account manager(digital marketing experience) Jobs in Cairo

account manager(digital marketing experience)

assistant manager marketing communications Jobs in Cairo

assistant manager marketing communications

brand marketing and activation associate analyst Jobs in Cairo

brand marketing and activation associate analyst

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creative lead (marketing agency) Jobs in Cairo

creative lead (marketing agency)

channel marketing activation lead

Coca-Cola HBC

<div>
 
 
 ABOUT YOUR NEW JOB
 
 
 
 At Coca-Cola HBC the Channel Market Activation lead will be Identifying business opportunities for the sales channel based on analyses and knowledge of consumer and buying occasions, and the behavior of customers and competition in the channel. Planning and developing strategies, tactics, and goals for the trade channel&rsquo;s immediate consumption to capitalize on established business opportunities and achieve the set goals.
 
 
 
 
 
 
 ABOUT YOUR NEW JOB RESPONSIBILITIES
 
 
 <ul>
 <li>
 Planning, development, and execution of plans of promotional activities for the sales channel: entry into new sales facilities to activate the CCHBC range; cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials.
 </li>
 <li>
 Regular market tour; an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition.
 </li>
 <li>
 Active participation in negotiations with customers. An average of 2 out of 5 working days are spent in the field.
 </li>
 <li>
 Execution of the annual plan of promotional activities in the channel of the store&rsquo;s immediate consumption:
 </li>
 <li>
 Managing the execution of all planned activities effectively and in a timely manner;
 </li>
 <li>
 Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication;
 </li>
 <li>
 Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel;
 </li>
 <li>
 Ensuring the production of promotional materials;
 </li>
 <li>
 Budget control (DME) planned for the trade channel;
 </li>
 <li>
 Continuous focus on effective cost management with the aim of return on investment. Proactively finding new and innovative ways of activation.
 </li>
 <li>
 Administrative tasks related to creating requests for purchase orders, tracking the status of order approvals, monitoring budgets monthly, quarterly, annually.
 </li>
 <li>
 Support in the planning, preparation, and realization of the CAPEX budget, opening codes for marketing materials, communication with suppliers, planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers, close cooperation with procurement.
 </li>
 <li>
 Full operational support for the marketing activation of special events.
 </li>
 </ul>
 
 
 
 
 
 ARE THSES YOUR SECERET INGRIDIENTS
 
 
 <ul>
 <li>
 University Degree in business related studies
 </li>
 <li>
 5-7 years of experience in consumer goods marketing.
 </li>
 <li>
 Experience in commercial marketing, key customer area, or operational sales)
 </li>
 <li>
 Previous experience in Trade marketing
 </li>
 <li>
 Previous experience in developing strategic plans for customers, channel, key customers or other business participants.
 </li>
 <li>
 Proactivity and ability to achieve results within set time frames.
 </li>
 <li>
 Results orientation, previous experience in working on important projects.
 </li>
 <li>
 Establishing quality relationships
 </li>
 <li>
 Creativity and innovative thinking
 </li>
 <li>
 Professional conduct in accordance with business ethics
 </li>
 <li>
 Presentation and negotiation skills
 </li>
 <li>
 Strong commercial approach
 </li>
 <li>
 Analytical skills.
 </li>
 <li>
 English fluency is a MUST
 </li>
 </ul>
 
 
 
 
 
 HOW WE WILL SUPPORT YOU
 
 
 <ul>
 <li>
 You&rsquo;ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.
 </li>
 <li>
 International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
 </li>
 <li>
 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
 </li>
 <li>
 Competitive remuneration and social package
 </li>
 </ul>
 
 
 
 
 
 ABOUT YOUR NEW TEAM
 
 
 
 We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
 
 
 We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
 
 
 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don&rsquo;t have the perfect experience. We have faith in what every person can be.
 
 
 And although we have so much to be proud of, we always stay humble. We believe the real magic happens &ndash; for us and for you &ndash; when we OPEN UP."
 
 
 At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
 
 
 
</div>

Channel Marketing Activation Lead

Cilantro

<div>
 The Marketing Specialist plays a critical role in supporting the execution of the company&rsquo;s marketing and communication strategy. This role is responsible for developing and managing targeted campaigns, creating compelling content, maintaining brand consistency, and analyzing performance metrics to optimize future marketing efforts. Through cross-functional collaboration, creativity, and structured planning, the Marketing Specialist drives awareness, engagement, and customer acquisition across digital and non-digital channels.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Marketing Strategy &amp; Campaign Execution
 </li>
 <li>
 Collaborate closely with the MarCom Manager to develop and implement content marketing and demand generation strategies.
 </li>
 <li>
 Lead the execution of targeted marketing campaigns to drive awareness, engagement, and sales.
 </li>
 <li>
 Brainstorm and develop creative marketing concepts that align with brand objectives.
 </li>
 <li>
 Assist in outbound and inbound marketing activities (content creation, digital campaigns, events, etc.).
 </li>
 <li>
 Content &amp; Brand Consistency
 </li>
 <li>
 Maintain consistency in brand messaging and visuals across all marketing channels.
 </li>
 <li>
 Oversee brand assets, message frameworks, data accuracy, and terminology usage.
 </li>
 <li>
 Support the development of marketing collateral and promotional materials.
 </li>
 <li>
 Channel Activation &amp; Management
 </li>
 <li>
 Plan and execute initiatives across appropriate channels to reach target audiences.
 </li>
 <li>
 Segment audiences in digital marketing tools for personalization and improved conversion.
 </li>
 <li>
 Conduct A/B testing and optimize performance based on data insights.
 </li>
 <li>
 Stakeholder Collaboration
 </li>
 <li>
 Coordinate with internal teams and external vendors for campaigns and events.
 </li>
 <li>
 Work closely with cross-functional departments including design, operations, and sales.
 </li>
 <li>
 Support the planning and execution of promotional events and partnerships.
 </li>
 <li>
 Data &amp; Performance Analysis
 </li>
 <li>
 Analyze campaign results, conversion rates, traffic, and other key metrics.
 </li>
 <li>
 Provide recommendations for continuous improvement and enhanced ROI.
 </li>
 <li>
 Track channel penetration and brand awareness levels.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Education:
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Business Administration, or a closely related discipline.
 </li>
 <li>
 Experience:
 </li>
 <li>
 At least 2-4 years of robust experience in digital marketing and/or agency settings
 </li>
 <li>
 Skills:
 </li>
 <li>
 Showcasing a deep understanding and successful execution of marketing strategies.
 </li>
 <li>
 Outstanding abilities in writing, editing, proofreading, and conducting research, paired with excellent verbal and analytical communication skills.
 </li>
 <li>
 Proficiency in content marketing and social media management.
 </li>
 <li>
 Ability to work independently and manage multiple projects simultaneously.
 </li>
 <li>
 Strong interpersonal skills to effectively interact with various stakeholders.
 </li>
 </ul>
</div>

Senior Marketing Specialist

<div>
 At JTI we celebrate differences, and everyone truly belongs.
 
 46,000 people from all over the world
 
 are continuously building their unique success story with us.
 
 83% of employees feel happy
 
 working at JTI.
 
 
 To make a difference with us, all you need to do is bring your
 
 human best.
 
 
 
 What will your story be? Apply now!
 
 
 
 Learn more jti.com
 
 
 
 Consumer Activations Associate - HoReCa &amp; Event
 
 
 Be part of the ambitious team at JTI as a Consumer Activations Associate in HoReCa &amp; Events in Cairo. You will be responsible for developing, planning, and implementing consumer activation initiatives within the HoReCa channel and at consumer &amp; trade events. The role ensures detailed operational execution, effective agency management, and the delivery of premium consumer experiences that drive brand visibility, engagement, and conversion. This position bridges creative planning and field execution, ensuring that every activation reflects the brand&rsquo;s image and achieves measurable business impact.
 
 
 Position
 
 
 As the Retail Consumer Activations Associate, you will
 
 
 <ul>
 <li>
 Develop, plan, and implement activation strategies tailored to HoReCa environments and event venues
 </li>
 <li>
 Develop creative concepts and engagement mechanics that align with brand objectives and target audiences
 </li>
 <li>
 Collaborate with internal teams (Marketing, Trade, and Brand) to ensure alignment with the overall marketing strategy
 </li>
 <li>
 Manage activation budgets efficiently and ensure timely delivery of all activities
 </li>
 <li>
 Manage relationships with external event and activation agencies &mdash; briefing, supervision, and performance evaluation
 </li>
 <li>
 Coordinate all aspects of event execution (from setup to breakdown), ensuring compliance with brand and regulatory guidelines
 </li>
 <li>
 Negotiate with vendors, event organizers, and venues to secure efficient execution terms
 </li>
 <li>
 Ensure agencies deliver outstanding experiences, on time and within budget
 </li>
 <li>
 Recruit, train, and supervise HoReCa and event promoters to guarantee they reflect the brand&rsquo;s values and provide high-quality consumer engagements
 </li>
 <li>
 Monitor promoter performance, providing ongoing feedback and mentoring to maintain activation excellence
 </li>
 <li>
 Coordinate scheduling, logistics, and on-ground operations to ensure seamless delivery
 </li>
 <li>
 Cultivate a culture that prioritizes engagement quality and conversion results
 </li>
 <li>
 Guarantee flawless activation execution across all events and HoReCa touchpoints
 </li>
 <li>
 Supervise setup quality, visibility, and adherence to brand guidelines
 </li>
 <li>
 Ensure consistent consumer journey, messaging, and compliance with marketing standards
 </li>
 <li>
 Track and analyze event performance metrics, consumer feedback, and return on activation investment
 </li>
 <li>
 Identify process improvements to improve efficiency and impact for future activations
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or equivalent experience in Marketing, Business Administration, or related field
 </li>
 <li>
 Proficiency in English is required
 </li>
 <li>
 2&ndash;4 years of experience in event marketing, HoReCa activations, or brand experience management (FMCG, lifestyle, or tobacco industry preferred)
 </li>
 <li>
 Demonstrated ability to manage agencies, vendors, and field staff effectively
 </li>
 <li>
 Excellent interpersonal and communication abilities, both verbal and written
 </li>
 <li>
 Understanding of retail benchmarks, merchandising principles, and brand execution standards
 </li>
 <li>
 Availability to work flexible hours, including evenings and weekends, based on event schedules
 
 
 </li>
 </ul>
 What to expect
 
 
 Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.
 
 
 Are you ready to join us? Build your success story at JTI. Apply now!
 
 
 Next Steps
 
 
 After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.
 
 
 At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
</div>

Consumer Activations Associate - HoReCa & Events

Unimack International Group

<div>
 
 
 Location:
 
 New Cairo, Egypt
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports to:
 
 VP of Sales &amp; Marketing
 
 
 
 
 About the Brand
 
 
 
 
 A fast-growing
 
 babycare and pediatric wellness brand
 
 built for modern parents. The portfolio delivers science-backed, age-appropriate formulas supporting immunity, growth, cognition, bone health, and respiratory wellbeing.
 
 
 The brand is designed to win
 
 digitally first
 
 , scale through
 
 DTC, e-commerce, and pharmacy chains
 
 , and build long-term trust with parents and healthcare professionals while remaining fully compliant.
 
 
 
 
 Your Mission
 
 
 
 
 To launch and scale a high-performing
 
 babycare brand
 
 by owning digital growth, DTC and e-commerce performance, and pharmacy chain activation, while collaborating closely with a Pharmacist Brand Manager to translate science into clear, credible HCP and consumer communication.
 
 
 This role owns
 
 brand-led commercial performance
 
 across online and pharmacy channels.
 
 
 
 
 What You&rsquo;ll Own:
 
 
 
 Digital Brand Strategy &amp; Launch
 <ul>
 <li>
 Lead the digital-first launch of the babycare portfolio.
 </li>
 <li>
 Define brand positioning, tone of voice, and content pillars for parents and caregivers.
 </li>
 <li>
 Build seamless customer journeys across awareness, consideration, purchase, and repeat.
 </li>
 <li>
 Ensure all communication is age-appropriate, compliant, and trust-driven.
 </li>
 </ul>
 
 
 
 DTC &amp; E-commerce Growth
 <ul>
 <li>
 Own brand performance across DTC websites and marketplaces, including Amazon, Noon, and local platforms.
 </li>
 <li>
 Optimize product pages, bundles, subscriptions, and launch offers.
 </li>
 <li>
 Partner with Growth and E-commerce teams on CRO, pricing, promotions, and mechanics.
 </li>
 <li>
 Use performance data to guide fast, informed decisions.
 </li>
 </ul>
 
 
 
 Performance Marketing &amp; Content
 <ul>
 <li>
 Shape creative direction for paid media across Meta, Google, TikTok, and marketplaces.
 </li>
 <li>
 Collaborate with performance teams on testing, scaling, and creative optimization.
 </li>
 <li>
 Build an always-on content engine focused on education, trust, and conversion.
 </li>
 <li>
 Work with creators and parent communities in a compliant, credibility-first manner.
 </li>
 </ul>
 
 
 
 Pharmacy Chains Growth &amp; Activation
 
 
 (In collaboration with the Trade Marketing team)
 
 
 <ul>
 <li>
 Own brand-led growth across key pharmacy chains.
 </li>
 <li>
 Work closely with Sales and Key Accounts on chain-specific strategies, launches, and promotions.
 </li>
 <li>
 Lead pharmacy activation plans, including visibility, shelf presence, in-store branding, and digital pharmacy platforms.
 </li>
 <li>
 Analyze sell-in, sell-out, and shopper data to optimize assortment, pricing, and promotional mechanics.
 </li>
 <li>
 Ensure alignment between in-store and online pharmacy brand experiences.
 </li>
 </ul>
 
 
 
 Medical &amp; HCP Marketing
 
 
 (In collaboration)
 
 
 <ul>
 <li>
 Translate approved scientific content into clear, compelling, and compliant brand messages for pediatricians, GPs, and pharmacists.
 </li>
 <li>
 Co-create detailing materials, visual aids, and sales tools with the Pharmacist Brand Manager.
 </li>
 <li>
 Act as the brand bridge between Medical, Regulatory, Quality, and Commercial teams.
 </li>
 <li>
 Support the field force with simple brand stories, objection-handling frameworks, and confident product narratives.
 </li>
 <li>
 Ensure all HCP-facing materials are aligned, consistent, and field-ready without positioning the role as a medical authority.
 </li>
 </ul>
 
 
 
 Analytics &amp; Optimization
 <ul>
 <li>
 Own and track KPIs, including CAC, conversion rates, retention, repeat purchase, pharmacy sell-out, and reviews.
 </li>
 <li>
 Monitor customer feedback and marketplace performance.
 </li>
 <li>
 Continuously test, learn, and optimize.
 </li>
 </ul>
 
 
 
 Cross-Functional Ownership
 <ul>
 <li>
 Act as the single point of truth for the brand.
 </li>
 <li>
 Align with Sales, Medical, Regulatory, Supply Chain, Growth, and E-commerce teams.
 </li>
 <li>
 Ensure launch readiness, stock availability, and demand alignment.
 </li>
 </ul>
 
 
 
 What You Bring
 <ul>
 <li>
 4 to 8 years of experience in brand, digital, growth, or e-commerce marketing.
 </li>
 <li>
 Strong exposure to DTC brands, performance marketing, or consumer-driven environments.
 </li>
 <li>
 Solid understanding of paid media, content strategy, and conversion funnels.
 </li>
 <li>
 Commercial mindset with the ability to influence sales outcomes without being in a sales role.
 </li>
 <li>
 Strong collaboration and stakeholder management skills.
 </li>
 </ul>
 
 
 Note:
 
 This role works in close collaboration with Pharmacist Brand Managers and does not necessarily require a medical or pharmacy degree.
 
 
 
 
 Big Plus If You Have
 <ul>
 <li>
 Experience with babycare, kids, wellness, or family-focused brands.
 </li>
 <li>
 Marketplace and pharmacy chain experience.
 </li>
 <li>
 Strong storytelling instincts with a trust-first mindset.
 </li>
 <li>
 Ability to balance speed, creativity, and compliance.
 </li>
 </ul>
 
 
 
 
 Why This Role
 
 <ul>
 <li>
 
 You&rsquo;re launching and scaling, not maintaining.
 
 </li>
 <li>
 
 Empowerment and total ownership across digital, e-commerce, and pharmacy chains.
 
 </li>
 <li>
 
 High visibility and direct impact on revenue and brand growth.
 
 </li>
 <li>
 
 A modern wellness brand with long-term scale and purpose.
 
 </li>
 </ul>
 
 
 
 
 
 
</div>

Sr. Brand Manager (Baby Care Brand)

e& Egypt

<div>
 
 
 Job Purpose:
 
 
 
 
 
 
 Responsible for developing and managing CVM-driven handset propositions and activations that drive device sales, network upgrade adoption and incremental revenue through targeted engagement, FinTech &amp; lifestyle integrations, and VAS bundling. The role focuses on proposition design (segmented &amp; spend-based), channel enablement, insurance VAS management, and end-to-end GTM execution to maximize handset and service monetization.
 
 
 
 
 
 
 Key Objectives:
 
 
 <ol>
 <li>
 Drive handset and accessory revenue through targeted CVM propositions, upsell and cross-sell packages.
 </li>
 <li>
 Increase device upgrade and network upgrade adoption via proposition bundling and channel activations.
 </li>
 <li>
 Integrate FinTech &amp; lifestyle services into handset propositions to improve offer attractiveness and wallet penetration.
 </li>
 <li>
 Enable effective channel execution across telesales, retail and online to maximize conversion and attach rates.
 </li>
 <li>
 Own insurance VAS performance and bundling with handset propositions.
 </li>
 <li>
 Monitor and report on CVM proposition performance, providing insights and recommendations to optimize conversion, revenue, and customer engagement.
 </li>
 </ol>
 
 
 
 
 
 
 
 
 Key Accountabilities:
 
 
 
 
 CVM Propositions &ndash; Customer Engagement Driven Offers:
 
 
 <ul>
 <li>
 Develop and manage CVM-driven handset and accessory propositions aligned to customer segments and commercial objectives.
 </li>
 <li>
 Lead upselling, cross-selling and spend-based reward mechanics (e.g., &ldquo;buy with value X and get discount Y&rdquo;, device discount on activating a new line).
 </li>
 <li>
 Design segmentation-based offers (high-value add-ons such as Apple Add-on packages) to maximize wallet share and device attach rates.
 </li>
 <li>
 Monitor customer behavior data to refine proposition mechanics and personalization rules.
 </li>
 </ul>
 
 
 
 
 
 
 Network Upgrade Propositions:
 
 
 <ul>
 <li>
 Develop offers to encourage existing customers to adopt network upgrades (e.g., 4G &rarr; 5G migration, premium plan migration).
 </li>
 <li>
 Bundle handset/device discounts, loyalty-style incentives or cashback with network upgrades to drive adoption.
 </li>
 <li>
 Align with sales and marketing to create targeted campaigns tied to network upgrade windows and handset availability.
 </li>
 <li>
 Track uplift in device upgrade penetration, network upgrade take-rate, and associated revenue impact.
 </li>
 </ul>
 
 
 
 
 
 FinTech &amp; Lifestyle Services Integration:
 
 
 <ul>
 <li>
 Design discounts and exclusive handset/accessory offers based on engagement with FinTech and lifestyle services.
 </li>
 <li>
 Collaborate with FinTech partners to enable mechanics such as cashback to wallets on device purchases, BNPL carve-outs, or wallet-linked discounts.
 </li>
 <li>
 Coordinate with marketing and sales to promote bundled FinTech+device offers (e.g., cashback on wallet when purchasing device; gift voucher on next purchase).
 </li>
 <li>
 Measure impact of FinTech integrations on device attach, average transaction value and offer conversion.
 </li>
 </ul>
 
 
 
 
 
 Sales Channels Optimization (CVM-Focused):
 
 
 <ul>
 <li>
 Partner with tele sales to create personalized handset upgrade and cross-sell scripts and bundles.
 </li>
 <li>
 Enable targeted in-store activations (e.g., happy hour promotions in selected stores or FinTech standalone stores).
 </li>
 <li>
 Ensure CVM propositions are executable across channels (retail, online, telesales) and provide channel playbooks, training and tools.
 </li>
 <li>
 Monitor channel conversion metrics and optimize channel mix and creative accordingly.
 </li>
 </ul>
 
 
 
 
 
 VAS Management &ndash; Insurance:
 
 
 <ul>
 <li>
 Own the insurance VAS proposition for handset sales: packaging, pricing, promotion and attach incentives.
 </li>
 <li>
 Drive insurance attach rate through proposition mechanics, channel enablement, and partner coordination.
 </li>
 <li>
 Monitor VAS revenue contribution and profitability per handset campaign.
 </li>
 </ul>
 
 
 
 
 
 End-to-End Execution (GTM Execution):
 
 
 <ul>
 <li>
 Lead GTM readiness and execution for CVM propositions: campaign setup, creative approvals, device allocation alignment and go-live coordination.
 </li>
 <li>
 Coordinate with analytics, IT/CRM, procurement and retail operations to ensure flawless proposition delivery.
 </li>
 <li>
 Track campaign performance (ROI, conversion, attach rate, device penetration) and propose optimizations.
 </li>
 </ul>
 
 
 
 
 
 Reporting &amp; Performance Management:
 
 
 <ul>
 <li>
 Own weekly / monthly reporting for all CVM-driven propositions including conversion, uplift vs baseline, device attach rates, network upgrade take-rate and revenue contribution.
 </li>
 <li>
 Maintain dashboards and performance views in alignment with analytics, finance and BI teams.
 </li>
 <li>
 Highlight opportunities, leakage points and optimization recommendations based on funnel data.
 </li>
 <li>
 Provide performance readouts to commercial leadership and secure alignment on next wave / next campaign adjustments
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs):
 
 
 <ul>
 <li>
 Device &amp; Accessory Revenue (incremental revenue from CVM propositions)
 </li>
 <li>
 Device Upgrade / Network Upgrade Take-Rate (adoption % from targeted campaigns)
 </li>
 <li>
 Offer Conversion Rate (visitors/contacts &rarr; purchase under campaign)
 </li>
 <li>
 Insurance VAS Attach Rate (insurance sold per device sold)
 </li>
 <li>
 FinTech Integration Impact (wallet/BNPL usage contribution to device sales)
 </li>
 <li>
 Campaign ROI and CPA (cost per acquisition)
 </li>
 <li>
 Device Penetration for targeted models / premium device mix
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Minimum 4 years of experience CVM, propositions, product management or commercial roles within telecommunications, retail finance, or technology.
 </li>
 <li>
 Bachelor&rsquo;s degree in marketing, Business Administration, Economics, Data Analytics or related field.
 </li>
 <li>
 Master&rsquo;s (MBA) is an advantage but not required.
 </li>
 <li>
 Proven track record in proposition design, GTM execution and driving device or add-on monetization.
 </li>
 </ul>
</div>

CVM Proposition Senior Analyst

PepsiCo

<div>
 
 Overview
 
 
 
 This role will be responsible for supporting the design, implementation, and ongoing management of PepsiCo&rsquo;s Consumer Data Platform (CDP) and First-Party (1P) Data Collection initiatives across the AMESA region, with a primary focus on Egypt, KSA, Pakistan, and South Africa.
 
 
 As a key link between PepsiCo&rsquo;s 1P data collection systems and our marketing agency partners, this role will ensure that the data we capture is effectively activated, optimized, and transformed into actionable insights&mdash;driving smarter marketing strategies and stronger consumer connections.
 
 
 
 Responsibilities
 
 
 
 We are looking for a dynamic and experienced Marketing Senior Specialist to join our team and support PepsiCo&rsquo;s digital transformation across the AMESA region. This role will be central in driving data acquisition, loyalty initiatives, CRM programs, and MarTech capabilities, ensuring our markets are future-ready and insights-driven.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Data Acquisition Management: Lead and oversee data acquisition initiatives across 7 markets (KSA, Egypt, Pakistan, Sub-Saharan Africa, Kuwait, Oman, UAE), ensuring consistency, quality, and compliance.
 </li>
 <li>
 Customer Data &amp; Analytics (cDNA): Lead the expansion of data activation across social, programmatic, and CRM channels in multiple markets, strengthening consumer connections through smart, data-driven strategies.
 </li>
 <li>
 Loyalty &amp; CRM: Manage and optimize Loyalty and CRM reporting and analysis programs across AMESA markets, delivering actionable insights that fuel consumer engagement and retention.
 </li>
 <li>
 MarTech Capabilities: Partner with global and regional teams to scale and enhance MarTech solutions, enabling advanced personalization, targeting, and measurement across the AMESA sector.
 </li>
 <li>
 Cross-Functional Collaboration: Collaborate with key stakeholders across Digital, Media, Sales, and Insights teams to integrate DX capabilities (e.g., Media2Shelf, Consumer Insights), ensuring business objectives are supported by data and technology.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce
 
 
 </li>
 </ul>
 Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe
 
 
 Campaign, Eloqua, etc
 
 
 <ul>
 <li>
 2+ yrs of overall Digital Marketing experience
 </li>
 <li>
 Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms:
 
 
 </li>
 </ul>
 Data Extensions, Queries, Triggered Send Definitions, and Microsites
 
 
 <ul>
 <li>
 Experience working within a brand environment, with collaboration with agencies and marketers
 </li>
 <li>
 Knowledge of AMESA digital landscape is a plus
 </li>
 </ul>
</div>

Marketing Senior Analyst

Dkhoon Emirates

<div>
 <ul>
 <li>
 
 
 Responsible for:
 
 
 </li>
 </ul>
 
 
 
 <ul>
 
 <li>
 
 handling Responsible for developing, implementing, and managing an organization&rsquo;s social media strategy to boost brand awareness, engagement, and sales.
 
 </li>
 
 <li>
 
 Create compelling content tailored to target audiences across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, while monitoring performance metrics to optimize campaigns.
 
 </li>
 
 <li>
 
 Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
 
 </li>
 
 <li>
 
 Responsible for managing social media advertising budgets, collaborating with cross-functional teams to ensure brand consistency, engaging with followers and influencers, and staying updated on social media trends and platform algorithms.
 
 </li>
 
 <li>
 
 Analyze the competitor activities, generates performance reports, and adjusts strategies accordingly to maximize reach and ROI, all while fostering a strong online community aligned with the company&rsquo;s goals.
 
 </li>
 
 <li>
 
 Oversees the development and execution of digital marketing strategies to drive brand awareness, lead generation, and sales growth.
 
 </li>
 
 <li>
 
 Responsibilities include managing multi-channel campaigns across social media, email, search engines, and display advertising, analyzing performance metrics to optimize results, and creating compelling content tailored to target audiences.
 
 </li>
 
 <li>
 
 Handling the promotion and brand activities for USA &amp; Europe branches.
 
 </li>
 
 </ul>
 
 
 
 
 <ul>
 <li>
 
 
 Qualification &amp; Skills:
 
 
 </li>
 </ul>
 
 
 
 <ul>
 
 <li>
 
 Bachelor&rsquo;s or master&rsquo;s degree in marketing or a related field
 
 </li>
 
 <li>
 
 Proven working experience in digital marketing, particularly within the industry
 
 </li>
 
 <li>
 
 Consumer communication strategy, planning and execution
 
 </li>
 
 <li>
 
 Business analysis
 
 </li>
 
 <li>
 
 General brand management &amp; social media experience
 
 </li>
 
 <li>
 
 Excellent English communication
 
 </li>
 
 <li>
 
 Having experience of USA/Europe marketing promotion is MUST.
 
 </li>
 </ul>
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Social Media & Brand Officer

Explore 422+ Channel marketing activation lead in Cairo this January. Find roles across top companies and apply now to boost your career.