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content marketing specialist

Classera

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 Content Marketing Specialist
 
 
 
 
 Position Overview
 
 
 
 We are seeking a talented and creative Content Marketing Specialist to join our marketing team. The ideal candidate will play a pivotal role in crafting compelling and engaging content that resonates with our B2B audience across Classera product lines. Your expertise in content creation and strategy will drive brand awareness, lead generation, and thought leadership within our industry.
 
 
 
 Job Description
 
 
 
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 Develop a comprehensive content strategy aligned with the overall marketing goals and objectives.
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 Create, edit, and proofread various types of marketing collateral, including but not limited to blogs, whitepapers, case studies, website copy, email campaigns, social media content, and video scripts.
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 Collaborate closely with cross-functional teams including Product, Sales, and Design to ensure accurate representation of features, benefits, and value propositions in all content.
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 Conduct thorough research to stay current on industry trends, competitor offerings, and customer pain points, integrating these insights into content creation.
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 Optimize content for SEO, ensuring high visibility and ranking on search engines for relevant keywords and phrases.
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 Develop and maintain an editorial calendar that aligns with product launches, events, and other marketing initiatives.
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 Assist in creating presentations and educational materials for webinars, workshops, and conferences.
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 Stay up-to-date with emerging content marketing trends and technologies to continuously enhance our approach.
 
 
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 </ul>
 
 Qualifications
 
 
 
 Bachelor&rsquo;s degree in marketing, Communications, Journalism, or a related field.
 
 
 Proven experience (3 &ndash; 5 years) in content marketing, preferably within a B2B environment.
 
 
 Experience with content management systems, marketing automation tools, and analytics platforms.
 
 
 Exceptional written and verbal communication skills with an eye for detail and a strong command of grammar and style, both Arabic &amp; English language.
 
 
 A portfolio showcasing a diverse range of content pieces, including long-form articles, short-form content, and various content formats.
 
 
 Proficiency in SEO best practices and content optimization is a must.
 
 
 Creative mindset with the ability to think outside the box and develop innovative content ideas.
</div>

Content Specialist

Nawy

<div>
 We are seeking a talented Content Creation Specialist to join our dynamic marketing team at Nawy Real Estate. In this role, you will be responsible for producing high-quality, engaging, and informative content that promotes our brand and enhances our online presence. Your creativity and strategic thinking will play a key role in attracting and retaining our target audience.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
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 Create compelling content for various platforms, including blog posts, social media, website content, and marketing materials
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 Conduct thorough research on industry-related topics to ensure content accuracy and relevance
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 Collaborate with the marketing team to develop content strategies that align with business goals and enhance the company's brand identity
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 Edit and proofread content to ensure consistency in tone, style, and messaging
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 Optimize content for SEO to improve search engine rankings and increase organic traffic
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 Monitor and analyze content performance metrics, providing insights for continuous improvement
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 Engage with online communities and audiences to build relationships and deepen brand loyalty
 
 
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 </ul>
 
 Requirements
 
 
 
 
 Qualifications:
 
 
 
 <ul>
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 Bachelor's degree in Marketing, Communications, Journalism, or a related field
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 2+ years of experience in content creation, copywriting, or digital marketing
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 Strong understanding of SEO best practices and content optimization techniques
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 Excellent writing, editing, and proofreading skills with a keen eye for detail
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 Proficiency in content management systems (CMS), social media platforms, and basic graphic design tools
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 Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment
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 Familiarity with analytics tools (Google Analytics, social media insights) to measure content performance is a plus
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 Creative mindset with the ability to think outside the box and bring fresh ideas to the table
 
 
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 </ul>
 
 Benefits
 
 
 
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 Tech-Company and Data-Driven Decision Makers: Our team utilizes a powerful combination of Node.js, React, Next.js, and NestJS to build scalable and efficient solutions that empower data-driven decision-making
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 Collaborative Culture: Work alongside a talented and dedicated team in a supportive and collaborative environment
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 Learning Culture: Benefit from our commitment to continuous learning and development, with access to training programs, workshops, and mentorship opportunities
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 Exclusive Discounts for Nawy Employees: Benefit from exclusive discounts on Nawy products and services
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 Flexible Working Arrangements: Maintain a healthy work-life balance with flexible working Arrangements
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 </ul>
</div>

Content Creator

Red Bull

<div>
 The role of Communication is to develop and lead strategic communications through storytelling,and earned media through marketing content creation to reach and engage new consumers, more often.
 
 
 Communications specialist serves as the &ldquo;conductor of the orchestra&rdquo; by working with cross-functional expertise across our media network to project lead and activate Earned, Managed &amp; Owned (EMO) plans within Gaming/Field/Brand projects, content initiatives and beverage product innovations. S/he take full responsibility for earned media activation by relationship building through traditional third-party.
 
 
 Communication Specialist will lead execution for communications across Red Bull&rsquo;s media network. They will be responsible for positioning and delivering an effective communication message across all types of third-party media to bring our brand image to life, and make Red Bull relevant for our target audiences.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Strategic Communication &amp; Media Activation
 
 
 
 Generate over 500M Earned Media Contacts annually through Red Bull events, athlete communications, and projects. Activate earned media by fostering high-frequency editorial relationships to promote Red Bull positively without paid placement. Lead communication strategy for 16+ Red Bull events across Gaming, Field, and Brand, including story angles and media partner selection. Create unforgettable experiences for FORBs and earned media platforms to encourage loyalty and organic media coverage. Activate Red Bull gaming athletes on earned media platforms to drive word-of-mouth and build emotional brand connections. Identify story opportunities from Marketing and translate them into compelling media content. Calculate and report earned media coverage for events, projects, and content initiatives.
 
 
 
 Cross-Functional Collaboration
 
 
 
 Serve as the &ldquo;conductor of the orchestra,&rdquo; coordinating with cross-functional teams to implement Earned, Managed &amp; Owned (EMO) communication plans across Gaming, Field, and Brand initiatives. Manage relationships with department heads and Global HQ counterparts to ensure alignment and shared business goals.
 
 
 
 Market Insights, Budgeting &amp; Media Strategy
 
 
 
 Plan and manage the communications budget for media activations and experiences, identifying cost efficiencies through partnerships and long-term relationships. Stay attuned to emerging trends in Brand, Culture, and Sports to identify new opportunities for Red Bull to engage consumers. Continuously assess the most influential media channels in the market to amplify brand word-of-mouth.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
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 0-4 Years of experience or knowledge in gaming
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 Working on all RBMN functions across all projects from Gaming, Brand and Field.
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 Working on budgets of Comms activities, and media relations costs.
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 Expert in Cises and Corporate communications
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 </ul>
</div>

Communications Specialist

51Talk Headquarters

<div>
 
 
 Key Responsibilities:
 
 
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 Plan, write, and produce online education activity/service content.
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 Develop high-quality and engaging educational content based on user needs and market feedback.
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 Manage the content publishing schedule to ensure content quality and publishing frequency meet operational requirements.
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 Monitor content performance data, analyze user feedback, and continuously optimize content strategies.
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 Collaborate with event designers to ensure content aligns with overall product and marketing strategies.
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 Localize content to adapt to the cultural background of Saudi Arabia, ensuring alignment with local user habits and preferences.
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 </ol>
 
 
 Qualifications &amp; Requirements:
 
 
 <ol>
 <li>
 Bachelor&rsquo;s degree or above, with a background in Journalism &amp; Communication, Education, Foreign Languages, or related fields.
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 2&ndash;4 years of experience in content planning and production; experience in the education industry is a plus.
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 Excellent content creation skills and strong writing ability, capable of producing educational content that meets target user needs.
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 Understanding of content dissemination patterns and user psychology, familiar with content marketing methodologies.
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 Strong communication skills in Arabic or English, with familiarity with Saudi cultural customs and content preferences.
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 Experience in cross-cultural content planning and localization is preferred.
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 </ol>
 
 
</div>

Education Content Specialist

<div>
 Leads Programming of Owned (redbull.com &amp; Red Bull TV) and Managed 3rd party (YouTube, Facebook, Instagram, Snapchat, etc.) channels as well as Community Management. Is responsible to build Audience Engagement &ndash; reach, frequency and length of interaction &ndash; across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives social media insights and programming best practices through the organization.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Audience Development &amp; Insights
 
 
 
 Defines audience priorities in accordance with Media Network and Marketing teams. Provides performance and audience insights to optimize audience engagement.
 
 
 
 Channel Management
 
 
 
 Defines roles of owned and managed channels, identifies potential programming partner channels and builds consistent programming and release plans across the network. Grows locally relevant outlets through partnerships. Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys. Develops activation plans with Brand and Communications departments. Guide the Social Media specialist in the Social Media direction and Community Management strategies.
 
 
 
 Content Creation
 
 
 
 Briefs specific content needs, co-creates Rolling Commissioning Brief with the rest of Red Bull Media Network team.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
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 <li>
 1-3 years of experience in Digital Programming of channels/platforms.
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 Related roles in similar sized Media Networks, such as Programming Specialist, Digital Marketing Specialist and Social Media Specialist with broad network of channels.
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 Expert to identify where audiences live digitally and consume content and how to engage with them/program content against their consumption behavior.
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 Marketing background or affinity.
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 Hands-on experience running social and digital channels and a proven record of growing these channels.
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 Analytic thinking with ability to translate into strategy and concrete initiatives
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 Curious, open, creative
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 Good presenter and motivator
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 </ul>
</div>

Media Channel Specialist

DigiSay

<div>
 
 
 The Big Picture
 
 
 
 DigiSay Group is a media tech company that started in 2010 focusing initially on creator services including content management and distribution. Today DigiSay acts as a media group with subsidiaries providing end to end services around the content life-cycle from inception to monetization. DigiSay aims to focus on the media sector from a technology, production, and venture building perspective.
 
 
 
 
 
 
 About DS Media
 
 
 
 A Leading Multi-Platform Network in the MENA region that has diversified its portfolio of services to be specialized in the media sector and YouTube content management, but aiming for those services to be scalable and technology-based. Our objective is to become one of the biggest digital media companies in the EMEA region using technology and targeting the global market and making sure it&rsquo;s a great place to work for.
 
 
 
 
 
 
 About the Role
 
 
 
 We are seeking a dedicated and highly skilled Anti-Piracy Specialist to join our team. This role will be responsible for identifying, investigating, and mitigating instances of piracy, counterfeit goods, and unauthorized distribution of intellectual property. The ideal candidate will have expertise in digital media protection, copyright enforcement, and anti-piracy tactics.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 1- Monitor and Detect Piracy across various online platforms like: YouTube, Facebook, Instagram, Twitter &amp; TikTok.
 
 
 2- Take Action Against Violations, determine the best course of action should be taken based on each platform's guidelines.
 
 
 3- Stay current with trends of the latest piracy trends and enforcement strategies to continuously improve the company&rsquo;s anti-piracy initiatives.
 
 
 
 
 
 
 Work Arrangements:
 
 
 
 Days Off: 2 days per week
 
 
 Working Hours: 8 hours per shift
 
 
 Working Arrangement: Rotating shifts
 
 
 Weekend Schedule: Rotating weekend schedule
 
 
 On-Site Work: Required based on business needs
 
 
 
 
 
 
 Ideal Profile:
 
 
 
 Education Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.
 
 
 Experience 0-2 years of hands-on experience in the music and entertainment field.
 
 
 Linguistic Skills English - Arabic
 
 
 Computer Skills Word &ndash; Excel - PowerPoint
 
 
 
 
 
 
 Skills:
 
 
 
 1- Strong Problem-Solving Abilities
 
 
 2- Highly Adaptable and Comfortable with Change
 
 
 3- Detail-oriented with a Focus on Accuracy
 
 
 4-Multitasker and can handle many tasks at the same time.
 
 
 5- Fast learner.
 
 
 6- Adhering to Processes, Guidelines &amp; quality focused.
 
</div>

Anti Piracy (Project Base)

<div>
 
 About The Role
 
 
 
 The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
 
 
 The primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 CREATIVE STRATEGY:
 
 
 
 Tasked with the development of an integrated creative vision across all campaigns &ndash; ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals. Work in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions. Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans. Evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.
 
 
 
 EVENT CREATIVES MARKETING PLANNING AND EXECUTION:
 
 
 
 Ensure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns. Support Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns. Guarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign. Consistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market. Develop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI. Identify key event creatives for Egypt, trends relevant to the brand and target demographics. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns. Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders. Manage the creative process between local creative agency, and HQ with all necessary alignments. Coordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance. Create analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments. Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers. Provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.
 
 
 
 CREATIVE AND MEDIA SYNERGIES:
 
 
 
 Work with Brand Managers, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns
 
 
 
 CREATIVE AGENCY MANAGEMENT:
 
 
 
 Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers. Keep close cost-controlling systems in place, ensuring budget control and efficiency. Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicing Perform annual creative agency evaluation and develop/implement performance plans as needed.
 
 
 
 BUSINESS PLANNING:
 
 
 
 Contribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales Responsible for KPI setting, benchmarking, and controlling across all product marketing &amp; initiatives topics to increase the impact of our plans on an ongoing basis Manage and maintain the annual budget
 
 
 
 CONSUMER INSIGHTS AND MARKET RESEARCH:
 
 
 
 Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitor the consumer&rsquo;s perception about brand and products in social media. Conduct competitive reviews to analyze our stance vs. other players in the market.
 
 
 
 CONSUMER ACTIVATIONS:
 
 
 
 Develop and implement strategies to drive consumer activation and engagement. Plan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints. Coordinate with marketing and sales teams to ensure alignment on consumer strategies. Manage different stakeholders from across the sales, marketing, operations, and finance teams to lead them to fully execute a 360 campaign. Manage consumer activation budget, ensuring expenditures align with company objectives and ROI expectations. Develop and execute promotional campaigns aimed at increasing consumer activation. Regularly report on campaign results and key performance indicators.
 
 
 
 EVENTS &amp; FLANKERS
 
 
 
 Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develop campaign identity for Sports, Culture, Field and Media Network projects ensuring the brand messaging is consistent and effective. Manage the creative agency in delivering top notch creatives for Key Visuals, Logos, and consumer messaging tools. That are relevant to campaign and will resonate with the target audience. Manage the creative agency to deliver on full on campaign identity. Work closely with an agency to develop a short teaser video for various events. This involves the storyboarding, video editing, and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event. Collaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy. Develop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity. Manage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure. Bring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.
 
 
 
 PORTFOLIO MANAGEMENT &amp; NEW PRODUCT LAUNCHES:
 
 
 
 Develop and implement strategies to grow the current portfolio and address market opportunities. Conduct extensive analysis of our portfolio and make data-driven decisions to ensure the strongest portfolio is in place. Lead the full process of the product from request to arrival, including sales monitoring, creating labels, and overall management of all stages. Collaborate with sales and trade marketing teams to ensure successful product launches. Manage the end-to-end process of new product launches, including budget management and performance monitoring. Plan and implement 360 product launches leading other teams within sales, marketing, operations
 
 
 
 BRAND MANAGEMENT
 
 
 
 Participate in and contribute to the 'brand' aspect of marketing projects, including both on/off-premises and trade marketing. Develop new cross-functional instruments such as sales/marketing programs or trade marketing initiatives. Collaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans, and update each other with the latest insights. Initiate and engage in creative sessions to form strategies and evaluate the best practice case studies. Always maintain a 'consumer' and 'brand' perspective in every project, ensuring effective communication with the consumer, with a strong emphasis on digital and social media. Also, ensure all communication aligns with the brand's equity. Maintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top of mind awareness and brand prominence.
 
 
 
 PARTNERSHIP BUILDING
 
 
 
 Enhances service provision of the agency and fosters relationships between the client and agency. Establishes a robust, transparent, and trustworthy collaboration and cooperation with management and peers.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.
 </li>
 <li>
 In-depth understanding of brand positioning, brand equity development, and consumer marketing.
 </li>
 <li>
 Strong Leadership skills to fully lead on 360 campaigns with all stakeholders.
 </li>
 <li>
 Attention to detail to brand guidelines and corporate identity acting as the Brand Guardian.
 </li>
 <li>
 Proven success in managing multi-channel brand campaigns.
 </li>
 <li>
 Strong analytical skills and experience with performance measurement tools.
 </li>
 <li>
 Excellent project management and interpersonal skills.
 </li>
 <li>
 Proficiency in English, both written and spoken, with outstanding communication abilities.
 </li>
 </ul>
</div>

Brand Manager

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