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product marketing manager Jobs in Mangaluru

product marketing manager

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assistant manager- content (long form) Jobs in Mangaluru

assistant manager- content (long form)

content marketing manager

Stripe

<div>
 Who we are
 
 
 
 About Stripe
 
 
 
 Stripe is a financial infrastructure platform for businesses. Millions of companies&mdash;from the world&rsquo;s largest enterprises to the most ambitious startups&mdash;use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone&rsquo;s reach while doing the most important work of your career.
 
 
 
 About The Team
 
 
 
 Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
 
 
 What you&rsquo;ll do
 
 
 Stripe is seeking a SEO Marketing Manager to support and enhance global SEO initiatives and program operations. This individual will play a key role in growing the SEO program at Stripe, leading the strategy in their respective area in close partnership with the Global SEO Lead. The scope includes leading a cohesive strategy across international markets, performance reporting, and operations.
 
 
 To provide tailored SEO strategy for each market, you will devise international strategy in partnership with market resources. You will lead the development of frameworks and systems to operate efficiently across regions. In this role, you&rsquo;ll contribute to all pillars of SEO, including content, technical SEO, and offsite SEO. You will have the opportunity to work closely with a diverse range of cross-functional partners, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Product, and Localization at Stripe.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Content operations (articles and videos): lead the day-to-day operations with quality and scale. This includes leading the execution of international content roadmaps.
 </li>
 <li>
 Content optimization: optimize existing pieces of content to improve performance.
 </li>
 <li>
 Content promotion and distribution: develop on-going, and repeatable strategies to promote and distribute content to increase performance.
 </li>
 <li>
 Performance reporting: analyze and report on KPIs to track progress and identify opportunities for further enhancement.
 
 
 
 </li>
 </ul>
 Who you are
 
 
 
 Minimum Requirements
 
 
 
 <ul>
 <li>
 4 years of experience creating and executing SEO strategy.
 </li>
 <li>
 Ability to create a compelling content marketing roadmap meeting program growth targets and GTM business objectives. This spans from identifying strategic customer pain points to conducting keyword research, delivering content briefs to copy writers, and seeing-through to the delivery of the final product.
 </li>
 <li>
 Well-versed in SEO content production best practices, roadmap creation, topic selection, brand messaging, and voice/tone guidelines.
 </li>
 <li>
 High attention to detail, ensuring precision and accuracy in all tasks while maintaining consistent quality in work output.
 </li>
 <li>
 Strong international SEO skills, including ability to develop coordinated global and local content and hreflang tags.
 </li>
 <li>
 Proficient in content management system (CMS) infrastructure as it pertains to content marketing, with 3 years of direct experience. Ability to understand the connection between user-experience and CMS, and apply this to deliver positive content marketing outcomes.
 </li>
 <li>
 Intermediate technical SEO skills with the ability to identify opportunities and interface directly with software engineers.
 </li>
 <li>
 Strong experience creating performance reporting and measuring success, with emphasis on content marketing reporting.
 </li>
 <li>
 Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.
 </li>
 <li>
 Experience managing stakeholders, with the ability to handle multiple work streams and requests from a variety of stakeholders, balancing each of them to deliver on the true north objectives of the program and business.
 </li>
 <li>
 Excellent presentation and communication skills (written and verbal) to effectively execute strategies and share with stakeholders.
 </li>
 <li>
 Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, ScreamingFrog, YouTube Studio, vidIQ etc.
 </li>
 <li>
 Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with minimal supervision.
 </li>
 <li>
 Proficient in professional English literacy.
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Strong understanding of the role and value of content for business metrics and users. Ability to demonstrate the ROI of content, including influenced attribution; media mixed modeling and incrementality testing experience is highly preferred.
 </li>
 <li>
 In-house enterprise SEO experience is highly preferred.
 </li>
 <li>
 Experience working in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms.
 </li>
 <li>
 Experience with B2B SEO strategy.
 </li>
 <li>
 Content marketing experience beyond text-based and video content, including interactive content, visual assets, audio content, webinars, and user-generated content (UGC).
 </li>
 <li>
 Multilingual literacy in German, French, Japanese, Italian, and/or Spanish.
 </li>
 <li>
 Experience with localization / translation.
 </li>
 <li>
 Experience with the Contentful CMS.
 </li>
 <li>
 Experience with web UX and design.
 </li>
 <li>
 SQL experience and ability to gather data.
 </li>
 <li>
 Experience working with telemetry and web analytics instrumentation.
 </li>
 <li>
 Bachelor's degree or 4 years relevant experience.
 
 
 
 </li>
 </ul>
 In-office expectations
 
 
 Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.
 
 
 Pay and benefits
 
 
 Stripe does not yet include pay ranges in job postings in every country. Stripe strongly values pay transparency and is working toward pay transparency globally.
</div>

SEO Marketing Manager

Scouto AI

<div>
 
 About The Role
 
 
 
 We are looking for a
 
 Creative Lead
 
 to head our creative function and drive brand storytelling across all channels. You will shape the visual identity of our client, leading the development of impactful content for digital, performance marketing, social media, print, and video. This role combines creative strategy, hands-on execution, and leadership of a growing design and video team.
 
 
 
 Key Responsibilities
 
 
 
 
 Creative Strategy &amp; Leadership
 
 
 
 <ul>
 <li>
 Define and evolve the visual identity of Orange Health Labs across platforms.
 </li>
 <li>
 Develop creative concepts and design strategies aligned with business objectives.
 </li>
 <li>
 Lead, mentor, and inspire a team of designers and video editors.
 
 
 </li>
 </ul>
 
 Execution &amp; Delivery
 
 
 
 <ul>
 <li>
 Oversee design and delivery of creatives for digital ads, social media, website, email, and offline campaigns.
 </li>
 <li>
 Partner with cross-functional teams (marketing, product, content) to create campaigns that resonate with our audience.
 </li>
 <li>
 Ensure creative consistency and brand alignment across all outputs.
 
 
 </li>
 </ul>
 
 Video &amp; Emerging Formats
 
 
 
 <ul>
 <li>
 Drive creation of motion graphics, reels, and short-form video content.
 </li>
 <li>
 Hands-on with tools such as Canva, CapCut, Premiere Pro, and AI-powered creative platforms.
 </li>
 <li>
 Experiment with new formats and creative technologies to keep the brand ahead.
 
 
 </li>
 </ul>
 
 Performance &amp; Optimization
 
 
 
 <ul>
 <li>
 Collaborate with marketing teams to test and optimize creatives for better results.
 </li>
 <li>
 Use performance insights to iterate on designs and boost engagement.
 </li>
 <li>
 Build scalable processes for fast, high-quality creative delivery.
 
 
 </li>
 </ul>
 
 Skills &amp; Experience We Value
 
 
 
 <ul>
 <li>
 6&ndash;8 years of experience in design, branding, content marketing, or advertising.
 </li>
 <li>
 Strong creative vision with the ability to conceptualize and execute campaigns end-to-end.
 </li>
 <li>
 Proficiency in design and video editing tools.
 </li>
 <li>
 Prior experience leading creative teams.
 </li>
 <li>
 Strong collaboration skills to work across marketing, content, and product.
 </li>
 <li>
 Ability to thrive in a fast-paced, high-growth environment.
 </li>
 <li>
 Excellent verbal and written communication skills are mandatory, as this is a highly collaborative, leadership role.
 </li>
 <li>
 Experience in marketing agencies/healthcare/D2C is a plus.
 
 
 </li>
 </ul>
 
 Compensation &amp; Benefits
 
 
 
 <ul>
 <li>
 Competitive salary.
 </li>
 <li>
 Biannual performance-linked increments.
 </li>
 <li>
 Comprehensive medical insurance (5 lakhs coverage for employees and dependents).
 </li>
 <li>
 Collaborative and inclusive culture, with a focus on merit and continuous learning.
 
 
 </li>
 </ul>
 Skills: creative lead,creative writing,brand storytelling,copywriting,advertising,content marketing,creative strategy
</div>

Creative Lead

Hiver

<div>
 
 About Us
 
 
 
 ﻿﻿﻿﻿﻿Hiver gives teams the simplest way to deliver outstanding and personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We&rsquo;re a top-rated product on G2 and rank very highly on customer satisfaction.
 
 
 At Hiver, we obsess about being world-class at everything we do. Our product is loved by our customers, our content engages a very wide audience, our customer service is one of the highest rated in the industry, and our sales team is as driven about doing right by our customers as they are by hitting their numbers. We&rsquo;re profitably run and are backed by notable investors. K1 Capital led our most recent round of $27 million. Before that, we raised from Kalaari Capital, Kae Capital, and Citrix Startup Accelerator
 
 
 
 Opportunity
 
 
 
 As the Director of Content, you will play a pivotal role in driving our content strategy, ensuring the creation of high-quality and engaging content that aligns with our brand voice, target audience, and business objectives. You will lead a team of designers, video and content creators, collaborating closely with various internal stakeholders, including digital marketing, product, and design teams, to deliver exceptional content across various platforms
 
 
 
 What you&rsquo;ll be working on?
 
 
 
 <ul>
 <li>
 Develop and execute the content strategy, incorporating SEO best practices to enhance organic visibility and drive traffic to our website.
 </li>
 <li>
 Lead and manage a team of video and content creators, providing guidance, feedback, and mentoring to ensure high-quality content production.
 </li>
 <li>
 Create and optimize content across various channels, including website, blog articles, social media, emails, whitepapers, case studies, and video scripts.
 </li>
 <li>
 Collaborate with cross-functional teams to identify content needs and develop an editorial calendar that aligns with digital marketing goals and marketing campaigns.
 </li>
 <li>
 Ensure content is consistently compelling, engaging, and aligns with our brand voice, values, and target audience.
 </li>
 <li>
 Stay up-to-date with industry trends, competitor analysis, and content marketing best practices to drive innovation and maintain a competitive edge.
 </li>
 <li>
 Keep a close track on the keyword ranking and research to identify content gaps, optimize existing content, and develop new content ideas.
 </li>
 <li>
 Implement and monitor content performance metrics, using data-driven insights to make informed decisions and drive continuous improvement.
 </li>
 <li>
 Collaborate with design and video production teams to create visually appealing and compelling multimedia content.
 </li>
 <li>
 Manage relationships with external content partners, influencers, communities and industry experts to enhance content reach and engagement.
 </li>
 <li>
 Stay informed about emerging content formats and distribution channels to explore new opportunities for content creation and distribution.
 </li>
 <li>
 Drive PR efforts by collaborating with media, influencers, and industry leaders to enhance brand visibility.
 </li>
 <li>
 Oversee content-driven branding initiatives, ensuring consistency in messaging across all platforms.
 </li>
 <li>
 Manage partnerships with PR agencies, publications, and relevant external stakeholders to secure media coverage.
 </li>
 <li>
 Leverage content marketing efforts to boost brand awareness and reputation in the SaaS and customer service space.
 </li>
 <li>
 Monitor brand sentiment and industry trends, proactively identifying opportunities to strengthen Hiver&rsquo;s brand presence.
 
 
 </li>
 </ul>
 
 What are we looking for?
 
 
 
 <ul>
 <li>
 9+ years experience in content marketing, preferably in the SaaS industry.
 </li>
 <li>
 Strong understanding of SEO concepts and experience optimizing content for search engines.
 </li>
 <li>
 Excellent writing and editing skills, with the ability to create content that is concise, persuasive, and engaging.
 </li>
 <li>
 Demonstrated leadership experience, with the ability to manage and motivate a team of content creators effectively.
 </li>
 <li>
 Proficiency in using Wordpress, SEO tools such as Google Analytics, SEMrush, Moz, or similar.
 </li>
 <li>
 Creative mindset with the ability to generate innovative content ideas that resonate with the target audience.
 </li>
 <li>
 Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
 </li>
 <li>
 Up-to-date knowledge of content marketing trends, best practices, and emerging technologies.
 </li>
 <li>
 Excellent communication and collaboration skills, with the ability to work cross-functionally and build relationships with internal and external stakeholders.
 </li>
 <li>
 Experience in creating and optimizing video content is a plus.
 </li>
 </ul>
</div>

Director - Content and Brand - Hybrid

<div>
 
 
 Key Responsibilities
 
 
 
 
 1. Campaign Execution &amp; Reporting
 
 
 <ul>
 <li>
 Plan and execute
 
 driver/supply marketing campaigns
 
 across In-App, WhatsApp, IVR, SMS, and Email.
 </li>
 <li>
 Own CLM execution with
 
 reporting on key metrics
 
 to measure campaign effectiveness.
 </li>
 <li>
 Coordinate with
 
 city teams and cluster heads
 
 to ensure compliance with regional regulations.
 </li>
 </ul>
 
 
 2. Category Marketing
 
 
 <ul>
 <li>
 Manage day-to-day
 
 communication strategy for Bike Taxi, Auto, and Cabs
 
 .
 </li>
 <li>
 Deliver consistent messaging across all supply channels to enhance engagement and retention.
 </li>
 </ul>
 
 
 3. CLM Management
 
 
 <ul>
 <li>
 Manage and optimize
 
 driver app communications
 
 , ensuring relevant, timely updates and nudges.
 </li>
 <li>
 Create and execute
 
 customer app communication
 
 (PNs, WhatsApp, Email, SMS).
 </li>
 </ul>
 
 
 4. Content &amp; Copy
 
 
 <ul>
 <li>
 Write crisp, impactful content in
 
 Hindi &amp; English
 
 for CLM campaigns and social media.
 </li>
 <li>
 Manage
 
 translations/adaptations
 
 ensuring language accuracy and brand tone.
 </li>
 </ul>
 
 
 5. Tools &amp; Tech
 
 
 <ul>
 <li>
 Work hands-on with CLM platforms such as
 
 MoEngage, CleverTap
 
 , and HTML-based templates.
 </li>
 </ul>
 
 
 6. Creative &amp; Agency Management
 
 
 <ul>
 <li>
 Collaborate with agencies to develop high-quality
 
 statics, videos, GIFs, and campaign assets
 
 .
 </li>
 <li>
 Ensure creative outputs are aligned with campaign objectives and brand guidelines.
 </li>
 </ul>
 
 
 7. Social Media &amp; Community Building
 
 
 <ul>
 <li>
 Ideate and execute creative strategies to grow driver community engagement on
 
 social media handles
 
 .
 </li>
 <li>
 Drive awareness and following through
 
 contests, influencer tie-ups, and UGC content
 
 .
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in
 
 brand / digital / supply marketing
 
 .
 </li>
 <li>
 Strong
 
 copywriting skills
 
 , with fluency in Hindi (spoken &amp; written).
 </li>
 <li>
 Hands-on experience with
 
 MoEngage, CleverTap
 
 , or similar CLM tools.
 </li>
 <li>
 Ability to work with
 
 HTML-based templates
 
 for campaign deployment.
 </li>
 <li>
 Strong project management and
 
 agency coordination skills
 
 .
 </li>
 <li>
 Creative mindset with an eye for
 
 social media ideas and engagement strategies
 
 .
 </li>
 </ul>
 
 
</div>

Brand Marketing Specialist

LH2 Holdings

<div>
 
 About LH2 Holdings (lh2holdings.com)
 
 
 
 LH2Holdings is an AI Operating System to scale digital content brands and creators. We buy or partner with great digital content brands (web platforms, YouTube channels, apps, podcasts, newsletters, etc) and scale them. LH2 is being built by second-time founders, who have scaled tech platforms with hundreds of millions of users in their previous ventures. Our vision is to enable digital creators to scale as easily as large conglomerates do.
 
 
 
 Role Overview
 
 
 
 We&rsquo;re hiring a Senior Content Strategist to lead the content launch, growth, and optimization strategy for multiple brands within our portfolio. This is a hands-on leadership role where you&rsquo;ll act as the editorial co-founder for each new brand we onboard.
 
 
 You will be responsible for designing content systems from scratch, identifying what to write, how to write it, who to hire, and how to scale, all while ensuring measurable results across traffic, quality, and monetization.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <li>
 Brand Onboarding &amp; Deep Dives
 </li>
 <li>
 Analyze new partner brands to understand voice, audience, content gaps, and growth potential
 </li>
 <li>
 Create content strategy roadmaps that align with the brand&rsquo;s goals and editorial voice
 </li>
 <li>
 Content Architecture &amp; Planning
 </li>
 <li>
 Define content categories, topic structures, and keyword/entity focus using SEO tools
 </li>
 <li>
 Build and manage scalable content calendars and editorial pipelines
 </li>
 <li>
 Team Formation &amp; Training
 </li>
 <li>
 Prepare hiring plans for writers and editors
 </li>
 <li>
 Lead recruitment and training; manage workflows until the team is fully operational
 </li>
 <li>
 Share brand stylesheets and reference resources to ensure consistency
 </li>
 <li>
 Performance &amp; Optimization
 </li>
 <li>
 Track content performance using Google Analytics, Search Console, and internal tools
 </li>
 <li>
 Identify top-performing categories, underperformers, and optimization opportunities
 </li>
 <li>
 Pivot and evolve strategy based on real-time performance
 </li>
 <li>
 Operations &amp; Quality Control
 </li>
 <li>
 Maintain daily publishing output, quality control systems, and publishing hygiene
 </li>
 <li>
 Oversee first-line editing for key brands until editors are ramped up
 </li>
 <li>
 Cross-functional Communication
 </li>
 <ul>
 <li>
 Liaise with brand partners regularly to share reports, insights, and editorial wins
 </li>
 <li>
 Collaborate with internal stakeholders (SEO, Product, Monetization, Tech)
 </li>
 <li>
 Process Replication
 </li>
 <ul>
 <li>
 Once successful systems are established, replicate and scale the same model across new brands
 
 </li>
 </ul>
 </ul>
 
 You&rsquo;re a Strong Fit If You Have
 
 
 
 <ul>
 <li>
 5+ years of experience in content strategy, editorial leadership, or SEO-driven publishing
 </li>
 <li>
 A degree in Journalism, Mass Communication, or a related field preferred
 </li>
 <li>
 Journalism/editorial experience is a must; you&rsquo;ve written or edited in deadline-driven environments
 </li>
 <li>
 Proven ability to build and scale editorial operations from scratch
 </li>
 <li>
 Understanding of SEO tools (Ahrefs, Semrush, Google Search Console)
 </li>
 <li>
 Excellent editorial judgment and an eye for what makes content click and rank
 </li>
 <li>
 Experience working with remote teams of writers/editors and leading through systems
 </li>
 <li>
 The ability to juggle multiple brands and priorities without compromising quality
 </li>
 <li>
 A strong bias for ownership, speed, and problem-solving
 
 
 </li>
 </ul>
 
 Bonus Points If You
 
 
 
 <ul>
 <li>
 Have worked in a content-first startup, media network, or content marketing agency
 </li>
 <li>
 Are comfortable training junior writers and editors with a blend of feedback and systems
 </li>
 <li>
 Have experience building internal content SOPs and editorial guidelines
 </li>
 <li>
 Understand entity-based SEO, AI-assisted content systems, and performance benchmarking
 
 
 </li>
 </ul>
 Skills: seo,strategy,publishing,communication,content strategy,editing,content editor,content writer,journalism
</div>

Senior Content Strategist

PW (PhysicsWallah)

<div>
 
 
 Position Overview
 
 
 
 
 
 
 We are seeking a
 
 Regional
 
 
 Social Media Manager for Indore
 
 to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by
 
 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output
 
 .
 
 
 
 
 
 
 Key Responsibilities :-
 
 
 
 
 
 
 
 Content Production (60%)
 
 
 <ul>
 <li>
 Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
 </li>
 <li>
 Publish daily shorts across YouTube &amp; social media.
 </li>
 <li>
 Design 5+ static posts weekly (graphics, carousels, stories).
 </li>
 <li>
 Update weekly Google My Business posts.
 </li>
 </ul>
 
 
 
 
 
 Growth &amp; Engagement (25%)
 
 
 <ul>
 <li>
 Deliver 15% MoM follower growth &amp; 10%+ engagement rates.
 </li>
 <li>
 Share weekly updates (photos, events, announcements).
 </li>
 <li>
 Drive 6+ Google reviews/month per location.
 </li>
 </ul>
 
 
 
 
 
 Campaigns &amp; Initiatives (15%)
 
 
 <ul>
 <li>
 Execute 1+ localized digital campaign/month.
 </li>
 <li>
 Train students to create content via
 
 Social Media Clubs
 
 .
 </li>
 <li>
 Track and report KPIs with actionable insights.
 </li>
 </ul>
 
 
 
 
 
 Performance Metrics (KPIs)
 
 
 <ul>
 <li>
 5 videos/week | Daily shorts | 5+ static posts/week
 </li>
 <li>
 15% follower growth (MoM) | 10%+ engagement rate
 </li>
 <li>
 6+ Google reviews/location/month
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Qualifications
 
 
 <ul>
 <li>
 Graduate (Marketing, Mass Comm., or related field preferred).
 </li>
 <li>
 2+ years in social media marketing with focus on short-form video.
 </li>
 <li>
 Hands-on with Canva, CapCut, Premiere Pro (or similar).
 </li>
 <li>
 Proven track record in achieving 15%+ MoM account growth.
 </li>
 <li>
 Strong communication, organizational, and collaboration skills.
 </li>
 </ul>
 
 
 
 
 
 Location:- Bengaluru
 
 
</div>

Social Media Manager

Freshworks

<div>
 
 Organizations everywhere struggle under the crushing costs and complexities of &ldquo;solutions&rdquo; that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
 
 
 
 
 
 There&rsquo;s another option. Freshworks. With a fresh vision for how the world works.
 
 
 
 
 
 At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&amp;P Global, and Sony Music, trust Freshworks&rsquo; customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
 
 
 
 
 
 
 Fresh vision. Real impact. Come build it with us.
 
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 Freshworks is seeking a dynamic and strategic Product Marketing Manager, who will be responsible for developing and executing go-to-market strategies to drive the adoption and success of products in the market. This role will collaborate closely with cross-functional teams, including product management, sales, and customer success, to define positioning, messaging, and target audiences. This role involves conducting market research, creating compelling marketing materials, and analyzing the effectiveness of campaigns to optimize performance. The Product Marketing Manager ensures alignment between the product's value proposition and customer needs, enabling sustained growth and competitive differentiation.
 
 
 Reporting to the Director of Product Marketing, you will be a key driver in collaborating across multiple critical outcomes, including successful product launches, actionable market insights, and identifying and executing on activities to increase market adoption.
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 <ul>
 <li>
 Product messaging and positioning &ndash; Develop product messaging &amp; positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.
 </li>
 <li>
 Content &ndash; Lead the content strategy &amp; creation charter to develop top, mid, and bottom of funnel content for the offering.
 </li>
 <li>
 GTM enablement &ndash; Work with various teams to plan &amp; execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
 </li>
 <li>
 Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.
 </li>
 <li>
 Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.
 </li>
 <li>
 Evangelism &ndash; Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Graduate degree with 8+ years prior experience in a similar position, with minimum 5 years experience in working with product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.
 </li>
 <li>
 Ability to understand complex technology and translate it into simple &amp; easy marketing content.
 </li>
 <li>
 Proven experience in building marketing plans, buyer persona/ideal customer profile, and liaising with senior stakeholders.
 </li>
 <li>
 Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
 </li>
 <li>
 Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
 
 
 
</div>

Product Marketing Manager

Explore 431+ Content marketing manager in Mangaluru this September. Find roles across top companies and apply now to boost your career.