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digital marketing specialist

Alnafitha IT

<div>
 
 
 
 Job Summary/Objective
 
 
 
 
 
 The Digital Marketing Senior Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple paid and organic channels. The role focuses on B2B lead generation, performance marketing, conversion optimization, tracking implementation, marketing automation, and website management to drive measurable business growth.
 
 
 
 This position requires strong expertise in paid media platforms, marketing analytics, WordPress management, CRM integrations, and end-to-end digital campaign execution.
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Social Media Management
 
 
 
 &bull; Develop and execute social media strategies aligned with business objectives.
 
 
 
 &bull; Handle content planning and publishing across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.).
 
 
 
 &bull; Oversee community management and engagement.
 
 
 
 &bull; Analyze social media performance metrics and optimize accordingly.
 
 
 
 &bull; Coordinate with designers and content creators to produce campaign assets.
 
 
 
 Paid Advertising Management (Performance Marketing)
 
 
 
 <ul>
 <li>
 Plan, launch, manage, and optimize paid campaigns across:
 
 Meta Ads (Facebook &amp; Instagram)
 
 Google Ads (Search, Display, YouTube)
 
 LinkedIn Ad
 
 TikTok Ads
 
 X Ads
 
 &bull; Define campaign objectives, targeting strategies, budgets, and bidding strategies.
 
 &bull; Conduct A/B testing on creatives, audiences, and landing pages.
 
 &bull; Optimize campaigns based on CPA, CPL, ROAS, CTR, and conversion rates.
 
 &bull; Manage retargeting and remarketing strategies.
 
 &bull; Monitor ad spend and ensure ROI targets are met.
 
 
 
 Lead Generation &amp; Funnel Optimization
 
 
 &bull; Develop and implement lead generation strategies across digital channels.
 
 &bull; Design and optimize landing pages for conversion.
 
 &bull; Build multi-step funnels for B2B lead capture.
 
 &bull; Improve cost per lead (CPL) and lead quality metrics.
 
 &bull; Collaborate with marketing operations specialist to align lead qualification criteria.
 
 
 
 Email Marketing &amp; Marketing Automation
 
 
 &bull; Develop and execute email marketing campaigns.
 
 &bull; Create automated workflows (lead nurturing, onboarding, re-engagement).
 
 &bull; Segment audiences based on behavior and campaign data.
 
 &bull; Optimize open rates, CTR, and conversion rates.
 
 &bull; Manage integrations between website forms, CRM, and email platforms.
 
 
 
 WordPress Website Management
 
 
 &bull; Create and manage landing pages for campaigns.
 
 &bull; Implement on-page SEO best practices.
 
 &bull; Manage website forms and lead capture mechanisms.
 
 &bull; Ensure website performance, speed, and responsiveness.
 
 &bull; Implement campaign-related integrations and tracking scripts.
 
 &bull; Coordinate with developers if advanced customization is required.
 
 
 
 Tracking &amp; Analytics Management
 
 
 </li>
 </ul>
 
 &bull; Implement and manage:
 
 
 
 &bull; Google Analytics (GA4)
 
 
 
 &bull; Google Tag Manager (GTM)
 
 
 
 &bull; Meta Pixel
 
 
 
 &bull; LinkedIn Insight Tag
 
 
 
 &bull; TikTok Pixel
 
 
 &bull; Conversion tracking for all paid platforms
 
 &bull; Set up event tracking, goals, and custom conversions.
 
 &bull; Ensure accurate attribution and data consistency.
 
 &bull; Create performance dashboards and reports.
 
 &bull; Provide actionable insights based on campaign performance.
 
 
 
 Website &amp; Campaign Integrations
 
 
 &bull; Integrate landing pages with CRM systems.
 
 &bull; Set up webhook/API-based integrations when required.
 
 &bull; Ensure seamless data flow between ad platforms, website, and CRM
 
 
 Troubleshoot tracking and data discrepancies
 
 
 
 
 Requirements
 
 
 
 
 
 Qualifications
 
 
 
 
 
 -
 
 Education:
 
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.
 
 
 
 -
 
 Experience:
 
 5&ndash;7+ years of experience in digital marketing and performance marketing.
 
 
 
 - Proven experience managing multi-platform paid campaigns.
 
 
 
 - Strong hands-on experience with WordPress.
 
 
 
 - Experience implementing tracking and analytics setups.
 
 
 
 - Experience with CRM integrations and marketing automation tools.
 
 
 
 - Advanced level for Google Ads &amp; GA4
 
 
 
 - Experience with Meta Ads Manager
 
 
 
 - Experience with LinkedIn Campaign Manager
 
 
 
 - Experience with TikTok Ads Manager- X Ads
 
 
 
 - Experience with Google Tag Manager
 
 
 
 - WordPress (Elementor or similar page builders preferred)
 
 
 
 - Email marketing platforms (e.g.,Zoho campaigns, Mailchimp, HubSpot, ActiveCampaign)
 
 
 
 - CRM systems integration
 
 
 
 - Conversion tracking &amp; attribution modeling
 
 
 
 - Basic HTML/CSS (preferred)
 
 
 
 - Strong analytical mindset
 
 
 
 - Data-driven decision making
 
 
 
 - Excellent project management skills
 
 
 
 - High attention to detail
 
 
 
 - Strong communication skills
 
 
 
 - Ability to manage multiple campaigns simultaneously
 
 
 
 - Proactive and solution-oriented
 
 
 
 
 
 
 
 
 EQUAL EMPLOYMENT OPPORTUNITY COMMISSION
 
 
 
 :
 
 
 
 
 Alnafitha IT is an Equal Opportunity Employer and does not discriminate based on race, color, creed, national origin, ancestry, religion, age, citizenship, sex, marital or veteran status, disability or handicap, sexual orientation or any other basis prohibited by applicable law. Alnafitha IT also takes affirmative action to employ, and advance in employment, qualified women, minorities and diversity representations. Alnafitha IT also makes reasonable accommodations for qualified individuals with disabilities, in accordance with the Saudi and Egyptian employment laws.
 
 
 
 
 
</div>

Digital Marketing Senior Specialist

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 
 
 Job Title:
 
 eCommerce Specialist
 
 
 
 Reports To:
 
 MT Manager
 
 
 
 Business Unit:
 
 Commercial
 
 
 
 Function:
 
 Sales
 
 
 
 Grade: L05
 
 
 
 
 Location:
 
 EGYPT
 
 
 
 
 
 
 Operating Context
 
 
 
 The eCommerce Specialist &ndash; Egypt operates within the NEA Business Unit structure, reporting directly to the MT Manager - Egypt. The role supports the digital acceleration agenda of the Egypt market, ensuring profitable growth across eCommerce and omni-channel platforms.
 
 
 Egypt represents a fast-evolving digital retail landscape characterized by:
 
 <ul>
 <li>
 Rapid growth of online retail channels
 </li>
 <li>
 Increasing competition for digital shelf visibility
 </li>
 <li>
 Strong price sensitivity and promotional intensity
 </li>
 <li>
 Growing importance of digital marketing and data analytics
 </li>
 </ul>
 
 The role requires strong commercial discipline, analytical capability, and hands-on digital execution within an FMCG environment.
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The eCommerce Specialist is responsible for driving revenue growth, optimizing digital presence, and managing end-to-end performance of key eCommerce accounts in Egypt. The role ensures profitable growth, enhanced online customer experience, strong digital execution, and effective cross-functional collaboration aligned with commercial and governance standards.
 
 
 
 
 
 
 Key Roles and Responsibilities
 
 
 
 
 Business &amp; Revenue Growth
 
 
 <ul>
 <li>
 Drive revenue growth across all assigned eCommerce accounts in Egypt.
 </li>
 <li>
 Support the development and execution of digital sales strategy in line with AOP.
 </li>
 <li>
 Manage account-level P&amp;L, forecasting, and profitability.
 </li>
 <li>
 Monitor performance versus targets and implement corrective actions where needed.
 </li>
 </ul>
 
 
 Account &amp; Portal Management
 
 
 <ul>
 <li>
 Manage end-to-end relationship with assigned online retail partners.
 </li>
 <li>
 Oversee portal operations including product listings, pricing, content accuracy, and promotional activations.
 </li>
 <li>
 Ensure timely execution of trade plans and digital campaigns.
 </li>
 <li>
 Optimize assortment, availability, and digital shelf positioning.
 </li>
 </ul>
 
 
 Digital Marketing &amp; Optimization
 
 
 <ul>
 <li>
 Lead SEO initiatives to enhance product discoverability and conversion.
 </li>
 <li>
 Support digital marketing campaigns to drive traffic and sales.
 </li>
 <li>
 Monitor campaign performance and optimize ROI.
 </li>
 <li>
 Collaborate on CRM, social media, and online brand activation initiatives.
 </li>
 </ul>
 
 
 Customer Experience &amp; Complaint Handling
 
 
 <ul>
 <li>
 Ensure optimized product content, images, and descriptions.
 </li>
 <li>
 Act as primary owner of eCommerce-related complaints across all digital channels.
 </li>
 <li>
 Investigate customer dissatisfaction cases and implement corrective actions.
 </li>
 <li>
 Ensure high standards of customer satisfaction and timely issue resolution.
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Analyze sales trends, promotional effectiveness, and customer behavior.
 </li>
 <li>
 Build and maintain dashboards for daily operations and performance tracking.
 </li>
 <li>
 Provide actionable insights and performance reports to management.
 </li>
 </ul>
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with Sales, Marketing, Supply Chain, and Customer Service teams.
 </li>
 <li>
 Support development of omni-channel and digital growth initiatives.
 </li>
 <li>
 Coordinate product launches and promotional rollouts in digital channels.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 
 Revenue growth versus target in Egypt
 
 
 Achievement of sales forecast and profitability targets
 
 
 Digital marketing ROI and campaign effectiveness
 
 
 Improvement in conversion rate and traffic growth
 
 
 Accuracy of forecasting and reporting
 
 
 Digital shelf compliance and product availability
 
 
 Complaint resolution time and customer satisfaction
 
 
 Contribution to omni-channel growth strategy
 
 
 
 
 
 
 Travel Requirements
 
 
 
 Minimal travel within Egypt (as required).
 
 
 
 
 
 
 
 
 
 Requirements
 
 
 
 
 Experience
 
 
 
 2&ndash;5 years of experience in eCommerce or digital sales roles.
 
 
 Experience within FMCG / Beverage industry preferred.
 
 
 Experience managing online retail accounts and digital marketing initiatives.
 
 
 
 
 
 
 Knowledge
 
 
 
 Strong understanding of eCommerce operations and portal management.
 
 
 Knowledge of SEO, digital marketing, CRM, and performance analytics tools.
 
 
 Understanding of pricing, trade investment, and promotional planning.
 
 
 Fluent in English; Arabic preferred.
 
 
 
 
 
 
 Qualifications
 
 
 
 Bachelor&rsquo;s Degree in Sales, Marketing, Business Administration, or related field
 
 
 OR equivalent professional experience.
 
 
 
 
 
 
 Accountability Indicators
 
 
 
 Achievement of digital revenue and profitability targets
 
 
 Effective management of trade investments and marketing budgets
 
 
 Accurate forecasting and performance reporting
 
 
 Optimized digital presence and product visibility
 
 
 High customer satisfaction standards
 
 
 Compliance with commercial and governance policies
 
 
 
</div>

Ecommerce Specialist

BasharSoft

<div>
 
 About the Role
 
 
 We are looking for a Senior Marketing Specialist with a strong agency background and proven ability to manage multiple projects end-to-end.
 
 This role is responsible for building and executing marketing plans, driving measurable results, and ensuring strong stakeholder alignment across internal and external partners.
 
 The ideal candidate is analytical, highly organized, and confident presenting to stakeholders while managing cross-functional coordination.
 
 
 
 
 RESPONSIBILITIES
 
 <ul>
 <li>
 Develop and own comprehensive marketing plans for assigned projects.
 </li>
 <li>
 Lead end-to-end execution of digital and offline campaigns.
 </li>
 <li>
 Manage delivery timelines and coordinate with designers, content creators, agencies, and influencers.
 </li>
 <li>
 Align with cross-functional teams (Operations, Projects, Business Development).
 </li>
 <li>
 Drive target attainment.
 </li>
 <li>
 Track performance using analytics tools and provide structured reporting with actionable insights.
 </li>
 <li>
 Present results and recommendations to stakeholders.
 </li>
 <li>
 Optimize campaigns based on data and performance trends.
 
 
 
 </li>
 </ul>
 
 REQUIREMENTS
 
 <ul>
 <li>
 3 to 4+ years of marketing experience, preferably from an agency environment.
 </li>
 <li>
 Proven ability to manage multiple clients/projects simultaneously.
 </li>
 <li>
 Strong planning, prioritization, and execution skills.
 </li>
 <li>
 Excellent presentation and stakeholder management skills.
 </li>
 <li>
 Strong analytical mindset with structured reporting capabilities.
 </li>
 <li>
 Familiarity with social media analytics tools.
 </li>
 <li>
 Experience using automation and AI tools (e.g., Zapier, ChatGPT, etc.).
 </li>
 <li>
 Intermediate English proficiency (comfortable leading meetings and writing reports).
 </li>
 <li>
 Network of freelancers and influencers.
 </li>
 <li>
 Experience in editorial or written magazine content.
 </li>
 <li>
 Ability to coach or mentor junior team members.
 </li>
 <li>
 Exposure to educational or career-focused industries.
 
 
 
 </li>
 </ul>
 
 BENEFITS
 
 <ul>
 <li>
 Exposure to impact-driven projects in the education and career development space.
 </li>
 <li>
 Opportunity to work within BasharSoft&rsquo;s ecosystem.&nbsp;
 </li>
 <li>
 Hybrid work model.
 </li>
 <li>
 A flexible, fast-paced environment that values ownership.
 </li>
 <li>
 Career growth opportunities.
 
 
 </li>
 </ul>
</div>

Senior Marketing Specialist

Soum

<div>
 About Us:
 
 
 Soum is on a mission to revolutionize e-commerce in the MENA region and beyond by building the most convenient and trustworthy re-commerce marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable. Since our launch in July 2021, Soum has become one of the fastest-growing startups in the region, achieving rapid expansion in both our team and product offerings. In recognition of our impact and growth, we were proudly named one of the Top 10 LinkedIn Startups in Saudi Arabia for 2024.
 
 
 Position Overview:
 
 
 Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.
 
 
 
 Work Schedule
 
 
 
 Work Week:
 
 Sunday &ndash; Thursday
 
 
 
 Work Timings:
 
 9:00 AM &ndash; 6:00 PM (Saudi Arabian Time Zone)
 
 
 
 Role &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute high-impact performance marketing strategies across multiple digital channels
 </li>
 <li>
 Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
 </li>
 <li>
 Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
 </li>
 <li>
 Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels
 </li>
 <li>
 Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
 </li>
 <li>
 Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
 </li>
 <li>
 Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
 </li>
 <li>
 Collaborate with data &amp; tech teams to automate workflows, integrate new tools, and enhance customer segmentation
 </li>
 <li>
 Improve funnel conversion rates through data-driven optimizations and behavioural insights
 </li>
 <li>
 Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies
 </li>
 <li>
 Implement incrementality testing to distinguish real performance uplift vs. cannibalization
 </li>
 <li>
 Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing
 
 
 
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment
 </li>
 <li>
 Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
 </li>
 <li>
 Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
 </li>
 <li>
 Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
 </li>
 <li>
 Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
 </li>
 <li>
 Hands-on experience in A/B testing, marketing automation, and behavioral analytics
 </li>
 <li>
 Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
 </li>
 <li>
 CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
 </li>
 <li>
 Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability)
 </li>
 <li>
 Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools
 </li>
 <li>
 Strong presentation, communication, and stakeholder management skills
 </li>
 <li>
 Strong knowledge of Apple&rsquo;s SKAdNetwork, ATT framework, and mobile privacy regulations
 
 
 
 
 
 </li>
 </ul>
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

Performance Marketing Specialist

Hilton

<div>
 
 Waldorf Astoria has continued to pioneer exceptional experiences that redefine the art of hospitality; Join our team and be part of a legacy where we shape the future of luxury hospitality.
 
 
 
 
 It's not just a job vacancy, we will help you elevate your career by offering a variety of learning &amp; development programs, career growth &amp; thousands of opportunities all around the world. Take the next step and be the star of your own success story!
 
 
 
 
 What we offer:
 
 
 
 Thriving work environment.
 
 
 Team members' special rates for Hilton hotels worldwide.
 
 
 Thousand opportunities for career growth and development.
 
 
 Comprehensive learning &amp; development programs that fits all fields.
 
 
 Opportunity to give back to the community and have a bigger social impact through Social Responsibility Hilton programs.
 
 
 
 Competitive Compensation And Benefits.
 
 
 
 Daily duty meal.
 
 
 Life insurance.
 
 
 
 What will I be doing?
 
 
 
 A Marketing Executive is part of an important team that creates and executes property-level communications to our customers. This role promotes on-brand messaging to customers through all online channels with the goal of presenting the hotel at its best image and strengthening the brand equity in market. Specifically, a Marketing Coordinator will perform the following tasks to the highest standards:
 
 
 <ul>
 <li>
 Assists in creating promotions campaign for food &amp; beverage, Weddings, spa, rooms and conferences
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) on social media channels and responds accordingly
 </li>
 <li>
 Assist in creating social media relevant content for social media posting purposes, that includes and not limited to live event coverage and stories
 </li>
 <li>
 Manage content calendar and grid with agency
 </li>
 <li>
 Build hotel website content and its local language sites as well as provide continuous audit and update
 </li>
 <li>
 Responsible for OTAs and Metasearch content build out, optimization opportunities along with its related affiliate marketing programs and provides recommendations on best performance ads and competitor insights
 </li>
 <li>
 In charge of e-newsletter creation, dispatch and growth of customer database
 </li>
 <li>
 In charge of e-proposal, pre-arrival design and execution as per the company&rsquo;s guideline
 </li>
 <li>
 Monitor web analytics, OTA insight reports and internal data sources
 </li>
 <li>
 Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel via e-commerce solid tactics
 </li>
 <li>
 Maintain consistency in the hotel&rsquo;s branding across all platforms and materials
 </li>
 <li>
 Create marketing collateral, including brochures, flyers, and promotional materials.
 
 
 
 </li>
 </ul>
 
 What are we looking for?
 
 
 
 A Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 Previous experience in public relations or marketing.
 </li>
 <li>
 Strong understanding of digital marketing and social media trends.
 </li>
 <li>
 Photography &amp; videography skills.
 </li>
 <li>
 Creative mindset passionate for luxury lifestyle.
 </li>
 <li>
 Charismatic personality; with strong networking capabilities.
 
 
 
 </li>
 </ul>
 It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
 
 
 <ul>
 <li>
 Previous Hotel or leisure sector experience
 </li>
 <li>
 Basic knowledge of budgeting or cost-management
 </li>
 <li>
 Relevant degree, in marketing, business development or other relevant business field, from an academic institution
 
 
 
 </li>
 </ul>
 
 What will it be like to work for Hilton?
 
 
 
 Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision &ldquo;to fill the earth with the light and warmth of hospitality&rdquo; unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
 
 
 
 Work Locations
 
 
 
 Waldorf Astoria Cairo Heliopolis
 
 
 
 Schedule
 
 
 
 Full-time
 
 
 
 Brand
 
 
 
 Waldorf Astoria Hotels &amp; Resorts
 
 
 
 Job
 
 
 
 Sales and Marketing
</div>

Marketing Executive - Waldorf Astoria Cairo Heliopolis

dubizzle Egypt

<div>
 Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.
 
 
 As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage with our target audience, and drive organic growth. You will be managing multiple social media platforms, crafting compelling content, analysing campaign performance, and staying up-to-date with industry trends and best practices.
 
 
 You are responsible for:
 
 
 <ul>
 <li>
 Develop and execute strategic social media plans across various platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube
 </li>
 <li>
 Create and publish engaging and relevant content that aligns with our brand voice, objectives, and target audience
 </li>
 <li>
 Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner
 </li>
 <li>
 Collaborate with cross-functional teams to ensure brand consistency and alignment of social media efforts with overall marketing and communication strategies
 </li>
 <li>
 Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
 </li>
 <li>
 Stay up-to-date with industry trends, best practices, and emerging social media platforms, tools, and technologies
 </li>
 <li>
 Measure, analyse, and report on social media campaign performance using various analytics and tracking tools
 </li>
 <li>
 Optimise social media campaigns based on data insights and trends to drive engagement, reach, and conversion
 </li>
 <li>
 Identify and engage with key influencers and brand advocates to expand our social media reach and enhance brand credibility
 </li>
 <li>
 Develop and maintain strong relationships with internal stakeholders, external partners, and vendors to support social media initiatives and partnerships
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Mass Communication, or a related field
 </li>
 <li>
 Minimum 3 years of experience in a similar role. Preferably in an agency
 </li>
 <li>
 Proven work experience as a Social Media Specialist or similar role
 </li>
 <li>
 In-depth knowledge and understanding of various social media platforms, tools, and analytics
 </li>
 <li>
 Strong written and verbal communication skills with a keen eye for detail
 </li>
 <li>
 Proficiency in content creation, copywriting, and editing
 </li>
 <li>
 Experience in developing and executing social media strategies to drive organic growth and engagement
 </li>
 <li>
 Familiarity with social media advertising and paid campaigns is a plus
 </li>
 <li>
 Creative thinking and problem-solving abilities to develop innovative social media campaigns
 </li>
 <li>
 Excellent time management and organisational skills with the ability to multitask and prioritise effectively
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and generate actionable insights
 </li>
 <li>
 Strong creative skills
 </li>
 <li>
 Ability to work independently as well as collaborate effectively within a team environment
 </li>
 <li>
 Agile and capable of handling multiple projects simultaneously
 </li>
 <li>
 An eye for details and the ability to proofread one's own work are a must
 </li>
 <li>
 Strict adherence to the style guides of Bayut and their policies for publication
 </li>
 <li>
 Easily adapts to changes
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A fast paced, high performing team
 </li>
 <li>
 Comprehensive Health Insurance
 </li>
 <li>
 Life Insurance
 </li>
 <li>
 Rewards &amp; Recognitions
 </li>
 <li>
 Learning &amp; Development opportunities
 
 
 
 </li>
 </ul>
 #Egyptdubizzle
</div>

Social Media Specialist - Bayut

Essence Adverts

<div>
 
 Company Description
 
 
 
 Essence Adverts is a renowned integrated marketing communications agency delivering quantifiable results since 2013. Specializing in digital marketing, the agency offers services including media production, media planning and buying, social media content creation and management, and technology development. Headquartered in Cairo and Dubai, with operations in Istanbul and Canada, Essence Adverts serves clients across the region with innovative marketing solutions. Known for its agility and adaptability, the agency continuously evolves to meet industry demands and exceed client expectations.
 
 
 
 Role Description
 
 
 
 This is a full-time, on-site role based in Cairo for a Media Buyer/Performance specialist. The selected professional will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. Key tasks include developing and implementing media strategies, managing media budgets, negotiating with media vendors, analyzing campaign performance, and making data-driven decisions to drive results. Coordination with internal teams and clear communication with stakeholders will be integral to this role.
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Strong expertise in Media Planning and Media Buying
 </li>
 <li>
 Proficiency in Media Strategy and Analytical Skills
 </li>
 <li>
 Excellent Communication skills for collaboration and stakeholder engagement
 </li>
 <li>
 Familiarity with digital advertising platforms and performance measurement tools
 </li>
 <li>
 Ability to work in a fast-paced environment and meet deadlines effectively
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Advertising, Communications, or a related field
 </li>
 <li>
 Experience in the marketing or advertising field is a plus
 </li>
 </ul>
</div>

Media Buyer/Performance

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