demand generation manager Jobs in New York

demand generation manager

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demand generation lead, advisor gtm Jobs in New York

demand generation lead, advisor gtm

director - gtm excellence, technology industry group (tig) - private equity Jobs in New York

director - gtm excellence, technology industry group (tig) - private equity

founding analyst, growth and global gtm (sales operations) Jobs in New York

founding analyst, growth and global gtm (sales operations)

demand generation lead advisor gtm

Savvy Wealth

<div><p><b>About Savvy:</b></p><p>
Wealth management is a $545 billion industry in the US, yet remains archaic and inefficient with low technology penetration. 75% of financial advisors don&rsquo;t offer digital communication beyond email, and 62% still build financial plans manually in Excel. This leads to a poor client experience and results in financial advisors spending over 70% of their time on non-client facing, manual work.</p><p>
Savvy is changing that. We&rsquo;re building the most advisor-centric platform in wealth management: a digital-first solution that modernizes human financial advice. Advisors who partner with Savvy tap into AI-powered software, automated sales and marketing, and seamless back office workflows to scale faster and spend more time with clients.</p><p>
We&rsquo;ve raised over $105M to date from Thrive Capital, Index Ventures, Canvas Ventures, Mark Casady (former LPL Financial CEO), and other top-tier investors. Our team is made up of repeat founders and operators who&rsquo;ve helped build Airbnb, Square, Brex, Carta, Facebook, $200B+ RIAs, and more.</p><p>
Savvy is at a pivotal point in its growth trajectory, having established strong product-market fit in providing a modern platform to financial advisors. We&rsquo;ve surpassed $2.2 billion in AUM in less than three years, grown 600%+ in the last 18 months, and are entering the next phase of the company which involves rapid expansion of our product offering and continued revenue growth. Come help us scale!</p><p></p><p><b>
The Role:</b></p><p>
We're looking for a data-driven Demand Generation Lead to build and scale the marketing engine that recruits financial advisors to the Savvy platform. You will be responsible for designing, executing, and optimizing the full-funnel, multi-channel strategy to generate a predictable pipeline of qualified prospective advisors.</p><p>
You will own the advisor acquisition number, from initial awareness to handoff with the sales team. This is a highly collaborative and high-impact role, working at the intersection of marketing, sales, product, and operations to turn Savvy&rsquo;s compelling story into measurable pipeline growth. The ideal candidate is a hands-on B2B marketer who excels at building and optimizing scalable lead-generation programs.</p><p></p><p><b>
Responsibilities:</b></p><ul><li><p>
Develop and execute the end-to-end demand generation strategy for our B2B advisor recruiting motion, aligning with pipeline and revenue goals.</p></li><li><p>
Own and manage multi-channel campaigns, including paid social, SEM, email marketing, content syndication, webinars, and virtual/in-person events.</p></li><li><p>
Build, test, and optimize lead nurturing programs and marketing automation workflows to move prospects through the funnel.</p></li><li><p>
Partner closely with the Strategic Growth (Sales) team to ensure seamless lead handoff, optimize the MQL-to-SQL conversion rate, and gather feedback on lead quality.</p></li><li><p>
Collaborate with Product Marketing to leverage core platform messaging and sales enablement resources (decks, one-pagers) for your campaigns.</p></li><li><p>
Work with the Content team to develop a content strategy that fuels the acquisition funnel (e.g., whitepapers, case studies, blog posts, webinar topics).</p></li><li><p>
Measure, analyze, and report on campaign performance, pipeline contribution, and ROI, providing actionable insights for continuous improvement.</p></li><li><p>
Manage the marketing tech stack (Marketing Automation, CRM, analytics tools) to ensure operational efficiency and data integrity.</p></li></ul><p><b>
Must have:</b></p><ul><li><p>
6+ years of B2B demand generation experience, preferably in B2B SaaS or technology platforms.</p></li><li><p>
Proven track record of building and scaling multi-channel marketing campaigns that successfully generated pipeline and revenue.</p></li><li><p>
Deep, hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce, and ad platforms (e.g., Linkedin, Meta)</p></li><li><p>
Strong analytical skills with the ability to track, measure, and report on key funnel metrics (MQL, SQL, CPL, conversion rates).</p></li><li><p>
Excellent cross-functional leadership and communication skills, with a demonstrated ability to work with sales, marketing, and product teams</p></li><li><p>
Exceptional project management and organizational skills.<b>Nice to have:</b></p></li></ul><ul><li><p>
Prior experience managing FINRA/SEC audits and regulatory reporting (e.g. FOCUS reports).</p></li><li><p>
Hands-on experience with QuickBooks and leading migrations to NetSuite.</p></li><li><p>
Familiarity with AI and automation in accounting or forecasting workflows.</p></li></ul><h3 class="jobSectionHeader"><b>
Nice to Have:</b></h3><ul><li><p>
Strong experience in financial modeling, budgeting, forecasting, and expense management in financial services.</p></li><li><p>
Direct experience marketing to financial advisors.</p></li><li><p>
Experience in a high-growth startup environment.</p></li></ul><p><b><br>
What Success Looks Like</b></p><ul><li><p><b>
Steady &amp; Qualified Pipeline:</b> A consistent inflow of high-quality advisor leads in the target AUM segment, meeting monthly pipeline and payback KPIs.</p></li><li><p><b>
Efficient Spend &amp; ROI:</b> Demonstrable improvement in cost-per-lead and payback period</p></li><li><p><b>
Rapid Experimentation &amp; Iteration:</b> Rolling out new campaigns or channels each quarter, with at least one or two new channels proving successful per half-year.</p></li><li><p><b>
Positive Sales Feedback:</b> Sales teams report increased lead quality, shortened cycles, and a healthy pipeline of engaged advisor prospects.</p></li></ul><p><b><br>
Additional Information:</b></p><p>
Savvy Wealth is an equal opportunity employer. We are committed to fostering an inclusive work environment that values diversity and individual contributions.</p><p></p><p><b>
Benefits:</b></p><ul><li><p>
Competitive salary and equity package</p></li><li><p>
Unlimited PTO + paid company holidays</p></li><li><p>
Access to holistic medical, dental, and vision plans</p></li><li><p>
Company 401(k), Commuter, and HSA/FSA plans</p></li><li><p>
NYC office in the heart of Manhattan</p></li><li><p>
Lunch and snacks provided in the office</p></li><li><p>
Access to virtual mental health care (Spring Health), vision related benefits (XP Health), and health concierge (Rightway) to help you find the right care</p></li><li><p>
Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)</p></li></ul><p>
Compensation Range: $160K - $210K</p></div>

Demand Generation Lead, Advisor GTM

Fabric Health

<div><div><b>Demand Generation Manager</b></div><div></div><div><div><div>
New York City &bull; Remote</div></div><div></div><div><div>
Marketing</div></div><div></div><div><div>
Remote &bull; Remote</div></div><div></div><div><div>
Full-time</div></div></div><div><div><div>
About Fabric Health</div><div>
At Fabric Health, we're not just building technology; we're fixing healthcare's capacity problem. Our mission is to power healthcare to move faster, work smarter, and deliver better care, creating seamless, intuitive experiences that simplify and unify virtual and in-person care for thousands of providers and millions of patients nationwide. We're a team of brilliant, thoughtful minds, deeply motivated by improving patient and provider lives, and we believe technology can truly enhance the US healthcare system.</div><div></div><div><br>
Trusted by leading healthcare organizations: Our customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain.</div><div></div><div><br>
We are backed by leading investors such as Thrive Capital, GV (Google Ventures), General Catalyst, Salesforce Ventures, Vast Ventures, BoxGroup, and Atento Capital. We value working quickly for good reason, listening deeply to solve big challenges, and building products like we would for loved ones.</div></div></div><div><div><div>
About the Role</div><div>
Fabric is looking for a results-driven Demand Generation Manager to own and execute the campaigns that fuel our enterprise pipeline. You&rsquo;ll bring a Go-to-Market (GTM) engineering mindset&mdash;building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay to enrich leads, personalize outreach, and measure impact. This role is central to Fabric&rsquo;s mission: by ensuring our solutions reach the right buyers at the right time, you&rsquo;ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.</div><div></div><div><br>
You&rsquo;ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you&rsquo;ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.</div><div>
What You'll Do</div><div>
As a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include:</div><div></div><ul><li><b><br>
Owning Campaign Execution:</b> Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.</li><li><b>
Targeted Outbound:</b> Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.</li><li><b>
Inbound Optimization:</b> Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.</li><li><b>
ABM Leadership:</b> Manage account-based marketing programs with Sales to target and engage priority accounts.</li><li><b>
Event Support:</b> Support event-related GTM workflows and campaigns&mdash;driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.</li><li><b>
GTM Automation:</b> Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.</li><li><b>
Cross-Functional Collaboration:</b> Collaborate with the Content &amp; Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.</li><li><b>
Reporting &amp; Optimization:</b> Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.</li></ul><div>
Why You Might Be a Good Fit</div><ul><li>
You possess a GTM engineering mindset, enjoying the process of building and optimizing complex marketing and sales automations with tools like Clay and HubSpot.</li><li>
You are results-driven, with a proven track record of executing multi-channel campaigns that directly accelerate pipeline and revenue growth.</li><li>
You thrive on working hand-in-hand with Sales, building, and leading targeted outbound and ABM programs.</li><li>
You are analytical and systems-minded, comfortable with pipeline metrics, ROI analysis, and designing sophisticated lead workflows.</li><li>
You are curious and resourceful, excited by emerging AI and automation tools to drive efficiency and data quality.</li><li>
You have a required background in healthcare or health technology, allowing you to effectively target complex enterprise buyers (health systems, payers, employers).</li></ul><div>
This Might Not Be The Right Fit If...</div><ul><li>
You prefer a purely creative or brand-focused role over a metrics-driven, GTM-focused role.</li><li>
You lack strong, hands-on experience in both outbound and inbound channel optimization.</li><li>
You are not comfortable with the technical aspects of designing and managing marketing automation and AI enrichment workflows (e.g., Salesforce/HubSpot automations).</li><li>
You prefer a role with less direct accountability for pipeline and revenue influence.</li></ul><div>
Your Qualifications</div><ul><li>
4&ndash;7 years of experience in demand generation or growth marketing for a B2B SaaS company.</li><li>
Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.</li><li>
Hands-on experience running outbound campaigns and partnering with Sales.</li><li>
Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).</li><li>
Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.</li><li>
Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.</li><li>
Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.</li><li>
Background in healthcare or health technology required.</li><li>
Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.</li><li>
Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.</li></ul><div>
Bonus Points</div><ul><li>
Experience with ABM platforms and tactics.</li><li>
Experience using automation to support field or event marketing programs.</li><li>
Hands-on experience with webinars, virtual events, or digital programs.</li><li>
Knowledge of SEO and digital content best practices.</li></ul><div><i>
The national pay range for this role is $90,000.00&ndash; $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.</i></div></div></div><div><div><div>
Learn more about Fabric</div><ul><li>
LinkedIn</li><li>
Awards</li><li>
Press Releases</li><li>
Careers Page</li></ul><div><i>
At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.</i></div><div>
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Req ID: 232</p></div>

Demand Generation Manager

Talkiatry

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work . At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
<br><b>About the Role:</b> We’re looking for a Director of Partner Marketing to lead the marketing strategy and execution that fuels Talkiatry’s growth through referrals. Reporting to the VP of Product Marketing, this leader will own how we drive awareness, engagement, and conversion among referring providers and health system administrators. You’ll shape and scale our demand generation engine—creating content, campaigns, and experiences that attract and activate referral sources, drive retention, and position Talkiatry as the partner of choice in mental healthcare. This position will play a critical role in driving the content strategy for referrals, including field collateral and digital content. This is both a strategic and hands-on leadership role: you’ll develop the roadmap, manage vendors, and stand-up marketing initiatives that grow Talkiatry’s referral pipeline and deepen partner engagement.
<br><b>About Talkiatry:</b> Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
<br><br>
<b>You will:</b><br>
<b>Lead Demand Generation for Referrals:</b> Build and execute integrated marketing programs that generate partnerships leads and drive referral volume across channels—including email, paid media, SEO, webinars, events, and nurture campaigns.
<br><b>Develop and Scale Content Marketing:</b> Own the partner-facing content strategy—from thought leadership and case studies to campaigns and field enablement materials. Use content to educate, engage, and convert referral partners.
<br><b>Partner with Cross-Functional Teams:</b> Collaborate with partnerships, account management, marketing, and creative teams to ensure consistent messaging and seamless execution across every partner touchpoint.
<br><b>Optimize Performance:</b> Track and analyze KPIs such as referral engagement, account penetration, and marketing-sourced referrals. Use insights to refine messaging, content, and GTM strategy.
<br><b>Enable Partner Success:</b> Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth.
<br><b>Evaluate and Manage External Agencies and Vendors:</b> Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. You’ll source, assess, and manage 3rd-party partners to scale content and demand generation capabilities.
<br><br>
<b>You have:</b><br>
8–10+ years of experience in demand generation, content marketing, or partner marketing with at least 3+ years in a leadership role.
<br>Proven success executing integrated marketing campaigns that drive measurable pipeline and partner engagement.
<br>Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations.
<br>Experience evaluating and managing external vendors and agencies (e.g., creative, media, digital, or content partners) to ensure high-quality execution and ROI.
<br>Analytical mindset and experience managing marketing performance metrics tied to demand generation and pipeline growth.
<br>Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively.
<br>A passion for expanding access to high-quality mental healthcare.
<br><br>
<b>Why Talkiatry:</b><br>
<b>Top-notch team:</b> we're a diverse, experienced group motivated to make a difference in mental health care
<br><b>Collaborative environment:</b> be part of building something from the ground up at a fast-paced startup
<br><b>Excellent benefits:</b> medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
<br><b>Grow your career with us:</b> hone your skills and build new ones with our Learning team as Talkiatry expands
<br><b>It all comes back to care:</b> we’re a mental health company, and we put our team’s well-being first

Director of Partner Marketing

Sunday

<div><h1 class="jobSectionHeader"><b>Demand Generation Manager (US)</b></h1><p><b>
Location:</b> New York or Atlanta | <b>Department:</b> Marketing | <b>Type:</b> Full-time</p><h3 class="jobSectionHeader"><b><br>
About sunday</b></h3><p>
sunday is the fastest way to pay in restaurants. With one QR code, guests pay in 10 seconds. Restaurants turn tables faster, increase tips, and collect valuable guest data.</p><p>
We&rsquo;re live in thousands of restaurants across the US, UK, and France &mdash; and the <b>US is our #1 growth opportunity</b>. To unlock it, we need to build a scalable, data-driven inbound engine that fuels our SDR and AE teams with qualified pipeline.</p><p>
That&rsquo;s where you come in.</p><h3 class="jobSectionHeader"><b><br>
 Mission</b></h3><p>
As <b>Demand Generation Manager (US)</b>, you&rsquo;ll own sunday&rsquo;s digital acquisition and inbound growth strategy &mdash; from paid media to SEO, email, and LinkedIn. Your goal: <b>turn marketing spend into measurable pipeline and revenue</b>.</p><p>
You&rsquo;ll build campaigns that capture attention, generate qualified meetings, and directly impact topline growth. You&rsquo;ll work cross-functionally with Sales, RevOps, and Content to align every dollar spent with pipeline performance.</p><p><b><br>
 What You&rsquo;ll Do</b></p><p><b><br>
1. Build and Execute the US Demand Gen Engine</b></p><ul><li>
Own the US demand generation roadmap and performance metrics.</li><li>
Plan, launch, and optimize multi-channel campaigns (Google, Meta, LinkedIn, YouTube, SEO, email).</li><li>
Test new acquisition plays and local partnerships to drive awareness and lead flow in key US cities.</li></ul><p><b><br>
2. Drive Pipeline and Revenue Impact</b></p><ul><li>
Deliver consistent flow of qualified leads (MQLs  SQLs  Opportunities).</li><li>
Track CAC, CPL, EMNR, and marketing-sourced pipeline.</li><li>
Run continuous A/B testing to improve conversion rates and cost efficiency.</li><li>
Partner with Sales and SDR teams to maximize MQL-to-meeting conversion.</li></ul><p><b><br>
3. Own Analytics, Tools, and Enablement</b></p><ul><li>
Build dashboards to measure pipeline contribution, channel performance, and ROI.</li><li>
Manage tools like Salesforce, GA4, LinkedIn Ads.</li><li>
Collaborate with RevOps to refine lead routing, scoring, and reporting accuracy.</li></ul><p><b><br>
4. Lead Creative and Messaging Strategy</b></p><ul><li>
Partner with Content, Product Marketing, and Design to produce high-performing ads, landing pages, and lead magnets.</li><li>
Localize messaging for the US restaurant market &mdash; bold, clear, and ROI-focused.</li><li>
Develop playbooks that can be replicated across regions as we scale.</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 Your Success Metrics</b></h3><ul><li><b>
Pipeline:</b> Marketing-sourced and influenced revenue ($)</li><li><b>
Efficiency:</b> Cost per Lead (CPL), CAC, EMNR, Payback Period</li><li><b>
Volume:</b> MQLs and Qualified Meetings per Month</li><li><b>
Quality:</b> MQL  SQL  Opportunity conversion rate</li><li><b>
Engagement:</b> Growth in organic sessions, ad CTR, and lead magnet performance</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 What You Bring</b></h3><ul><li>
3+ years in <b>demand generation, growth, or performance marketing</b>, ideally in B2B SaaS or restaurant-tech.</li><li>
Proven ability to manage and scale <b>multi-channel acquisition</b> (SEO, paid, social, email).</li><li>
Strong analytical skills &mdash; expert in funnel metrics, attribution, and A/B testing.</li><li>
Hands-on experience with <b>Salesforce, GA4, Looker, Google Ads, and LinkedIn Campaign Manager.</b></li><li>
Highly autonomous, structured, and data-driven.</li><li>
Comfortable working at high speed, with clear KPIs and fast iteration cycles.</li><li>
Bonus: Experience in hospitality or SMB market</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 What&rsquo;s in It for You</b></h3><ul><li><b>
Competitive package:</b> $110K&ndash;$140K + equity.</li><li><b>
Impact:</b> Build sunday&rsquo;s US demand engine from the ground up with the strong support of the European infrastructure.</li><li><b>
Growth:</b> Path to Head of Marketing US within 12&ndash;18 months.</li><li><b>
Collaboration:</b> Work closely with Sales, RevOps, and US leadership.</li><li><b>
Culture:</b> Fast-paced, feedback-driven, and deeply mission-oriented.</li><li><b>
Location:</b> NYC or Atlanta.</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 Why Join sunday</b></h3><ul><li>
Help define how restaurants grow and engage guests through technology.</li><li>
Build campaigns that directly translate to revenue.</li><li>
Operate with autonomy, creativity, and data as your compass.</li><li>
Join a company scaling fast with purpose, precision, and heart.</li></ul></div><p></p>

RELX Group

<div></div><div><div>Go-To-Market (GTM) Enablement Manager, Primary Research</div><div></div><div>
Are you passionate about driving GTM excellence through strategic enablement and cross-functional collaboration?</div><div></div><div>
Do you excel at working across diverse teams to develop and implement clear, impactful value propositions that resonate with customers and drive commercial success?</div><div></div><div>
About our Team</div><div>
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.</div><div></div><div>
About the Role</div><div>
The GTM Enablement Manager, Primary Research will lead the planning and execution of strategic projects to streamline and elevate the commercialization of primary research content. Reporting to the Director of Primary Research &ndash; Commercial Propositions, you will work closely with Research Sales, Marketing, Customer Success, STMJ, and other internal stakeholders to ensure a unified, simplified, and innovative GTM approach. Your efforts will support the team&rsquo;s goal to align messaging, optimize business models, and prepare for future monetization opportunities, including AI-driven initiatives.</div><div><br>
Responsibilities</div><ul><li><div>
GTM Strategy &amp; Execution: Leading initiatives around journal renewals, combined (Open Access, Read &amp; Publish) deals, new business propositions, and value articulation strategies. Develop and implement tools, playbooks, and messaging frameworks that enable sales and customer success teams to articulate our value proposition consistently and effectively.</div></li><li><div>
Cross-Functional Collaboration: Building strong partnerships across Research Sales, Customer Success, STMJ, Marketing, and other relevant teams to ensure GTM activities are aligned, coordinated, and impactful.</div></li><li><div>
Process Innovation &amp; Optimization: Identifying opportunities to innovate existing GTM processes, remove obstacles, and introduce best practices that enhance efficiency and effectiveness.</div></li><li><div>
Sales Enablement &amp; Value-Based Selling: Embed value-based selling practices across GTM activities, ensuring that teams consistently articulate and demonstrate the value proposition in customer engagements.</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
Have a proven experience in GTM strategy and execution.</div></li><li><div>
Demonstrated ability to collaborate effectively across diverse functional teams and regions within a highly matrixed organization.</div></li><li><div>
Display exceptional business acumen and understanding of primary research, open access models, and related business dynamics.</div></li><li><div>
Experience in developing and delivering enablement programs, toolkits, and messaging frameworks.</div></li><li><div>
Excellent interpersonal, communication, and stakeholder management skills.</div></li><li><div>
Familiarity and experience with sales processes, value articulation, and customer engagement strategies are highly valued.</div></li></ul><br>
Primary Location Base Pay Range: Home based-New York $102,800 - $171,300.
 If performed in Maryland, the pay range is $98,100 - $163,500. If performed in New York City, the pay range is $107,400 - $179,100. If performed in Rochester, NY, the pay range is $88,700 - $147,900. If performed in Ohio, the pay range is $88,700 - $147,900.
U.S. National Pay Range: $93,400 - $155,700. Geographic differentials may apply in some locations to better reflect local market rates.<br>
This job is eligible for an annual incentive bonus.<br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:
 Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
 Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
 Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
 Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
 Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
 Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
 In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice<div><br>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div><div></div>

Go-To-Market Enablement Manager, Primary Research

Elsevier

FELFEL AG

<div><h4 class="jobSectionHeader"><b>NICE TO MEET YOU!</b></h4><p>
FELFEL is New York&rsquo;s most exciting food-tech scale-up, reinventing how people eat at work. Our smart fridges bring meals from the city&rsquo;s best local chefs straight to the office&mdash;fresh every day. Born in Switzerland and trusted by over 1,000 companies, we&rsquo;re now bringing our <b>chef-made, tech-powered office food experience</b> to the U.S.<br>
We combine <b>hospitality, design, and smart technology</b> to make office meals something people truly look forward to. Now, we&rsquo;re looking for a <b>hands-on, data-obsessed growth leader</b> to help us scale.</p><h4 class="jobSectionHeader"><b>
IN SHORT</b></h4><p>
You&rsquo;ll own and operate every part of our digital acquisition funnel &mdash; strategy, execution, analytics, and optimization &mdash; with the goal of driving tastings, pipeline, and new customer growth. This is not a people-management role. You&rsquo;ll collaborate with world-class partners (content, design, sales, ops) and you&rsquo;ll personally design, launch, and optimize campaigns end-to-end. You&rsquo;ll report directly to the <b>VP Growth (US)</b> and play a critical role in shaping how FELFEL grows in the U.S.</p><h4 class="jobSectionHeader"><b>
YOUR RESPONSIBILITIES
</b></h4><p><b>Growth &amp; Performance Strategy</b></p><br>
<ul><li>
Design and execute FELFEL&rsquo;s digital growth roadmap across paid, organic, and lifecycle channels.</li><li>
Own and optimize a <b>our annual digital marketing budget</b> across LinkedIn, Google, and Meta</li><li>
Build the experimentation framework: messaging, creative, landing pages, and audience tests.</li></ul><b>
Funnel Optimization</b><br>
Architect and continuously refine conversion flows from awareness tasting<ul><li> partnership.</li><li>
Manage A/B testing across web, email, and ads to improve MQL and SQL conversion rates.</li><li>
Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot.</li></ul><b>
Analytics &amp; Reporting</b><br>
<ul><li>
Build dashboards and attribution models using <b>GA4 and HubSpot</b></li><li>
Turn insights into decisions &mdash; adjust spend, creative, or targeting based on performance data.</li>
Own key funnel metrics: CPL, MQL<li> SQL , ROI.</li></ul><b>
Website &amp; SEO</b><br>
<ul><li>
Own FELFEL&rsquo;s <b>Squarespace</b> site: performance, UX, SEO, and conversion optimization.</li><li>
Collaborate with our design and content team to maintain a premium yet high-converting brand experience.</li></ul><b>
Lifecycle Marketing</b><br>
<ul><li>
Create and optimize <b>HubSpot workflows</b> for lead nurture, retention, and reactivation.</li><li>
Build segmentation, lead scoring, and automation systems that drive qualified pipeline.</li></ul><b>
Collaboration &amp; Thought Leadership</b><br>
<ul><li>
Work cross-functionally with Content, Sales, and Growth, Ops to align digital efforts with business priorities.</li><li>
Act as FELFEL&rsquo;s internal digital growth expert &mdash; setting standards for experimentation, measurement, and storytelling.</li></ul><p></p><h4 class="jobSectionHeader"><b>
YOUR PROFILE</b></h4><p></p><ul><li>
4-6 years in growth, performance, or demand generation (ideally B2B, SaaS, or food-tech/startup).</li><li><b>
Full-stack marketer:</b> equally comfortable defining strategy and building campaigns yourself.</li><li>
Hands-on in <b>HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools.</b></li><li>
Obsessed with experimentation and optimization &mdash; every click, form, and ad is an opportunity to learn.</li><li>
Analytical and curious, with a bias for action.</li><li>
Energized by ownership &mdash; you like being the one who builds the machine, not just runs it.</li><li>
Excited by FELFEL&rsquo;s mission to bring hospitality and craftsmanship to modern workplaces.</li></ul><p></p><h4 class="jobSectionHeader"><b>
YOU WILL BE MEASURED BY</b></h4><p></p><ul><li>
Qualified leads and tastings generated via digital channels</li>
Funnel conversion rates (Lead MQL<li> SQL)</li><li>
Cost per lead and pipeline ROI</li><li>
Website performance and SEO growth</li></ul><p></p><h4 class="jobSectionHeader"><b>
OUR BENEFITS</b></h4><p></p><ul><li>
Lots of delicious food in our own office FELFEL fridge</li><li>
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!</li><li>
Central Flatiron office &mdash; surrounded by NYC&rsquo;s best culinary inspiration</li><li>
20 days of PTO and 10 holidays (some flexible)</li><li>
Comprehensive and affordable healthcare insurance options</li><li>may change over time, these are a sample of what we have now.</li></ul><p></p><h4 class="jobSectionHeader"><b>
APPLY NOW</b></h4><p>
If you&rsquo;re a strategic operator who wants to own digital growth end-to-end&mdash; we&rsquo;d love to meet!</p><h4 class="jobSectionHeader"><b>
ABOUT US</b></h4><p>
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its &lsquo;FELFEL&rsquo; smart fridges and its coffee brand &lsquo;Gavetti&rsquo; for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total.<br>
www.felfel.com</p><h4 class="jobSectionHeader"><b>
FELFEL VALUES</b></h4><p>
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran&rsquo;s status.<br>
Discover more at: felfel.com<br>
<br>
<b>Start</b>: As soon as possible<br>
<b>Employment</b> <b>level</b>: Full-Time overtime exempt, preferred<br>
<b>Pay</b>: The pay for this role is $110'000-130'000/Year<br>
<b>Location</b>: New York City</p></div>

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