><div><br>
Requirements</div><ul><li><div>
Proven content marketing experience, ideally in B2B. HR industry experience is preferred.</div></li><li><div>
Bachelor&rsquo;s degree in Communications, Journalism, Marketing, or a related field.</div></li><li><div>
Strong understanding of SEO, AEO, and GEO principles and tools.</div></li><li><div>
Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.</div></li><li><div>
Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies.</div></li><li><div>
Ability to interpret and apply brand guidelines, positioning, and tone of voice.</div></li><li><div>
Strong communication skills and ability to produce content for both UK and US audiences.</div></li><li><div>
Excellent time management and multitasking abilities.</div></li></ul><br>
<div></div>
Primary Location Base Pay Range: New York, NY $88,900 - $148,000.<br>
This job is eligible for an annual incentive bonus.<br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:
 Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
 Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
 Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
 Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
 Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
 Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
 In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice<div><br>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Marketing Content Manager (NYC Hybrid)

LexisNexis Risk Solutions

Empathy

<div><p>Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life&rsquo;s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that&rsquo;s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.</p><p>
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we&rsquo;ve expanded access to Empathy to over 45 million covered lives across North America. And we&rsquo;re just getting started, which is where our team comes in.</p><p>
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life&rsquo;s hardest moments forward.<br>
</p><br>
<br>
Requirements:
<br>
<ul><li>7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.</li><li>
Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.</li><li>
Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels.</li><li>
Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies.</li><li>
Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.</li><li>
Ability to translate partner and user insights into scalable acquisition strategies.</li><li>
Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.</li><li>
Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution.</li></ul><p><i>
The salary for this position ranges between $170,000 - $180,000 which includes base salary. This is decided based on many factors, including but not limited to: technical skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.</i></p><p>
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!</p><br>
In this role you will:<br>
<br>
<p>The Senior Manager, Growth Marketing will own Empathy&rsquo;s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (LinkedIn, Meta, Google, display/retargeting) and owned digital properties.</p><p>
This role blends strategic leadership, hands-on execution, and analytical rigor. The ideal candidate has experience leading growth or performance marketing in a B2B and B2B2C environment, managing both internal teams and external agencies, and translating partner journeys into scalable acquisition programs.</p><p>
This role will manage a team including a Web Lead, Growth Marketing Specialist, and AEO/SEO Manager, as well as oversee our performance marketing agency. This role is based in New York and reports to the Flatiron office 3 days a week.
</p><p><b>Key Responsibilities</b></p><ul><li>
Own Empathy&rsquo;s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys.</li><li>
Oversee the AI&#8209;Powered Search &amp; Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives.</li><li>
Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.</li><li>
Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets.</li><li>
Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards.</li><li>
Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.</li><li>
Collaborate with Marketing Ops &amp; Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement.</li><li>
Partner with the design team to ensure creative across channels is consistent with Empathy&rsquo;s brand but drives measurable business results.</li><li>
Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies.</li></ul></div>

Senior Manager, Growth Marketing

Camp Ruach

<p><b>Social Media &amp; Marketing Manager</b></p><p><b>Location:</b> Tri-State Area (hybrid/remote)<br/><b>Position Type:</b> Part-Time</p><p><b>About Camp Ruach</b></p><p>Camp Ruach is the <b>best Jewish summer camp in Westchester</b>, offering unforgettable experiences for children in a warm, joyful, and spirited environment. We are growing quickly and looking for a creative, motivated, and organized Social Media &amp; Marketing Manager to help elevate our brand year-round.</p><p><b>Position Overview</b></p><p>The Social Media &amp; Marketing Manager will be responsible for planning, creating, and managing all digital marketing and social media content for Camp Ruach. This includes developing a strong online presence, increasing engagement, producing marketing materials, and supporting enrollment through strategic storytelling and consistent branding.</p><p>This person should have strong creative instincts, excellent communication skills, and a passion for creating content that resonates with families and showcases the magic of camp.</p><p><b>Key Responsibilities Social Media Management</b></p><ul><li>Develop and execute a year-round social media content calendar across Instagram, Facebook, and other platforms.</li><li>Create engaging content, including graphics, reels, photos, captions, stories, and campaigns.</li><li>Manage posting schedule, interactions, comments, and community engagement.</li><li>Capture and edit photo/video content during the summer.</li></ul><p><b>Marketing &amp; Communications</b></p><ul><li>Design marketing materials such as flyers, email graphics, brochures, and promotional images.</li><li>Assist in writing and sending email newsletters to families.</li><li>Create and run seasonal marketing campaigns (Early Bird promos, holiday messages, event reminders, etc.).</li><li>Monitor social performance and track engagement, growth, and key analytics.</li><li>Ensure brand consistency across all platforms.</li></ul><p><b>Website &amp; Enrollment Support</b></p><ul><li>Update the website with new content, photos, and announcements as needed.</li><li>Assist with digital advertising, SEO, and basic website maintenance.</li><li>Help support camper recruitment through strategic digital storytelling.</li></ul><p><b>Qualifications</b></p><ul><li>Experience managing social media accounts professionally (Instagram &amp; Facebook required).</li><li>Strong graphic design skills (Canva required; Adobe Suite is a plus).</li><li>Photo and video editing experience preferred.</li><li>Excellent writing skills with a warm, family-friendly tone.</li><li>Ability to work independently and manage multiple projects.</li><li>Familiarity with summer camps, Jewish community organizations, or kids&rsquo; programming is a plus (not required).</li></ul><p><b>Schedule &amp; Compensation</b></p><ul><li><b>Part-time, flexible schedule during the school year</b> (approx. 5&ndash;10 hours/week).</li><li><b>Expanded hours during summer</b> for on-site content creation.</li><li>Competitive hourly rate or stipend based on experience.</li></ul><p><b>How to Apply</b></p><p>Please send your resume, portfolio or samples of past work, and a brief introduction to:<br/><b>info@camp-ruach.com</b><br/>Visit us at <b>camp-ruach.com</b></p><p>Job Type: Part-time</p><p>Expected hours: 2 &ndash; 5 per week</p><p>Work Location: Remote</p>

Social Media and Marketing Manager

ＬＯＶＥ

<div><p><b>SoHo West / Hudson Square, New York City | Full-time | In-office</b></p><p>
</p><p><b>We&rsquo;re building the most loved hydration brand in the world.</b></p><p></p><p><b><i>
Be</i></b><b> LOVE</b>&trade; is building the future of hydration. Founded by <b>Kurt Seidensticker</b> (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and <b>Leslie Scofield</b> (Toms, Aviator Nation, Summit Series), Be LOVE&trade; isn&rsquo;t just another beverage brand&mdash;it&rsquo;s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward.</p><p>
</p><p>We&rsquo;re building a team of A-players across marketing, growth, and technology&mdash;and we&rsquo;re looking for a <b>Head of Growth leader</b>. The Head of Growth will be responsible for defining and executing the end-to-end growth strategy for Be LOVE&trade;. You will not just manage a budget; you will be required to be hands-on in developing content, testing hooks, and establishing the systems that enable exponential scale. This role is highly cross-functional, sitting at the intersection of Content, Data, and Performance Marketing.</p><p></p><p><b>
Who You Are</b></p><p>
You design growth like an operating system. You build teams, scoreboards, and loops that compound. You balance ROAS and brand, speed and rigor, ambition and guardrails. You see the whole chessboard&mdash;Amazon to DTC to TikTok Shop to retail&mdash;and you move the right pieces at the right time. You eat TACoS for breakfast.</p><p></p><p><b>
Build Responsibilities</b></p><br>
<ul>
<li>
Develop and execute Amazon strategies, including PPC (AMS), Display (DSP), SEO, content optimization (A+ Content, Brand Story), inventory forecasting, FBA management, and ratings/reviews to drive top-of-funnel awareness and bottom-funnel conversions</li>
<li>Set the growth cadence and keep one-truth dashboards current</li>
<li>Build and scale a TikTok Shop affiliate program inspired by high-performing models: implement tiered commissions (e.g., scaling from entry-level to performance-based rewards), customer discounts for impulse buys, and a creator community via Discord for collaboration, onboarding, and motivation</li>
<li>Accelerate content flywheel: Maintain daily posting consistency, curate hooks (e.g., underdog stories, celebrity endorsements), A/B test value props, and provide viral-ready assets for creators to remix&mdash;focusing on authentic, raw content to boost engagement and virility.</li>
<li>Maintain a hands-on platform presence (especially on TOF platforms like TikTok) to ensure the team is always aligned with native cultural and technical best practices.</li>
<li>Recruit and coach creators/affiliates: Design orientations (e.g., Notion-based videos), vet for brand alignment, and foster a tiered system with incentives like prizes, exclusive access, and custom bonuses to reward high-GMV performers</li>
<li>Design and scale an in-house Creator/Affiliate Program from the ground up, prioritizing this &quot;Creator Engine&quot; model over reliance on external agencies.</li>
<li>Partner with sales, marketing, and supply chain teams on inventory management, 3PL setups (e.g., for FBM/Seller Fulfilled), and international expansion to ensure seamless D2C and marketplace operations.</li>
<li>Drive user acquisition through a &quot;Speed &amp; quantity beat polish&quot; approach to content and perform relentless A/B Testing on all creative, landing pages, and messaging.</li>
<li>Manage core performance channels, including Social Media Advertising, Google PMAX, and Amazon Marketing Services (AMS), ensuring high efficiency in capturing demand and retargeting.</li>
<li>Define and track micrometrics (e.g., 3-second hold rate, watch time %, CTR) to provide granular, data-driven feedback to the creator team.</li>
<li>Manage and optimize key growth tools such as Shopify Plus (eCommerce platform) and Klaviyo (email/SMS marketing) to maximize conversion and Customer Retention.</li>
<li>Develop a tiered community and incentive system that leverages culture, status, and non-monetary rewards to motivate high-performing creators toward GMV goals.</li>
</ul><p></p><p><b>
Data &amp; Intelligence Leadership</b></p><p></p><ul>
<li>
<b>Architect the Data Product</b>: Directly oversee the AI/Data Ops Engineering team to build and govern reliable, real-time pipelines from all growth sources (Shopify, Amazon SP-API, Klaviyo, TikTok/Meta Ads) into our single source of truth (Looker/Mode), guaranteeing data freshness and accuracy for the entire organization.
</li><li><b>Command Predictive Mo</b>deling: Direct the Growth Data Scientist to design, implement, and maintain advanced analytical models, including LTV curves, churn predictions, channel response curves, and incrementality tests (Geo Holdouts), ensuring these outputs directly inform the &quot;next-best-dollar&quot; budget allocation strategy.
</li><li><b>Mandate AI-Driven Automat</b>ion: Lead the strategic deployment of LLMs (e.g., GPT, Claude) and machine learning workflows to automate operational leverage, such as content tagging, review sentiment clustering, competitor analysis, and high-velocity ad copy iteration.
</li><li><b>Govern the Testing Agenda:</b> Own the overall test slate, prioritizing hypotheses from the team to maximize marginal return on media and on-site changes, and ensuring every test adheres to rigorous Experimentation Discipline (KPIs, lift thresholds, and clear start/stop/scale rules).</li>
</ul><p></p><p><b>
Management Responsibilities</b></p><p></p><ul>
<li>
Lead omnichannel growth across Amazon, TikTok Shop, DTC (Shopify), and emerging marketplaces optimizing for ROAS, GMV, and LTV.</li>
<li>Design and Lead the Growth org, define roles and ladders across Ads, Amazon, DTC, Data/AI, and Performance</li>
<li>Publish the quarterly plan with targets, budget mix, response-curve guardrails, and clear stage gates by channel</li>
<li>Set allocation guardrails, approve in-quarter rebalances to highest marginal return, and document tradeoffs in plain English</li>
<li>Own forecast governance with weekly rollups by channel with risks, upsides, and inventory constraints, tied to cash goals</li>
<li>Standardize measurement by unifying last-click, halo, and incrementality into one read with confidence notes and caveats</li>
<li>Set the testing agenda and prioritize hypotheses, define KPIs and lift thresholds, and enforce start/stop/scale rules</li>
<li>Align Amazon, DTC, and TikTok Shop on price integrity, offers, bundles, and promo eligibility against stock</li>
<li>Partner with Sales/Retail on velocity goals, creator-to-retail amplification, and sell-in stories backed by performance reads</li>
<li>Ship executive-ready dashboards&mdash;MER/CAC/LTV, TACoS/ROAS, rank/CVR, retention cohorts&mdash;and empower teams with self-serve tools</li>
<li>Coach leaders with clear scoreboards, constructive reviews, hiring loops, and onboarding that gets ramp in weeks, not months</li>
<li>Brief the exec team with concise variance-and-actions, next-best-dollar calls, and scenario plans if X or Y moves</li>
<li>Protect pace and compliance, enforce claims guardrails and platform policies, maintain rights/usage logs, keep audit-ready records</li>
</ul><p></p><p><b>
You&rsquo;ll Thrive If You&hellip;</b></p><ul>
<li>
Love turning scattered wins into a machine that compounds</li>
<li>Can defend a budget shift in three bullets and a chart</li>
<li>Default to lift over lore and prove it cleanly</li>
<li>Keep the plan tight, the pace high, and the culture kind</li>
<li>See around corners and flag risks before they cost us margin</li>
</ul><p></p><p><b>
Tech Stack You Might Touch</b></p><ul>
<li>
Amazon Seller or Vendor Central and Ads</li>
<li>TikTok Shop and Ads Manager</li>
<li>Shopify, GA4, Looker or Mode, Search Console</li>
<li>Helium10, DataDive, UTM and feed tools</li>
<li>Google Sheets, Notion, Slack, Frame.io</li>
</ul><p></p><p><b>
What Really Matters</b></p><ul>
<li>
Documented channel growth with ROAS, LTV, and contribution margin gains</li>
<li>Plans and forecasts that matched reality and guided better allocations</li>
<li>Programs that scaled from creator spark to retail velocity</li>
<li>Dashboards and one-pagers leaders actually used to decide faster</li>
<li>Teams you hired and coached that now ship at a higher bar</li>
</ul><p></p><p><b>
Requirements</b></p><p><b>
Helpful Degrees:</b></p><p>
BS/MS in Data Science, Statistics, Mathematics, Economic, or Computer Science Alternatively Physics, Engineering, or Quantitative Finance</p><p></p><ul>
<li>
8+ years of experience in Growth or Digital Marketing, with 2+ years specifically at the Director level for a DTC brand.</li>
<li>Proven expertise in building and scaling a TikTok-centric marketing strategy and managing a creator/affiliate network.</li>
<li>Experimentation Discipline with hypotheses, KPIs, lift thresholds, and start-stop-scale rules</li>
<li>Creator-Economy Fluency to translate culture signals into performance programs that compound</li>
<li>Financial Acumen on CAC, LTV, payback, contribution margin, and cash-aware planning</li>
<li>Strong analytical skills with an obsession for A/B Testing and interpreting granular, non-standard growth data.</li>
<li>Expertise in setting up and managing a modern marketing tech stack, specifically Klaviyo, Shopify, and Google Analytics.</li>
<li>Proven Ownership of Amazon, DTC, and Social Commerce under one scoreboard</li>
<li>Track Record reallocating budgets by marginal return and improving MER and profit</li>
<li>Forecast Governance with models that hold up against actuals and inventory constraints</li>
<li>Measurement Literacy across last-click, halo, and incrementality with clear judgment on trust</li>
<li>Experience in Strategic Content Development and orchestrating content-first partnerships that yield immediate, repurposeable assets.</li>
<li>Executive Communication that turns complex reads into three bullets and a chart</li>
<li>Team Builder who hires well, coaches leaders and ICs, and raises the bar fast</li>
<li>Operator Mindset with tight cadences, one-truth dashboards, and crisp variance-and-actions</li>
<li>High proficiency in managing paid performance channels across Meta (Instagram/Facebook), Google (PMAX), and AMS.</li>
<li>Demonstrated ability to maintain ruthless focus by selecting and saturating key market segments.</li>
<li>Retail Partnership Savvy linking creator demand to velocity, price integrity, and promo health</li>
<li>Change Leadership that protects pace and compliance and keeps audit-ready records</li>
</ul><p><b>
Benefits</b></p><p>
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with dollar-for-dollar match; life &amp; disability; monthly wellness and connectivity stipends.</p><p><b>
This is an in-office role in SoHo West / Hudson Square, NYC&mdash;five days a week. We move fast together.</b></p></div><p></p>

Head of Growth Marketing

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